Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Principles of Marketing Theory Course 1:14:03 1: Module 01: Scope and Purpose of Socially Responsible Marketing 04:18 2: Module 02: Significance of Brand and Reputation to Sales Performance 03:28 3: Module 03: Significance of Customer Loyalty in Achieving Marketing Goals 03:46 4: Module 04: Valid and Reliable Marketing Data for Segmenting the Market 03:35 5: Module 05: Marketing Data Collection Methods 06:12 6: Module 06: Market Segmentation 10:34 7: Module 07: Cluster Customers With Similar Characteristics 02:26 8: Module 08: How Core Values Are Expressed 04:15 9: Module 09: How a Range of Products May Appeal to Different Market Segments 02:37 10: Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services 04:53 11: Module 11: Customer Relationship Management (CRM) Activities and Systems 09:13 12: Module 12: Marketing Key Performance Indicators 07:19 13: Module 13: The Requirements of Socially Responsible Marketing Campaigns 10:27 14: CPD Certificate - Free 01:00 Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
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Overview This comprehensive course on Excel Pivot Tables will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Excel Pivot Tables comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Excel Pivot Tables. It is available to all students, of all academic backgrounds. Requirements Our Excel Pivot Tables is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 7 sections • 18 lectures • 00:47:00 total length •Excel Pivot Tables: 00:03:00 •Overview about Store Dataset: 00:02:00 •Data Insights: 00:02:00 •Sales Profit Summary: 00:03:00 •Highlight the Data: 00:01:00 •Unprofitable Products: 00:02:00 •Create Crosstabs: 00:02:00 •Select Regions for Unprofitable Products: 00:04:00 •Real Time Analytics and Insights: 00:02:00 •Search Data for States with Slicers: 00:06:00 •Finding Trends: 00:02:00 •Find Data for Specific Date: 00:04:00 •Reporting Made Easy: 00:02:00 •Generate Reports with Pivot Tables: 00:04:00 •Marketing Analytics: 00:02:00 •Target Your Advertisements: 00:05:00 •Become Analyst: 00:01:00 •Assignment - Excel Pivot Tables: 00:00:00
Overview This comprehensive course on Machine Learning for Predictive Maps in Python and Leaflet will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Machine Learning for Predictive Maps in Python and Leaflet comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Machine Learning for Predictive Maps in Python and Leaflet. It is available to all students, of all academic backgrounds. Requirements Our Machine Learning for Predictive Maps in Python and Leaflet is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 9 sections • 33 lectures • 05:59:00 total length •Introduction: 00:10:00 •Python Installation: 00:04:00 •Creating a Python Virtual Environment: 00:07:00 •Installing Django: 00:09:00 •Installing Visual Studio Code IDE: 00:06:00 •Installing PostgreSQL Database Server Part 1: 00:03:00 •Installing PostgreSQL Database Server Part 2: 00:09:00 •Adding the settings.py Code: 00:07:00 •Creating a Django Model: 00:10:00 •Adding the admin.py Code: 00:21:00 •Creating Template Files: 00:10:00 •Creating Django Views: 00:10:00 •Creating URL Patterns for the REST API: 00:09:00 •Adding the index.html code: 00:04:00 •Adding the layout.html code: 00:19:00 •Creating our First Map: 00:10:00 •Adding Markers: 00:16:00 •Installing Jupyter Notebook: 00:07:00 •Data Pre-processing: 00:31:00 •Model Selection: 00:20:00 •Model Evaluation and Building a Prediction Dataset: 00:11:00 •Creating a Django Model: 00:04:00 •Embedding the Machine Learning Pipeline in the Application: 00:42:00 •Creating a URL Endpoint for our Prediction Dataset: 00:06:00 •Creating Multiple Basemaps: 00:09:00 •Creating the Marker Layer Group: 00:10:00 •Creating the Point Layer Group: 00:12:00 •Creating the Predicted Point Layer Group: 00:07:00 •Creating the Predicted High Risk Point Layer Group: 00:12:00 •Creating the Legend: 00:09:00 •Creating the Prediction Score Legend: 00:15:00 •Resource: 00:00:00 •Assignment - Machine Learning for Predictive Maps in Python and Leaflet: 00:00:00
