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[Data Bites for Comms Pros] 7 steps to assessing Bluesky’s role in 2025
By Alex Waddington
Whetstone Communications and comms2point0 are pleased to bring you the Data Bites series of free webinars. Our aim is to boost interest and levels of data literacy among not-for-profit communicators.
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Ace Your Segmenting Positioning Assignments with Our Tailored Help
By Jack Walker
Mastering Segmenting and Positioning in Marketing: A Comprehensive Guide for Success Introduction In the dynamic field of marketing, mastering segmentation and positioning is crucial to developing effective strategies that resonate with target audiences. Whether you are a student navigating complex assignments or a professional refining your skills, understanding the nuances of these concepts is essential. Segmenting Positioning Assignment Help can provide you with the guidance needed to enhance your knowledge and tackle challenging tasks with confidence. Understanding Market Segmentation Market segmentation is the process of dividing a broad consumer or business market into sub-groups based on shared characteristics. These groups could be divided by demographics, psychographics, behavior, or geographic location. The objective is to tailor marketing strategies that cater specifically to each segment, ensuring more targeted and effective communication. Segmentation plays a vital role in helping marketers understand the different needs of various customer groups. By identifying these unique traits, businesses can allocate resources more efficiently, create products that meet customer demands, and develop messaging that resonates with a particular audience. For students, mastering the principles of segmentation is essential for excelling in marketing courses. When tackling your assignments, it’s important to grasp the four main types of market segmentation: Demographic Segmentation: Based on variables like age, gender, income, education, and occupation. Psychographic Segmentation: Focuses on psychological aspects such as lifestyle, values, and personality traits. Behavioral Segmentation: Involves grouping consumers based on behavior patterns like purchase history, brand loyalty, or usage rates. Geographic Segmentation: Divides markets based on location, such as country, region, or city. Acquiring a solid understanding of these categories can give you the edge needed to excel in marketing. However, if you’re finding it difficult to put these theories into practice, Segmenting Positioning Assignment Help can provide the expert guidance required to succeed. The Importance of Positioning in Marketing Strategy Positioning is the next critical step after segmentation. Once a company has identified its market segments, it must determine how to position its products or services within those segments. Effective positioning means that a company’s offerings are clearly differentiated from competitors in the minds of consumers. There are three main approaches to positioning: Competitive Positioning: Emphasizes how a product stands against competitors. Product Feature Positioning: Highlights specific features or benefits that appeal to the target market. Price-Based Positioning: Focuses on offering value through price differentiation, often targeting budget-conscious consumers. Understanding these positioning strategies is critical to creating a strong brand identity. In marketing assignments, you’ll often be asked to develop a positioning strategy that fits with a company’s overall marketing goals and customer expectations. Struggling with positioning concepts? Segmenting Positioning Assignment Help can offer you the in-depth knowledge and practical advice needed to navigate these assignments successfully. How to Apply Segmenting and Positioning in Real-World Marketing Applying segmentation and positioning in the real world goes beyond theory. It requires critical thinking, creativity, and analytical skills to develop a marketing strategy that truly speaks to the target audience. Here’s how you can apply these concepts effectively: Conduct Thorough Market Research: Understanding your target audience through research is the foundation of both segmentation and positioning. Use surveys, interviews, and data analysis to gather insights into consumer behavior and preferences. Identify Key Customer Segments: Based on your research, identify the segments that are most likely to be interested in your product or service. Tailor your marketing efforts to these groups for maximum impact. Develop a Clear Positioning Statement: Craft a message that clearly communicates the unique benefits of your offering. Ensure that it differentiates your product from competitors and resonates with the target segment. Consistently Communicate Your Positioning: Your positioning should be reflected in all aspects of your marketing, from advertising to customer service. Consistency is key to building brand loyalty and trust. Completing assignments that require you to apply these real-world skills can be challenging. Segmenting Positioning Assignment Help can assist you in crafting well-researched and structured assignments that demonstrate a clear understanding of these concepts. The Role of Segmentation and Positioning in Digital Marketing With the rise of digital marketing, segmentation and positioning have become more sophisticated. Online platforms provide marketers with vast amounts of data, enabling them to create more refined segments and develop highly targeted campaigns. Whether through social media, email marketing, or pay-per-click advertising, businesses can now reach specific audiences with laser precision. For students studying digital marketing, it’s crucial to understand how segmentation and positioning are applied in this