87 Conversion Rate Optimisation courses in Liverpool delivered Online

🌟 Unlock the Power of Storytelling in Sales with 'Narrative Persuasion Pro: Mastering the Art of Story-Based Selling' 🌟 Are you ready to revolutionize your sales game and become a master of persuasion? Introducing 'Narrative Persuasion Pro,' the definitive online course designed to equip you with the unparalleled skill of story-based selling. Craft compelling narratives that captivate your audience, forge deeper connections, and skyrocket your sales like never before. In this immersive course, you'll delve into: 📚 The Science Behind Stories: Understand why stories are the secret weapon in sales and how they influence human psychology. 📝 Crafting Compelling Narratives: Learn the art of weaving stories that resonate with your audience, evoke emotions, and drive action. 🎯 Targeted Persuasion Techniques: Tailor your narratives to specific demographics, personalize your approach, and boost conversion rates. 🔑 Mastering Engagement: Discover how to keep your audience hooked from the opening line to the closing pitch. 💡 Application in Diverse Settings: Adapt storytelling techniques for presentations, pitches, content creation, and more. 🚀 Elevate Your Sales Strategy: Implement story-based selling to enhance your brand, close deals faster, and leave a lasting impact on your clients. Led by industry experts with a proven track record in sales and storytelling, this course provides a comprehensive toolkit that will transform you into a persuasive storyteller. Join 'Narrative Persuasion Pro' today and: 🌟 Gain an edge over competitors by leveraging the art of storytelling in your sales approach. 🌟 Develop an arsenal of compelling narratives to influence and inspire action. 🌟 Watch your sales soar as you connect with your audience on a deeper, emotional level. 🌟 Elevate your professional brand and become a standout in your industry. Don't miss this opportunity to unlock the secrets behind successful storytelling in sales. Enroll in 'Narrative Persuasion Pro' now and become a master of the art of story-based selling! Enroll today and start transforming your sales strategy! Course Curriculum INTRODUCTION Introduction to Story Selling Mastery 00:00 STORY SELLING STAIRCASE STRUCTURE Fairy Tail - Once Upon A Time 00:00 Fairy Tail - Story Staircase 00:00 Personal and Professional Story 00:00 Personal and Professional Story Staircase 00:00 A Story With A Lesson 00:00 A Story With A Lesson - Story Staircase 00:00 The Emotional Story 00:00 The Emotional Story - Story Staricase 00:00

Overview: 'UX Writing: Crafting Effective Microcopy'   Welcome to 'UX Writing: Crafting Effective Microcopy,' your comprehensive guide to mastering the art of UX writing. In today's digital landscape, every word matters, and with this course, you'll learn how to wield language to create seamless user experiences that captivate and engage.   Module 1: Introduction to UX Writing Begin your journey into the world of UX writing by understanding its fundamental principles and importance in product design. Explore the role of UX writers and how they contribute to enhancing user experiences across various platforms and devices.   Module 2: Understanding User Flows and User Journeys Delve into the psychology behind user behavior and learn how to map out user flows and journeys effectively. Discover how to anticipate user needs and pain points, ensuring a smooth and intuitive navigation experience.   Module 3: Writing Clear and Concise Headings and Labels Master the art of crafting clear and concise headings and labels that guide users through your product seamlessly. Learn techniques for choosing the right words to convey meaning effectively while maintaining consistency and clarity.   Module 4: Creating Effective Button Texts and CTAs Explore the impact of persuasive button texts and calls-to-action (CTAs) on user engagement and conversion rates. Discover strategies for crafting compelling CTAs that compel users to take action and drive desired outcomes.   Module 5: Writing Helpful Form Instructions and Error Messages Learn how to write form instructions and error messages that alleviate user frustration and promote successful completion of tasks. Discover best practices for providing clear guidance and feedback throughout the user interaction process.   Module 6: Creating Engaging Microcopy for Empty States and Loading Screens Elevate your user experience with engaging microcopy for empty states and loading screens. Explore creative techniques for keeping users informed, entertained, and engaged during moments of inactivity or waiting.   By the end of this course, you'll possess the skills and knowledge needed to craft compelling microcopy that enhances user satisfaction, drives conversions, and sets your product apart in today's competitive market. Join us on this journey to unlock the power of words in shaping unforgettable user experiences. Course Curriculum Module 1_ Introduction to UX Writing Introduction to UX Writing 00:00 Module 2_ Understanding User Flows and User Journeys Understanding User Flows and User Journeys 00:00 Module 3_ Writing Clear and Concise Headings and Labels Writing Clear and Concise Headings and Labels 00:00 Module 4_ Creating Effective Button Texts and CTAs Creating Effective Button Texts and CTAs 00:00 Module 5_ Writing Helpful Form Instructions and Error Messages Writing Helpful Form Instructions and Error Messages 00:00 Module 6_ Creating Engaging Microcopy for Empty States and Loading Screens Creating Engaging Microcopy for Empty States and Loading Screens 00:00

