Overview Become an expert in online marketing and learn how to turn brands and businesses into huge successes overnight. This popular Digital Marketing and Advertising Level 3 course is designed to teach anyone the fundamental knowledge needed to perform dynamic online advertising that works. The many online learning modules provide expert tuition for every aspect of Digital Marketing; from using SEO to target an audience, to utilising the power of social media to make a product go viral. You will also be taught how to use video and email marketing in order to maximise the recognition for your work and make everyone aware of your product. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Digital Marketing and Advertising Level 3. It is available to all students, of all academic backgrounds. Requirements Our Digital Marketing and Advertising Level 3 is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management , Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 13 sections • 123 lectures • 11:23:00 total length •Welcome: 00:01:00 •How to register your company: 00:04:00 •How to see Email Sender's Company and Logo in Your Gmail: 00:02:00 •How to Generate sitemap of a website: 00:03:00 •How to protect a website from Spam on WordPress: 00:02:00 •Quick way to identify whether the website is Mobile optimized: 00:03:00 •How to identify registration data of website: 00:01:00 •How to identify duplicate content from the web: 00:03:00 •How to create google alerts: 00:03:00 •How to find the age of the domin: 00:02:00 •How to check if the website server is down: 00:01:00 •How to create text notes thatwill self destruct after being read: 00:02:00 •How to send google search information to your friends: 00:03:00 •How to find webhost of any website: 00:02:00 •Discover new sites that are similar to what you like alredy: 00:03:00 •How to easily highlight the important parts of a web page: 00:01:00 •How to share you email online without worrying about spam: 00:02:00 •How to get compute level answers without searching: 00:03:00 •The easiest way to setup email reminders: 00:03:00 •How to find the original URL tht's hiding behind a short URL: 00:02:00 •How to corrupt a file you shared online: 00:01:00 •How to create a throwaway email: 00:02:00 •How to check if your email account has been compromised: 00:01:00 •How to register website on Google search console: 00:06:00 •How to Optimize your website homepage: 00:06:00 •How to add a sitemap on google search: 00:07:00 •How to shortlist targeted keyword list in google keyword planner: 00:08:00 •How to set international targeting on google search: 00:02:00 •How to remove a URL from google search engine: 00:03:00 •How to identify competitors keyword: 00:08:00 •How to leverage top sites to get on google search results: 00:04:00 •Discover powerful data analytics to mesure SEO performance: 00:06:00 •How to do keyword research: 00:11:00 •How to write perfect title tags for search engines: 00:05:00 •How to optimise heading tags, external and internal links: 00:08:00 •What are backlinks & how to get them: 00:06:00 •How to write a perfect Meta description: 00:06:00 •How to enhance speed & performance of your website: 00:04:00 •Youtube account setup: 00:04:00 •Account optimization: 00:09:00 •How to create & setup Youtube channel banner: 00:05:00 •Youtube channel tags, thumbnails & custom thumbnails: 00:08:00 •Analyse Youtube keyword research: 00:05:00 •Youtube SEO techniques: 00:07:00 •What are Youtube cards & how does it work: 00:06:00 •How to optimise comments & reply them in bulk: 00:03:00 •How to grow your channel with competitor Analysis: 00:07:00 •How to manage multiple YouTube accounts: 00:02:00 •A simple yet powerful trick