context. Some key areas to focus on include: Targeted Advertising: Platforms like Google Ads and Facebook allow businesses to target ads based on demographics, interests, behaviors, and locations. This enables more efficient use of marketing budgets and improves conversion rates. Personalization: Modern consumers expect personalized experiences. By segmenting audiences and positioning products effectively, marketers can deliver tailored messages that resonate on an individual level. Data-Driven Decisions: Analytics tools provide valuable insights into consumer behavior, allowing businesses to refine their segmentation and positioning strategies over time. Understanding these digital marketing applications can give you a competitive edge in your assignments. If you need further guidance, Segmenting Positioning Assignment Help is available to offer tailored support for your digital marketing studies. How Segmenting and Positioning Lead to Business Success Businesses that master segmentation and positioning often outperform their competitors. By targeting the right audience with the right message, they can increase customer engagement, build brand loyalty, and drive sales. Some of the key benefits include: Improved Customer Satisfaction: When companies understand the unique needs of their target segments, they can deliver products and services that meet those needs more effectively. Increased Market Share: Positioning a brand as the best solution for a particular market segment can lead to a larger market share and greater profitability. Enhanced Brand Perception: A well-positioned brand is seen as more credible and reliable by consumers, helping to build long-term customer relationships. For students, understanding these benefits is essential for crafting successful marketing strategies in your coursework. If you’re finding it difficult to connect these concepts with real-world business outcomes, Segmenting Positioning Assignment Help can guide you through the process. Conclusion Segmenting and positioning are foundational concepts in marketing that can significantly impact business success. By breaking down broad markets into smaller, more manageable segments and crafting positioning strategies that resonate with those segments, companies can develop highly effective marketing campaigns. If you’re working on assignments that require you to analyze these concepts, don’t hesitate to seek support. Segmenting Positioning Assignment Help is designed to give you the expertise and confidence you need to ace your assignments and build a strong foundation for your future career in marketing.
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Live group meetings will take place on Zoom on Sundays from 7-9pm GMT. To check your local time, please use a online time zone calculator such as this one. A Retreat in Daily Life is a way to find something of what you might experience on a residential retreat, with the difference being that you are at home, and the prayer experience is woven into the rhythm of your ordinary life. The Contemplative at Home Retreat in Daily Life involves two components: Six days per week : Thirty to Forty-five minutes of daily personal prayer, with suggested meditations and reflection questions. One day per week : A two-hour Zoom call, to share with other pilgrims who are on retreat with you. Lissy hosts these sessions in a group spiritual direction format. Who is this for?This retreat is suitable for anyone who has (or has had) some kind of practice of Christian prayer, and is ready to explore a bit more of their faith, their prayer life or their relationship with God. This might be for you if you Would like to explore the contemplative prayer traditions of the Christian faith Are ready for something deeper in your relationship with God Hope to find God in new ways Would like some structure and support to help you reinstate a habit of daily prayer Would like to go away on retreat, but are unable to at the moment Enjoy Contemplative at Home meditations and want to connect with others who do as well Prayer MaterialMeditations from the Contemplative at Home archives are suggested for five days of the week, with an Examen or review practice on the sixth day of the week. Each week follows a slightly different theme. Week One: Introduction to Contemplative Prayer / Establishing your Routine Week Two: Lectio Divina / Listening to Scripture Week Three: Imaginative Contemplation / Encoutering Jesus Week Four: Praying with the Psalms / My Life in God Prompts for reflection are also provided. Most of the meditations are around twenty minutes in length, with a suggested 15 minutes after the audio meditation for journalling or reflecting on your prayer experience. Further Details and Commitment The times listed on the sign up link above reflect the time for the group calls. Please be aware of your local time zone. I work in the UK and times may be listed for GMT. There will be one call before the retreat begins, and one at the end of each week, for a total of 5 calls. There will be a maximum of six participants in the group. Please check that you are able to attend all of the group sessions before you apply. The daily prayer can be done at any time that suits you but, if you don't already have a 30-45 minute window of time devoted to prayer each day, do take some time to think about when you might fit it in, for example: will you wake up earlier? Will you do it at lunch time? in the evening? How realistic is this? Is there a place in your house where you could sit to pray? Will those you share space with will be able to respect your commitment to the retreat? This won't be for everyone, but for those who are drawn to take part in this prayer experience, I have no doubt that it will be a positive and enriching time. I am really looking forward to sharing this space with you.
