If you're looking to move to the next level in your career in sales, then understanding how to maximise your sales results, using a consultative and structured approach, will be key to your success. In order to develop the competitive advantage that enables you to stand out from the crowd, it is important to understand the tools and techniques to take your selling to new heights and build the confidence to apply them in work-based scenarios.
We have developed this programme to be practical, fun and interactive. Learners will gain a range of practical skills that they can take back and apply to the workplace straight away, that will have a positive impact on sales and customer satisfaction.
This course will help participants:
Develop a structured and client-focused approach to creating high quality sales opportunities and account growth
Learn persuasion and influencing skills to better define needs and develop opportunities
Understand how to have better sales conversations, presentations, and proposals - leading to higher order value and increased sales
Develop advanced sales questioning skills and techniques; understand the importance of listening
Understand how to add value at all stages; plus gaining competitive advantage
Develop proven ways to overcome and reduce price pressure
Know when to use options and upselling when presenting products and solutions
Develop techniques and skills for improved negotiation and closing
1 Advanced Selling - How to Increase your sales results
Review of pre-course data and questionnaire
The AVC model of increasing your sales results
Creating a sales growth plan to achieve higher sales targets
Mapping the accounts and products for targeted growth
2 The Four Cs to structure a sales call
Research before the meeting or call; setting objectives, planning and preparation
How to gain instant rapport and taking control - including online meetings
Qualifying and initial questioning skills
Creating an agenda and first-meeting structure: Four Cs
Planning and practice sessions
3 Building bigger and better sales opportunities
How to use questions to 'build' more opportunities
Learning and using high-impact and third-level questions
Advanced sales questioning techniques: five questioning techniques
Qualifying and gaining commitment to the next stage
Planning and practice sessions - advanced questioning skills
4 Presentation and persuading skills best practice
Compelling benefits and reducing perceived risk - key messages to deliver
Helping the customer choose your proposition by using options
Professional and effective presentation skills
Writing compelling sales proposals that improve your conversion rate
Planning and practice session - presenting your solution
5 Overcoming concerns and client questions
Proven techniques for answering client objections and concerns
How to isolate, prioritise and answer objections, including price
Overcoming delay and procrastination
Planning and practice session - answering client concerns
6 Gaining commitment and closing the sale
Knowing when to close for commitment
How to ask for commitment professionally and effectively
Key negotiation skills around the closing process - getting to 'yes'
Checklist of closing and negotiation skills
Practice session