Embark on a comprehensive journey into the dynamic world of retail and warehouse management through this course. Explore essential modules ranging from retail strategy, buying, and pricing to supply chain management, sales processes, and customer interactions. Uncover the significance of consumer behavior, effective communication, and targeted marketing in the retail industry. Delve into retail psychology, negotiation with suppliers, and store security procedures. Learn the art of leading a retail team and delve into selling strategies across multiple channels. Understand the importance of brand management, health and safety, and consumer rights in a retail context. Learning Outcomes: Grasp the fundamentals of retail management, strategy, and operations. Understand the intricacies of retail buying, pricing, and merchandising. Master supply chain management principles and their relevance in retail. Learn effective sales processes and customer checkout interactions. Analyze consumer behavior and implement targeted marketing strategies. Develop strong communication skills for optimal customer engagement. Navigate the psychological aspects of retail behavior and consumer choices. Comprehend legal aspects including the Consumer Rights Act. Why buy this Retail and Warehouse Management? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Retail and Warehouse Management you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Retail and Warehouse Management course is ideal for Aspiring retail and warehouse managers. Current retail professionals seeking comprehensive training. Individuals transitioning from customer service to retail roles. Anyone interested in understanding the dynamic retail industry. Prerequisites This Retail and Warehouse Management was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Retail Manager - Average Earnings: £25,000 - £40,000 per year. Warehouse Manager - Average Earnings: £25,000 - £40,000 per year. Operations Manager - Average Earnings: £30,000 - £50,000 per year. Store Manager - Average Earnings: £20,000 - £35,000 per year. Supply Chain Coordinator - Average Earnings: £22,000 - £32,000 per year. Course Curriculum Module 01: Introduction to Retail Management Introduction to Retail Management 00:22:00 Module 02: Retail Strategy Retail Strategy 00:13:00 Module 03: Retail Buying and Merchandising Retail Buying and Merchandising 00:17:00 Module 04: Retail Pricing Retail Pricing 00:32:00 Module 05: Supply Chain Management in Retailing Supply Chain Management in Retailing 00:12:00 Module 06: The Sales Process and Dealing with Customers at the Checkout The Sales Process and Dealing with Customers at the Checkout 00:10:00 Module 07:Importance of Consumer Behaviour Importance of Consumer Behaviour 00:12:00 Module 08: Taking Trends and Targeting Customers Effectively Taking Trends and Targeting Customers Effectively 00:11:00 Module 09: The Importance of Communicating with Customers The Importance of Communicating with Customers 00:18:00 Module 10: Choosing a Retail Location Choosing a Retail Location 00:14:00 Module 11: Retail Psychology Retail Psychology 00:13:00 Module 12: Negotiate the Right Deal with Suppliers Negotiate the Right Deal with Suppliers 00:12:00 Module 13: Develop Store Security Procedures Develop Store Security Procedures 00:16:00 Module 14: Management Skills for Leading Your Team Management Skills for Leading Your Team 00:17:00 Module 15: Selling in Multiple Channels Selling in Multiple Channels1 00:21:00 Module 16: Retail Brand Management Retail Brand Management 00:16:00 Module 17: Health & Safety for Retail Stores Health & Safety for Retail Stores 00:21:00 Module 18: Consumer Rights Act Consumer Rights Act 00:15:00 Mock Exam Mock Exam - Retail and Warehouse Management 00:20:00 Final Exam Final Exam - Retail and Warehouse Management 00:20:00
Discover the core principles of effective retail operations through this comprehensive training program for retail assistants. Dive into essential topics such as retail management strategies, buying and merchandising, pricing techniques, supply chain management, and customer interactions. Learn the nuances of the sales process, customer checkout experiences, consumer behavior, and the significance of targeted marketing. Explore the art of communicating with customers and delve into retail psychology. Gain insights into negotiating deals with suppliers, ensuring store security, and understanding management skills for team leadership. This training equips aspiring retail assistants with a well-rounded understanding of the retail industry. Learning Outcomes: Grasp the fundamentals of retail management and strategies. Explore the complexities of retail buying and effective merchandising. Understand various retail pricing techniques and strategies. Master supply chain management principles within a retail context. Navigate the sales process and provide optimal customer checkout experiences. Analyze consumer behavior and apply targeted marketing approaches. Develop effective communication skills for customer interactions. Comprehend legal aspects such as the Consumer Rights Act. Why buy this Retail Assistant? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Retail Assistant you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Retail Assistant course is ideal for Individuals aspiring to become retail assistants. Current retail employees seeking comprehensive training. Customer service professionals transitioning to retail roles. Individuals with a keen interest in retail operations. Prerequisites This Retail Assistant was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Retail Assistant - Average Earnings: £16,000 - £22,000 per year. Customer Service Representative - Average Earnings: £18,000 - £24,000 per year. Visual Merchandiser - Average Earnings: £20,000 - £30,000 per year. Sales Associate - Average Earnings: £16,000 - £22,000 per year. Retail Supervisor - Average Earnings: £18,000 - £24,000 per year. Course Curriculum Module 01: Introduction to Retail Management Introduction to Retail Management 00:22:00 Module 02: Retail Strategy Retail Strategy 00:13:00 Module 03: Retail Buying and Merchandising Retail Buying and Merchandising 00:17:00 Module 04: Retail Pricing Retail Pricing 00:32:00 Module 05: Supply Chain Management in Retailing Supply Chain Management in Retailing 00:12:00 Module 06: The Sales Process and Dealing with Customers at the Checkout The Sales Process and Dealing with Customers at the Checkout 00:10:00 Module 07:Importance of Consumer Behaviour Importance of Consumer Behaviour 00:12:00 Module 08: Taking Trends and Targeting Customers Effectively Taking Trends and Targeting Customers Effectively 00:11:00 Module 09: The Importance of Communicating with Customers The Importance of Communicating with Customers 00:18:00 Module 10: Choosing a Retail Location Choosing a Retail Location 00:14:00 Module 11: Retail Psychology Retail Psychology 00:13:00 Module 12: Negotiate the Right Deal with Suppliers Negotiate the Right Deal with Suppliers 00:12:00 Module 13: Develop Store Security Procedures Develop Store Security Procedures 00:16:00 Module 14: Management Skills for Leading Your Team Management Skills for Leading Your Team 00:17:00 Module 15: Selling in Multiple Channels Selling in Multiple Channels1 00:21:00 Module 16: Retail Brand Management Retail Brand Management 00:16:00 Module 17: Health & Safety for Retail Stores Health & Safety for Retail Stores 00:21:00 Module 18: Consumer Rights Act Consumer Rights Act 00:15:00 Mock Exam Mock Exam - Retail Management 00:20:00 Final Exam Final Exam - Retail Management 00:20:00 Assignment Assignment - Retail Assistant 00:00:00
Description Consumer Behaviour Diploma This Consumer Behaviour Diploma will commence with an introductory insight into consumer behaviour and then delve deep into topics including consumer perception and consumer motivation. It will elucidate what the procedure of consumer research entails and shed light on how to target potential customers and segment appropriate markets strategically. Consumer behaviour entails an interplay of cognition and affects behaviour patterns and humans' physical environment, leading to an exchange. When discussing a consumer's buying activity, numerous factors come into play, including but not limited to public opinion, popularity, cost, product appearance, promotion, aesthetics and packaging. Consumer behaviour examines consumer activities such as buying, using and discarding among individuals, communities, and organisations. It also studies how their biases, preferences and feelings influence these activities. In the 1940s and 1950s, consumer behaviour emerged as a marketing subfield that integrates economics, anthropology, sociology, ethnography, psychology, and marketing. Consumer behaviour attempts to identify people's consumption patterns and trends by studying individual attributes, including lifestyles, demographics, and other factors such as loyalty and advocacy to brands, rates and occasions of usage and the like. This Consumer Behaviour Diploma examines how external factors such as family, friends, celebrities, and influencers impact their buying activities. Research has shed light on the complexity of consumer behaviour prediction for ordinary men and experts alike. Nevertheless, novel research methods, including consumer neuroscience, artificial intelligence and ethnography, have made it simpler to predict these patterns. Customer Relationship Management, also known as CRM, is a database that provides valuable insight into the examination of the buying activities of consumers. These databases generate in-depth data enabling researchers to study what influences consumer retention and loyalty and their willingness to advocate for products or yield positive referrals. Databases are also handy with market segmentation, behavioural segmentation, etc. This leads to accurate targeting of customers through appropriate marketing strategies. According to Mansard, Engel and Blackwell, consumer behaviour studies the processes and actions involving decisions while buying services and