123 Facebook Ads courses

🌟 Supercharge Your Digital Marketing with our Comprehensive Online Course: 'Mastering Retargeting PPC Ads on Google, Facebook, YouTube, and Adroll'! 🌟 Are you ready to unlock the secrets to skyrocketing your online advertising success? Look no further! Join our exclusive course and become a master of Retargeting PPC Ads on the leading platforms: Google, Facebook, YouTube, and Adroll.   🚀 Why Choose Our Course? ✅ Comprehensive Learning: Gain in-depth insights into the intricacies of retargeting strategies on Google, Facebook, YouTube, and Adroll. ✅ Expert Guidance: Learn from industry experts who have hands-on experience in crafting highly effective PPC ad campaigns. ✅ Practical Techniques: Get access to actionable techniques and best practices to optimize your ad campaigns and maximize ROI. ✅ Cutting-Edge Strategies: Stay ahead in the digital marketing game by harnessing the power of retargeting across multiple platforms.   📚 What You'll Learn: 🎯 Understanding the fundamentals of retargeting and its significance in PPC advertising. 📈 Crafting compelling ad copies and visuals tailored for each platform. 🔍 Leveraging audience segmentation and targeting for enhanced engagement and conversion. 💡 Implementing advanced retargeting strategies to drive sales and brand awareness. 📊 Analyzing metrics and optimizing campaigns for optimal performance.   💥 BONUS Features: 🔔 Exclusive access to live Q&A sessions with industry experts. 📑 Downloadable resources, templates, and checklists to streamline your ad campaigns. 📆 Lifetime access to updated course content to keep you at the forefront of digital marketing trends.   🎓 Who Is This Course For? 👩‍💼 Marketing Professionals seeking to elevate their skills in PPC advertising. 🚀 Entrepreneurs looking to scale their businesses through targeted online advertising. 💼 Small Business Owners aiming to maximize their marketing budgets effectively. 📈 Anyone passionate about mastering the art of retargeting PPC ads across major platforms! Course Curriculum

🎧📘 Unlock the Power of Facebook Marketing with Audio Book Mastery! 📘🎧 Are you ready to elevate your Facebook Marketing game to unprecedented heights? Introducing our groundbreaking online course: 'Audio Book for Facebook Marketing.'   🔊 Learn on the Go: Dive into the world of Facebook Marketing conveniently, anytime, anywhere, with our audio-centric course format. Listen and absorb powerful strategies, tips, and techniques while commuting, exercising, or relaxing. 📈 Master the Art of Facebook Advertising: From creating compelling ad campaigns to understanding algorithms and optimizing content, this course covers everything you need to know to dominate Facebook's marketing landscape. 🔍 In-Depth Insights: Gain exclusive insights and insider secrets from industry experts, providing you with the edge to stay ahead in the ever-evolving world of social media marketing. 🎯 Practical Guidance: Translate theory into action! Our course offers actionable steps, real-world examples, and case studies, ensuring you can immediately implement what you learn for tangible results. 🤝 Community Support: Connect with like-minded marketers, share experiences, and engage in discussions within our vibrant community. Network, collaborate, and grow together!   🌟 Why Choose Us? ✅ Comprehensive Curriculum ✅ Expert-Led Instruction ✅ Convenient Audio Format ✅ Practical Application ✅ Ongoing Support and Updates 🚀 Take the first step toward Facebook Marketing mastery today! Whether you're a novice or an experienced marketer, this course will revolutionize the way you approach Facebook advertising. Course Curriculum Module 1- Start Listening To My Facebook Marketing And Advertising Audio Lectures Here Start Listening To My Facebook Marketing And Advertising Audio Lectures Here 00:00 Module 2- Starting With Why! Starting With Why! 00:00 Module 3- Understand How You Act As A User And You Will See What You Can Do As A Giver! Understand How You Act As A User And You Will See What You Can Do As A Giver! 00:00 Module 4- All Feedback Received Is Helpful All Feedback Received Is Helpful 00:00 Module 5- What Works On You Might Work On Others! What Works On You Might Work On Others! 