The aim of this short course is to provide a comprehensive understanding of the influence of culture on consumer behavior with marketing communication as a moderator. It also aims to explore various marketing philosophies, research methods, and planning frameworks to enhance participants' marketing skills.After the successful completion of the course, you will be able to learn about the following, Understand the influence of culture on consumer behavior with marketing communication as a moderator. Understand the direct influence of marketing communication on consumer behavior. Understand the influence of psychological factors on purchasing decisions. Marketing as a set of tools and business philosophy. The nature of scientific paradigms. Philosophical thoughts such as what do we know? And how do we know? Marketing development as a science and historical context of early science. Theory verification versus theory discovery. Methods bias in marketing research. Suitable paradigm for marketing and the process of scientific marketing research. Understand theory first or data first? Understand marketing thoughts and philosophies such as scientific relativism and scientific realism. Understand the view of reality and marketing research reliance on realism and relativism. Marketing planning conceptual framework. This course provides an in-depth understanding of the influence of culture on consumer behavior with marketing communication as a moderator. You will explore the direct impact of marketing communication on consumer behavior and learn about the psychological factors that influence purchasing decisions. Additionally, you will discover marketing as a set of tools and a business philosophy, and gain an understanding of the nature of scientific paradigms and philosophical thoughts such as "what do we know?" and "how do we know?" VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing as a Science Advance Marketing Theory and Philosophical Thoughts Self-paced pre-recorded learning content on this topic. Marketing as a Science Advance Marketing Theory and Philosophical Thoughts Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Marketing professionals seeking to expand their knowledge and skills. Students studying marketing or related fields. Business owners and entrepreneurs. Researchers and academics who are interested in the philosophy and methodology of marketing research. Professionals in related fields such as advertising, public relations, and market research. Anyone who wants to understand the basics of marketing. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
In this practical, hands-on course, you'll learn how to use R for effective data analysis and visualization and how to make use of that data in a practical manner. You will learn how to install and configure software necessary for a statistical programming environment and describe generic programming language concepts as they are implemented in a high-level statistical language.
Embark on a captivating journey through the art of digital photography with our Adobe Lightroom CC Course. This course isn't just a guide; it's an immersive experience designed to elevate your photography to new heights. Whether you're a novice or a seasoned photographer, our meticulously crafted curriculum in Lightroom Classic CC and Lightroom CC will unravel the secrets of professional photo editing. Delve into the intricacies of Lightroom Classic CC, where you'll master everything from basic edits like cropping and rotating to advanced techniques such as split toning and range masks. Transition seamlessly to Lightroom CC, exploring its intuitive features for web-based photo editing. Our course isn't just about sliders and adjustments; it's about transforming your photos into visual masterpieces that tell compelling stories. Learning Outcomes Navigate the Lightroom Classic CC and Lightroom CC interfaces with confidence. Master essential photo editing techniques, from exposure adjustments to lens corrections. Explore advanced features like graduated and radial adjustments for creative editing. Understand the nuances of portrait editing and night photo enhancement. Export and share your edited photos seamlessly across platforms. Why choose this Adobe Lightroom CC course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Adobe Lightroom CC course for? Photography enthusiasts eager to enhance their editing skills. Beginners looking to navigate the world of photo post-processing. Content creators and social media influencers seeking visually stunning images. Professionals wanting to streamline their photo editing