47 Courses in London

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

This highly practical one-day workshop has been designed specifically to help maximise sales where customers make contact by telephone. When customers contact us direct they have clearly already considered the possibility that they might buy from us, but we're still only half-way to making a sale. Unless we fully understand their needs and make it easy for them to buy, we may not secure the business. This workshop concentrates on the telephone skills and techniques needed to achieve the most positive outcome in any inbound customer call. A combination of excellent customer service skills and savvy sales awareness techniques will increase our chances of a successful outcome for both parties. The programme features the unique INBOUND model, to help remember the key principles for effective inbound telephone sales: Initial impressions Needs of the customer Bring them with you Open up the conversation Understand the triggers Narrow down the solutions Decision time! The programme also covers how to deal with difficult calls and challenging people - after all, every complaint is a sales opportunity! This programme will help participants: Create the perfect interaction with any customer making contact by telephone Make every call count Build rapport quickly in any situation Handle difficult calls and challenging people Create sustainable and profitable relationships Increase your sales conversions 1 The inbound sales process Each customer who contacts us will be at a different stage of the sales process. Some might be making general enquiries whilst others will be ready to commit, having made most of their decisions already. Sales and customer service people need to be ready to find out the stage the customer has reached before helping them to make the right decision for them 2 Engaging with the customer Having clarified where the customer is on their journey to making a purchasing decision, our next responsibility is to create and build a trusting relationship on both sides. This involves establishing rapport quickly to ease the communication process, thus enabling smooth transactions, both now and in the future 3 Questioning and listening skills for gathering information Developing these skills requires practice so that the communication becomes natural for the customer. This helps the customer to feel comfortable with us and work with us towards an effective solution. We discuss different types of question and how to use high-gain questions to uncover key information. Active listening will ensure that we can really help customers get what they need 4 Overcoming objections and excuses If we have followed the process properly and really understood the customer, then there should no further objections or barriers to completing the transaction. The reality is that there will still be the occasional issue that needs clarifying, so we need to prepare for possible objections and questions that customers might have. This includes probing objections so that we fully understand the customer's perspective before constructing suitable responses or solutions 5 Gaining commitment and ending the call Customers want to gain a solution to the issue they are facing and the sooner we can help them achieve that the better. Guiding the customer and helping them to believe in their own decision is part of our role. This section is dedicated to getting commitment all the way along the process, not just at the close 6 Dealing with difficult and challenging situations The realisation that everybody is different, with different personality types, different ways of looking at the world and different goals, is key to understanding sales. With this is mind we discuss these differences and how we adapt our approach to ease communication and maintain trust and understanding 7 Action plans Course summary and presentation of action plans

Take The SIA CCTV Course This Will Take You 3 Days To Complete. Enroll Now On To The Course! What is the SIA Security Guard Course? The SIA Security Guard Course is a comprehensive 4-day training program meticulously designed to equip individuals with the essential knowledge and skills needed to obtain a security guard license in the UK. This course delves into a diverse array of subjects, encompassing the roles and responsibilities of security guards, honing customer service skills, effective conflict management, physical intervention awareness, emergency procedures, and much more. Practical training sessions are also integrated to enable participants to apply their learning in real-world scenarios. Course Overview: 4 Days Course | Course Fee: £250 Payment Structure: £70 deposit and £180 payment in the office What Are The Duties Of An SIA Security Guard? Providing a visible security presence Security guards are frequently tasked with patrolling an area or stationed at a specific location to discourage criminal activity and offer reassurance to the public. Responding to incidents The event of an incident, such as a fire or a security breach, security guards are required to respond promptly and efficiently to reduce harm and prevent additional damage. Conducting searches Security guards may need to conduct searches of people or vehicles entering premises to ensure that prohibited items are not brought in. Monitoring CCTV and alarms Security guards may have the responsibility of overseeing CCTV systems and alarm systems to identify and address potential security threats. Who Is The SIA Security Guard Course For? The SIA Security Guard Course is tailored for individuals aspiring to establish a career in the security industry within the UK. This comprehensive course caters to those who aim to work as security guards or in related roles within the private security sector, excluding door supervision. SIA Security Guard Course Content Do I Need First Aid To Renew My Security Guard Top Up Training? Obtaining an emergency first aid certificate is a mandatory requirement for renewing your Security Guard license. To renew your SIA security guard license, you must complete both the Emergency First Aid and the Security Guard Top-Up training, which can be accomplished in a single day. Please note that the SIA has introduced changes in the license renewal process for Security Guard and Door Supervisor Licenses, effective from the 1st of October. We offer a 1-Day SIA Security Guard Top-Up Training + First Aid course in Stratford, East London. This course is essential for renewing your security guard license and consists of half a day of training, concluding with multiple-choice exams. The results may take up to two weeks to be released. Unit 1: Principles Of Working In The Private Security Industry Acquire knowledge of the key characteristics and objectives of the Private Security Industry. Comprehend the application of relevant legislation to security operatives. Familiarize with arrest procedures pertinent to security operatives. Recognize the significance of adhering to safe work practices. Grasp the workplace fire procedures. Comprehend emergencies and the significance of emergency protocols. Learn effective communication skills as a security operative. Understand the importance of record-keeping in the role of a security operative. Recognize the aspects of handling terror threats and the role of a security operative in response to such threats. Learn how to ensure the safety of vulnerable individuals. Understand best practices for post-incident management. Unit 2: Principles Of Working As A Security Officer In The Private Security Industry Understand the roles and responsibilities of security officers. Understand the control of access and egress. Know the different types of electronic and physical protection systems in the security environment. Know how to minimize risk to personal safety at work. Understand drug-misuse legislation, issues, and procedures relevant to the role of a security officer. Know how to conduct effective search procedures. Understand how to patrol designated areas safely. Unit 3: Application Of Conflict Management In The Private Security Industry Understand the principles of conflict management appropriate to the role. Understand how to recognize, assess, and reduce risk in conflict situations. Understand the use of problem-solving techniques when resolving conflict. Be able to communicate to de-escalate conflict.

The psychological insights and skills you need Knowing how to resolve conflict constructively is an essential life skill – improving personal and professional relationships, mental health, productivity and more… Accredited CPD Certificate : 6 hours Length 1 day (9.30am - 4.00pm) > Counts towards the Diploma – from 2024, this course will be a requirement of Part 1 of the HG Diploma. A fantastic approach that helps you unpack the issues, respond positively and find an effective solution that moves everyone forward... This course will: deepen your understanding of why conflicts develop and escalate, the psychological factors involved and the cultural and contextual influences on our perceptions, experience and responses to conflict build your confidence and comfort around being in situations that involve conflict give you a range of skills and techniques that you can use with both individuals and groups, in therapy or the workplace – or with your friends and family – to resolve conflict constructively It will also enable you to: help clients recognise conflict and understand their own responses to it help clients develop the skills to engage with conflict productively, so they are more likely to reach positive outcomes provide clients with a framework and structure for addressing conflict in a healthy way help clients become less fearful of conflict, so they don’t avoid it in ways that are unhelpful and to recognise the role of conflict in healthy relationships provide psychoeducation, explaining how barriers to needs can cause conflict and how this can be different in different cultural contexts The course is interactive and experiential, with a focus on developing practical and transferable conflict resolution skills. It combines trainer input, discussion, small group activities and role-play to build your confidence when helping to resolve conflict at all levels, whether one-to-one or in organisations. Why take this course Conflict isn’t always destructive. Properly handled it can be creative and productive, leading to better outcomes and possibilities for all. Although conflict is a normal, ever-present possibility in our lives – between family, friends, colleagues, neighbours, and in our interactions with organisations – when it becomes entrenched it can cause immense individual distress, and waste time and money. Addressing interpersonal conflict using the psychological insights, concepts and proven techniques you will learn on the day, helps us to solve problems creatively and improve the health and wellbeing of those involved. To lead a healthy life we don’t need to avoid all conflict, but we do need to know how to approach it in ways which can help everyone involved meet their emotional needs, a win/win for all. Learning the human givens approach to conflict resolution helps to reduce the potential damaging consequences of destructive conflict and embrace the benefits of constructive conflict. Throughout the day, Rupinder will draw on her own considerable practical experience of successful conflict resolution and mediation in a wide range of settings as she provides expert guidance and training in the psychological insights and skills you need to be able to constructively resolve conflict between individuals and/or groups. Addressing conflict in the right way helps us solve problems and improves the health and wellbeing of everyone involved... What the course covers The common causes of interpersonal conflict The negative impacts and potential benefits in conflict situations How to consider intentions and outcomes when engaging in conflict The different methods used to influence the outcome of conflict, and how the method influences the outcome What a resolution really is The cultural and contextual influences on perceptions, experience, and responses to conflict The role our innate needs and resources play in conflict situations Identifying our influence on the process of conflict Effective skills to engage people who are in conflict A practical, sequenced model for effective mediation and conflict resolution An effective framework for facilitating constructive conversations How to structure a session/s to: facilitate resolution, increase engagement, understanding and define the needs of all parties Effective skills to facilitate negotiations Techniques and diffusing strategies to reduce potential barriers How to access resources to build agreements that last The effective skills needed to facilitate negotiations How to implement opportunities in organisations to address conflict effectively Ways to develop your leadership ability to respond to conflict and/or support others who are enduring it How to use this to support the process of resolution by improving how individuals relate to one another and addressing the contentious issues constructively And much more… Course Programme The ‘Conflict Resolution’ course starts at 9.30am and runs until 4.00pm. From 8.30am Registration (Tea and coffee served until 9.25am) 9.30am Approaches to conflict 11.00am Discussion over tea/coffee 11.30am Understanding Causes and Impact 1.00pm Lunch (included) 1.45pm Increasing engagement 3.00pm Discussion over tea/coffee 3.15pm Reaching Resolution 4.00pm Day ends Who is this course suitable for? This course is for anyone wishing to understand more about the different ways conflict can affect us, or to feel more confident in a facilitation or leadership role when helping conflicted people It is also very relevant to anyone working in a supportive role – such as counsellors, psychotherapists, managers, HR staff, life coaches, Mindset Coaches, social workers etc. – as well as employees, customer service personnel and anyone working in schools and education. This course has been independently accredited by the internationally recognised CPD Standards Office for 6 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.

Successful account management requires time and investment to achieve high levels of customer satisfaction and develop new business opportunities. Ensuring you are equipped with the right tools to approach every customer interaction in a structured way will help you have productive relationships with your clients. Whether you're new to account management or experienced in business development and looking to expand your skillset, understanding how you can maximise customer relationships will be key to your success. We have developed this programme to be practical, fun and interactive. Participants will have the opportunity to learn and practice a number of key skills that will see successful results, and are encouraged to bring real life examples to the course so that learning can be translated to real world scenarios. This course will help participants: Learn how to plan growth and increase revenue from existing accounts Develop skills to build and develop essential relationships to increase value and visibility Learn how best to create loyalty and customer satisfaction Identify how to set account targets and development plan for building contacts and cross-selling Develop persuasion and influencing skills to better define needs and develop opportunities Learn how to add value at all stages; plus gaining competitive advantage Develop an up-selling, cross-selling strategy 1 Performance metrics for account management Introduction to the PROFIT account management model Using practical tools to measure account performance and success Planning your account strategy - red flags and green lights 2 Relationships for account management How to build and manage key relationships Producing a 'relationship matrix' Developing a coach or advocate 3 Setting objectives for your account Developing an upselling cross-selling strategy Setting jointly agreed goals, objectives and business plans Planning session 4 Feedback and Retention - building loyal and satisfied customers How to monitor and track your customer's satisfaction Building a personalised satisfaction matrix Customer service review meetings 5 Influence Getting your message and strategy across to C-level contacts Being able to better develop a business partnership within an accountes 6 Teamwork and time management Working with others to achieve your account goals Managing and working with a virtual team Managing your time and accounts effectively 7 Gaining commitment and closing the sale Knowing when to close for commitment How to ask for commitment professionally and effectively Key negotiation skills around the closing process - getting to 'yes' Checklist of closing and negotiation skills Practice session

The often-used phrase, 'just the receptionist', completely misrepresents the role. An excellent receptionist is a most valuable resource for any organisation. This programme has been designed specifically to deal with the essential skills necessary to represent the organisation to the best possible effect. It will also help you get the most out of your working day. There are six key reasons to take part in this workshop. It will help you: See your role in a new light Develop your communication skills Deal with different types of customer and situation Boost your confidence Cope in a pressurised environment Get more satisfaction from your working day 1 Introduction Workshop objectives and personal objectives The challenges of 21st century communication What makes an excellent point of Reception? And why is it so important? Who and where are our customers? As a customer, how do you like to be treated? What makes people feel valued? Objective and subjective aspects of customer service 'Micro moments' that shape the relationship 2 Communication on reception Definition of communication Barriers to good communication The 'recipe' of verbal, vocal and visual aspects of communication Differences between communicating face-to-face and on the telephone Communication 'leaks' The primitive human response The impact of visual communication - body language, gesture and facial expression Voice - tone, speed, volume, pitch, clarity, inflection, pacing Words - positive words and phrases compared with negative terminology Professional greetings face-to-face Steering the conversation with effective questioning 3 Telephone excellence How we use the telephone Qualities of the telephone Non-verbal communication on the telephone - what aspects can be 'seen' by the other person? Professional telephone etiquette Taking and leaving messages - key points that can help customers, colleagues and the organisation Clarifying information 4 Listening skills for accuracy and relationship building How accurate are your listening skills? What are the challenges for accurate listening? Active / empathetic listening 5 Creating a rapport by 'style flexing' Understanding how different people communicate Shaping our message to the other person so that they feel understood How changing situations can alter communication needs 6 Confidence and assertiveness Recognising different styles of behaviour - aggressive, passive and assertive Qualities of assertive communication - verbal, vocal and visual Assertive techniques - basic, persistence, negotiation / empathetic Demonstrating confidence 7 Coping in a pressurised environment Words - the most useful ones to use with stressed people and identifying the 'red rag' words Challenging situations - what do you find difficult and how do you respond? Dealing with outbursts of anger Bringing non-stop talkers back from their tangent Constructive ways to say 'no' 8 Pulling it all together Action plans Summary of key learning points

Take The SIA Door Supervisor Course + First Aid, This Will Take You 6 Days To Complete. Enrol Now On To The Course! What Is SIA Door Supervisor Course? The SIA (Security Industry Authority) Door Supervisor Training is a comprehensive training program designed to prepare individuals for roles as door supervisors within the security industry in the United Kingdom. Door supervisors play a critical role in ensuring safety and security at licensed premises, including bars, clubs, and events. This SIA Door Supervisor Course + First Aid is 6 days, this is a compulsory course in order to attain the Door Supervisor Licence. Furthermore, this will allow you to work as a doorman, nightclub security, retail security, corporate security, construction security and many other security sectors. Enrol now or contact us for any further details.  Course Overview: 6 Days Course | 09:00 – 18:30 | Mon – Sat Every Week SIA Door Supervisor Course Road Map 1. Book Course Book your SIA Door Supervisor Training and First Aid Course in London (6 Days) 2. Attend Course Attend a 6-day course, and successfully pass all your SIA Door Supervisor exams.  3. Apply SIA Register for an account with SIA, and apply for your SIA Door Supervisor Licence. Course Information Why Choose SIA Door Supervisor Course? Expert Instructors Learn from seasoned professionals who bring real-world insights to the classroom. Our instructors are dedicated to your success, offering guidance and support throughout the training. Practical Training Gain hands-on experience in simulated security scenarios, preparing you for the challenges you’ll face in the field. Our practical sessions enhance your problem-solving skills and decision-making abilities SIA Compliance Stay ahead in the security industry by understanding and complying with SIA regulations. Our course covers the latest guidelines, ensuring you are well-versed in the legal and ethical aspects of security operations Job Placement Assistance We go beyond training by offering job placement assistance. Our network of industry connections helps you kickstart your security career with confidence. Ready To Begi Your SIA Journey? Your journey toward a rewarding and responsible career as a Door Supervisor starts here. Contact us today to enrol in our Door Supervisor Training at London Construction College, and take the first step towards an exciting and impactful career in security. Your future awaits! SIA Door Supervisor Course Content Unit 1 : Working In The Private Security Industry Legal Considerations in the Private Security Industry. Ensuring Health and Safety for Private Security Operatives . Awareness of Fire Safety. Procedures for Emergency Situations. Effective Communication Skills and Customer Care. Unit 2: Working As A Door Supervisor Adherence to Behavioral Standards. Understanding Civil and Criminal Law. Procedures for Search Operations. Protocols for Arrest Situations. Awareness of Drugs and Their Impact. Documentation of Incidents and Preservation of Crime Scenes. Compliance with Licensing Laws. Emergency Procedures. Unit 3: Conflict Management For The Private Security Industry Conflict Avoidance and Personal Risk Mitigation. De-escalation of Conflicts. Resolution and Lessons from Conflicts . Application of Communication and Conflict Management Skills for Door Supervisors. Unit 4: Physical Intervention Skills For The Private Security Industry Overview of Physical Intervention Skills. Essential Legislation Awareness . Fun Fact: The persuasive Communication and Conflict Management skills acquired in this course are applicable both professionally and personally in conflict situations. This standalone component alone holds a value exceeding the course price. SIA Door Supervisor Exam On the last day of the course, you’ll encounter four multiple-choice exams along with a practical assessment. We acknowledge that exams can be intimidating, but rest assured, there’s no cause for concern. The Door Supervisor course comprehensively covers all exam topics, and your skilled instructor will thoroughly equip you for success in these assessments. Embarking on an exciting career in the security industry as a Door Supervisor or Security Guard starts with the initial step of acquiring the right training. Throughout your Door Supervisor training, we guide you through the entire process, offering essential training and providing the necessary materials to assist you in obtaining your SIA Door Supervisor license. Document Checks Proof Of Identity You will need to provide documents that prove you are who you say you are. Address history You need to provide two proofs of address. Bank or building society statement issued within the last three months. Utility bill issued within the last three months. A credit card statement was sent to your current address within the last three months. Council Tax statement issued in the last 12 months. Mortgage statement issued in the last 12 months. Age You must be 18 or over to hold an SIA licence. Criminal record Please be aware, that even if you pass the SIA door supervisor, you will still need to pass SIA criminal record checks. If you live outside the UK, or you have spent 6 continuous months or more outside the UK in the last 5 years, you need to provide evidence of overseas criminal record checks to the SIA. SIA will only issue a licence after completing background checks.  Right to work in the UK You must have the right to work in the UK to get a front-line or non-front-line licence.  Important Things You Should Know FAQ SIA Door Supervisor Training What is the SIA Door Supervisor course, and why do I need it? The SIA Door Supervisor course is a training program designed for individuals seeking employment in the security industry, specifically in roles such as door supervision. The Security Industry Authority (SIA) requires this qualification for those working in designated roles to ensure a standard level of competence and professionalism. What does the SIA Door Supervisor Course cover? The SIA course covers a range of topics essential for door supervisors, including conflict management, physical intervention, emergency procedures, legal responsibilities, and customer service. It provides a comprehensive skill set needed to excel in the role. Can I take the course in London? Yes, the SIA Door Supervisor course is available in London.  How long does the course take to complete? The SIA Door Supervisor and First Aid is completed over 6 days of training. Is there an age requirement for taking the SIA Door Supervisor course? Yes, you must be at least 18 years old to take the SIA Door Supervisor course as it is a legal requirement for working in the security industry. What are the job prospects after completing the course? Successfully completing the SIA Door Supervisor course enhances your employability in the security industry. Door supervisors are in demand in various establishments, including nightclubs, bars, and events, and having the SIA qualification opens up job opportunities in these sectors. Do I need any prior experience in security to enrol in the course? No, prior experience in security is not a prerequisite for enrolling in the SIA Door Supervisor course. The course is designed to provide comprehensive training for individuals at various levels, including those new to the security industry. Can I take the SIA Door Supervisor course if I’m not a UK citizen? Yes, the SIA Door Supervisor course is open to individuals regardless of nationality. However, it’s essential to ensure that you meet the legal requirements for working in the UK, including visa regulations.

Your grumpiest customers can become your biggest advocates if you solve their problems quickly, effectively and permanently. We supply the top tips for dealing with tricky customers so your teams can create positive outcomes from every interaction with some simple techniques that make a difference to relationships straight away. Bespoke courses include: Customer needs and expectations Communication styles and how to influence them Assertiveness The 4 psychological fears Dealing with difficult customer behaviour The power of your behaviour Five steps to customer problem solving

An insightful, enjoyable and experiential programme to help you analyse data and information and make a balanced decision based upon sound commercial reasoning. It will enable you to identify options, make decisions and take actions based on a thorough analysis combined with instinct and intuition to make a positive effect on profitability. This programme will help you: Identify ways to analyse data and sort relevant from irrelevant information Develop analytical and numerate thinking, and consider the financial implications of a decision Make decisions based on sound commercial reasoning - a mix of intuition and analysis Select from a range of tools to analyse a situation and apply these effectively Understand how costs and profits are calculated Use tried-and-tested techniques to manage and control your budgets Appreciate the fundamentals of financial analysis Focus on the bottom line Identify the basics of capital investment appraisal for your business Evaluate results and seek opportunities for improvement to your business 1 The commercial environment What do shareholders and investors want? What do managers want? Profit v non-profit organisations Investor expectations 2 Financial and non-financial information Risk and reward considerations Drivers of commercial decisions 3 Running a business A practical exercise to bring financial statements to life Different stakeholder interests in a business The impact and consequences of decisions on financial statements 4 Where do I make a difference to the organisation? How can I contribute to an improved business performance? Key performance indicators - measuring the right things A 'balanced scorecard' approach - it's not all about money! 5 A 'balanced scorecard' approach Analysing and reviewing my contribution to the business direction What is the current focus of my commercial decisions? Developing the business in the right way - getting the balance right! Where should/could it be in the future? Do my decisions support the overall vision and strategy? 6 Making commercial decisions Left-brain and right-brain thinking Convergent and divergent thinking Analysis and instinct Interactive case study exercise - emotional and rational decisions Reflection - what is my style of making decisions 7 Let's consider the customer! Identifying target markets Differentiating propositions and products Customer service considerations Marketing considerations and initiatives Pricing strategies and considerations 8 Strategic analysis The external environment The internal environment LEPEST analysis SWOT analysis Forecasting Group activity - analysing markets and the competition How do these improve your decisions? 9 Comparing performance Analysing key financial ratios Ways to compare performance and results Break-even analysis 10 Profit and loss accounts and budgeting Managing income and expenditure The budgeting process How does this link to the profit and loss account? Managing and controlling a cost centre/budget The role of the finance department Different ways of budgeting Incremental budgeting Zero-based budgeting 11 Understanding the balance sheet Purpose of balance sheets Understanding and navigating the content What does a balance sheet tell you? How do you affect your balance sheet? Links to the profit and loss account A practical team exercise that brings financial statements to life 12 Business decisions exercise How does this improve your decisions? A practical exercise to apply new knowledge and bring commercial thinking to to life The impact and consequences of decisions on financial statements 13 Working capital Why is this important? The importance of keeping cash flowing Business decisions that affect cash Calculating profit 14 Capital investment appraisal Capex v Opex Payback Return on investment The future value of money The concept of hurdle rate 15 Lessons learned and action planning So what? Recap and consolidation of learning The decisions that I need to consider Actions to achieve my plan

leadership management training course