goods for consumption. This Consumer Behaviour Diploma explores how human beings behave whilst engaging in buying activities and urges them to consume certain products. Marketers must understand how consumer behaviour works to comprehend product, brand or business expectations. It enables them to understand better what motivates a consumer to buy certain goods. Knowing which products are popular and well-liked is of paramount importance. The findings suggest that assessing consumers' preferences will help a marketer better sculpt their products. This Consumer Behaviour Diploma will address all the crucial questions, including what customers buy, what motivates them to buy specific things, and how often and when they buy. What you will learn 1: Introduction to Consumer Behavior 2: Stages of Decision-Making Process 3: Perceiving Need Desire Motivation and Emotion 4: Understanding Perception 5: Understanding Customer Attitudes 6: Impact of Culture on Purchasing Behavior 7: Household Influence 8: Group Influence 9: New Opportunities 10: Know the Market Ethics Course Outcomes After completing the course, you will receive a diploma certificate and an academic transcript from Elearn college. Assessment Each unit concludes with a multiple-choice examination. This exercise will help you recall the major aspects covered in the unit and help you ensure that you have not missed anything important in the unit. The results are readily available, which will help you see your mistakes and look at the topic once again. If the result is satisfactory, it is a green light for you to proceed to the next chapter. Accreditation Elearn College is a registered Ed-tech company under the UK Register of Learning( Ref No:10062668). After completing a course, you will be able to download the certificate and the transcript of the course from the website. For the learners who require a hard copy of the certificate and transcript, we will post it for them for an additional charge.
ð Supercharge Your Profits with Optimized EPC Transformation! ð Are you ready to revolutionize your online business and skyrocket your profits to new heights? Introducing the game-changing online course: Optimized EPC Transformation! ð Unlock the Secrets to Enhanced Earnings Per Click (EPC)! In the ever-evolving landscape of digital marketing, the key to success lies in maximizing your Earnings Per Click. Our comprehensive course is meticulously designed to guide you through the art and science of Optimized EPC Transformation, empowering you to turn every click into a revenue powerhouse. ð¥ What You'll Gain from This Transformational Course: Strategic EPC Optimization Techniques: Uncover the insider strategies employed by successful marketers to optimize EPC and boost your conversion rates. Advanced Analytics Mastery: Learn how to harness the power of data analytics to identify high-performing channels, refine your targeting, and amplify your overall EPC. Conversion Rate Enhancement: Dive deep into the psychology of consumer behavior and discover how to fine-tune your sales funnel for maximum conversions. Automation for Efficiency: Streamline your processes with cutting-edge automation tools, saving time and resources while supercharging your EPC. Profitable Split Testing: Master the art of split testing to iterate and refine your campaigns, ensuring continuous improvement and sustained profitability. Dynamic Ad Copywriting: Craft compelling ad copy that resonates with your audience, drives engagement, and compels action, resulting in a significant uptick in your EPC. ð¡ Why Choose Optimized EPC Transformation? Expert Guidance: Benefit from the insights of industry experts who have successfully transformed businesses through EPC optimization. Practical Strategies: Our course is packed with actionable strategies that you can implement immediately to see tangible results in your EPC. Lifetime Access: Gain unlimited access to course materials, updates, and a supportive community to ensure you stay ahead of the curve in this dynamic digital landscape. Money-Back Guarantee: We're confident in the transformative power of this course. If you don't see results within 30 days, we offer a no-questions-asked money-back guarantee. ð Elevate Your EPC. Elevate Your Profits. Don't let your business be left behind. Enroll in Optimized EPC Transformation today and embark on a journey towards unprecedented profitability. Take control of your success, one optimized click at a time! Course Curriculum
Transform your life with our 'Consumerism Escape Plan' course! Uncover the secrets of consumerism, explore alternatives, and design a sustainable, mindful existence. Break free from materialism, redefine your identity, and embark on a journey towards purposeful living. Join us on a path beyond buying, where conscious choices reshape your life. Discover the power of anti-consumption, sustainable practices, and mindfulness. Craft a life aligned with your values—choose experiences over possessions. Enroll now and liberate yourself from the grip of consumer culture!