workflow. Anyone with a passion for transforming ordinary photos into extraordinary visual narratives. Career path Freelance Photo Editor: £20,000 - £35,000 Social Media Content Creator: £25,000 - £40,000 Photography Educator: £28,000 - £45,000 Digital Marketing Specialist: £30,000 - £50,000 E-commerce Product Photographer: £22,000 - £38,000 Wedding and Events Photographer: £26,000 - £42,000 Prerequisites This Adobe Lightroom CC does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Adobe Lightroom CC was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Lightroom Classic CC Intro to Lightroom Classic CC 00:05:00 Importing and Organizing in Lightroom Classic CC 00:11:00 Crop and Rotate Lightroom Classic CC 00:05:00 White Balance in Lightroom Classic 00:08:00 Exposure in Lightroom Classic CC 00:06:00 Color and Saturation in Lightroom Classic CC 00:09:00 Sharpening and Noise Reduction in Lightroom Classic CC 00:07:00 Vignettes, Grain and Dehaze in Lightroom Classic CC 00:06:00 Exporting in Lightroom Classic CC 00:10:00 Lens Corrections in Lightroom Classic CC 00:05:00 Split Tone in Lightroom Classic CC 00:05:00 Removing Blemishes With the Heal and Clone Tools in Lightroom Classic CC 00:08:00 Graduated, Radial and Brush Adjustments in Lightroom Classic CC 00:10:00 Adjustment Brush Presets in Lightroom Classic CC 00:03:00 Range Masks in Lightroom Classic CC 00:05:00 Full Edit - Portrait in Lightroom Classic CC 00:19:00 Lightroom CC Intro to Lightroom CC 00:03:00 Import and Organize in Lightroom CC 00:10:00 Crop and Rotate in Lightroom CC 00:03:00 White Balance and Saturation in Lightroom CC 00:06:00 Light - Exposure and Tone Curve in Lightroom CC 00:08:00 Color Mixer in Lightroom CC 00:02:00 Effects in Lightroom CC 00:05:00 Split Toning in Lightroom CC 00:01:00 Details in Lightroom CC 00:05:00 Optics in Lightroom CC 00:03:00 Geometry in Lightroom CC 00:04:00 Exporting and Sharing Lightroom CC 00:02:00 Healing and Clone Brushes in Lightroom CC 00:04:00 Brush Adjustments Lightroom CC 00:04:00 Radial and Linear Gradients Lightroom CC 00:05:00 Advanced Optione and Presets in Lightroom CC 00:04:00 Full Edit - Night Photo in Lightroom CC 00:11:00 Full Edit - Portrait in Lightroom CC 00:14:00 Editing Photos in Your Web Browses With Lightroom CC 00:03:00
Our Aim is Your Satisfaction! Offer Ends Soon; Hurry Up!! The topic and profession of genealogy have experienced increasing popularity in recent years as a result of UK reality TV series and digital marketing. People are fascinated by their ancestors' stories and their ancestors' DNA journey through the years. The contents of this online course lesson will teach you how to begin and perfect research and discover astonishing information about people who came before us by utilising established research procedures approve by industry-standard specialists. This unique Course will help you to learn how to conduct intriguing research and open up new career opportunities. This Diploma in DNA Testing for Genealogy at QLS Level 4 course is endorsed by The Quality Licence Scheme and accredited by CPD (with 120 CPD points) to make your skill development and career progression related to Genetics: substantial and easier than ever! This Course is a full package for conducting genealogical research and can assist you in obtaining a skilled position in this field. You'll learn how to turn genealogy into a career and how it fits into current culture. You may also anticipate a masterclass on DNA and its applications in research and genealogy. The ethics and privacy issues surrounding DNA research will be discussed, as well as the many sorts of DNA analyses that will be accessible to you for study. More information on the 10 "rules" for genealogy research, as well as how to use registers and census data, will be provided. You'll get a Free Student ID card by enrolling in this course. This ID card entitles you to discounts on bus tickets, movie tickets, and library cards. This training can help you to accomplish your ambitions and prepare you for a meaningful career. So, join the course today - gear up with the essential skills to set yourself up for excellence! Learning Outcomes : Find out how genealogy study can lead to new employability. Understand what a genetic is and what it contains. Explore why DNA is so important in genealogy. Recognize the sensitivity and ethical obligations that DNA research entails. Discover the many methods of DNA analysis. Learn the 10 "rules" of genealogy research. Obtain access to and research civil registration documents. Collect census data for important research purposes. With this comprehensive DNA & Genealogy course, you can achieve your dreams and train for your ideal career. The course provides students with an in-depth learning experience that they can work through at their own pace to enhance their professional development. Start your learning journey straight away with this course and take a step toward a brighter future! Why Prefer this Genetics: Course? Opportunity to earn a certificate endorsed by the Quality Licence Scheme and another certificate accredited by CPD after completing these Genetics: course Student ID card with amazing discounts - completely for FREE! (£10 postal charges will be applicable for international delivery) Standard-aligned lesson planning Innovative and engaging content and activities DNA & Genealogy course assessments that measure higher-level thinking and skills Complete the Genetics: program in your own time, at your own pace Each of our students gets full 24/7 tutor support *** Course Curriculum *** Diploma in DNA Testing for Genealogy at QLS Level 4 Module 01: Introduction to Genealogy Module 02: Introduction to DNA Module 03: The Use of DNA Testing in Genealogy Module 04: DNA Testing Ethical Issues Module 05: Types of DNA Testing for Genealogy Module 06: Rules for Effective Genealogical Research Module 07: English Genealogy: Finding the Records- Part: 1 Module 08: English Genealogy: Finding the Records- Part: 2 Assessment Process We offer an integrated assessment framework to make the process of evaluation and accreditation for learners easier. You have to complete the assignment questions given at the end of the course and score a minimum of 60% to pass each exam. Our expert trainers will assess your assignment and give you feedback after you submit the assignment. After passing the exam, you will be able to request a certificate with additional cost that has been endorsed by the Quality Licence Scheme. CPD 120 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Are you the right candidate for this DNA & Genealogy course? Anyone interested in learning more about the topic is advised to take this DNA & Genealogy course. This course will help you understand the topic thoroughly and enable you to understand the basic concepts. Enrollment in this course is open to everybody. You can access the DNA & Genealogy course materials from anywhere in the world; there are no restrictions. You should enrol in this DNA & Genealogy course if you: Wish to gain a better understanding of DNA & Genealogy. Already working in this field and want to learn more about DNA & Genealogy. Is a student pursuing a relevant field of study? looking for a job in the DNA & Genealogy industry. Requirements The DNA & Genealogy program does not require any prior knowledge; everyone may participate! This course is open to anyone interested in learning from anywhere in the world. Every student must be over the age of 16 and have a passion for learning and literacy. This 100% online course can be accessed from any internet-connected device, such as a computer, tablet, or smartphone. This DNA & Genealogy course allows you to study at your speed and grow a quality skillset. Career path This DNA & Genealogy course will teach you the skills you'll need to do reliable genealogical research using DNA and public information. As a result, it includes the following occupations and roles: Historian Genealogist Historical Researcher Family History Consultant Ancestry Research Worker Certificates CPD Accredited Certificate Digital certificate - £10 Diploma in DNA Testing for Genealogy at QLS Level 4 Hard copy certificate - £99 After successfully completing the Diploma in DNA Testing for Genealogy at QLS Level 4 course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 99 GBP inside the UK 109 GBP (including postal fees) for international delivery CPD Accredited Certificate 29 GBP for Printed Hardcopy Certificate inside the UK 39 GBP for Printed Hardcopy Certificate outside the UK (international delivery)
Course Overview A beautiful logo can attract your customer and create a great first impression about your business. Learn how you can create beautiful retro vintage logos from the Retro Vintage Logo Design course and boost your digital marketing. In this Retro Vintage Logo Design course, you will learn the basics of Photoshop and Illustrator, how to create logos using Illustrator, mock-up styles, retro vintage logo designing techniques and many other topics related to logo design. This course will help you understand logo designing step by step. If you want to learn logo designing for the first time or enhance your graphic designing skill, this course is the perfect place for you. This course will teach you logo designing and retro vintage style from scratch. This is an ideal course to understand logo designing, ask your questions and get solutions from the experts of graphic designing and logo designing. Learning Outcomes Learn the steps of logo designing Familiarize with the idea of design thinking and Idea generation Be able to create mock-up logos inside Photoshop Understand how to keep your workflow consistent Learn the techniques for creating retro vintage logos Master the illustration skills for logo designing Who is this course for? This course will help you to understand the steps of logo designing. This course is for anyone who wants to learn logo designing, enhance their graphic designing skills or promote their business. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Retro Vintage Logo Design is a useful qualification to possess and would be beneficial for any related profession or industry such as: Graphic Designers Logo Designers Digital Artists Digital Marketers Designers Unit 1: Introduction to the Course Module 01: Introduction 00:02:00 Unit 2: Design Thinking Overview and Logo Definition Module 02: Brief Introduction to Design Thinking 00:04:00 Module 03: What are Focus Groups 00:01:00 Module 04: What Makes a Good Logo 00:03:00 Module 05: Pricing and Designing for Exposure 00:03:00 Unit 3: The Brief or Discovery Session Module 06: Brief or Discovery Session 00:07:00 Module 07: Sketching Ideas Down 00:02:00 Module 08: Field Search and Competitors Search 00:02:00 Module 09: Divergent Thinking vs Convergent Thinking 00:01:00 Module 10: Does Originality Matters 00:03:00 Module 11: Copyright Infringement 00:01:00 Unit 4: Making the Badges Module 12: Making the Badges- Part 1 00:12:00 Module 13: Making the Badges- Part 2 00:17:00 Unit 5: Making Vectors Module 14: Making Vectors Using Only Shapes and Pathfinder 00:18:00 Module 15: Draw a Vintage Fish 00:09:00 Module 16: Image Trace and Combining Letters with Icon 00:08:00 Module 17: External Vector Help 00:03:00 Unit 6: Making Decoration for the Logo Module 18: How to Make Laurels 00:08:00 Module 19: How to Make Banners 00:11:00 Module 20: Make a Rope 00:04:00 Unit 7: Typography in Logo Design Module 21: Introduction to Typography in Logo Design 00:02:00 Module 22: Automatically Pairing Fonts and Font Resources 00:06:00 Module 23: Match Fonts in Photoshop 00:03:00 Module 24: Putting Elements of the Logo 00:05:00 Module 25: Working with Type- Part 1 00:12:00 Module 26: Working with Type- Part 2 00:08:00 Unit 8: Colours in Logo Design Module 27: Introduction to Colour in Logo 00:01:00 Module 28: Working with ASE Colours 00:09:00 Module 29: Spot Colours 00:08:00 Unit 9: Apply Texture and Mockups Module 30: Applying Texture in Adobe Illustrator 00:05:00 Module 31: Using Images as Mockups in Photoshop- Part 1 00:09:00 Module 32: Using Images as Mockups in Photoshop- Part 2 00:15:00 Module 33: Dealing with Difficult Images 00:04:00 Module 34: Ready Made Mockups 00:09:00 Unit 10: How to Present Your Logo Module 35: Presentation in Illustrator 00:14:00 Module 36: Logo Presentation InDesign 00:12:00 Module 37: Conclusion 00:01:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
48-Hour Knowledge Knockdown! Prices Reduced Like Never Before! Are you looking to improve your current abilities or make a career move? Our unique Real Estate Broker Course might help you get there! Expand your expertise with high-quality training - study the Real Estate Broker and get an expertly designed, great value training experience. Learn from industry professionals and quickly equip yourself with the specific knowledge and skills you need to excel in your chosen career through the Real Estate Broker online training course. This online training course is accredited by CPD with CPD points for professional development. You'll also get dedicated expert assistance from us to answer any queries you may have while studying our course. This course is broken down into several in-depth modules to provide you with the most convenient and rich learning experience possible. Upon successful completion of the Real Estate Broker course, you will receive an instant e-certificate as proof of the comprehensive skill development and competency. Add these amazing new skills to your resume and boost your employability by simply enroling in this course. With this comprehensive course, you can achieve your dreams and train for your ideal career. This course provides students with an in-depth learning experience that they can work through at their own pace to enhance their professional