Manifest Magic with Tarot
By Selena joy lovett
weave together the enchantment of tarot cards with the magic of altars, candles, and incantations, creating a tapestry of transformation
Learn how to perform and read an ECG ... Nationally Recognised Qualification OCN Accredited - Level 3 (advanced level) CPD Accredited - The CPD Certification Service Introduces you to the fundamentals of setting up and operating an ECG machine Includes patient preparation Produce a valid (error free) ECG Learn and understand ECG traces Recognise recordings that require urgent attention Basic understanding of English language required OPEN TO ALL APPLICANTS VIRTUAL CLASSROOM OPTION INCLUDES COMPREHENSIVE PRACTISE@HOME ECG TRAINING KIT Final interpretation of all ECG recordings is the responsibility of a medical professional.
Existential Dialogue 2025: "Knots" with Prof. E. Spinelli
By Therapy Harley Street
A starting point to this series of dialogues on insanity, where we will be analyzing R. D. Laings brilliant book "Knots". With Bárbara Godoy We aim to explore the lived experiences on irregular perceptions of reality with an open mind. Each Saturday includes: a live dialogue between Prof. Ernesto Spinelli and an International Existential Therapist; a moment to share your thoughts and feelings with the teachers; and a final integration facilitated by Bárbara Godoy. This series of ten dialogues set out to explore the multifaceted dimentions and complexities associated with Existential Therapies. It attempts to engage with various interpretations of insanity through the lens of patients often painful, confounding, and deeply unsettling life experiences. Knots - between Prof. Ernesto Spinelli and Bárbara Godoy “As a starting point to this series of dialogues on insanity; I wanted to return to R. D. Laings brilliant book which was originally published in 1970. Knots consists of a series of dialogue-scenarios that can be read as poems or brief plays, each demonstrating the intricacies and insanities of human relationships. I would like to expand on Laings insights by exploring the professional relationship between therapist and client as yet another human relationship that, while constantly expanding (and expounding on) its intricacies, might do well to pay more attention to its accompanying insanities.” Prof. Ernesto Spinelli. Prof. Ernesto Spinelli was Chair of the Society for Existential Analysis between 1993 and 1999 and is a Life Member of the Society. His writings, lectures and seminars focus on the application of existential phenomenology to the arenas of therapy, supervision, psychology, and executive coaching. He is a Fellow of the British Psychological Society (BPS) as well as an APECS accredited executive coach and coaching supervisor. In 2000, he was the Recipient of BPS Division of Counselling Psychology Award for Outstanding Contribution to the Profession. And in 2019, Ernesto received the BPS Award for Distinguished Contribution to Practice. His most recent book, Practising Existential Therapy: The Relational World 2nd edition (Sage, 2015) has been widely praised as a major contribution to the advancement of existential theory and practice. Living up to the existential dictum that life is absurd, Ernesto is also the author of an on-going series of Private Eye novels. Bárbara Godoy M.A., Adv. Dip. Exi. Psy, UKCP accredited Psychotherapist and Supervisor, MBACP and SEA – Director of Therapy Harley Street. Bárbara’s academic experience in London since 2008 includes lecturing and researching on the theory and practice of Phenomenological Existential Therapy on Doctorate, MA and professional courses at the School of Psychotherapy and Counselling Psychology, Regent’s University and the New School of Psychotherapy and Counselling directed by Emmy van Deurzen. Bárbara has facilitated therapeutic Group Work internationally since 1997. The question about the meaning of Being-Woman was the topic of her thesis completed in 2005 and evolved into two main Women’s Groups: “Nine muses” and “Four Seasons” which she leads in addition to her individual private practice. Currently, as the clinical director of THS, Bárbara leads a team of over 20 professional practitioners in the area of Psychological services and Wellbeing consultancy. Bárbara is also the founder-director of THS’s Personal Development and CPD Programmes. Date and Time: Saturday 25 January from 2 pm to 3 pm – (UK time) Individual Dialogue Fee: £70 Venue: Online Zoom FULL PROGRAMME 2025: 25 January “Knots” with Prof. Ernesto Spinelli and Bárbara Godoy 22 February “Healing” with Dr. Michael Guy Thompson and Prof. Ernesto Spinelli 22 March “Difference” with Prof. Tod DuBose and Prof. Ernesto Spinelli 12 April “Polarisation” with Prof. Kirk Schneider and Prof. Ernesto Spinelli 3 May “Character” with Prof. Robert Romanyshyn and Prof. Ernesto Spinelli 21 June “Opening” with Dr. Yaqui Martinez and Prof. Ernesto Spinelli 19 July “Meaning” with Dr. Jan Resnick and Prof. Ernesto Spinelli 25 October “Invention” with Dr. Betty Cannon and Prof. Ernesto Spinelli 15 November “Hallucination” with Prof. Simon du Plock and Prof. Ernesto Spinelli 13 December “Hysteria” with Bárbara Godoy and Prof. Ernesto Spinelli Read the full programme here > Course Organised by:
Operations / Departmental Manager Level 5 apprenticeship
By Leadership Management International (LMI) UK
The Operations / Departmental Manager apprenticeship is for managers with increasing responsibility for the leading of their department or business division.