Overview This comprehensive course on Enterprise Risk Management and ISO 31000 Income will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Enterprise Risk Management and ISO 31000 Income comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Enterprise Risk Management and ISO 31000 Income. It is available to all students, of all academic backgrounds. Requirements Our Enterprise Risk Management and ISO 31000 Income is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 5 sections • 15 lectures • 02:13:00 total length •What is Risk and Risk Management?: 00:09:00 •Why Manage Risk?: 00:09:00 •Why Manage Risk?: 00:09:00 •Overview of ISO 31000 Principles, Framework and Process: 00:05:00 •Overview of COSO ERM 2013 Framework: 00:08:00 •Communication and Consultation: 00:05:00 •Establishing the Context: 00:03:00 •Risk Identification - Process and Tools: 00:16:00 •Risk Analysis - Process and Tools: 00:20:00 •Risk Evaluation - Process and Tools: 00:08:00 •Risk Treatment - Process and Tools: 00:12:00 •Monitoring and Review - Process and Tools: 00:09:00 •Risk Management Maturity and Aware Culture: 00:12:00 •Risk Managing Supply Chain Risk: 00:08:00 •Assignment - Enterprise Risk Management and ISO 31000: 00:00:00
Give a compliment to your career and take it to the next level. This Kotlin Programming Basics bundle will provide you with the essential knowledge to shine in your professional career. Whether you want to develop skills for your next job or elevate your skills for your next promotion, this Kotlin Programming Basics bundle will help you stay ahead of the pack. Throughout the Kotlin Programming Basics programme, it stresses how to improve your competency as a person in your chosen field while also outlining essential career insights in the relevant job sector. Along with this Kotlin Programming Basics course, you will get 10 premium courses, an original hardcopy, 11 PDF certificates (Main Course + Additional Courses) Student ID card as gifts. This Kotlin Programming Basics Bundle Consists of the following Premium courses: Course 01: Kotlin Programming : Android Coding Course 02: Kotlin for Android Course 03: CSS Coding Course 04: Basic C# Coding Course 05: Advanced Diploma in Android App Development Course 06: Ionic & Angular JS: Principles Of Mobile and Web Development Course 07: Cocos2d-x v3 JavaScript: Game Development Course 08: Python Programming for Everybody Course 09: Javascript Programming for Beginners Course 10: Flutter & Dart Development for Building iOS and Android Apps Course 11: Bash Scripting, Linux and Shell Programming Enrol now in Kotlin Programming Basics to advance your career, and use the premium study materials from Apex Learning. The bundle incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can strengthen your Kotlin Programming Basics expertise and essential knowledge, which will assist you in reaching your goal. Moreover, you can learn from any place in your own time without travelling for classes. Course Curriculum: Kotlin Programming : Android Coding Section 01: Introduction & Setup Section 02: Basics Section 03: Control Statements Section 04: Functions Section 05: Error/Exception Handling Section 06: NULL Safety Section 07: Collections Section 08: Classes & Objects Section 09: Extras Section 10: Resource And 10 more courses ... CPD 110 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Kotlin Programming Basics bundle. Requirements This Kotlin Programming Basics course has been designed to be fully compatible with tablets and smartphones. Career path Having this expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included Cost of PDF Certificates is included in course price Certificate of completion Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Kotlin Programming : Android Coding) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.