00:00 Module 6- What Is Working The Very Best Today For Me On Facebook What Is Working The Very Best Today For Me On Facebook 00:00 Module 7- Lipstick On A Pig Lipstick On A Pig 00:00 Module 8- Lipstick On A Pig Lipstick On A Pig 00:00 Module 9- What Is The Most Powerful Way To Use Facebook For Getting Organic Reach What Is The Most Powerful Way To Use Facebook For Getting Organic Reach 00:00 Module 10- Video Is The Most Powerful Form Of Communication Online Today Video Is The Most Powerful Form Of Communication Online Today 00:00 Module 11- How To Make Magnificent Videos On Facebook! How To Make Magnificent Videos On Facebook! 00:00 Module 12- The Power Of Producing Videos Daily! The Power Of Producing Videos Daily! 00:00 Module 13- How Easy Is It To Start Making Videos On Facebook Facebook Chapter 5C How Easy Is It To Start Making Videos On Facebook Facebook Chapter 5C 00:00 Module 14- Branding On Facebook Branding On Facebook 00:00 Module 15- The Importance Of Knowing Exactly Who The Potential Client Is The Importance Of Knowing Exactly Who The Potential Client Is 00:00 Module 16- Personal Facebook Profiles Have Amazing Power! Personal Facebook Profiles Have Amazing Power! 00:00 Module 17- My Personal Profile Helped Me Start And Grow My Business First My Personal Profile Helped Me Start And Grow My Business First 00:00 Module 18- Working At The Right Pace Working At The Right Pace 00:00 Module 19- How To Know If I Am Working On The Right Pace! How To Know If I Am Working On The Right Pace! 00:00 Module 20- Facebook Groups Are The Easiest Way To Reach The Newsfeed Facebook Groups Are The Easiest Way To Reach The Newsfeed 00:00 Module 21- Facebook Groups Help Make Personal Connections And Are Great For Learning! Facebook Groups Help Make Personal Connections And Are Great For Learning! 00:00 Module 22- Facebook Pages And Advertising Explained Facebook Pages And Advertising Explained 00:00 Module 23- Your First Facebook Page Likes Should Be Friends And Family Your First Facebook Page Likes Should Be Friends And Family 00:00 Module 24- My Ideal Facebook Marketing And Advertising Strategy My Ideal Facebook Marketing And Advertising Strategy 00:00 Module 25- Daily Progress Rather Than Perfection! Daily Progress Rather Than Perfection! 00:00 Module 26- Alternatives To Making Videos Alternatives To Making Videos 00:00 Module 27- The Best Tips And Tricks I Know For Facebook The Best Tips And Tricks I Know For Facebook 00:00

This Google Adwords Certification - Get Certified in all 6 exams course ensures that you are a specialist level online sponsor. Get enlisted by enormous associations by going in every one of the tests you have to acquire the confirmation for. Learn Google Adwords basics, search option, YouTube, PPC, shopping or advertising from this course and become a professional digital advertiser on another level. This course is the milestone for the qualification of all the online advertisers. What you'll learn Google Adwords Fundamentals PPC Advertising Search Advertising Display Advertising YouTube Advertising Mobile Advertising Shopping Advertising Requirements Basic computer knowledge. A computer with Internet connection and desire to get google certified. No prior experience needed for this course Introduction Welcome ! 00:16:00 Getting Certified - Awards & Certifications 00:06:00 Google Ads Fundamentals Certification Introduction to Fundamentals Certification 00:02:00 Learn the basics of Google Ads 00:25:00 Choose where your customers see your ads 00:20:00 Create effective text ads 00:16:00 Enhance your Ad with extensions 00:07:00 Choose the best campaign types 00:15:00 Organise your account for success 00:09:00 Reach customers with targeting 00:08:00 Help customers find you 00:12:00 Match types 00:07:00 Make Your ads seen 00:14:00 Media costs models 00:09:00 Determine a good bidding strategy 00:12:00 Select your bid strategy 00:14:00 Adjust Bids to favor performers 00:11:00 Align your budget with your goals 00:10:00 Evaluate campaign performance 00:13:00 Avoid Editorial Errors 00:06:00 Address Trademark disapprovals 00:07:00 Google Ads Search Certification Introduction 00:03:00 Find customers with search marketing 00:11:00 Find the right performance solutions 00:22:00 Conversion Tracking 00:12:00 Install Website conversion tracking 00:11:00 Understand your audience better 00:07:00 Create search network campaign 00:18:00 Google Ads Display Certification Introduction 00:02:00 Learn the basics of Display Network 00:10:00 