ð Unlock the Power of Persuasion: Crafting a Dynamic Marketing Strategy for Impactful Results ð Are you tired of marketing efforts that fall flat, leaving you wondering where you went wrong? It's time to elevate your game and transform your approach with our groundbreaking online course: 'Crafting a Dynamic Marketing Strategy for Impactful Results.' ð Module 1: Introduction - Lay the Foundation for Success Dive into the fundamentals of effective marketing. Understand the psychology behind consumer behavior and learn how to connect with your audience on a deeper level. Uncover the secrets to building a brand that not only stands out but leaves a lasting impression. ð Module 2: Build a Strategic Marketing Plan - Your Roadmap to Success Crafting a marketing plan is an art, and in this module, you'll become a master strategist. From setting SMART goals to identifying your target audience, you'll develop a comprehensive plan tailored to your unique business. Explore the latest digital marketing trends and discover how to leverage them for maximum impact. ð¡ Module 3: Workshop - Hands-On Application of Knowledge Theory is great, but application is key. Join our hands-on workshop where you'll put your newly acquired skills to the test. Receive personalized feedback from industry experts, fine-tune your strategies, and leave with a polished marketing plan ready to propel your business to new heights. ð¥ What You'll Gain: â A deep understanding of consumer psychology â Proven techniques to build a standout brand â A strategic marketing plan tailored to your business â Knowledge of the latest digital marketing trends â Hands-on experience and personalized feedback ð Why Choose Our Course? ð Expert Instructors: Learn from seasoned professionals with a track record of success in the marketing world. ð Practical Insights: Gain real-world insights and practical strategies that you can implement immediately. ð¤ Community Support: Join a vibrant community of like-minded individuals, share experiences, and network for future collaborations. ð Transform your marketing efforts and achieve impactful results! Enroll now in 'Crafting a Dynamic Marketing Strategy for Impactful Results' and position your business for success in today's competitive landscape. Don't miss out on this opportunity to revolutionize your marketing game! ðð Course Curriculum Module 1- Introduction Strategic Marketing Plan Explained 00:00 Module 2- Build a Strategic Marketing Plan Choosing a Marketing Program 00:00 Case Study Product and Services Businesses 00:00 Evaluate Your Marketing Mix 00:00 Objectives, Tactics, and Assumptions about your marketing program 00:00 Common Mistakes 00:00 Module 3- Workshop Workshop - Create Your Marketing Action Plan 00:00
Duration 2 Days 12 CPD hours This course is intended for The COBIT 2019 Foundation course would suit candidates working in the following IT professions or areas: IT Auditors IT Managers IT Quality professionals IT Leadership IT Developers Process practitioners Managers in IT service providing firms The above list is a suggestion only; individuals may wish to attend based on their own career aspirations, personal goals or objectives. Delegates may take as few or as many Intermediate qualifications as they require, and to suit their needs. Overview This COBIT 2019 Foundation course is designed as an introduction to COBIT 2019 and enables you to understand how an integrated business framework for the governance and management of enterprise IT can be utilized to achieve IT business integration, cost reductions and increased productivity. The syllabus areas that this course is designed to cover are: New framework introduction Key concepts and terminology Governance and Framework Principles Governance system and components Governance and management objectives Performance management Designing a tailored governance system COBIT 2019 builds on and integrates more than 25 years of development in this field, not only incorporating new insights from science, but also operationalizing these insights as practice. The heart of the COBIT framework updates COBIT principles while laying out the structure of the overall framework including: New concepts are introduced and terminology is explained?the COBIT Core Model and its 40 governance and management objectives provide the platform for establishing your governance program. The performance management system is updated and allows the flexibility to use maturity measurements as well as capability measurements. Introductions to design factors and focus areas offer additional practical guidance on flexible adoption of COBIT 2019, whether for specific projects or full implementation. From its foundation in the IT audit community, COBIT has developed into a broader and more comprehensive information and technology (I&T) governance and management framework and continues to establish itself as a generally accepted framework for I&T governance. 