COBOL training course description A hands on training course providing an introduction to COBOL. What will you learn Write COBOL programs Debug COBOL programs Examine existing code and determine its function. COBOL training course details Who will benefit: Programmers working with COBOL. Prerequisites: None although experience in another high level language would be useful. A 10 day version of this course would be more applicable for those new to programming. Duration 5 days COBOL training course contents Introduction to COBOL Compilation, linkage editor. Compile errors, compiler options. Divisions, syntax and format, COBOL character set, program structure. COBOL statement structure COBOL words, format of statements. Divisions Identification entries, Environment entries, Data division: FD, record descriptions, hierarchy and level numbers, description-string entry. File and Working-Storage Sections Literals, figurative constants, redefines clause, data representation, Usage clause, synchronization, sign clause. Procedure Division File status codes; Open, Read, Write, Close, Stop, Goback; Accept, display; Move, Justified, data name qualification, reference modification. Perform statement Out-of-line, With test ... Until, ... Times, in-line statement; Go to statement. Program design Design techniques, design considerations, procedure names, program structure. Printing Printed output, Write, advancing option, editing characters; Initialize. Condition testing Conditional statements: IF, class, sign and relation conditions, condition-name conditionals, Set, compound conditions, logical operators. Evaluate, Continue. Arithmetic Rounded option, On Size Error option, Add, Subtract, Multiply, Divide, Compute. Non-sequential files File access modes, Select. Indexed and relative files. Open, Close, creating / reading sequential access files, Write, Read, Invalid key clause, reading, writing / updating Random access files, Rewrite, Delete, Start. Declarative routines Clauses. Subroutines Call, Using clause - calling program/called program, Linkage Section, returning control. Table handling Subscripted tables: One/two/three dimensional tables, Perform, variable length tables. Indexed tables: Set, using an index; Search. Copy code: Copy, Suppress, Replacing. Data Manipulation Inspect, String, Unstring. COBOL/370 LE/370 and Intrinsic Functions.