Drive results with the Display Network 00:10:00 Target with the Display select 00:17:00 Remarketing with Display Ad 00:09:00 Choose the most beneficial ad formats 00:10:00 Assess & optimize your campaigns 00:22:00 Optimise your Display Campaign 00:18:00 Build effective creatives for your goals 00:08:00 Tailor ads with Dynamic Remarketing 00:12:00 Google Ads Video (YouTube) Certification Introduction 00:01:00 The value of google's Video Advertising 00:07:00 Build & Place your message 00:07:00 Find right solutions & metrics 00:11:00 launching your video campaign 00:11:00 Trueview discovery creative 00:08:00 Developing content on YouTube 00:08:00 Use video Remarketing to reconnect 00:11:00 Build video campaign in Google Ads 00:11:00 Keep track of video campaign performance 00:08:00 Optimise video campaign for success 00:08:00 Google Ads Shopping Certification Introduction 00:03:00 Find new customers with Shopping Ads 00:12:00 Create a merchant center account 00:07:00 Capture your product data 00:08:00 Align bid strategy to shopping goals 00:11:00 Create a shopping campaign 00:11:00 Measure shopping campaign performance 00:10:00 Optimise the shopping campaign 00:07:00 Simplify with automatic item updates 00:08:00 Ensure shopping ads are compliant 00:05:00 Submit product data without errors 00:07:00 Fix crawl issues 00:08:00 Give incentives with merchant promotions 00:06:00 Sell nearby with Local Inventory Ads 00:07:00 Priortize shopping campaigns 00:06:00 Reach users with showcase shopping 00:07:00 Optimize the shopping campaign for Mobile 00:07:00 Google Ads Mobile Certification Introduction 00:02:00 Drive your business with mobile 00:16:00 Do you want a mobile site or app ? 00:11:00 Design great mobile sites 00:19:00 Design great mobile apps 00:16:00 Google Ads formats & features for mobile 00:06:00 Target & bid for mobile ad placements 00:08:00 Drive calls with mobile campaigns 00:12:00 Drive store traffic with mobile 00:09:00 Drive installation of your app 00:11:00 Drive engagement with your app 00:09:00 Conclusion Thank You 00:02:00 Bonus Bonus - Get all 6 Practise Exams as a bonus 00:15:00

🚀 Supercharge Your YouTube Advertising with 'Hack YouTube Ads with Google Adwords' Course! 🎯 Ready to unlock the secrets to YouTube advertising success? Say goodbye to guesswork and hello to targeted, high-impact marketing with our exclusive course - 'Hack YouTube Ads with Google Adwords'!   🔍 What You'll Discover: Master YouTube Advertising: Learn the ins and outs of YouTube Ads and harness the power of Google Adwords to reach your target audience effectively. Strategic Campaign Setup: Uncover the step-by-step process to create compelling ad campaigns that drive results and conversions. Optimization Techniques: Discover advanced optimization strategies to maximize ROI and minimize ad spend waste. Audience Targeting Mastery: Pinpoint your ideal audience with precision targeting methods for increased engagement and conversions. Creative Content Creation: Craft attention-grabbing ad content that captivates viewers and compels action.   👨‍🏫 Who Is This For: Marketers & Entrepreneurs: Take your marketing efforts to the next level and amplify your brand's visibility. Business Owners: Scale your business by leveraging YouTube Ads to reach a wider audience and drive sales. Aspiring Advertisers: Start on the right foot and gain expertise in YouTube advertising from scratch.   🎓 Why Choose Our Course: Expert Guidance: Led by industry experts with hands-on experience in successful YouTube ad campaigns. Practical Insights: Real-world examples and actionable tips for immediate implementation. On-Demand Learning: Access the course at your own pace, anytime, anywhere, and on any device. Ongoing Support: Join a community of learners and get ongoing support to tackle challenges and stay updated.   🌟 Ready to Dominate YouTube Advertising? Enroll Now and Unleash the Power of Google Adwords for Your Business Growth! 🌟 Limited time offer - Secure your spot today and revolutionize your YouTube advertising game! 🚀✨ Course Curriculum

