Promote a Business With Online Advertising This Promote a Business With Online Advertising course provides learners with essential skills and strategies to drive business growth through effective online advertising. By diving deep into various platforms such as LinkedIn, Twitter, Facebook, and Google Search Ads, this course will guide you in building powerful sales funnels, generating quality leads, driving traffic, and maximising profits. Whether you’re new to online advertising or looking to enhance your current marketing efforts, this course offers actionable insights and techniques that will transform your approach and boost your digital marketing results. Course Curriculum Funnel Building For Massive Profits Lead Generation, Traffic & List Building LinkedIn Advertising How To Do Banner Advertising Twitter Ads For Fun & Profit Make Profits With Facebook Ads Search Ads – For Massive Profits (Learn more about this online course)
Welcome to the Bootcamp course. You will obtain a firm understanding of machine learning with this course. By doing so, you will be able to develop machine learning solutions for various challenges you might encounter and be prepared to start using machine learning at work or in technical interviews.
In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This SEO Masterclass will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The SEO Masterclass will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to SEO Masterclass and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited SEO Masterclass is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this SEO Masterclass. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The SEO Masterclass will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: SEO & Inbound Marketing Become a Master of Search Engine Optimization and Inbound Marketing Today 00:05:00 Transcending keywords and link building with a mindset of serving viewers and solving 00:10:00 How I get 2 5+ million impressions a month on Google and YouTube 00:19:00 How To Get 1,000 Clicks A Day From Google Organic Search 00:15:00 Top 25 SEO Tips for 2020! 00:23:00 Worst SEO strategies I have confirmed are terrible 00:11:00 Section 02: Building Connections Aiming for Lifetime Connections 00:07:00 Where to start Fix and improve what we see! 00:06:00 Play nice with others! Haters and competitors are friends! 00:08:00 Tutorials build a rock solid foundation 00:04:00 Entertain to keep people coming back and have fun 00:07:00 Stories stick with us 00:06:00 Long videos, posts, and descriptions ideal like Wikipedia 00:05:00 Section 03: Hosting and Optimization Scalable web host makes viral growth possible and high ranking easier 00:13:00 Email marketing helps build relationships and links naturally 00:12:00 Word Press Plug-in Setup + Best Dashboard Performance Settings 00:20:00 HTTPS is included as a ranking factor in Google 00:01:00 Ensure complete coverage of your own name in search results 00:05:00 Register your domain for a long time to show stability over time 00:04:00 Edit the date published when making any changes 00:02:00 Setup automatic sharing on social media to help get viewers 00:04:00 Section 04: Google Analytics Insights Google analytics introduction for beginners 00:04:00 Google analytics admin dashboard for account and property creation plus Ad Words link 00:07:00 Google analytics home dashboard from users, sessions, channel, and device 00:12:00 Site speed and suggestions to improve user experience and rank higher 00:09:00 Behaviour tab with all pages to see where more traffic is 00:05:00 Acquisition source medium and referrals for understanding how we get traffic 00:10:00 Conversion tracking and advanced features 00:04:00 Section 05: Google Webmaster Tools and Search Console Google webmaster tools settings to become a verified owner 00:03:00 New Google search console overview 00:04:00 Submit a Word Press XML sitemap fast with Yoast SEO plugin 00:03:00 Performance reports for queries, pages, countries, and devices 00:10:00 Welcome to the top! 00:03:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Take your basic cyber security knowledge to a new level with this exciting course that promises to be educational, informative, and fun-filled. Build upon a basic foundation in cyber security with a strong focus on networking, privacy and anonymity, malware, email security, backups and encryption, and Windows 10 Hardening.
Learn how to build and test APIs and web services, which form the foundation of most software engineer work with the help of this carefully structured beginner's level course. You will be learning all of this in Python, one of the world's most popular and widely used programming languages.
Dive into the world of project management with our comprehensive course! Master the fundamentals, explore advanced tools such as Jira, Microsoft Teams, and Trello, and gain real-world insights. From Agile methodologies to effective communication strategies, this course equips you with the skills to excel as a confident and successful project manager.
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In this course, you will learn how to write great automation tests with Selenium WebDriver and Java, and start building automation testing frameworks!
Course Overview Discover how to improve the quality and quantity of traffic to your business website and work in harmony with search apps when taking this definitive training on Search Engine Optimisation (SEO) Strategies. Many small businesses rely on good use of SEO to drive consumers and opportunities to their web pages, which can make or break some ventures. With this canny tuition, you will learn how to best utilise the potential of SEO practices and ensure that your next sale or view is never less than a finger-click away at any one time. This SEO tutorial delivers a total learning package for adjusting content and installing pointers for your personal sites. You will be shown how to analyse entry pages on a website, evaluate the effectiveness of 'top pages', produce posts to rank high on google searches, utilise standard SEO tools, and much more. Alongside this, you will be given a host of professional tips that will ensure your posts, content, and domain is kept in the public eye for the longest possible time. Enrol now to ensure you know how to make your site part of the chosen few when it comes to personal searches. This best selling Search Engine Optimization (SEO) Strategies has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Search Engine Optimization (SEO) Strategies is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Search Engine Optimization (SEO) Strategies is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The Search Engine Optimization (SEO) Strategies is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Search Engine Optimization (SEO) Strategies, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Search Engine Optimization (SEO) Strategies will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Search Engine Optimization (SEO) Strategies to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device. Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.
Google AdWords Beginner to Advanced Overview Ever dreamt of your business shining at the top of Google searches, attracting customers like moths to a flame? That's the magic of Google Ads, and this Google AdWords Beginner to Advanced course is your secret weapon to unlock it. Don't worry if you're new to the game. We'll take you by the hand, starting with the basics and gradually building you up to become a Google Ads mastermind. Whether you're a one-person show or a marketing pro, this Google AdWords Beginner to Advanced course equips you with the knowledge and skills to conquer the online advertising world. Imagine crafting ads that grab attention, target the right people, and bring in results like crazy. That's what you'll learn here. We'll show you how to use cool features like retargeting, automation, and even spy on your competitors. Plus, you'll learn to track your success and tweak your campaigns to get the most out of every penny. And the best part? This Google AdWords Beginner to Advanced course stays ahead of the curve, teaching you the latest tricks and trends in Google Ads. You'll be a marketing ninja, always one step ahead of the game. Ready to take your marketing to the next level and land that dream job? This Google AdWords Beginner to Advanced course is your golden ticket. Enrol now and watch your business skyrocket! Why You Should Choose Google AdWords Beginner to Advanced Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google AdWords Beginner to Advanced is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google AdWords Beginner to Advanced is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Google AdWords Beginner to Advanced Introduction 01. Introduction 00:02:00 Testing to Ad Concepts 02. Introduction to Ad Concepts 00:02:00 03. Example Ad Concepts 00:04:00 04. Label Setup 00:04:00 05. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 06. Understanding the usefulness of this report 00:03:00 07. Linking Google Ads with Search Console 00:04:00 08. Excel Report Setup & Pivot 00:04:00 09. Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10. CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11. The theory behind the double campaign 00:04:00 12. A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13. Introduction to Drafts & Experiments 00:05:00 14. Example experiment Ideas for use 00:06:00 15. Draft & Experiment Setup 00:10:00 16. Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreadsheets template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26. GDN Remarketing 00:06:00 27. Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34. What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36. Dynamic Search Ads 00:03:00 37. Smart Bidding Strategies 00:07:00 38. Lookalike Audiences 00:02:00 39. Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40. Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42. Setting up the Business Data Feed 00:06:00 43. Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00