🌟 Unlock Your Potential: Prospect Harvesting Pro Course Now Available! 🌟   Are you tired of struggling to find and convert leads into loyal customers? Say goodbye to the uncertainty of prospecting and embrace a proven strategy to elevate your business game! Introducing the Prospect Harvesting Pro Course - Your Ultimate Guide to Mastering Lead Generation and Conversion!   🎯 What You'll Gain: Advanced Strategies: Learn cutting-edge techniques for identifying, attracting, and engaging high-quality leads. Conversion Mastery: Transform prospects into paying customers effortlessly with expert conversion tactics. Optimized Funnels: Craft highly effective sales funnels that maximize conversions at every stage. Automation Wisdom: Harness the power of automation tools to streamline your prospecting process and save time. Targeted Outreach: Master the art of personalized outreach to establish meaningful connections with potential clients. Analytics Insights: Utilize data-driven insights to refine your strategies for optimal results.   🚀 What Sets Us Apart: Expert Guidance: Led by industry experts with a track record of success in prospect harvesting and conversion. Actionable Lessons: Practical, hands-on modules designed to implement strategies immediately. Community Support: Join a vibrant community of like-minded professionals for networking and ongoing support. Lifetime Access: Enjoy unlimited access to course updates and materials, ensuring you stay ahead in your field.   💡 Who Should Enroll: Entrepreneurs hungry for rapid business growth. Marketing professionals seeking to elevate their lead generation game. Sales teams aiming to boost their conversion rates and performance.   🌟 Special Offer: Enroll Now and Receive Exclusive Bonuses! Bonus 1: Access to Live Q&A Sessions with Industry Leaders. Bonus 2: Downloadable Resources and Templates for Quick Implementation. Bonus 3: Certificate of Completion to showcase your expertise.   🔥 Don't miss this opportunity to revolutionize your prospecting game and achieve unparalleled success in your business! Join the Prospect Harvesting Pro Course today and watch your leads convert into thriving customers! Course Curriculum INTRODUCTION Introduction to Lead Generation 00:00 LEAD GENERATION TACTICS AND STRATEGIES Skyhook 00:00 Stage Selling 00:00 Referrals 00:00 Best Practices 00:00 Person of Influence 00:00 Reciprocal Referral Relationships 00:00 Lead Magnet 00:00 Webinar 00:00 Follow Your Money 00:00 Texts & Emails 00:00 Leads Stored 00:00 House List 00:00 Speaking To Groups 00:00 CONCLUSION Contact Information 00:00

🌟 Unlock the World of Ecommerce Training: A Comprehensive Course Overview 🌟 Are you ready to embark on a transformative journey into the dynamic realm of Ecommerce? Look no further! Our carefully crafted course, 'Ecommerce Mastery,' is designed to equip you with the knowledge and skills needed to thrive in the fast-paced world of online business. Let's delve into the key modules that make this course a game-changer: Module 1: Introduction to Ecommerce 🌐 Understand the foundations of Ecommerce, from its inception to its current state. 🔍 Explore the evolution of online shopping and the key players shaping the industry. 💼 Gain insights into market trends, opportunities, and potential challenges. Module 2: Setting up an Ecommerce Website 🖥️ Step-by-step guidance on building a successful online store from scratch. 🛒 Learn the essentials of choosing the right platform, designing an attractive layout, and ensuring seamless navigation. 💳 Dive into the world of payment gateways, security, and user-friendly interfaces. Module 3: Ecommerce Marketing Strategies 📈 Unlock the secrets to effective digital marketing for your Ecommerce business. 🎯 Explore a variety of marketing channels, including social media, email, and content marketing. 🤖 Understand the power of automation and personalized campaigns to boost your brand's visibility. Module 4: Customer Experience and Conversion Optimization 🛍️ Elevate your customer's journey by creating a positive and seamless online shopping experience. 🔧 Implement strategies for optimizing product pages, checkout processes, and reducing cart abandonment. 📊 Learn how to gather feedback and utilize it to enhance customer satisfaction and loyalty. Module 5: Ecommerce Analytics and Metrics 📊 Dive into the world of data-driven decision-making with a focus on Ecommerce analytics. 📈 Explore key metrics to measure the success of your online store, including conversion rates, customer acquisition cost, and more. 🔍 Utilize tools and techniques to analyze data and refine your marketing and operational strategies. 🎓 Why Choose 'Ecommerce Mastery'? Expert Guidance: Learn from industry experts with hands-on experience in the Ecommerce landscape. Practical Approach: Each module is designed with real-world applications, ensuring you can apply your knowledge immediately. Lifetime Access: Enjoy unlimited access to course materials, updates, and a supportive community. 🚀 Elevate your Ecommerce game and join the ranks of successful online entrepreneurs. Enroll in 'Ecommerce Mastery' today and turn your digital dreams into reality!   Course Curriculum Module 1_ Introduction to eCommerce Introduction to eCommerce 00:00 Module 2_ Setting up an eCommerce Website Setting up an eCommerce Website 00:00 Module 3_ eCommerce Marketing Strategies eCommerce Marketing Strategies 00:00 Module 4_ Customer Experience and Conversion Optimization Customer Experience and Conversion Optimization 00:00 Module 5_ eCommerce Analytics and Metrics eCommerce Analytics and Metrics 00:00