🚀 Supercharge Your Online Advertising with 'A Comprehensive Guide to Google AdWords' Course! 🚀 Unlock the Power of Google AdWords and Propel Your Business to New Heights! Are you looking to master the art of online advertising and maximize your business's visibility? Look no further than our comprehensive online course dedicated to demystifying Google AdWords!   🎯 What You'll Gain from Our Course: 🔍 In-depth understanding of Google AdWords: Learn the ins and outs of the platform from scratch. 📈 Strategies for Effective Campaigns: Discover proven techniques to create compelling, high-converting ads. 💡 Keyword Optimization: Harness the power of keywords to target your audience effectively. 💰 Budget Management: Learn how to optimize your budget for maximum ROI. 📊 Analytics and Tracking: Master the art of tracking and analyzing campaigns for continuous improvement. 🏆 Advanced Tips and Tricks: Elevate your campaigns with insider secrets and expert strategies.   🌟 Why Choose Our Course: 🔑 Expert Guidance: Led by industry experts with years of hands-on experience in Google AdWords. 📚 Comprehensive Curriculum: A structured and easy-to-follow course covering all facets of AdWords. 🎓 Practical Knowledge: Gain actionable insights and skills applicable to real-world advertising scenarios. 👩‍💻 Self-Paced Learning: Learn at your own convenience from anywhere in the world. 📈 Elevate Your Business: Drive targeted traffic and boost conversions like never before!   🎁 Bonus Offer: Enroll now and receive downloadable resources, templates, and ongoing support from our community. Join countless successful advertisers who have transformed their businesses through the power of Google AdWords. Don't miss this opportunity to take your online advertising to the next level! 🚨 Limited Time Offer: Enroll now and start dominating the online advertising game with confidence! Sign up today for 'A Comprehensive Guide to Google AdWords' and revolutionize your online advertising journey! 🚀💻📊 Course Curriculum

🎉🌟 Unleash the Power of Exclusivity and Glamour: Promoting Your Facebook Event Online Course! 🌟🎉   Are you ready to skyrocket the success of your Facebook events to new heights? Welcome to our exclusive online course, 'Promoting a Facebook Event - Exclusivity and Glamour,' where we unveil the secret formula to make your events stand out in the digital crowd!     🌟 Elevate Engagement: Discover the art of crafting irresistible event invitations that captivate and draw in your audience, ensuring maximum engagement and attendance. 🎯 Targeted Strategies: Learn proven strategies to target and reach your ideal audience, boosting event visibility and creating a buzz that lasts well beyond the event date. 📈 Amplify Event Reach: Dive deep into advanced promotional techniques to amplify your event's reach, ensuring it reaches the right audience segments, resulting in higher turnout and interaction. 🌐 Online Presence Mastery: Master the art of leveraging Facebook's tools and algorithms to optimize event visibility, making your event a magnet for attendees.     🚀 Exclusive Insights: Gain access to exclusive insider tips and real-world case studies, empowering you with the knowledge to turn your event into a must-attend affair! 🔥 Limited Time Offer: Enroll now to take advantage of our limited-time offer and unlock the secrets to creating a Facebook event that exudes exclusivity and glamour! Join us on this exciting journey to transform your events from ordinary to extraordinary. Don't miss out on this opportunity to shine in the crowded world of Facebook events. Course Curriculum

🌐 Unlock the Gateway to Success: Maximizing Cost-Effective Traffic via Google Ads! 🚀   Are you tired of burning through your budget without seeing the results you crave? Say goodbye to wasted ad spend and hello to a flood of targeted traffic with our groundbreaking online course - Maximizing Cost-Effective Traffic via Google Ads!   💡 Why This Course?   In the dynamic world of online advertising, Google Ads remains a powerhouse, but mastering it requires more than just a budget. Our course is your roadmap to demystifying Google Ads and ensuring every dollar spent brings a maximum return on investment. Whether you're a seasoned marketer or a business owner looking to boost online visibility, this course is your secret weapon.   🚀 What You'll Learn:   ✅ Strategic Campaign Planning: Discover the art of crafting targeted campaigns that resonate with your audience, ensuring your ads are seen by those who matter most. ✅ Budget Optimization Techniques: Learn how to stretch your advertising dollars further by identifying cost-effective keywords, bidding strategies, and ad placements. ✅ Ad Copy Magic: Uncover the secrets of compelling ad copy that not only grabs attention but also drives clicks and conversions. ✅ Data-Driven Decision Making: Harness the power of analytics to fine-tune your campaigns, ensuring you're always one step ahead of the competition.   