ð Unlock Your E-Commerce Potential with Marketplace Mastery! ð Are you ready to transform your online business and skyrocket your profits? Introducing 'Marketplace Mastery: Unleashing E-Commerce Success' - the ultimate online course designed to propel you to new heights in the world of digital commerce! ð What You'll Gain: Strategic Insights: Discover the secrets behind successful e-commerce ventures. From choosing the right marketplace to understanding consumer behavior, we've got you covered. Mastering Platforms: Dive deep into the major e-commerce platforms like Amazon, eBay, and more. Learn how to leverage their algorithms, optimize product listings, and dominate your niche. Effective Marketing Techniques: Unleash the power of digital marketing to drive traffic and increase sales. From social media strategies to email campaigns, we'll show you how to create a buzz around your products. Optimizing Conversions: Turn visitors into customers with proven techniques for optimizing your product pages. Learn the art of persuasive copywriting, stunning visuals, and user-friendly design. Customer Relationship Management (CRM): Build lasting relationships with your customers. Explore the importance of excellent customer service and how it can lead to repeat business and positive reviews. Scaling Your Business: Take your e-commerce venture to the next level. Explore advanced strategies for scaling your business, managing inventory, and expanding into new markets. Profitable Analytics: Harness the power of data to make informed decisions. Learn to interpret analytics, identify trends, and use data-driven insights to boost your bottom line. ð Why Choose Marketplace Mastery? Expert Instructors: Our course is curated by industry experts with a track record of e-commerce success. Benefit from their firsthand experience and insider knowledge. Practical, Actionable Content: We believe in learning by doing. Each module is packed with actionable steps and real-world examples to ensure you can apply your newfound knowledge immediately. Community Support: Join a thriving community of like-minded entrepreneurs. Share experiences, ask questions, and collaborate with fellow students to enhance your learning journey. Lifetime Access: Once enrolled, you'll have lifetime access to the course content. Stay updated with the latest e-commerce trends and revisit the material whenever you need a refresher. ð¡ Don't Miss Out on the E-Commerce Revolution! Take control of your e-commerce destiny with 'Marketplace Mastery: Unleashing E-Commerce Success.' Whether you're a beginner looking to launch your first online store or an experienced seller aiming to boost your profits, this course is your roadmap to success. ð¥ Enroll Now and Elevate Your E-Commerce Game! Course Curriculum
This Diploma in Retail Management at QLS Level 5 course combines the principles of effective retail management with an in-depth exploration of consumer behaviour. Learn key strategies in retail strategy, buying, pricing, supply chain management, and sales processes. Understand the significance of consumer behavior, target customers effectively, and develop skills to lead retail teams and manage store security. Explore multi-channel selling, retail brand management, and compliance with health and safety regulations and the Consumer Rights Act. Learning Outcomes Grasp essential concepts of retail management and strategy. Master the intricacies of retail buying, merchandising, and pricing. Explore supply chain management's role in retail success. Develop strong sales skills and handle customer interactions. Understand the impact of consumer behavior on retail strategies. Target customers effectively by analyzing trends and preferences. Enhance communication and leadership skills for retail management. Comply with regulations, health and safety, and consumer rights. Why choose this Diploma in Retail Management at QLS Level 5 course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments are designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Who is this Diploma in Retail Management at QLS Level 5 course for? Aspiring retail managers seeking a comprehensive skill set. Current retail professionals aiming for career advancement. Entrepreneurs planning to start and manage their retail ventures. Individuals interested in understanding consumer behavior's role in retail. Career path Retail Store Manager - Average Earnings: £25,000 - £40,000 per year. Retail Operations Manager - Average Earnings: £30,000 - £45,000 per year. District/Area Manager - Average Earnings: £35,000 - £55,000 per year. Retail