development. You'll get a Free Student ID card by enroling in this course. This ID card entitles you to discounts on bus tickets, movie tickets, and library cards. Enroling on this course will ensure that you land your dream career faster than you thought possible. Stand out from the crowd and train for the job you want with the Real Estate Broker program. Experts created the Real Estate Broker course to provide a rich and in-depth training experience for all students who enrol in it. Enrol in the course right now and you'll have immediate access to all of the course materials. Then, from any internet-enabled device, access this course materials and learn when it's convenient for you. Start your learning journey straight away with this course and take a step toward a brighter future! Why Prefer this Course? Opportunity to earn a certificate accredited by CPD after completing this course Student ID card with amazing discounts - completely for FREE! (£10 postal charges will be applicable for international delivery) Standards-aligned lesson planning Innovative and engaging content and activities Assessments that measure higher-level thinking and skills Complete the program in your own time, at your own pace Each of our students gets full 24/7 tutor support *** Course Curriculum *** >> Real Estate Broker << Module 01: An Introduction What Is an Estate Agent? Requirements for the Job The History of the Estate Agent Different Jobs in an Estate Agency What Do Estate Agents Do? Competitiveness within the Industry Your Local Market Summary of the Module Module 02: Different Types of Estate Agents The Rental Agent Domestic Estate Agent Property Negotiators Commercial Estate Agents Agricultural Estate Agents Property Managers Summary of the Module Module 03: Getting Started on the Job Getting Organised Become a Professional Think Success & Rate Your Progress Spread the Word Summary of the Module Module 04: Listing Property: Finding the Sellers Finding the Sellers Working with Sellers Preparing for the Listing Appointment During the Listing Appointment Taking the Listing After Getting the Listing Handling the Offer Following up to Close Summary of the Module Module 05: Valuation Process Definition of Valuation, Evaluation & Appraisal Explaining to the Client About Surveyors Your Relationship with Clients When to Start a Valuation The Valuation Meeting Assessing the Building & Property The Tour Factors to Consider for the Appraisal Presenting the Valuation Summary of the Module Module 06: Negotiating as an Estate Agent The Negotiator's Mindset Basic Concepts of Negotiation The Point of Negotiating What Negotiators Do Hard Work Summary of the Module Module 07: Selling Property: Finding the Buyers Finding the Buyers Categories of Home Buyers Making the Most of Floor Duty Preparing for Floor Duty Recognising Special Targets Being Creative Qualifying Buyers Are Purchasers Prevaricators? Getting It Financed Showing Properties Closing a Sale Handling Offers Countdown to Payday Summary of the Module Module 08: Letting Property A Brief History of Letting & Renting in Britain The Role of a Letting Agent The Letting Process Registering Landlord, Property & Applicant Details Property Valuations & Appraisals Consents to Let the Property Information to Record Photographs Service Agreements Verifying Ownership of the Property Registering Potential Applicants' Details Viewings Processing Applications Module 09: Technology for Estate Agents Digital Agency: New Opportunity Digital Marketing for Estate Agents Technology That Leverages Both Time & Money Facebook Business Page Blogs Lead Magnets - the Lead Generation Secret Module 10: Regulation of Estate Agents Enforcement - Who Regulates Estate Agents? Regulation by Statute Summary of the Module Assessment Process Once you have completed all the modules in this course , you can assess your skills and knowledge with an optional assignment. Our expert trainers will assess your assignment and give you feedback afterwards. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Real Estate Broker Training Anyone interested in learning more about the topic is advised to take this course. This course is open to everybody. Requirements You will not need any prior background or expertise to enrol in this course. Career path After completing this course, you are to start your career or begin the next phase of your career. Certificates CPD Accredited Certificate Digital certificate - £10 CPD Accredited Certificate Hard copy certificate - £29 If you are an international student, then you have to pay an additional 10 GBP as an international delivery charge.
Are you searching for a course from where you can acquire the skills of negotiation, communication, management, critical thinking, content making, client dealing and strategy making? Then hold on because we have good news for you. We are offering a Diploma In Sales And Marketing course to enhance and improve your sales and marketing skills here. In this course, we included and explained each topic excellently so that both current and future professionals can take the best from it. So, while going through this course, you can learn the fundamentals of sales and marketing. In addition, you can learn about sales and marketing strategies as well as acquire knowledge of what marketing is all about. Furthermore, you will get to know how to deal with objects, handle clients, make content, set goals, and manage data. Not only that, but you will also enhance various skills from this course which will help you be more proficient. So, if you want to flourish in the field of marketing and sales, then enrol in this course to obtain detailed knowledge of this field and radiate as one of the promising candidates in your respective position. Also, get a CPD- certificate after the completion of this course and uplift your CV. Learning Outcomes Get an introduction to sales and marketing principles from this course Learn the fundamental skills for sales management Know how to deal with objects, handle clients, make content, set goals, manage data and many more Deepen your knowledge of what is marketing and the types of marketing strategies Get an in-depth understanding of customer communication Enhance your understanding of effective sales strategies Certificate of Achievement After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post. Method of Assessment You need to attend an assessment right after the completion of this course to evaluate your progression. For passing the assessment you need to score at least 60%. After submitting your assessment you will get feedback from our experts immediately. Career path After finishing this course, various job opportunities will be available to you in the following positions: Sales Negotiator Sales Manager Sales Administration Assistant Market Research Analyst Manager
Ever wondered about the SEO meaning or pondered, 'what is search engine optimisation?' This course unravels the mysteries, guiding you through its intricate layers. From the foundational principles to the advanced strategies employed by search engine optimisation UK consultants, every topic is covered. The curriculum is structured to ensure a holistic understanding. Begin with an enlightening introduction, then delve into core concepts that form the backbone of SEO. Master the art of on-page optimisation, discover the secrets of keyword research, and hone your skills in SEO content writing. Finally, explore the vast realm of off-page SEO, where the real magic happens. In today's digital age, where visibility is currency, mastering SEO is no longer optional; it's imperative. So, equip yourself with the knowledge and tools to stand out in the crowded digital landscape. Learning Outcomes: Understand the fundamental principles and core concepts of search engine optimisation. Gain proficiency in on-page optimisation techniques to enhance website visibility. Acquire skills in keyword research and optimisation to target the right audience. Develop expertise in crafting SEO-rich content that resonates with both users and search engines. Familiarise with off-page SEO strategies to boost website authority and rankings. Why buy this SEO Masterclass? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the SEO Masterclass there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this SEO Masterclass course for? Digital marketers aiming to deepen their understanding of Search Engine Optimisation. Business owners looking to increase their online visibility and drive organic traffic. Content writers wishing to craft SEO-rich articles and web content. Individuals curious about the digital marketing realm and its intricacies. Aspiring search engine optimisation uk consultants eager to make a mark in the industry. Prerequisites This SEO Masterclass was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path SEO Analyst: £25,000 - £35,000 Per Annum SEO Content Writer: £22,000 - £30,000 Per Annum Keyword Research Specialist: £28,000 - £38,000 Per Annum On-Page Optimisation Expert: £30,000 - £40,000 Per Annum Off-Page SEO Strategist: £32,000 - £42,000 Per Annum Search Engine Optimisation Manager: £40,000 - £55,000 Per Annum Course Curriculum Section 1: Introduction Unit 1: Introduction 00:04:00 Unit 2: Course Overview 00:04:00 Section 2: SEO: Core Concepts Unit 1: What is SEO (Search Engine Optimisation) 00:04:00 Unit 2: Types of SEO: Black Hat, Grey Hat & White Hat SEO 00:05:00 Unit 3: How Search Engines Give Ranks: Crawling, Indexing & Ranking 00:06:00 Unit 4: 2 Ways to Get Ranked on Search Engines 00:03:00 Section 3: On - Page Optimisation Unit 1: On Page SEO Explained 00:01:00 Unit 2: On Page SEO Activities 00:04:00 Unit 3: 4 Key Ranking Factors of On Page SEO 00:04:00 Unit 4: Tools & Tips for Increasing Site Speed 00:13:00 Unit 5: Using SEO Friendly Themes 00:06:00 Unit 6: Increasing the Dwell Time & Decreasing Bounce Rate 00:05:00 Unit 7: How to Make the URL SEO Friendly 00:03:00 Unit 8: Long Form SEO Optimised Content 00:03:00 Unit 9: Internal Linking 00:05:00 Unit 10: Meta Title & Meta Description 00:03:00 Unit 11: Optimising Images for SEO 00:04:00 Unit 12: Outbound Links 00:04:00 Section 4: Keyword Research & Optimisation Unit 1: What Are Keywords & Why They Are Important 00:06:00 Unit 2: Types of Keywords 00:08:00 Unit 3: Which Type of Keywords You Should Choose 00:01:00 Unit 4: Free Tools for Keyword Research & SEO 00:06:00 Unit 5: Paid Tools for Keyword Research & SEO 00:03:00 Unit 6: 2 Metrics to Check Before Choosing Content 00:05:00 Unit 7: Steps for Keyword Research 00:11:00 Unit 8: What is Keyword Stuffing? 