🎓 Why Wait? Enroll Now!   Don't let the competition steal the spotlight. Supercharge your business with cost-effective traffic from Google Ads! Join our course today and transform your advertising game. Success is just a click away! 🌟   Course Curriculum Basic Overview 00:00 Account Opening 00:00 Account Reactivation 00:00 Setting Up Your Billing 00:00 Allowing Team Access 00:00 Data Protection Contacts 00:00 Keyword Planner - Part 1 00:00 Keyword Planner - Part 2 00:00 Keyword Planner - Part 3 00:00 Campaign Creation - Part 1 00:00 Campaign Creation - Part 2 00:00 Campaign Creation - Part 3 00:00 Campaign Creation - Part 4 00:00 Campaign Creation - Part 5 00:00 Campaign Creation - Part 6 00:00 Predefined Reporting 00:00 Custom Reports 00:00 Placement Exclusion List 00:00 Rules and Automations 00:00 Conclusion 00:00 Advanced Overview 00:00 Ad Variations 00:00 Using the Forecast Planner 00:00 Connection to Google Resources 00:00 Connection to Autoresponders 00:00 Connection to Zapier Resources 00:00 Connection to Facebook through Zapier 00:00 Connection to LinkedIn through Zapier 00:00 Connection to WordPress through Zapier 00:00 Connection to Twitter though Zapier 00:00 Adwords and Audiences - Part 1 00:00 Adwords and Audiences - Part 2 00:00 Adwords and Audiences - Part 3 00:00 Store and Retail Ads 00:00 Live Example - Part 1 00:00 Live Example - Part 2 00:00 Live Example - Part 3 00:00 Live Example - Part 4 00:00 Live Example - Part 5 00:00 Conclusion 00:00

Learn the New way to Advertise using Google Adwords & Social Media Marketing Are you products not selling enough? Would like to learn to new ways to advertise them in order to increase sale? With this course, you can learn how to get the most out of your products in terms of sale by learning how to advertise them properly in Google Adwords & Social Media. Google AdWords is an online advertising service, developed by Google, where advertisers pay to display brief advertising copy, products and video to web users. Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Social media marketing refers to the process of gaining traffic or attention through social media sites such as Facebook, Instagram or Twitter. During this course you will learn the new techniques of advertising as well as how to effectively sell your products using Google Adwords and Social Media Marketing. Course Highlights Google AdWords & Social Media Marketing Accredited Diploma is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Google AdWords & Social Media Marketing Accredited Diploma into 62 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 1 day, 3 hours hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Google AdWords & Social Media Marketing Accredited Diploma Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google AdWords & Social Media Marketing Accredited Diploma is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google AdWords & Social Media Marketing Accredited Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Google AdWords & Social Media Marketing Accredited Diploma (Updated Version) Google AdWords Google Adwords for your Business 00:02:00 How Adwords Works 00:03:00 Setting up your Adwords Account 00:07:00 Example of Ads that we are creating 00:04:00 Exploring the Adwords Interface 00:05:00 Discovering the best keywords 00:11:00 Creating a Google Adwords Serch Campaign 00:06:00 Selecting your Audience 00:04:00 Choosing your Vid setting for Google Adwords 00:04:00 Creating an Ad group and Adding Keywords 00:04:00 Finalizing your Google Ad 00:13:00 Managing your Google Ads Campaigns and Analytics 00:10:00 Creating a YouTube Ad with Google Adwords 00:01:00 Assignment Google Adwords 00:01:00 Social Media Marketing Social Marketing Intro FREE 00:01:00 Marketing On Facebook & Instagram FREE 00:19:00 Marketing On Twitter & YouTube 00:14:00 Intro To Pintrest Marketing 00:01:00 Pintrest Marketing - Part 1 00:07:00 Pintrest Marketing - Part 2 00:16:00 Pintrest Marketing - Part 3 00:11:00 LinkedIn Marketing Intro 00:01:00 LinkedIn