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Learn how to provide emotional and physical support to new and expectant parents during their most vulnerable moments when you take this Birth Doula course. A doula is a special pregnancy companion who aims to help families have a safe and positive experience during the whole labour and postpartum months. Many parents find a doula's involvement to be crucial to their well-being, and you can be taught the disciplines needed to take on this unique role. As doulas provide advice and a continuous supportive role, without making medical decisions on behalf of their clients, they are much sought-after as advocates and mediators during pregnancy. You will therefore be taught all the educational requirements needed to identify and manage conditions associated with pregnancy. Along with antenatal examinations, you will also learn how to support the mental health of prospective parents, with special consideration given to empathy, comforting, and communication. Key Topics to Be Covered by Birth Doula Course Defining the roles and responsibilities of a doula Performing antenatal care and recognising symptoms during pregnancy Supporting a woman during the latter stages of labour Screening new-borns and providing infant care Comforting and supporting families during stressful moments Learn from industry professionals and quickly equip yourself with the specific knowledge and skills you need to excel in your chosen career through this online training course. You'll get a free Student ID card by enrolling in this course. This ID card entitles you to discounts on bus tickets, movie tickets, and library cards. Enrolling on this course will ensure that you land your dream career faster than you thought possible. Stand out from the crowd and train for the job you want with this program. Why Prefer this Birth Doula Course? Opportunity to earn a certificate accredited by CPD after completing this course Student ID card with amazing discounts - completely for FREE! (£10 postal charges will be applicable for international delivery) Get instant access to this Birth Doula course. Learn Birth Doula from anywhere in the world Birth Doula is affordable and simple to understand Birth Doula is entirely online, interactive lesson with voiceover audio Lifetime access to the Birth Doula course materials Birth Doula comes with 24/7 tutor support Birth Doula Diploma - CPD Certified With this comprehensive Birth Doula course, you can achieve your dreams and train for your ideal career. The Birth Doula course provides students with an in-depth learning experience that they can work through at their own pace to enhance their professional development. The Birth Doula course covers everything you need in order to progress in your chosen career. Start your learning journey straight away with this course and take a step toward a brighter future! **** Course Curriculum **** >> Birth Doula Course << Module 01: Introduction to Birth Doula Defining Doula Child Birth and Doula Why Women Need a Doula? Outcomes of Doula Module 02: A Woman's Body in Pregnancy A Woman's Sexual and Reproductive Parts How a Woman Becomes Pregnant How the Baby Grows Infertility Menopause Module 03: Antenatal Care during Pregnancy Working during Pregnancy Dietary Information and Education Complementary Therapies Exercise in Pregnancy Module 04: Management of Common Symptoms of Pregnancy Nausea and Vomiting Constipation Heartburn Vaginal Discharge Backache Varicose Veins Module 05: Clinical Examination of Pregnant Women Weight and Body Mass Index Breast Examination Pelvic Examination Female Genital Mutilation Domestic Violence Module 06: Care of a Woman During Labour What Is Labour? Signs of Labour Four Stages of Labour What Can Help the Mother Stay Comfortable during Labour? Module 07: Postpartum Care Recovering from Delivery Physical Changes Regaining a Healthy Weight and Shape Feeling Blue Module 08: Screening Newborn Baby What Newborns Look Like Medical Care for Newborn Newborn Screening Disorders Included in Newborn Screening Module 09: Infant Care Newborn Care Infant Feeding Bathing the Baby Burping the Baby Module 10: Mental Health of the Mother Pregnancy, Childbirth and Mental Health Risk of Suicide Common Maternal Mental Health Disorders Module 11: Grief and Bereavement Understanding Loss and Grief Accepting the Reality of the Loss Working through the Pain of Grief Emotionally Relocating the Deceased and Moving on with Life Breaking Bad News Module 12: Contraception and Family Planning What Is Meant by 'Family Planning'? Appropriate Timing of Advice Psychosexual Issues Methods of Contraception Module 13: Effective Communication Communication Skills Types of Communication Communication - What Is Your Style? Module 14: Empathy and Comfort Skills Empathy Comfort Principles Awareness of Cultural Differences in the Expression of Distress Specific Principles Module 15: Ethics in Doula What Is Ethics? Why Is Ethics Important? How Are Dilemmas Solved? Summary Assessment Process of Birth Doula Diploma Once you have completed all the modules in this course, you can assess your skills and knowledge with an optional assignment. Our expert trainers will assess your assignment and give you feedback afterwards. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Birth Doula Diploma - CPD Certified Anyone interested in learning more about the topic is advised to take this Birth Doula course. This course is open to everybody. Requirements Birth Doula Diploma - CPD Certified You will not need any prior background or expertise to enrol in this Birth Doula course. Career path Birth Doula Diploma - CPD Certified After completing this Birth Doula course, you are to start your career or begin the next phase of your career. Certificates CPD Accredited Certificate Digital certificate - £10 CPD Accredited Certificate Hard copy certificate - £29 If you are an international student, then you have to pay an additional 10 GBP as an international delivery charge.