PERSON CENTRED PLANNING TRAINING
By Inclusive Solutions
Person Centred Planning (PCP) is a powerful tool for visioning, future planning and team building. It gets everyone on the same page and creates a progressive, constructive atmosphere so it is especially useful for people who are feeling ‘stuck’ or in a really desperate situation. The PCP processes we teach are called “PATH” and “MAPs”, and are both used for different situations. “To facilitate a group, family, team or organisation in thinking together around a given challenge or issue. Here is an opportunity to experience for real the person centred, futures planning tool – MAP/PATH” (Pearpoint, Forest, O’Brien. 1989). PCP can focus on an individual, with family and friends in the room supporting them, or focus on a group who want to set goals, and realise their potential as a team. PCP focuses on hopes and dreams, so is a very positive approach to planning, and utilises graphic facilitation, making it a very friendly way of working that is accessible to everyone. This unique, hands on PCP training course explores the difference between ‘person-centred thinking’ and ‘service-centred thinking’. Traditionally, we have not always listened deeply enough to the needs of those we are planning for. Often ‘medical model’ thinking dominates our planning for those with the most complex needs. Typically we plan ‘about’ rather than ‘with’ children and adults. We examine this ‘service centred’ approach that most professionals are used to, and question its limitations. This values based approach to inclusion will give participants the ‘theory’ behind why thinking and working in a person centred way is so important, and challenges people to strive for more for the people we are planning around. In addition to the knowledge and theory, this course empowers participants to facilitate their own Person Centred Plans using the PATH or MAPs process and provides the skills to do this effectively. Learning objectives Strengthen understanding of how to think in a person centred way Knowledge of the steps of PATH / MAPs process Ability to facilitate PATH/MAPs process Ability to graphically facilitate a PCP meeting Develop problem solving and planning skills Inclusive Solutions offer: We could provide training for a team of staff, or we could facilitate a PATH or MAP around a disabled person. We can also offer bespoke training packages, please enquire for more details. 1 day “Introduction to PCP” with up to 100 attendees focusing on ‘Person Centred Thinking’ – includes live demonstration of PATH or MAPs Process (for a member of the group / with a student and their family/friends). 2 day “PCP Skills training” – More skills focused, lots of practice. Includes Graphics academy, Process academy and Coaching (Best with under 30 attendees). 2 day “Introduction to PCP with Skills training” – includes live demonstration of PATH or MAPs process, Graphics academy, Process academy and Coaching (Best with under 30 attendees). Half day PATH or MAP for a disabled person, led by two experienced Inclusive Solutions facilitators. Full day PATH or MAP for a team, organisation or group such as a full school staff led by two experienced Inclusive Solutions facilitators. Typical Structure of 2-Day “Introduction to PCP with Skills” Training This course is most useful when delivered over 2 days so we have time to cover the ‘skills’ behind facilitating a PATH or a MAP. Here is an example of what usually happens. If you need us to, we can tailor any of our courses to suit your specific needs. Day 1 AM What makes a good welcome?Service centred thinking and working – what does it involve, how does it make people feel?Reflections on current practices – what is useful and what is harmful?Introduction to underpinning values of person centred thinking and working In depth exploration of the fundamentals of inclusion – encouraging identity, focusing on gifts and capacities Sharing success stories, and personal insight from experienced psychologistsShowcasing a number of practical PCP process in actionIntroduction to the “5 service accomplishments”, or “5 ordinary needs” PM Full PATH process demonstration, led by 2 experienced facilitators – one process facilitator and one graphic facilitatorVolunteers will make notes on what they see the facilitators doing and feedback at the end of the dayFeedback, Q&A Day 2 AM Graphics Academy – we will ease you into the world of graphic facilitation and show you how simple it really is – includes live coaching and graphics tutorial, then participants will practice on each other by facilitating the first 1 or 2 sections of the PATH Process Academy – we will give you some pointers about holding the group, and facilitating in an inclusive way, this is another chance to practice your new graphics skills PM The group is divided up, and volunteers are selected to facilitate PATH meetings The group then run the PATH’s simultaneously with an experienced coaches in the room to guide and to be available for questionsWe reconvene to feedback about the process and digest all we have learntBrief Q&A session and then final reflections