to increase your subscribers list: 00:03:00 •Youtube Paid Advertising: 00:13:00 •How to monetise your YouTube channel: 00:02:00 •What are Google Ads & how does it work: 00:16:00 •Account setup: 00:04:00 •Competitors analysis: 00:08:00 •Campaign types & how to select the right campaign: 00:07:00 •Bids & Budgets: 00:08:00 •How to target the right audience: 00:07:00 •Google Ads advance campaign settings: 00:07:00 •Choosing the right keywords: 00:05:00 •How to write ads that gets more clicks: 00:06:00 •How to install tracking code on your website: 00:04:00 •How to add filters & remove internal traffic: 00:04:00 •How to track paid campaigns: 00:04:00 •How to look and analyse different segment data: 00:06:00 •How to configure goals in google analysics: 00:05:00 •How to link google Adwords account: 00:03:00 •How to manage multiple analytics accounts: 00:02:00 •How to remove spam traffic: 00:04:00 •Email marketing tools set up ( Mailchimp and Gestresponse): 00:10:00 •How to install signup or popup forms on the website: 00:17:00 •How to collect email address without a wbsite: 00:05:00 •How to create a 'Hook' to your signup forms: 00:08:00 •Discover the psychology behind acquiring more leads: 00:09:00 •Email marketing automation process: 00:08:00 •Email analytics: 00:07:00 •How to increase your connections in no time: 00:08:00 •Secret of LinkedIn InMails: 00:05:00 •Discover the best ways to use Linkedin Groups: 00:09:00 •How to setup a company page on Linkedin: 00:04:00 •How to increase traffic to your website using Linkedin blog: 00:07:00 •Twitter Account setup: 00:03:00 •Knowing Twitter features: 00:06:00 •Following twitter accounts: 00:03:00 •Twitter profile optimisation: 00:06:00 •How to get Twitter followers: 00:10:00 •Posting first 5 tweets for engagement: 00:05:00 •Leveraging Hashtags to increase your tweets visibility: 00:04:00 •What are twitter polls & how do you use them: 00:05:00 •A powerful trick to acquire customers on twitter: 00:03:00 •How to get followers retweet your post: 00:03:00 •How to embed a twitter button to your website or post: 00:02:00 •Twitter analytics: 00:04:00 •Set your Facebook page: 00:05:00 •Facebook Icon, cover image & description: 00:06:00 •How to get your first page likes: 00:08:00 •Discover how to increase your page likes: 00:02:00 •How to manage multiple Facebook page: 00:03:00 •Facebook comments: 00:05:00 •Leveraging Facebook groups: 00:05:00 •Facebook Autoposting: 00:04:00 •Run a competition: 00:06:00 •Facebook Ads: 00:04:00 •How to get best out of Facebook: 00:15:00 •Facebook pixel & Re-marketing: 00:04:00 •How to setup a Instagram business profile: 00:07:00 •Set up Instagram bio & profile image: 00:03:00 •Leveraging Instagram accounts: 00:06:00 •A simple way to create free content on Instagram: 00:05:00 •Secret of hashtags on Instagram: 00:04:00 •Reposting Instagram App: 00:04:00 •How to get genuine Instagram followers: 00:05:00 •Discover how to grow your business through Instagram stories: 00:05:00 •How to get your posts reposted on Instgram by influncers: 00:05:00 •A quick way to do App store marketing research: 00:16:00 •How to discover the estimate size of your market: 00:08:00 •Discover the best ways to promote your app: 00:15:00 •App installs via Facebook Ads: 00:16:00 •App installs via Google Ads: 00:14:00 •How to make money from your app: 00:08:00 •How to optimise your App store listing ?: 00:14:00 •Discover growth hacking techniques for App downloads: 00:09:00 •Techniques to get to the top of App store ranking: 00:07:00 •Assignment - Digital Marketing and Advertising Level 3: 00:00:00