00:05:00 Section 5: SEO Content Writing Unit 1: Write SEO Optimised Title 00:04:00 Unit 2: 6 Hacks to Write Attractive Headlines 00:17:00 Unit 3: Keyword Placement For SEO 00:06:00 Unit 4: Steps to Write Content & Optimise It for Search Engines 00:09:00 Section 6: Off Page SEO Unit 1: What Is Off Page Optimisation 00:01:00 Unit 2: Link Building - 1st Factor of Off Page SEO 00:07:00 Unit 3: 3 Methods to Get Backlinks 00:02:00 Unit 4: Method 1: Guest Posting for Link Building 00:07:00 Unit 5: Method 2: Building Relations with Experts 00:04:00 Unit 6: Method 3: Getting Backlinks from Round Up Post 00:04:00 Unit 7: Social Media Marketing - 2nd Factor of Off Page SEO 00:05:00 Section 7: Conclusion Unit 1: Conclusion 00:01:00 Assignment Assignment - SEO Masterclass 00:00:00
Duration 3 Days 18 CPD hours This course is intended for This course is most suited for IT professionals who have a need to understand the current requirements and core competences for managing IT in mission-critical environments. Overview After completion of the course the participant will be able to: 1. Provide guidance and implementation for IT strategy as set by senior IT and business management 2. Select and manage staff, implement training programs, career plan development and job rotation programs 3. Select, evaluate and negotiate vendors using RFI, RFP and selection criteria 4. Provide guidance for developing, testing and implementing business applications 5. Manage and/or assist in IT project management 6. Design and implement service management processes for incident, problem and change management 7. Understand the need for business continuity and design the business continuity plan 8. Review and implement information security practices and controls 9. Assist and initiate risk management practices 10. Understand and select new technologies such as cloud computing, big data, Internet of Things and social media to support business change demands 11. Select strategies for information management 12. Measure and improve quality of IT services CITS is designed to teach the skills, knowledge and competencies required of the modern IT specialist working at the senior professional, team-leader, supervisor or management level in IT management. IT Strategy The need for Information Technology Enterprise architecture Service catalogue Service level management Sustainable development IT Organisation Personnel need Roles and responsibilities Sourcing Selection process Hiring staff Managing staff Career planning Training / job rotation Performance appraisal Staff departures Vendor Selection / Management The importance of vendors Vendor selection Request For Information (RFI) Request For Proposal (RFP) Proposal evaluation Vendor reference checks Contract negotiation Contract management Vendor management Re-compete vendors Project Management Methodologies Project organisation Starting up / initiating Planning / initiation a project Risk Quality Scope Work / Product Breakdown Structure PERT diagram / Gantt chart Cost Communication Application Management Software Development Life Cycle (SDLC) Software Quality Assurance (SQA) Requirements Development Testing Adoption (implementation) Maintenance Service Management Incident management Problem management Change management Business Continuity Management Standards and guidelines Objectives Context Interested parties Scope Roles and responsibilities Resources and competences Awareness and communication Documentation Business Impact Analysis Risk Management Guidelines Context establishment Identification Analysis Evaluation Treatment Communication Monitoring and control Information Security Management Standards Confidentiality Integrity Availability Controls types Guideline for controls selection Control categories Information security awareness Security incident response Information and Knowledge Management Information management Data management Information management - technologies Business intelligence Data management - technologies Best practices in data governance Pitfalls in data governance Business Change Management Business change Frameworks, models and techniques Needs identification Cloud computing Social media / digital marketing Big data Internet of Things (IoT) Quality Management Standards, guidelines and frameworks Objectives Activities Services review Customer feedback Customer survey Key Performance Indicators (KPI) Metrics Scorecards and reports Quality register Exam Actual course outline may vary depending on offering center. Contact your sales representative for more information.