GPON and FTTx networks training course description Designed to benefit those requiring an in depth knowledge of the principles and applications of Ten Gigabit and Gigabit Passive Optical Networking and Fibre to the X in NG Networks applications and their associated equipment, its flexibility and function within a modern transmission network. Using an effective mix of 'hands on' equipment instruction and correlation to theory based learning the delegate will gain a complete understanding of the equipment and the tasks to be undertaken in a real life situation. What will you learn Compare PON/FTTx systems. Explain network elements and designs. Support applications and network interfaces. List circuit provisioning and bandwidth requirements. Understand upstream & downstream issues. Describe headend & network elements/OLT-ONT. Perform network testing with OTDR test sets. GPON and FTTx networks training course details Who will benefit: Anyone working with GPON and FTTx. Prerequisites: Introduction to data communications and networking. Duration 5 days GPON and FTTx training course contents FTTN, FTTC, FTTH SMF, MMF, Fibre safety and properties (dispersion/attenuation), Fibre reel cables and types, Fibre installation and air blown fibre, Transmitters and receivers - power budget/laser classes. Fibre to the home (FTTH), FTTC (Fibre to the Cabinet), FTTN (Fibre to the node) , FTTD (Fibre to the desk), FFTH topologies and wavelengths, Active or passive optical network. WDM equipment and GPON OSP design Wavelength considerations, WDM/DWDM/CWDM, EDFA optical amplification, AWG (Arrayed Waveguide Grating) splitters , Couplers (splitters) and losses, Optical splitters 1x2, 1x4, 1x8, 1x16, 1x32, 1x64, 2x64. PON variants Gigabit passive optical network (GPON), Gigabit Ethernet passive optical network (GEPON), Time division PON (TDM-PON), Wave Division Multiplexing PON (WDM-PON), 1Gbps, 10Gbps, 40Ggps, 100Gbps FSAN (Full Service Access Network) NGA (Next Generation Access), Strategies for TDM-PON to WDM-PON migration, Architecture of NG-PON (hybrid WDM/TDM PON), Additional services than triple play. GEPON design GPON OSP centralized and distributed design, GPON PON splitters x4 x8 x32, Fibre splice trays /cassette trays & enclosures, GPON field testing and installation verification, GPON physical layer testing, Optical time domain reflectometer (OTDR), Optical power source & meter, Optical return loss (ORL), APON/BPON/GPON/EPON comparisons. GPON ITU-T G.984.1 Reference model, terminology & architecture, Access network system management functions. ONT & OLT functional block examples. FTTx scenarios, 4 switching arrangements for external access network backup. GPON ITU-T G.984.2 Physical layer, Enhancement band, Bit rate and wavelengths, FEC and RAMAN. GPON ITU-T G.984.3 Frame structure, GPON encapsulation method (GEM), GTC adaptation and framing sublayer protocol stack, Status reporting & traffic monitoring DBA (SR-DBA & TM-DBA), Transmission container (T-CONT) types, Downstream & upstream multiplexing, GEM port identifier, Media access control and ONU registration, Extended bandwidth assignment model scheduling architecture, PLOAM & alarm messages, Downstream & Upstream FEC, Process order in a GTC transmit flow. GPON ITU-T G.984.4 and G.988 ONT management and control interface (OMCI) Management interface, Reference model, Typical ONT with SCTE 55-1 or SCTE 55-2 compliancy. GPON ITU-T G.984.5 enhancement band Band options, GPON NGA, Wavelength allocation. GPON ITU-T G.984.6 optical reach extension (G.984.re) Reach extension (RE), OA-based and OEO-based reach extenders, Protection, Reach extender with OTDR blocking filters (BF) and bypass (BYP) filters. GPON ITU-T G.984.7 long reach Quiet Window. 10-GPON ITU-T G.987.1 (XG-PON) Scenarios, reference access network architecture, XG-PON with G-PON through WDM1r, G-PON and XG-PON wavelength allocation, G-PON and XG-PON co-existence with video overlay option, RE migration scenarios. G.989 40Gbps XG-PON2 Functional reference architecture, NG-PON2 system coexistence with legacy systems, Definitions of legacy compatibility terminology. GPON issues and standards GPON components GPON OLT / GPON ONT, GPON management, Operational support systems (OSS), Network management systems (NMS), OMCI (ONT Management control interface), RG (Residential gateway), Data and prioritised voice channel product, GPON broadband-forum standards, Broadband-forum , TR-069 and TR-156, HPNA (home phone network alliance), Powerline carrier (PLC), GPON DLNI G.hn or G.9960, MOCA, FTTH council certification standard for network certification. Fibre-connected home badge, Ethernet in the first mile (EFM), GPON frame synchronization to network timing, Direct clock synchronization interface (BITS), Multiservice access platform (MSAP), Software planning tool, Superconnected cities / voucher scheme. Hands on practical assignments Single and multimode fibre recognition, Fibre Cleaning methods, Checking cleaning with an optical microscope, Optical light source and optical power meter referencing, PON splitter and fibre drum testing with an optical power meter, 6km classroom passive optical network testing with an OTDR at 1310/1550nm, Using decibels (dB's) and decibel milliwats (dBm's), Designing networks up to 20km long using vendor specifications (power budget), Fault finding with a visible fault locator.