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The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the The Ultimate SEO Link Building Mega Course course, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Course Content Module 01: Basics SEO Introduction 00:01:00 What Are Backlinks 00:04:00 Less More 00:05:00 Structural Overview 00:05:00 Content & Quality 00:03:00 Quality via Relevance 00:04:00 Anchor Diversity 00:07:00 Vicinity 00:07:00 SEO Beyond Link Building 00:03:00 Module 02: Types of Link You Can Build The 20 Types of Backlinks 00:11:00 Article Links 00:04:00 Optimize an Article 00:20:00 Optimize Readability 00:08:00 Manually Hyperlinking Anchor Text 00:02:00 Spintax & Link Tiers 00:05:00 Blog Commenting Links 00:06:00 Directory Links 00:07:00 Document Sharing Links 00:09:00 Exploit Links 00:05:00 Forum Links 00:06:00 Guest Book Links 00:04:00 Article Guest Posts 00:03:00 Image Comment Links 00:04:00 Indexer Links 00:04:00 Micro Blogging Links 00:04:00 Pingback Links 00:03:00 Referrer Links 00:05:00 RSS Feed Links 00:05:00 Social Bookmark Links 00:06:00 Social Network Links 00:06:00 Trackback Links 00:01:00 URL Shortener Links 00:05:00 Video Links 00:12:00 Web 2.0 Links 00:05:00 Wiki Links 00:05:00 Module 03: Keyword Research Difference between Short and Long Tail Keywords 00:06:00 Keyword Planner 00:05:00 Keyword Planner Sorting 00:10:00 Free Keyword Search Volume Tool 00:01:00 What Are Local Keywords 00:02:00 Research vs Buyer Keywords 00:06:00 Google Auto Complete Search Engine 00:02:00 Long Tail Pro Keyword Research 00:10:00 KW Finder Keyword Research 00:05:00 How to Deliver Keyword Research as a Freelancer 00:10:00 Module 04: On Page SEO Optimization Optimize an Article 00:20:00 Optimize Readability 00:08:00 WordPress Permalink Settings 00:01:00 WordPress Yoast SEO Optimization Setup 00:03:00 Fastest Cache Settings (Exampled in WordPress) 00:05:00 Yoast Real-Time Analysis for Any Site 00:02:00 All in One SEO Plugin 00:03:00 WordPress Cache Speed Test 00:01:00 Real-Time Ranking Case Study 00:08:00 Module 05: Local SEO Local SEO vs Other SEOs 00:08:00 The 4 Pillars of Google Maps Ranking 00:05:00 Sign In to Google+ 00:01:00 Keyword Planner & Sorting Breakdown 00:15:00 Google My Business Registration & Optimization 00:12:00 Descriptions Have Been Phased Out Currently 00:01:00 Google Review Management & Marketing 00:19:00 Google Review Management & Marketing 00:19:00 Additional Business Sites for Reviews 00:12:00 Google My Business 00:06:00 Citation SEO 00:09:00 What Are Citations 00:08:00 An Example Citation Setup 00:03:00 WhiteSpark for Citation Analysis 00:03:00 Outsource Local Citations 00:05:00 The Difference in Citation Websites 00:05:00 Module 06: Image SEO Traditional SEO vs Image SEO 00:05:00 What is EXIF Data and How to Remove It 00:08:00 Image File Size Optimization 00:11:00 JPG vs PNG 00:02:00 GIF Images 00:02:00 Captions for Conversion Optimization 00:06:00 Name and ALT SEO 00:05:00 Create a Sitemap for Images 00:04:00 The Goal of Image SEO 00:04:00 Google Image Off-Page SEO 00:07:00 Module 07: Edu and GOV Link Building Strategy What are EDU Links? 00:06:00 Google Aggregate Ranking Algorithm 00:11:00 Posting Comments on EDU & GOV Blogs 00:10:00 Creating Profiles at EDU & GOV Websites 00:05:00 Scholarship Backlinks from EDU & GOV Websites 00:07:00 Resources for EDU & GOV Websites 00:04:00 Resources II 00:01:00 Student Groups 00:06:00 Module 08: Video SEO (Google) 2 Types of Video SEO 00:08:00 When to Host on YouTube and Why 00:07:00 Self Hosting Video Solution 00:05:00 Video SEO for Google 00:07:00 Keyword Planner for Organic & Video Rankings 00:02:00 Self Hosting means Self Promoting 00:03:00 Module 09: Video SEO (YouTube) YouTube Black vs White 00:05:00 YouTube Auto Suggest for Keyword Research 00:08:00 YouTube Analytics 00:03:00 YouTube Video