1 - COBIT 5 OVERVIEW AND INTRODUCTION Course Administration Course Objectives Exam Overview Certification Scheme History of COBIT COBIT 2019 Improvements Major differences with 2019 Misconceptions about COBIT COBIT and Other Standards 2 - KEY CONCEPTS AND TERMINOLOGY Introduction to Enterprise Governance of Information and Technology Benefits of Information and Technology Governance COBIT Information and Technology Governance Framework Distinction of Governance and Management Three Principles of a Governance Framework Six Principles for a Governance System 3 - GOVERNANCE SYSTEMS AND COMPONENTS Introduction to the Components of a Governance System Processes and Capability Levels Organizational Structures and Defined Roles Information Flows and Items People, Skills and Competencies Principles, Policies and Frameworks Culture, Ethics and Behavior Services, Infrastructure and Applications 4 - GOVERNANCE MANAGEMENT OBJECTIVES Governance and Management Objectives Publication Governance and Management Objectives Governance and Management Objectives Core Model Evaluate, Direct and Monitor Align, Plan and Organize Build, Acquire and Implement Deliver, Service and Support Monitor, Evaluate and Assess 5 - GOALS CASCADE Governance and Management Objective Relationships Governance and Management Objective Descriptions High-Level Information Example Introduction to the Goals Cascade Enterprise Goals Alignment Goals Mapping Tables ? Appendix A 6 - PERFORMANCE MANAGEMENT Introduction to Performance Management COBIT Performance Management Principles COBIT Performance Management (CPM) Overview Process Capability Levels Rating Process Activities Focus Area Maturity Levels Performance Management of Organizational Structures Performance Management of Information Items Performance Management of Culture and Behavior 7 - DESIGNING A TAILORED GOVERNANCE SYSTEM The Need for Tailoring Design Factors Enterprise Strategy Enterprise Goals Risk Profile I&T Related Issues Threat Landscape Compliance Requirements Role of IT Sourcing Model for IT IT Implementation Methods Technology Adoption Strategy Enterprise Size Focus Areas Designing a Tailored Governance System Management Objective Priority and Target Capability Levels Component Variations Specific Focus Areas Stages and Steps in the Design Process 8 - IMPLEMENTING ENTERPRISE GOVERNANCE OF IT The Business Case The COBIT Implementation Guide Purpose COBIT Implementation Approach Phase 1 ? What are the Drivers Phase 2 ? Where are we Now Phase 3 ? Where do we Want to be Phase 4 ? What Needs to be Done Phase 5 ? How do we get There Phase 6 ? Did we get There Phase 7 How do we Weep the Momentum Going? EGIT Implementation Program Challenges
Overview News Writing: Journalism 101 Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this News Writing: Journalism 101 Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Increase Your Sales Through a Profitable Pricing Strategy Section 01: Creating a Unique Competitive Advantage Pricing Strategy Overview 00:03:00 What Price Communicates 00:05:00 Scenario-Based Pricing 00:02:00 Types of Pricing Strategies 00:02:00 What Investors are Looking for in Your Pricing Strategy 00:02:00 Test Your Pricing 00:01:00 The 3 Pricing Models 00:03:00 Guess The Pricing Model 00:03:00 Examples of Pricing Models 00:01:00 Case Study: T-Shirt Pricing 00:02:00 Section 02: Create a Profitable Pricing Strategy - Competition and Margins Common Pricing Strategy Mistakes 00:02:00 5 Key Steps to Pricing Strategy 00:01:00 Researching Your Market 00:05:00 Case Study: Researching the Competition 00:03:00 Know Your Margins 00:10:00 Average Industry Margins 00:02:00 Section 03: Create a Profitable Pricing Strategy - Price Influencers Pricing Influencers Explained 00:02:00 Pricing Variable 1 - Competition 00:01:00 Pricing Variable 2 - Demand 00:02:00 Pricing Variable 3 - First of a Kind 00:02:00 Pricing Variable 4 - Uniqueness 00:03:00 Pricing Variable 5 - Scarcity 00:02:00 Pricing Variable 6 - Quality 00:03:00 Pricing Variable 7 - Margin 00:02:00 Pricing Variable 8 - Customer Perception of Value 00:02:00 Scoring Your Pricing Influencers 00:04:00 Section 04: Create a Profitable Pricing Strategy - Pricing Models Cost-Based Pricing Pros and Cons 00:03:00 Market-Based Pricing Pros and Cons 00:04:00 Value-Based Pricing Pros and Cons 00:05:00 Choosing a Pricing Model 00:02:00 Common Mistakes in Pricing 00:02:00 Setting Your Price: Case Study 00:03:00 Support Materials Resource - Increase Your Sales Through a Profitable Pricing Strategy 00:00:00
