Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
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Agile and Scrum Fundamentals The overall goal of the course is to provide learners with the fundamentals of what Agile and Scrum are, and how to effectively apply Agile methods in your projects. What you will Learn At the end of this program, you will be able to: Describe Agile and Scrum foundation concepts Compare and contrast Agile roles to traditional roles Initiate an Agile project Develop Release Plans Build an Iteration Plan Execute an Iteration Implement Agile in your environment Getting Started Introductions Workshop orientation Expectations Foundation Concepts Project Lifecycles What is Agile? Why Agile? A range of Agile methods Focus on Scrum The People Side of Agile A range of Agile roles Focus on Scrum roles Unique characteristics of Agile Teams Building effective Agile Teams Initiating an Agile Project Conducting Sprint Zero Setting the vision Building the Product Backlog and User Stories Defining Acceptance Criteria Planning Releases Planning releases Estimating user stories Prioritizing user stories Selecting a Sprint length Estimating velocity Creating a release plan Planning an Iteration Conducting the Sprint Planning Meeting Building the Sprint Backlog Creating a Sprint Plan Running an Iteration Executing Sprint activities Using Burn-down and Burn-up Charts Negotiating changes during a Sprint Conducting the Sprint Review Meeting Implementing Agile Conditions of success for implementing Agile and Scrum Implementing Agile Final words
Agile and Scrum Fundamentals: In-House Training The overall goal of the course is to provide learners with the fundamentals of what Agile and Scrum are, and how to effectively apply Agile methods in your projects. What you will Learn At the end of this program, you will be able to: Describe Agile and Scrum foundation concepts Compare and contrast Agile roles to traditional roles Initiate an Agile project Develop Release Plans Build an Iteration Plan Execute an Iteration Implement Agile in your environment Getting Started Introductions Workshop orientation Expectations Foundation Concepts Project Lifecycles What is Agile? Why Agile? A range of Agile methods Focus on Scrum The People Side of Agile A range of Agile roles Focus on Scrum roles Unique characteristics of Agile Teams Building effective Agile Teams Initiating an Agile Project Conducting Sprint Zero Setting the vision Building the Product Backlog and User Stories Defining Acceptance Criteria Planning Releases Planning releases Estimating user stories Prioritizing user stories Selecting a Sprint length Estimating velocity Creating a release plan Planning an Iteration Conducting the Sprint Planning Meeting Building the Sprint Backlog Creating a Sprint Plan Running an Iteration Executing Sprint activities Using Burn-down and Burn-up Charts Negotiating changes during a Sprint Conducting the Sprint Review Meeting Implementing Agile Conditions of success for implementing Agile and Scrum Implementing Agile Final words
About this Virtual Instructor Led Training (VILT) The energy industry has started its journey to be more data centric by embracing the industry 4.0 concept. As a result, data management - which was considered until recently as a back-office service to support geoscience, reservoir management, engineering, production and maintenance - is now given the spotlight! To become an active stakeholder in this important transition in E&P data management, it is necessary to understand the new technical opportunities offered by the Cloud, Artificial Intelligence and how data governance can pave the way towards more reliable and resilient processes within E&P domain. Several key questions that need to be addressed: Why place more focus on data assets? Is data management just about serving geoscientists or engineers with fresh data? What is the value of data management in the E&P sector for decision making? How to convince the data consumers that the data we provide is reliable? Is the data architecture of my organization appropriate and sustainable? The purpose of this 5 half-day Virtual Instructor Led Training (VILT) course is to present the data challenges facing the energy organizations today and see how they practically solve them. The backbone of this course is based on the DAMA Book of Knowledge for Data Management. The main data management activities are described in sequence with a particular focus on recent technological developments. Training Objectives Upon completion of this VILT course, the participants will be able to: Understand why the data asset is now considered as a main asset by energy organizations Appreciate the importance of data governance and become an active stakeholder of it Understand the architecture and implementation of data structure in their professional environment Get familiarized with the more important data management activities such as data security and data quality Integrate their subsurface and surface engineering skills with the data managements concepts This VILT course is unique on several points: All notions are explained by some short presentations. For each of them, a set of video, exercises, quizzes will be provided to help develop an engaging experience between the trainer and the participants A pre-course questionnaire to help the trainer focus on the participants' needs and learning objectives A detailed reference manual A lexicon of terms for data-management Limited class size to encourage the interactivity Target Audience This VILT course is intended for: Junior/new data managers Geoscientists Reservoir engineers Producers Maintenance specialists Construction specialists Human resources Legal Course Level Basic or Foundation Training Methods The VILT course will be delivered online in 5 half-days consisting 4 hours per day, with 2 breaks of 10 minutes per day. Course Duration: 5 half-day sessions, 4 hours per session (20 hours in total). Trainer Your expert course leader is a geologist by education who has dedicated his career to subsurface data management services. In 2016, he initiated a tech startup dedicated to Data Management using Artificial Intelligence (AI) tools. He is heavily involved in developing business plans, pricing strategies, partnerships, marketing and SEO, and is the co-author of several Machine Learning publications. He also delivers training on Data Management and Data Science to students and professionals. Based in France, he was formerly Vice President, Sales & Marketing at CGG where he was in charge of the Data Management Services strategy, Sales Manager at Spie O&G Services where he initiated the Geoscience technical assistance activities and Product Manager of interactive seismic inversion software design and marketing at Paradigm. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations
Why Choose Fundamentals of Revit Training? Revit, the pinnacle of Building Information Modelling (BIM) software, is integral for architects, engineers, designers, and contractors. Mastering it is essential for various construction, design, and planning phases. Click here for more info: Website How to Enrol? Our training sessions are tailored exclusively for you, offering personalized 1-on-1 instruction. Choose a convenient hour between 9 a.m. and 7 p.m., Monday to Saturday. For booking, call 02077202581 or pre-book online. I. Introduction to Revit: Understanding Revit and its applications Exploring Revit interface and basic tools Navigating through viewport controls Creating and saving projects II. Project Setup: Creating a new project and utilizing templates Configuring project settings and scales Adding levels, grids, and columns III. Building Elements: Creating and modifying walls, doors, and windows Designing floors, ceilings, roofs, stairs, and railings IV. Views and Documentation: Managing views and sheets Adding schedules, tags, and annotations Generating construction documents V. Advanced Modeling and Components: Working with complex walls, curtain walls, and grids Using visibility and graphics controls and cutaway views VI. Rooms and Details: Adding and numbering rooms Incorporating annotations, dimensions, symbols, and legend views Creating detail callouts and using detail components VII. Families and Customization: Understanding families and their components Using reference planes, parameters, and constraints Building custom families with solid and void geometry VIII. Sheets, Plotting, and Exporting: Organizing sheets and exporting to AutoCAD and JPG formats Note: This course outline is flexible and can be tailored to meet learners' needs and proficiency levels. After completing the Revit Basic to Fundamentals Course, participants will: Understand the foundational concepts and principles of Autodesk Revit. Navigate and utilize the essential tools and features of Revit effectively. Create and modify basic building elements, such as walls, doors, windows, and roofs. Develop 3D building models and understand the concept of BIM (Building Information Modeling). Produce basic construction documentation, including floor plans, elevations, and sections. Implement annotation and dimensioning techniques to enhance documentation clarity. Gain proficiency in organizing and managing views for efficient project visualization. Collaborate on simple design changes and modifications using Revit's collaboration features. Acquire practical skills for applying Revit in real-world architectural and construction projects. Revit Essentials Training: Learn Revit fundamentals for architecture and structural design, supporting efficient building construction with BIM workflows. Delivery Options: In-class at our center Live online sessions Who Should Attend? Ideal for architects, building designers, structural engineers, and general users. Course Highlights: Hands-on and practical training with expert instructors. Detailed training guide for reference and post-course review. E-certificate upon successful completion. Practical skills for real-world application, no exams. Prerequisites: No prior Revit knowledge required. Basic construction principles recommended. CAD experience beneficial but not essential. Version and Support: Based on Latest Revit. Lifetime email support provided. Guarantees: Best value for money and assurance of learning essential concepts and skills. Individualized One-on-One Training: Experience personalized attention and tailored guidance. Flexible Timing: Schedule sessions at your convenience, choosing your preferred time and day. Post-Course Assistance: Access complimentary online support after course completion. Comprehensive Learning Materials: Receive effective learning resources, including PDF notes and handouts. Certification of Completion: Earn a recognition certificate upon successfully finishing the course. Affordable Rates: Enjoy budget-friendly training fees for valuable learning experiences. Software Setup Support: Receive assistance in configuring the software on your device. Referral Benefits: Recommend a friend and receive discounts on upcoming courses. Group Training Discounts: Avail special discounts for group training sessions. Convenient Availability: Attend sessions from Monday to Sunday, with extended operational hours. Customized Training: Get tailored and personalized courses designed to meet your specific requirements. Download Revit
Definitive SRv6 course description This one day SRv6 training course is a condensed, intensive program designed to provide network professionals with a fast-track introduction to SRv6 (Segment Routing over IPv6). SRv6 is a revolutionary networking technology that combines the power of IPv6 with the flexibility of Segment Routing, enabling efficient and scalable network operations. In just one day, participants will gain essential knowledge and practical skills to understand, configure, and work with SRv6 in modern network environments. Hands on sessions are used to reinforce the theory rather than teach specific manufacturer equipment. What will you learn Explain packet paths when implementing SLB. Explain how SRv6 works. Explain the difference between SR and SRv6. Implement SRv6. Troubleshoot SRv6. Definitive SRv6 course details Who will benefit: Network engineers, architects, and administrators who want to quickly grasp the fundamentals of SRv6 and its practical applications in their network. Prerequisites: Definitive Segment Routing for engineers Duration 1 day Definitive SRv6 course contents Introduction to SRv6 What is SRv6? Source based routing, difference between SR-MPLS and SRv6. IPv6 headers review, routing headers. SRv6 simplified solution. Hands on Enabling IPv6 in the legacy network. SRv6 transport Segment Routing Extension Header. SRv6 segment identifiers. End SID, End.X SID. ISIS distribution of SIDs. Header processing in a SRv6 topology. Locators. Hands on Configuring SRv6 transport. Analysing SRv6 operation. SRv6 services End.DT4 SID, End.DT6 SID. SRH encapsulation modes: Insert and Encap modes. SRv6 TE policy. Hands on Migrating to SRv6, TI-LFA protection. Micro loop avoidance. SRv6 integration with 'older' technologies MPLS. The role of iBGP and eBGP v6 sessions. Hands on Integration with legacy network. Troubleshooting SRv6 SRv6 ping and traceroute. Hands on: Used throughout the course during exercises.
Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate