100 Courses in London

When staff are new to sales it can seem daunting, especially when they have targets to meet. If the staff you need to promote your products and services get it wrong then it can knock their confidence and negatively impact how your customers see you as an organisation. This programme provides staff with the basic skills they need to sell. This course will help participants: Profile customers Research and identify potential new customers Use the consultative sales process Build effective rapport with customers Identify customer needs through effective questioning and listening Position products and services effectively Close the sale or gain commitment to further action Manage their customer portfolio to maximise sales 1 Introduction Aims and objectives of the training Personal introductions and objectives Self-assessment of existing sales skills Overview of content 2 Knowing your customers Who are your customers, and what do they want from you? What are your strengths, compared to your competitors? Who are your new potential customers? How do you communicate with new customers? What do you need to know about your customers before you start to sell? Making the initial approach Planning your pipeline - keeping the customers coming 3 The four-step sales process Overview of the consultative sales process Key benefits of using the consultative sales process Focusing on behaviours not targets The behaviours of a good salesperson Common pitfalls and mistakes Personal strengths and weaknesses 4 Building rapport First impressions - Mehrabian theory of communication Short cuts to building rapport Looking out for clues as to how the customer is thinking Looping back to keep the conversation flowing Acknowledging past communication Dealing with emotions such as anger Setting the agenda to keep control Getting past gatekeepers 5 Questioning and listening How to ask open questions to uncover information Left brain questions When closed question can be useful What stops us listening? The four levels of listening How to develop your listening skills 6 Presenting products and services to customers When to present Using benefits not features Making it personal Using reciprocity The tendency towards the middle Using consistency 7 Gaining commitment Testing the water Dealing with objections using ACLEO Asking for the business Getting referrals Ending with a personalised close Following-up 8 Managing your customer pipeline Spotting opportunities for cross-sales Managing your portfolio Maximising sales proactively Review meetings Customer satisfaction measures and surveys Mystery shopping 9 Putting it all together Skills practice Personal learning summary and action plans

Not everyone is born with it, but unlike IQ, Emotional Intelligence can be acquired and improved with practice.

Conflict is a word that conjures up many emotions. It is something that most people would prefer to avoid, if possible. Work can be an emotive place. Positive relationships can make your life at work exciting, motivating and challenging, whilst relationships that do not hold value to you could make your life very difficult and stressful, especially if there is conflict between you and your manager. This course is essential for people who want to understand where conflict can be used to positive effect and how to manage conflict in your working relationships and see it as something positive that can stimulate the environment. Research has shown that relationships at work are an extremely high motivational factor, and for a lot of people it has a higher importance that salary! Therefore, it is essential that we invest in relationships and search out new ways to make them better in order to have a more positive influence on our surroundings. By understanding why other people are in conflict we can manage the conversation a lot better, with outcomes managed more effectively so the 'conflict' will add value to the organisation. This participative event will cover a wide variety of exercises and personal stories, and leave course participants with a clear strategy to identify when they are in conflict with someone and how they will structure their approach to get to a satisfactory outcome. This is a workshop that targets anyone where conflict needs to be managed and cannot seem to resolve it, whether internally or externally. At the end of the day, participants will: Know their key relationships and the strength of those relationships Complete the Strengths Deployment Inventory (SDI) to identify where you deploy your strengths Understand what is important to you and your key stakeholders Know how motivational value systems can influence behaviour Tailor your communication style to match that of your opposite party Know conflict strategies to resolve conflict in others Learn to be more assertive when challenging Achieve key personal, departmental and organisational objectives 1 Where are you now? How effective are your current working relationships? Can I work effectively without the input from others? Who do you need to be a success? 2 The Strengths Deployment Inventory (SDI) Completion of the SDI questionnaire An understanding of the theory A 'trip around the triangle' Predicting relationship interaction Your scores and what they mean in your relationships 3 Conflict theory What is conflict? The 3 flags of conflict What are your conflict triggers? Your conflict scores plotted The conflict sequence 4 Conflict resolution strategies Early warning signs Most productive behaviours Least productive behaviours Preventable / unwarranted conflict Review of the dynamic triangle Review of the day, personal learning and action planning

– how to react, support and move forward Discover how you can best help a young person who self-harms – gain the insights and skills you need to approach this distressing subject respectfully and safely, a better understanding of what self-harm is, why young people self-harm, and much more… Date: Tues 14th May 2024 Accredited CPD Certificate: 3.5 hours Length: 3.5 hours (with breaks) Start time: 9.15am GMT (until 1.30pm) "This is one of the best self-harm trainings I’ve had, honestly..."EMILY LOVE, PRIMARY PREVENTION WORKER Live Online Webinar – Join Emily Gajewski – an expert in helping people overcome self-harm – for her live webinar on Tuesday 14th May 2024. All you need is a quiet place to watch, a computer or tablet and a strong internet signal, the rest is easy. Book your place and we’ll email you confirmation – you’ll receive your Zoom link the day before the event. RECORDING – the training is recorded in case anyone experiences technical difficulties – or you can’t attend on the day – so you will also get a recording for a limited time afterwards to maximise your learning. Want to attend but can’t make this date? Then please register your interest below – and we’ll email you when a new date is available. The aim of this live online training with Emily Gajewski, a highly experienced psychotherapist specialising in treating self-harm, is to give you a thorough, in-depth understanding of why young people self-harm and how to approach/react when helping someone in both the short and long term, including the essential skills most likely to effectively support the young person on their journey to find less harmful ways of coping – the webinar focuses on the most evidence-based knowledge and skills in this area. It will also help you find ways of calming yourself in moments of overwhelm to ensure that you can be as supportive and helpful as you’d like to be. Why you should attend With the ever changing, uncertain world we live in creating a vast amount of pressure on children – emotionally and physically – more children and teenagers are experiencing extremely stressful, distressing situations, with many looking for coping mechanisms to help them deal with their negative thoughts, feelings and emotions. Self harm (including self injury) is hugely on the increase and rates are higher than ever since Covid-19 and the long periods of isolation and uncertainty young people have experienced in ‘lock downs’. A survey of 61 secondary school children by charity Place2Be, shows self-harm reports increased by 77%, from 48 to 85, from August to September 2021. Finding the right words to approach self-harming can be difficult – this online webinar was created to help you (parents, carers, teachers) approach this topic with empathy and confidence. Discovering that a young person you are caring for is self harming can be an extremely stressful situation. When we are highly emotional, it can cause us to react in desperate ways, which are often not helpful or supportive to the young person, even if our intentions are totally well-meaning. “A really helpful, caring approach – it has clarified so much for me and I can now see a sensible way forward.”MARTIN, PARENT. This course is relevant to a range of self-harming behaviours including: self-injury cutting, ripping or carving skin burning skin punching or hitting themselves scratching or pinching (including dermatillomania) poisoning themselves with tablets or liquids (or similar) over-eating and under-eating (anorexia or bulimia) biting yourself (dermatophagia) inserting objects into your body overdosing, exercising excessively pulling your hair (trichotillomania) getting into fights where you know you will get hurt What you will learn What is self-harm? Why young people self-harm How common is self-harming How to approach the subject (building rapport, trust…) How to react if your child (or any young person) tells you they are self harming (what not to say and do) The distinction between self harm and a suicide attempt The addictive element to self harm How to help a young person break the addictive pattern Helping a child in the short- and long term The influence of social media and peers Keeping your child safe Looking after yourself (managing stress, anxiety and worry for the household) Finding professional help View booking details Who this training is suitable for Parents, other family members and/or carers of children and young people who are at risk of self harming or currently self harming. Anyone who works with young people and needs to know how best to help when someone discloses that they self-harm or who they suspect may be self-harming. Therapists and counsellors who want to gain a better understanding so they can support families with a member who self harms. Course Programme The ‘How to help young people who self harm’ live online webinar starts at 9.15am and runs until 1.30pm (GMT). 9.15am Join the Zoom meeting 9.30am Understanding self harm 10.45am Comfort break and discussion 10.55am How to approach self harm and be most helpful 12.00pm Comfort break and discussion 12.10pm Creating the optimal conditions for recovery 1.30pm Webinar ends This course has been independently accredited by the internationally recognised CPD Standards Office for 3.5 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.

Negotiation is an everyday challenge for some whether it be in the office, field or at home. Have you ever walked away from a situation thinking "if I'd only put my thoughts, side, opinion or words across better"? This 2-day course is perfect for managers, supervisors and sales people. It will focus on negotiation skills and the techniques that go with it. In this energy-charged provision you'll learn and practice negotiation, assertiveness and influencing techniques. Course Syllabus The syllabus of the Effective Communication and Influencing course is comprised of seven modules, covering the following: Module One An Introduction to Negotiation Assessment of your current sales and negotiation strengths and improvement areas What is negotiation? Identifying objectives and all factors affecting negotiation The negotiation model - the four stages Module Two The Preparation Stage The significance of preparation and why we need to prepare What do you need to prepare? Preparing a set of objectives: yours and theirs Understanding constants and variables Researching the other party Creating a "win-win" situation Preparing yourself for possible set-backs and objections Module Three The Discussion Stage The importance of rapport building Opening the negotiation The power of effective questioning techniques Improving your listening skills Controlling emotions Spotting the signs - non-verbal communication and voice clues Module Four The Proposing Stage Stating your opening position Responding to offers How to deal effectively with adjournments Module Five The Bargaining and Closing Stage Making concessions - the techniques Adopting key bargaining skills Dealing with objections and underhand tactics Closing techniques Confirming the agreement Creating long term, lasting commitment Scheduled Courses Unfortunately this course is not one that is currently scheduled as an open course, and is only available on an in-house basis. Please contact us for more information.

Mastering Critical Conversations We will explore various obstacles to delivering 'challenging' messages effectively, including those that come from the external environment as well as those we encounter internally. After gaining insight into the brain science behind the biology of conflict and emotion, we will then examine a 5-step framework for delivering difficult messages. Paired and small group activities comprise a large portion of this interactive course, which culminates in a role play. What You Will Learn At the end of this program, you will be able to: Recognize how a perceived threat by the brain translates into a physiological response of fight, flight, or freeze Utilize various techniques to mitigate an 'amygdala hijack' state Leverage a 5-step model to deliver 'challenging' news effectively Managing Difficult Conversations Obstacles to managing difficult conversations Understanding human nature Brain Science and the Biology of Emotion The unique challenge of social and emotional learning The limbic system and the amygdala hijack Self-regulation strategy for the amygdala hijack Delivering Challenging Messages Managing difficult conversations 5 steps for delivering a challenging message Verbal active listening techniques Preparing to deliver a challenging message (scenarios) Conversations Involving Emotion and Conflict Two types of conflict Spectrum of responses to conflict Psychological type preferences and conflict Creating an action plan

A question of trust. Leadership implies followership. And that means trust. Because who's going to follow a leader they don't trust? This programme takes a values-driven approach to leadership. It gets current and aspiring leaders to hold up the mirror to themselves and to see their reflections as leaders of people. It asks them whether what they see justifies their view of themselves as leaders. It helps them understand just what it takes to be an effective leader. And it does so in a highly practical, constructive manner. It helps the course participants to truly understand the core skills of effective leadership. It focuses on the difference between leadership and management, defining what high performing teams do and how they do it. It helps people to see their teams from different perspectives, allowing them to adapt their styles to maximise team outputs. And it explores concepts such as emotional intelligence, authentic leadership and the RAIV approach (relationships-achievement-independence-vocation) to help explore underlying values and use them to drive effective leadership. Because what worth do our values have unless we put them into practice? The course will help you:• Appreciate the key skills a leader needs to be effective• Understand what the organisation expects of you as a leader• Recognise your leadership style and the impact it has on others• Consider your role models - who inspires you?• See leadership from the 'followers' perspective - how do you like to be led?• Discover what holds you back - limiting beliefs• Examine your core values -do they support your ambition?• Explore the concept of Emotional Intelligence - how do we manage ourselves?• Discover how to lead through change• Explore the concept of 'Authentic Leadership' - consider how it can work for you• Practice some of the skills essential to motivating and influencing for success• Use the RAIV approach to generating enthusiasm and commitment• Plan how best to 'walk the leadership talk' - in your role, in your organisation Above all, this course will help you put theory into practice, values into actions, in a mature, considered, effective way. Day 1 1 Welcome and introduction Participants are welcomed to the programme and invited to share their personal objectives and people challenges Participants given an action plan template to complete throughout the workshop Participants required to bring an inspirational quote to share with the group 2 What is leadership? The concept of 'leadership' The role of a leader Skills assessment for all participants# Leadership v Management Assess your team effectiveness 3 Your leadership style Leadership questionnaire You and your role models Push v Pull styles of leadership Empowerment v Control Team goals and role profiling Day 2 1 You, the leader Your core values Your communication style Situational leadership The Emotional Bank Account Buy Me Today 2 Are you Emotionally Intelligent? (EI) What is emotional intelligence? Self-assessment exercise Manage your emotions Nine strategies for promoting EI 3 Leading through change Identify the major changes affecting you / your team Types of change The roles of resistance How safe are you to talk to? Forcefield Analysis Day 3 1 Authentic Leadership (AL) What is AL? Managing perceptions is managing their truth A leadership challenge 2 Motivating and influencing for success What motivates you? Motivational theory Leading by example Influencing skills required Influencing styles The influence challenge! 3 Creating enthusiasm and commitment The RAIV approach (relationships-achievement-independence-vocation) Building self-worth What drives your team? Your leadership legacy Your commitment to leadership

Essential trauma awareness training on the causes, symptoms and best ways to treat PTSD Join our expert tutor live online to deepen your understanding of trauma and our responses to it – recovery is possible… Accredited CPD Certificate: 6 hours Length: 1 day (9.15am - 4.00pm GMT) Excellent online trauma course! I've worked with complex trauma for over 5 years and there was still plenty for me to take away...KAT MARLOW, PSYCHOTHERAPIST Why do some people become traumatised and others not? What makes an event traumatic? Why are the symptoms of trauma so many and varied? What happens if someone freezes – or experiences a shutdown or dissociative response – during a traumatic event? Live Online Training – Join Ros Townsend on Tues 16th April 2024 to find out the answers to these questions, and many more… You’ll also have time to ask your own questions and benefit from the group discussions. Once you’ve booked you’ll receive emailed confirmation – you’ll get your Zoom link the day before the event. Limited numbers – book soon to ensure your place. BONUS RECORDING – the training is recorded, in case anyone experiences technical difficulties on the day, so you will also get a recording for a limited time afterwards to maximise your learning. This inspiring and helpful online course with Ros Townsend, a highly experienced psychotherapist and trainer who specialises in treating trauma, will give you a thorough, clear understanding of how and why we can be impacted by traumatic events, what is happening in our brains, what causes post-traumatic stress (PTS) symptoms, why we respond in different ways (fight, flight, freeze or shutdown/dissociation), how to help someone who is suffering, when to seek professional help – and more. Why take this course Suffering from trauma, whether from a single incident or multiple events spread over the course of many years, can have a significantly detrimental impact on a person’s mental and physical health, and their quality of life. It can also greatly affect the lives of those around them. Since the Covid-19 Pandemic, more people than usual have experienced extremely stressful, distressing and/or frightening events, and many are finding that it has left them with symptoms of post-traumatic stress which can, in themselves, be very frightening. Recovery is possible – understanding is key Understanding what causes PTSD symptoms, how our brains and bodies react to distressing events and what makes us vulnerable to becoming traumatised, are all key to successful recovery. This knowledge creates a firm foundation on which to build successful coping strategies and clarifies what needs to happen to enable successful self-help and recovery. During the day you will also gain a clear understanding of how to spot the ‘early warning signs’ of trauma, before they go on to affect further areas of someone’s life, which red-flag signs indicate that it is time to seek professional help, and how trauma specialists are able to help people recover, from even the most difficult times, effectively – and lots more. Jam-packed full of essential information and important insights, real-life case studies and tips, this trauma course clarifies the different ways trauma can impact on people, leaving you better equipped to help support recovery and build resilience. It is an essential course for anyone who works with distressed people or who wishes to support someone they care for in their recovery from trauma, or for those simply wishing to better understand what they, or someone they care for, are experiencing. You will have plenty of time to ask questions throughout the day as the course is designed as a balance between structured learning, group discussion and activities (it is a live, expanded version of our shorter online course: Understanding Trauma). Ros is a brilliant teacher and presenter. She made the whole course interesting, engaging and informative as well as very supportive. She was also very patient with all our questions!GEMMA ROGERS, COUNSELLOR/COACH What you will learn A clear understanding of what trauma is – and the different survival responses we have evolved to help us deal with it What happens in our brains when we experience a traumatic event Why some people are affected by traumatic events, but not others What makes something ‘a trauma’ What symptoms may indicate that someone has been traumatised Why post-traumatic stress (PTS) occurs and the many different ways it can present The physical and psychological causes of post traumatic stress symptoms such as flash backs, hypervigilance, anger, poor sleep, poor memory, physical pain, difficulty thinking, digestive problems, low mood, apparent over-reaction to non-threatening situations Why PTS symptoms can develop years after a traumatic event The fight, flight and freeze response – its impact on our brain and body, and why it can be triggered inappropriately Why experiencing trauma in a passive survival state – such as freeze, shutdown or a dissociative state – can affect an individual particularly deeply How high emotional arousal impacts on our ability to think clearly Why our brains evolved this way Why some people experience trauma in a passive survival state such as freeze, shutdown or a dissociative state – and why we shouldn’t feel ashamed or guilty if we do The double whammy that comes with the ‘freeze’ response Why some sufferers experience ‘shutdown’ or dissociation as a result of trauma – and how this can lead to feelings of shame or guilt Why anger and other strong emotions can follow when someone comes out of a shutdown state during recovery from trauma How traumatic memories can stay ‘live’, keeping us on constant alert for danger ‘The straw that broke the camel’s back’: why one seemingly small event can tip someone into PTSD after years of exposure to other distressing events The importance of pattern-matching in understanding how our brains work Why post-traumatic stress triggers seemingly inappropriately extreme fear reactions The far-reaching impacts of unresolved trauma, including the development of co-morbid conditions and unhelpful coping strategies, such as addictions How unresolved trauma can lead to depression – the trauma / depression cycle Differences when treating single incident trauma, multiple trauma or ‘complex trauma’ When to seek professional help – spotting the ‘red-flag’ signs that you, or someone you care for, might need further support Where to find effective professional help An understanding of how the rewind technique works; its many advantages and applications The common elements of all effective treatments for post traumatic stress (PTSD) How we need to adapt traditional approaches to treating trauma for those experiencing shutdown or dissociative symptoms in the present Working holistically from the human givens approach The natural way we recover from distressing events What we all need as human beings to live emotionally healthy lives How to best employ self-help strategies to support your own recovery or to help others’ suffering from the effects of trauma How to build resilience and recover from symptoms How to access the ‘recovery zone’ Using breathing techniques with clients suffering from trauma Self-help strategies for improving your mental health and minimising traumatic symptoms A wonderfully informative course – I learned so much about traumaCOUNSELLOR Please note This live online training course is an expanded, live version of our shorter online course: Understanding Trauma. If you work with people with Complex Trauma, you may also like our attended workshops: Complex Trauma: Working effectively with challenging cases. Who this workshop is suitable for Anyone interested in understanding trauma and the many different ways it can present, the physical and psychological causes of post traumatic stress symptoms (PTSD), and what can be done to help – whether for personal or professional reasons. Anyone working with traumatised people including health and welfare professionals, such as: psychologists, counsellors, psychotherapists, mental health nurses, psychiatrists, school counsellors, student wellbeing officers, doctors, nurses, OTs, social workers, health visitors, youth workers, outreach, support workers, clinical psychologists, midwives, welfare officers, youth workers, hypnotherapists Anyone working with traumatised members of public services, such as: firefighters, police, paramedics and military personnel Family members of a traumatised individual who wish to understand more about how they can support their recovery or help them to access support Individuals wanting to understand more about their own experience of symptoms relating to trauma and learn more about what effective support is available – you will find the information on this course hugely helpful. Please note As the course deals with the subject of trauma, participants should be aware that discussion of specifically chosen examples of trauma and PTS symptoms will take place, for illustrative purposes, during the day. These will be generic examples for teaching purposes, however, and will not go into unnecessary detail or be voyeuristic or inherently distressing. Participants on the course will not at any stage be expected or put under pressure to discuss or disclose details of any personal experiences of a traumatic nature that they may have had. Course Programme The ‘Trauma: Patterns from the Past’ live online course starts at 9.15am and runs until 4.00pm. 9.15am Join the Zoom meeting 9.30am Introducing PTS 11.00am Comfort break and discussion 11.30am Understanding PTS 1.00pm Lunch break 1.45pm Red-flag signs – when to seek professional support 2.45pm Comfort break and discussion 3.00pm Self-help strategies 4.00pm Day ends This course has been independently accredited by the internationally recognised CPD Standards Office for 6 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.

Enhancing Performance with Productive Conflict Most organizations have typically held the belief that workplace conflict is something that needs to be prevented, resolved, and/or mitigated. After all, conflict creates stress and leads to a variety of performance problems and very real costs. However, what savvy organizations have come to embrace is the understanding that when conflict is truly understood and harnessed, it can be utilized to not only add value to teams, but also enhance workplace performance. Conflict can be productive and make organizations better! Learners will explore the results of a formal, personalized, conflict-related assessment, uncovering targeted nuances of their conflict responses in action. Participants will learn to use basic strategies which allow them to transform destructive conflict responses into more productive ones, especially in the moment when they are happening. What you will Learn At the end of this program, you will be able to: Apply different models for understanding the lifecycle and dynamics of conflict Describe a physiological response to conflict and its impact on communication Recognize the correlation between a person's conflict style and how they respond to conflict Identify your own default responses to conflict and catch them in action Reframe automatic negative thoughts to create more positive interpersonal outcomes Utilize various tactics and strategies to transform destructive conflict responses into productive ones Getting Started Introductions and social agreements Course goal and objectives Opening activities Module 1: The Dynamics and Anatomy of Conflict Conflict basics Dynamics of conflict The anatomy of conflict Module 2: Conflict Styles and Conflict Conflict through the conflict style lens Exploring your style in conflict Destructive responses to conflict Module 3: Changing Your Response to Conflict Changing your conflict response Three steps to productive conflict Choosing a productive conflict response

Are your sales people too stressed, running on adrenalin, perhaps driving towards burnout, struggling to reach targets? Wouldn't you rather they delivered consistently good performance, sustainable over longer periods of time, with less stress (for both them and you)? This uniquely empowering workshop will help your team develop naturally high levels of focus, energy and motivation. They will attain a sense of grounded euphoria, giving them a very distinct and ethical edge in selling. A one-day programme, it gives salespeople an introduction to the 'Natural Superheroes' concepts and resources, tools and techniques, to help them improve their sales performance - realising greater sales potential, developing deeper and more profitable client relationships, winning more business. Through this experience, sales teams gain: Information about profiling clients to instantly understand more about their deepest drives and true needs so they can be genuinely met and, where possible, exceeded Insights into deep, honest and very 'real' reasons for sales procrastination - participants are given specific workable strategies they can easily apply to overcome sales resistance, by tapping their natural motivational styles An understanding of communicating at the very highest levels with different people so they truly understand your sales message and have a significantly more positive sales experience A realisation of their very specific natural sales talents as individuals and as a team A deeper level of experience and understanding of what specifically drives their own behaviour and the behaviour of their clients - these unique insights explain not only how but exactly why people behave the way they do An experience of what it takes to be unshakeable under pressure and manage the sales processes and relationships to a positive outcome for all Brand-new insights into working with and handling difficult people across all levels of authority An understanding of the pitfalls and the psychological traps we set ourselves which cause unnecessary stress, anxiety and frustration on a daily basis and, in turn, limit our sales performance Access to very simple and practical tools that massively increase self-awareness, engender accountability and responsibility and develop emotional sales mastery 1 Introducing 'Natural Superheroes' for sales What is a 'Natural Superhero'? Defining emotional intelligence in the context of sales and why it is so important Knowing yourself - why most people don't know themselves at all and how we can understand exactly what drives our behaviour for the purpose of improving sales performance specifically Knowing exactly why others, and specifically clients and team members, behave the way they do - understanding the real motives behind people's good and bad behaviour in a sales meeting Simple steps to freeing yourself of any anxiety, pressure and false sense of limitation when selling Being yourself in sales - why this is not as easy as it sounds but how you can make it effortless How to take control of achieving the sales performance you really need and want for yourself and others Strategies that raise your self-awareness, increase an authentic and sustainable sense of self-confidence, in difficult situations and in moments of crisis 2 Understanding yourself, your team members and your customers - using the Enneagram Introducing the Enneagram and why it is so valuable to sales people and their clients Exploring the 9 types of motivational drives and why people have different reasons for buying from you Core types and wings - understanding the influence of other motivations either side of the core Enneagram type How to confirm the profile of your client - using celebrities from the world of politics, cinema, sports - we explore how to identify each type - what are their core drives, why have they arisen and how can we use these insights to help you in improving your sales performance The 3 levels of behaviour within your personal profile and that of your clients Lookalike Enneagram types - mistaken identities - how to avoid these traps when profiling your clients and your team How to communicate effectively in a sales environment with each of the different Enneagram types - communication strategies for positive impact on morale, performance and, ultimately, sales results How to interpret and make use of the results of your online personal profile - participants complete an online profile before the event and have the opportunity to analyse their results with a view to improving their sales performance How sales teams sabotage their own performance and that of other people within the team - and how to stop it Uncovering your particular edge in a sales role - what unconsciously trips you up as a sales person? How the Enneagram helps us in sustaining a truly great sales performance over time 3 Why positive thinking alone doesn't work in sales Why 'PMA' does not stand for positive mental attitude when selling - learn its alternative meaning that can serve you even more effectively in a sales role 3 steps and exercises that naturally increase PMA The value of making unconscious thinking conscious and how to do this without any pain or discomfort in a sales meeting Why each Enneagram type has a different experience of PMA in terms of their outward behaviour and how to know when you are maximising your sales performance 4 Measuring success How to measure the development of your individual profile as a sales person Development planning and review Into the future - how to continue your Natural Superhero development