Certificate in Intellectual Property (CIP) Why Attend As international trade and business continues to evolve, the importance of Intellectual Property Rights (IPRs) becomes increasingly vital. With new technologies and products relying heavily on IPRs, governments around the world are competing to offer higher levels of protection in order to attract investments and promote local innovation and production. Due to the complex nature of the scientific, economic, social, and theoretical aspects of IPRs, it is crucial for entities to have a comprehensive understanding of these issues. During this course, through practical workshops, case studies and expert knowledge, participants will gain an understanding of the concepts, theories, legislative and practical elements necessary to develop a successful IP strategy for their organization. Course Methodology In this interactive training course participants will frequently work in pairs as well as in larger groups to complete exercises, and regional and international case studies Course Objectives By the end of the course, participants will be able to: Understand the theoretical background of Intellectual Property (IP) and the various types of IP existence Understand the international and local set of conventions and laws governing IPRs Demonstrate deep knowledge of the conditions that should exist in each type of IPR, their registration, licensing and enforcement Apply knowledge of IPRs in all legal fields including contracts and litigation Participate effectively in building a comprehensive IP strategy for their organization Target Audience This course is suitable for professionals working in the legal and IP filed, including but not limited to; lawyers, in-house counsels, governmental officials, police, customs, health authorities, researchers, university lecturers, publishers, IP agents as well as researchers who are interested in having deeper knowledge about IP in the GCC. It will also highly benefit in-house councils who recently joined their companies in the GCC as it will give them all the knowledge needed to handle all IP issues within the region. Target Competencies General principles of IPRs Trademarks, Patents, Copyright Principles of IP Enforcement Building IP Strategy Note The Dubai Government Legal Affairs Department has introduced a Continuing Legal Professional Development (CLPD) programme to legal consultants authorised to practise through a licensed firm in the Emirate of Dubai. We are proud to announce that the Dubai Government Legal Affairs Department has accredited EMG Associates as a CLPD provider. In addition, all our legal programmes have been approved. This PLUS Specialty Training Legal course qualifies for 4 elective CLPD points. Introduction and basic concepts Types of IPRs Main theories justifying IP protection The role of IP in economic development The Role of IP in innovation and creativity The globalization of IPRs protection International conventions Trade-Related Aspects of Intellectual Property Rights (TRIPS) and the World Trade Organization The GCC Cooperation in the field of IP protection Trademarks and copyright Definition and types of marks Scope of trade marks protection Registration procedures and rights conferred to trade mark owner Legal protection of trade marks Subject matter and conditions of copyright Types of protected works Financial and moral rights Fair use, duration of protection and legal protection for copyright Patents and trade secrets Patentable inventions and types of patents Registration process Ownership and rights conferred to patent owner Employer-employee inventions and legal protection for patents Definition of trade secrets and confidential information Elements of trade secrets Utilization of trade secrets commercially Legal protection of trade secrets Building a strong IP strategy and strategic management of IPRs Overview and basic concepts Understand your business and your IP needs IP audit and building the portfolio Onward licensing (licensing process and contracts) IP commercialization mechanisms and maximizing the benefits Practical steps to building a successful IP strategy IP valuation - your gateway to know how much your IP worth Assessment of the IP strategy for further success
