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The aim of this course is to equip learners with the knowledge and skills to conduct effective marketing research, while the second aim is to develop their ability to critically evaluate research findings and make informed decisions based on them. After the successful completion of the course, you will be able to learn about the following, Marketing Research. Types of Marketing Research. Marketing Research Methods. Importance of Market Research. The Key Aspects of Market Research. Marketing Research Process. Marketing Research Principles & Ethics. Marketing Research Examples. This course aims to provide learners with a comprehensive understanding of marketing research, including the different types and methods, the importance of market research, the key aspects involved in the research process, and the principles and ethics that should be followed. It also aims to provide practical examples that showcase the use of marketing research in real-world situations. This course aims to provide learners with a comprehensive understanding of marketing research, including the different types and methods, the importance of market research, the key aspects involved in the research process, and the principles and ethics that should be followed. It also aims to provide practical examples that showcase the use of marketing research in real-world situations. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Marketing Research Process Self-paced pre-recorded learning content on this topic. Understanding Marketing Research Process Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Market Research Analyst Marketing Research Coordinator Research Manager Consumer Insights Analyst Marketing Data Analyst Market Intelligence Manager Customer Insights Manager Marketing Strategist Brand Manager Product Development Manager. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Explore the diverse landscape of People Analytics, delving into data sources, cleaning methodologies, and statistical measures. Embrace the importance of ethical considerations and real-world applications, culminating in a comprehensive understanding of this evolving field. This course equips you with the skills to navigate People Analytics effectively. Learn to identify and leverage various data sources, apply cutting-edge data analysis techniques, and address challenges associated with ethical considerations, biases, and small sample sizes. Bridge theory with practicality through real-world examples and case studies. After the successful completion of this course, you will be able to: Identify the Different Data types and Sources used in People Analytics. Explain the Importance of Data Cleaning and Preparation in People Analytics. Apply Data Analysis Techniques, and Interpret Statistical Measures Used in People Analytics. Recognise the Challenges Associated with Collecting and Analysing People-Related Data and Formulate Strategies for Addressing the Challenges. Understand the Ethical Considerations Associated with Collecting and Analysing People-Related Data Such as Informed Consent and Confidentiality This course equips you with the essential skills to gather, clean, and analyze people-related data, transforming it into actionable insights that empower better HR decisions and ultimately, business success. You'll gain hands-on experience with data visualization tools, statistical analysis techniques, and practical strategies for tackling common challenges. By delving into real-world case studies and ethical considerations, you'll graduate with the confidence and expertise to champion data-driven HR initiatives that unlock the full potential of your workforce. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Data Collection and Analysis for People Analytics Self-paced pre-recorded learning content on this topic. Data Collection and Analysis for People Analytics Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be an added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone who is eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. People Analytics Specialist HR Data Analyst Workforce Insights Manager Employee Experience Analyst HR Research Consultant Talent Analytics Strategist Data-driven HR Manager Organizational Behavior Analyst Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.