Director - Average Earnings: £50,000 - £90,000 per year. Marketing Manager - Average Earnings: £30,000 - £50,000 per year Prerequisites This Diploma in Retail Management at QLS Level 5 does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Endorsed Certificate of Achievement from the Quality Licence Scheme Learners will be able to achieve an endorsed certificate after completing the course as proof of their achievement. You can order the endorsed certificate for only £115 to be delivered to your home by post. For international students, there is an additional postage charge of £10. Endorsement The Quality Licence Scheme (QLS) has endorsed this course for its high-quality, non-regulated provision and training programmes. The QLS is a UK-based organisation that sets standards for non-regulated training and learning. This endorsement means that the course has been reviewed and approved by the QLS and meets the highest quality standards. Please Note: Studyhub is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses. Course Curriculum Module 01: Introduction to Retail Management Introduction to Retail Management 00:22:00 Module 02: Retail Strategy Retail Strategy 00:13:00 Module 03: Retail Buying and Merchandising Retail Buying and Merchandising 00:17:00 Module 04: Retail Pricing Retail Pricing 00:32:00 Module 05: Supply Chain Management in Retailing Supply Chain Management in Retailing 00:12:00 Module 06: The Sales Process and Dealing with Customers at the Checkout The Sales Process and Dealing with Customers at the Checkout 00:10:00 Module 07:Importance of Consumer Behaviour Importance of Consumer Behaviour 00:12:00 Module 08: Taking Trends and Targeting Customers Effectively Taking Trends and Targeting Customers Effectively 00:11:00 Module 09: The Importance of Communicating with Customers The Importance of Communicating with Customers 00:18:00 Module 10: Choosing a Retail Location Choosing a Retail Location 00:14:00 Module 11: Retail Psychology Retail Psychology 00:13:00 Module 12: Negotiate the Right Deal with Suppliers Negotiate the Right Deal with Suppliers 00:12:00 Module 13: Develop Store Security Procedures Develop Store Security Procedures 00:16:00 Module 14: Management Skills for Leading Your Team Management Skills for Leading Your Team 00:17:00 Module 15: Selling in Multiple Channels Selling in Multiple Channels1 00:21:00 Module 16: Retail Brand Management Retail Brand Management 00:16:00 Module 17: Health & Safety for Retail Stores Health & Safety for Retail Stores 00:21:00 Module 18: Consumer Rights Act Consumer Rights Act 00:15:00 Mock Exam Mock Exam - Diploma in Retail Management at QLS Level 5 00:20:00 Final Exam Final Exam - Diploma in Retail Management at QLS Level 5 00:20:00 Order your QLS Endorsed Certificate Order your QLS Endorsed Certificate 00:00:00
Store Management, Merchandising and Retail Buying Diploma Master the intricacies of retail operations and merchandising with our Store Management, Merchandising and Retail Buying Diploma. This specialised course elevates your expertise in supply chain management, merchandising strategies, customer targeting, and risk management. Learning Outcomes: Gain a deep understanding of Supply Chain Management with a focus on merchandising for store managers. Master the principles and strategies behind Retail Buying and Merchandising to optimise store inventory and sales. Develop advanced techniques for Understanding and Targeting Customers in the context of retail merchandising. Implement Store Security and Risk Management policies, incorporating merchandising considerations to safeguard assets. More Benefits: LIFETIME access Device Compatibility Free Workplace Management Toolkit Key Modules from Store Management, Merchandising and Retail Buying Diploma: Supply Chain Management for Store Managers Delve into the mechanics of supply chain management, emphasising the role of merchandising in inventory control and cost efficiency. Retail Buying and Merchandising Acquire expertise in retail buying and the art of merchandising. Learn how to select and present products that not only meet but anticipate market demand, amplifying both sales and customer satisfaction. Understanding and Targeting Customers Specialise in customer-centric merchandising strategies. Understand how to decode consumer behavior to inform product selection and merchandising techniques. Store Security and Risk Management Secure your retail environment through a dual focus on general security and merchandising-specific risks. Implement robust measures to protect assets while ensuring effective merchandising.