This is an ideal course for the entrepreneurs, marketing officers or managers, or anyone working in a digital platform. Complete your digital marketing training by enrolling on this Social Media Marketing Course - Digital Marketing Strategy Masterclass and obtain the essential social media marketing skills. Social media is a great place to advertise the business products and services and thus reaching the highest number of audience. This program serves some educative learning units that ensure that the students receive a constructive learning experience and practically benefit from it. What you'll learn You Will Understand How To Set Up A Simple Yet Powerful Marketing Strategy For Your Business Online. Build A Social Media Schedule And Plan So That You Carry Your Marketing Through To Its Desired Objective. Write Blogs And Articles That Get Viewers To Take Action. Master The Basics Of Search Engine Optimisation. Create A Professional Social Media Profile Image Using Just A Smartphone. Show A Knowledge Of The Buyer Journey And How To Use It To Get Sales In Your Business. Source And Store Social Media Posting Ideas So That You Always Have Something To Share. Understand The Power Of Social Media Communities And How Powerful They Can Be For Brand Building. Understand How Social Media Marketing Really Works For Your Business. Understand The Social Media Platforms And How They Can Be Used. Demonstrate That You Understand How Email Marketing Works. Create A YouTube Marketing Channel And Learn How To Produce Film And Edit Marketing Videos. Understand How To Get Your Local And International Business Pages Found In Google Local Search And Google Search Using Powerful SEO Techniques. Master The Art Of Posting On Social Media Platforms. Create A Social Media Marketing Post To A High Standard That Gets Engagement. Requirements You Will Need A Basic Grasp Of How To Set Up A Social Media Account You Will Need Access To The Internet
Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction Welcome to the course 00:02:00 Step 1: Pricing Policy and Pricing Objective 6 Steps of setting a Pricing policy 00:03:00 Different Pricing Objectives 00:07:00 Step 2: Estimating Demand Estimating Demand 00:07:00 Forms of Demand Curve 00:02:00 Excel: Estimating Linear Demand Curve 00:08:00 Excel: Estimating Power Demand curve with Elasticity2 00:05:00 Excel: Estimating Power Demand Curve with points2 00:03:00 Subjective Demand curve 00:01:00 Excel: Estimating Subjective Demand Curve2 00:02:00 Excel: Maximizing Revenue using Excel Solver 00:08:00 Step 3: Estimating Costs Estimating the cost function 00:05:00 Excel: Modeling Cost Function and Maximizing Profit 00:06:00 Including effect of complementary goods 00:01:00 Excel: Effect of complementary goods 00:05:00 Step 4: Analyzing competitors Analyzing Competitors 00:02:00 Step 5a : Price Bundling Strategy Price Bundling 00:07:00 Types of Bundling 00:08:00 The Bundling Problem 00:04:00 Excel: Solving Bundling problem Part 1 00:14:00 Excel: Solving Bundling problem Part 2 00:08:00 Excel: Solving Bundling problem (Price Reversal) 00:08:00 Step 5b: Non-Linear Pricing Strategies Non-Linear Pricing Strategies 00:03:00 Willingness to Pay of customers 00:03:00 Willingness to Pay of customers 00:03:00 Example Problem Statement 00:01:00 Excel: Standard Quantity Discounts 00:21:00 Excel: Two-Tier Pricing 00:04:00 Step 5c: Price Skimming Price Skimming Strategy 00:05:00 Excel: Price Skimming Strategy 00:10:00 Step 5d: Revenue Management Revenue Management 00:03:00 Excel: Handling Uncertainity 00:07:00 Appendix: Using Lookup functions 00:08:00 Appendix 1: Excel Crash Course Mathematical Formulas 00:19:00 Textual Formulas 00:17:00 Logical Formulas 00:11:00 Date-Time Formulas 00:07:00 Lookup Formulas ( V Lookup, Hlookup, Index-Match ) 00:08:00 Data Tools 00:19:00 Formatting Data And Tables 00:18:00 Pivot Tables 00:08:00 Excel Charts: Categories Of Messages That Can Be Conveyed 00:04:00 Elements Of Charts 00:05:00 The Easy Way Of Creating Charts 00:03:00 Bar And Column Charts 00:12:00 Congratulations 00:01:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Overview With the change in the density of enterprise risk, new risks have emerged, and managing it has become everyone's responsibility. The new Enterprise Risk Management course offers you the exclusive opportunity to learn the concepts and principles of the newly updated ERM framework and to integrate the framework into your organisation's strategy. The course is designed with all the modules to provide you with the knowledge necessary to understand and apply Enterprise Risk Management - Integrating with Strategy and Performance. The ERM framework assists management and boards of directors with their respective duties for managing risk.