SEO Optimizations 00:05:00 Find YouTube Tags 00:04:00 VidIQ Extension 00:07:00 Video Sitemap SEO 00:07:00 YouTube Video Layout Blueprint 00:11:00 YouTube Comments 00:02:00 The Secret of Subscribers in SEO 00:03:00 Create a Playlist for Hard SEO Terms 00:05:00 Tubular and Other Tool Comparisons 00:04:00 YTCockpit for Keyword Research & Tracking 00:03:00 YouTube AdSense & Other Monetizations 00:10:00 Module 10: Expired Domain Link Building How to Write the 30X Redirects 00:06:00 Types of 30X Redirects 00:03:00 How to Write the 30X Redirects 00:06:00 Redirection of SEO Timeline 00:02:00 Why You Can Lose Redirect SEO Link Juice 00:05:00 How Long Should I Keep These Redirects 00:02:00 Redirects with Google Penalties 00:04:00 Your First Redirect is Called Canonicalization 00:03:00 Why Secure Your Site 00:02:00 How Much SEO Juice is Passed in Google 00:04:00 How Much SEO Juice is Passed in Google II 00:02:00 3 Methods to Use Expired Domains 00:09:00 DomCop Overview 00:16:00 FreshDrop Overview 00:17:00 Module 11: Software Overview Link Building Tiers 00:08:00 Tier 1 Links & Software Suggestion 00:04:00 Tier 2 Links & Software Suggestion 00:06:00 Tier 3 Links & Software Suggestion 00:09:00 Module 12: Screaming Frog SEO Software Walkthrough Starting Your SEO Audit 00:48:00 SEO Audit Software Walkthrough 01:02:00
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Do you want to learn the retargeting strategies to increase more awareness and sales? Are you interested to maximize your visitors in the website? If so, take a look at the Retargeting Course course and learn what you want further in your quest. The contents of the course guide you how to write killer content and follow up using different social media such as Facebook, Youtube, and google display networks etc.. The purpose of the course is to make you efficient on how to optimize, manage, and set up professional retargeting campaigns, use Google Tag manager concerning remarketing and retargeting tags, and gather more visitors and traffic working on proper understand of retargeting. It also teaches you how to use Google AdWords to fix and manage retargeting campaigns. What you'll learn You'll learn what retargeting is You'll learn the best companies to use for retargeting You'll learn how to setup a retargeting account You'll learn how to utilize retargeting for the highest ROIs (Return On Investment) You'll learn how to segment parts of your list and audience You'll learn how to Success Hack your competitors and virtually guarantee success from Day 1 You'll learn how to make the most of every visitor that visits your website You'll learn when and where to direct certain visitors to insure they optin or buy at just the right moment Requirements You should know how to use a PC at a beginner level Who is the target audience? Online Marketers Local & Online Businesses Bloggers Content Creators who want to get more traffic from their work SEO Firms & Workers Everyone with a Product Anyone who pays for marketing and wants to get the most out of it Module : 01 Introduction 00:02:00 Retargeting Overview 00:12:00 The Retargeting Companies 00:11:00 Social Media Retargeting 00:04:00 Make Sure You Qualify 00:08:00 User Intent and Engagement 00:08:00 Segmentation 00:09:00 Module : 02 Taking Your Traffic's Temperature 00:06:00 Banner Ad Sizes and Graphic Design 00:11:00 Frequency Caps 00:05:00 Google Retargeting 00:03:00 Perfect Audience Walkthrough 00:26:00 How Tracking Platforms Differ 00:05:00 Module : 03 What Is Success Hacking 00:02:00 Success Hacking The Landing Pages 00:08:00 Success Hacking The Offer 00:02:00 Success Hacking Ad Copy 00:10:00 Success Hacking Traffic Source 00:01:00 The Success Formula 00:04:00