ð Unlock the Power of Persuasion: Crafting a Dynamic Marketing Strategy for Impactful Results ð Are you tired of marketing efforts that fall flat, leaving you wondering where you went wrong? It's time to elevate your game and transform your approach with our groundbreaking online course: 'Crafting a Dynamic Marketing Strategy for Impactful Results.' ð Module 1: Introduction - Lay the Foundation for Success Dive into the fundamentals of effective marketing. Understand the psychology behind consumer behavior and learn how to connect with your audience on a deeper level. Uncover the secrets to building a brand that not only stands out but leaves a lasting impression. ð Module 2: Build a Strategic Marketing Plan - Your Roadmap to Success Crafting a marketing plan is an art, and in this module, you'll become a master strategist. From setting SMART goals to identifying your target audience, you'll develop a comprehensive plan tailored to your unique business. Explore the latest digital marketing trends and discover how to leverage them for maximum impact. ð¡ Module 3: Workshop - Hands-On Application of Knowledge Theory is great, but application is key. Join our hands-on workshop where you'll put your newly acquired skills to the test. Receive personalized feedback from industry experts, fine-tune your strategies, and leave with a polished marketing plan ready to propel your business to new heights. ð¥ What You'll Gain: â A deep understanding of consumer psychology â Proven techniques to build a standout brand â A strategic marketing plan tailored to your business â Knowledge of the latest digital marketing trends â Hands-on experience and personalized feedback ð Why Choose Our Course? ð Expert Instructors: Learn from seasoned professionals with a track record of success in the marketing world. ð Practical Insights: Gain real-world insights and practical strategies that you can implement immediately. ð¤ Community Support: Join a vibrant community of like-minded individuals, share experiences, and network for future collaborations. ð Transform your marketing efforts and achieve impactful results! Enroll now in 'Crafting a Dynamic Marketing Strategy for Impactful Results' and position your business for success in today's competitive landscape. Don't miss out on this opportunity to revolutionize your marketing game! ðð Course Curriculum Module 1- Introduction Strategic Marketing Plan Explained 00:00 Module 2- Build a Strategic Marketing Plan Choosing a Marketing Program 00:00 Case Study Product and Services Businesses 00:00 Evaluate Your Marketing Mix 00:00 Objectives, Tactics, and Assumptions about your marketing program 00:00 Common Mistakes 00:00 Module 3- Workshop Workshop - Create Your Marketing Action Plan 00:00
"This course aims to comprehensively delve into the impact of the marketing mix, emerging technologies, organizational decision-making models, and marketing strategies on consumer behaviour. It also explores the correlations between consumer behaviour and marketing practices such as segmentation, targeting, and positioning, alongside topics covering the decision-making unit, perceived risk, and the evolution of buyer behaviour and media habits. Upon completion, you'll gain insights into: The marketing mix's impact on consumer decision-making Influence of new technologies on consumer behaviour Models for organizational decision-making Intersection of marketing practices and consumer behaviour Correlations between consumer behaviour and marketing segmentation, targeting, and positioning Understanding the decision-making unit (DMU) Perceived risk in consumer decisions Evolution of buyer behaviour and media habits" This course aims to examine the impact of marketing mix, new technologies, and marketing practices on consumer decision making, as well as the various models and frameworks used to explain organizational and consumer decision making. Additionally, the course will explore the relationship between consumer behavior and marketing segment, targeting, and positioning, as well as the concept of the decision-making unit, perceived risk, and the evolution of buyer behavior and media habits. This course aims to provide a comprehensive understanding of how the marketing mix, new technologies, and organizational decision-making models influence consumer decision-making processes, as well as the relationships between consumer behaviour, marketing practices, segment targeting, positioning, DMU, perceived risk, and evolving media habits. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Consumer Decision Making Dynamics And Risks Self-paced pre-recorded learning content on this topic. Understanding Consumer Decision Making Dynamics and Risks Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Consumer Behaviour Analyst Decision Making Strategist Market Research Manager Risk Management Consultant Consumer Insights Specialist Behavioral Economist Market Intelligence Analyst Customer Experience Designer Consumer Psychology Researcher Marketing Strategy Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.