Unlock the secrets of sales success with our course, 'Increase Your Sales Through a Profitable Pricing Strategy.' Imagine navigating the competitive world of sales with a master key - a pricing strategy that not only differentiates your offerings but also maximizes profitability. This course embarks on this journey by first helping you carve out a unique competitive advantage. It's not just about pricing; it's about understanding your market position and leveraging it to your benefit. Each section is meticulously designed to transform the way you perceive pricing, moving away from conventional methods to innovative strategies that resonate with your business goals and customer expectations. Dive deeper into the art of pricing with a focus on competition and margins, where you learn to balance market demands with profitability. The course then guides you through the myriad factors influencing pricing, enabling you to make informed decisions that align with your business model and market dynamics. As you progress, you'll explore various pricing models, gaining the tools and insights to select the one that fits your business perfectly. This course doesn't just teach you how to set prices; it equips you with a strategic mindset to make pricing a key component of your sales success. Learning Outcomes Develop an understanding of creating a competitive advantage in the market. Learn to balance competitive pricing with profit margins. Gain insights into the factors influencing pricing decisions. Explore and evaluate different pricing models. Create a comprehensive and profitable pricing strategy for your business. Why choose this Increase Your Sales Through a Profitable Pricing Strategy course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Increase Your Sales Through a Profitable Pricing Strategy course for? Business owners seeking to enhance their pricing strategies. Sales and marketing professionals aiming to increase profitability. Entrepreneurs looking to establish competitive pricing. Managers responsible for pricing and revenue generation. Start-ups wanting to position their products effectively in the market. Career path Sales Manager: £25,000 - £50,000 Marketing Manager: £27,000 - £55,000 Business Development Manager: £28,000 - £60,000 Pricing Analyst: £24,000 - £40,000 Product Manager: £30,000 - £65,000 Revenue Manager: £26,000 - £52,000 Prerequisites This Increase Your Sales Through a Profitable Pricing Strategy does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Increase Your Sales Through a Profitable Pricing Strategy was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 01: Creating a Unique Competitive Advantage Pricing Strategy Overview 00:03:00 What Price Communicates 00:05:00 Scenario-Based Pricing 00:02:00 Types of Pricing Strategies 00:02:00 What Investors are Looking for in Your Pricing Strategy 00:02:00 Test Your Pricing 00:01:00 The 3 Pricing Models 00:03:00 Guess The Pricing Model 00:03:00 Examples of Pricing Models 00:01:00 Case Study: T-Shirt Pricing 00:02:00 Section 02: Create a Profitable Pricing Strategy - Competition and Margins Common Pricing Strategy Mistakes 00:02:00 5 Key Steps to Pricing Strategy 00:01:00 Researching Your Market 00:05:00 Case Study: Researching the Competition 00:03:00 Know Your Margins 00:10:00 Average Industry Margins 00:02:00 Section 03: Create a Profitable Pricing Strategy - Price Influencers Pricing Influencers Explained 00:02:00 Pricing Variable 1 - Competition 00:01:00 Pricing Variable 2 - Demand 00:02:00 Pricing Variable 3 - First of a Kind 00:02:00 Pricing Variable 4 - Uniqueness 00:03:00 Pricing Variable 5 - Scarcity 00:02:00 Pricing Variable 6 - Quality 00:03:00 Pricing Variable 7 - Margin 00:02:00 Pricing Variable 8 - Customer Perception of Value 00:02:00 Scoring Your Pricing Influencers 00:04:00 Section 04: Create a Profitable Pricing Strategy - Pricing Models Cost-Based Pricing Pros and Cons 00:03:00 Market-Based Pricing Pros and Cons 00:04:00 Value-Based Pricing Pros and Cons 00:05:00 Choosing a Pricing Model 00:02:00 Common Mistakes in Pricing 00:02:00 Setting Your Price: Case Study 00:03:00 Support Materials Resource - Increase Your Sales Through a Profitable Pricing Strategy 00:00:00