Marketing - Part 1 00:06:00 LinkedIn Marketing - Part 2 00:07:00 LinkedIn Marketing - Part 3 00:05:00 Intro To Split Testing 00:01:00 Split Testing - Part 1 00:10:00 Split Testing - Part 2 00:05:00 Split Testing - Part 3 00:09:00 Intro To Funnel Building 00:01:00 Funnel Building - Part 1 00:04:00 Funnel Building - Part 2 00:07:00 19 - Funnel Building - Part 3 00:09:00 Google AdWords & Social Media Marketing Accredited Diploma (Old Version) Google Adwords Benefits of online advertising and AdWords FREE 00:30:00 Choosing a campaign type FREE 00:30:00 Measure your results 00:30:00 The Secret to Monster Keyword Lists 01:00:00 Adwords Groups Plural 00:30:00 Save On Your Adwords Budget 01:00:00 Explosive Adwords Copywriting 01:00:00 Optimizing Your Landing Page 01:00:00 The v - Dynamic Keywords 01:00:00 Search Engine Optimization What Is Search Engine Optimization? FREE 01:00:00 Search Engines That Use SEO FREE 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 Social Media Marketing Introduction FREE 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business FREE 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Mock Exam Mock Exam- Google Adwords & Social Media Marketing Accredited Diploma 00:30:00 Final Exam Final Exam- Google Adwords & Social Media Marketing Accredited Diploma 00:30:00

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

Google AdWords Beginner to Advanced Overview Ever dreamt of your business shining at the top of Google searches, attracting customers like moths to a flame? That's the magic of Google Ads, and this Google AdWords Beginner to Advanced course is your secret weapon to unlock it. Don't worry if you're new to the game. We'll take you by the hand, starting with the basics and gradually building you up to become a Google Ads mastermind. Whether you're a one-person show or a marketing pro, this Google AdWords Beginner to Advanced course equips you with the knowledge and skills to conquer the online advertising world. Imagine crafting ads that grab attention, target the right people, and bring in results like crazy. That's what you'll learn here. We'll show you how to use cool features like retargeting, automation, and even spy on your competitors. Plus, you'll learn to track your success and tweak your campaigns to get the most out of every penny. And the best part? This Google AdWords Beginner to Advanced course stays ahead of the curve, teaching you the latest tricks and trends in Google Ads. You'll be a marketing ninja, always one step ahead of the game. Ready to take your marketing to the next level and land that dream job? This Google AdWords Beginner to Advanced course is your golden ticket. Enrol now and watch your business skyrocket! Why You Should Choose Google AdWords Beginner to Advanced Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google AdWords Beginner to Advanced is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google AdWords Beginner to Advanced is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Google AdWords Beginner to Advanced Introduction 01. Introduction 00:02:00 Testing to Ad Concepts 02. Introduction to Ad Concepts 00:02:00 03. Example Ad Concepts 00:04:00 04. Label Setup 00:04:00 05. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 06. Understanding the usefulness of this report 00:03:00 07. Linking Google Ads with Search Console 00:04:00 08. Excel Report Setup & Pivot 00:04:00 09. Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10. CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11. The theory behind the double campaign 00:04:00 12. A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13. Introduction to Drafts & Experiments 00:05:00 14. Example experiment Ideas for use 00:06:00 15. Draft & Experiment Setup 00:10:00 16. Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreadsheets template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26. GDN Remarketing 00:06:00 27. Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34. What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36. Dynamic Search Ads 00:03:00 37. Smart Bidding Strategies 00:07:00 38. Lookalike Audiences 00:02:00 39. Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40. Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42. Setting up the Business Data Feed 00:06:00 43. Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00