🚀 Unlock the Secrets to Rapid Growth with 'List Building' Course! 🚀 Are you ready to skyrocket your business to new heights? Imagine having a powerful tool at your disposal that can consistently attract, engage, and convert your ideal audience into loyal customers. Look no further than our groundbreaking course, 'List Building'! 🌟 In today's digital age, building and nurturing a robust email list is the cornerstone of successful marketing strategies. Whether you're an entrepreneur, small business owner, marketer, or aspiring influencer, mastering the art of list building is non-negotiable for sustainable growth and profitability. 📈   🔥 Why List Building Matters: Your email list is your most valuable asset in the digital realm. It's not just about collecting email addresses; it's about cultivating relationships, delivering value, and driving conversions. With a targeted and engaged list, you have the power to: Increase Revenue: Convert leads into paying customers with targeted email campaigns that speak directly to their needs and interests. Build Authority: Establish yourself as an industry leader by consistently delivering valuable content and nurturing meaningful connections with your audience. Boost Engagement: Keep your audience engaged and excited about your brand with personalized emails, exclusive offers, and compelling storytelling. Drive Traffic: Direct qualified leads to your website, blog, or landing pages, amplifying your online presence and driving organic traffic. Maximize ROI: Achieve a higher return on investment from your marketing efforts by leveraging the cost-effectiveness and high-conversion rates of email marketing.   🎯 Who is this for? Our 'List Building' course is tailored for anyone looking to unlock the full potential of email marketing and take their business or brand to the next level. Whether you're a: Entrepreneur: Launching a startup or scaling your business? Mastering list building is essential for attracting and retaining customers. Small Business Owner: Strengthen your customer relationships, drive repeat purchases, and increase brand loyalty with targeted email campaigns. Marketer: Enhance your marketing skills and stay ahead of the curve in a rapidly evolving digital landscape. Aspiring Influencer: Build a loyal fan base, monetize your content, and turn followers into loyal subscribers with compelling email strategies. No matter your industry or niche, if you have a product, service, or message to share, this course is your ticket to success! 💼   🚀 Career Path: Elevate your career prospects and open doors to new opportunities with a solid foundation in list building and email marketing. Upon completing our course, you'll be equipped with the knowledge and skills to: Advance Your Career: Stand out in the job market and secure high-paying roles in digital marketing, content creation, or social media management. Launch Your Business: Turn your entrepreneurial dreams into reality by leveraging the power of email marketing to grow your customer base and increase sales. Expand Your Network: Connect with industry experts, thought leaders, and like-minded professionals to collaborate on projects, exchange ideas, and explore new business ventures. Achieve Financial Freedom: Take control of your financial future by mastering list building techniques that generate consistent revenue streams and passive income opportunities.   Don't let another day go by without harnessing the full potential of email marketing to fuel your success! Enroll in our 'List Building' course today and unlock the keys to sustainable growth, profitability, and long-term success. 🌟 🔑 Ready to take the plunge? Join us on this transformative journey and start building your empire one email at a time! 💌   FAQ (Frequently Asked Questions) for List Building Course Q1: What is list building, and why is it important for my business? List building refers to the process of creating a database of contacts or subscribers who have expressed interest in receiving information, updates, or offers from your business. It typically involves collecting email addresses, but can also include other contact information such as phone numbers or social media handles. List building is crucial for businesses because it allows you to directly communicate with your audience, nurture relationships, and promote your products or services. Having a quality email list enables you to reach out to potential customers, increase brand awareness, and drive sales. Q2: How can I start building my email list from scratch? To start building your email list from scratch, you can implement various strategies such as creating lead magnets like ebooks or free guides to incentivize people to sign up, adding opt-in forms to your website or blog, running contests or giveaways, and promoting your email list on social media platforms. Additionally, you can leverage networking events, webinars, and other opportunities to collect email addresses from interested individuals. It's essential to offer valuable content and make it easy for people to subscribe to your list to maximize your sign-up rate. Q3: What are some best practices for list building and email marketing? Some best practices for list building and email marketing include obtaining explicit consent from subscribers before adding them to your list (ensuring compliance with privacy regulations such as GDPR or CAN-SPAM), personalizing your email content to cater to the interests and preferences of your audience, segmenting your email list based on demographics, behaviors, or purchase history to send targeted messages, and regularly cleaning your list to remove inactive or unengaged subscribers. Additionally, it's crucial to monitor your email deliverability, open rates, and click-through rates to optimize your campaigns for better results. Q4: How do I grow and maintain my email list over time? To grow and maintain your email list over time, you can continue implementing list-building strategies such as creating fresh and relevant content, offering exclusive deals or promotions to subscribers, engaging with your audience through email newsletters or automated sequences, and encouraging subscribers to refer their friends or colleagues. It's also essential to regularly evaluate and adjust your tactics based on your analytics data and feedback from subscribers to ensure sustained growth and engagement. Q5: What tools and platforms can I use for effective list building and email marketing? There are various tools and platforms available to help you with list building and email marketing, including email marketing software like Mailchimp, Constant Contact, or ConvertKit, which offer features such as customizable opt-in forms, automated email sequences, and analytics tracking. Additionally, you can use lead generation plugins for your website or landing page builders like Leadpages or Unbounce to create high-converting opt-in pages. Social media advertising platforms such as Facebook Ads or LinkedIn Ads can also be effective for reaching new audiences and driving traffic to your opt-in forms. It's essential to choose tools that align with your business goals, budget, and technical requirements to maximize your list-building efforts. Course Curriculum Module 1 Simple Ways To Build Your List Simple Ways To Build Your List 00:00 Module 2 Mailing and Subscriber Lists Mailing and Subscriber Lists 00:00 Module 3 Learning The Ropes Learning The Ropes 00:00 Module 4 Double Opt-In Lists Double Opt-In Lists 00:00 Module 5 Maintaining Your Opt-In List Maintaining Your Opt-In List 00:00

Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign.  This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Freelancer Masterclass Course Overview The "Freelancer Masterclass" offers a comprehensive introduction to building a successful freelance career, focusing on key skills needed for freelancing in the copywriting field. This course equips learners with the tools to confidently start their freelance journey, from understanding the foundational principles of freelance work to mastering the skills required for copywriting. Learners will gain valuable knowledge in handling clients, improving conversion rates, and navigating the nuances of closing deals. By the end of this course, participants will be well-prepared to enter the freelancing world with the essential skills to thrive in a competitive industry. Course Description This course delves deeper into the specific skills and strategies required to succeed as a freelance copywriter. From learning how to get started, understanding the skills required, to effectively communicating with prospects, the course covers a broad spectrum of essential topics. Learners will explore various niches that use copywriters, learn how to make and close deals, and understand how to build a freelance career that stands out. Throughout the course, students will be guided on how to refine their approach to increasing conversion rates and establishing a solid client base, ensuring they are well-equipped to succeed in a dynamic freelance market. Freelancer Masterclass Curriculum Module 01: Getting Started as a Copywriter Module 02: Skills Needed by a Copywriter Module 03: Communicating With Your Prospect to Improve Conversion Rate Module 04: Making and Closing a Deal Module 05: Niches That Use Copywriters Module 06: Becoming a Freelance Copywriter Module 07: Conclusion (See full curriculum) Who is this course for? Individuals seeking to start a freelance career. Professionals aiming to enhance their copywriting skills. Beginners with an interest in copywriting or freelancing. Aspiring freelance copywriters or content creators. Career Path Freelance Copywriter Content Marketing Specialist Digital Marketing Copywriter Brand Strategist Freelance Content Writer

Learn to Drive Traffic into Sales through Digital Marketing Course Overview This course on "Learn to Drive Traffic into Sales through Digital Marketing" provides learners with the essential skills to effectively use digital marketing strategies to attract, engage, and convert online traffic into sales. Covering key areas such as SEO, social media marketing, content creation, and email marketing, the course equips learners with the knowledge to optimise digital campaigns and enhance business visibility. The course is designed for individuals seeking to master digital marketing techniques to increase online sales and drive business growth. By the end of the course, learners will have a comprehensive understanding of traffic generation strategies and how to convert them into tangible business results. Course Description In this course, learners will explore various digital marketing techniques aimed at driving traffic to websites and converting that traffic into sales. Topics include SEO fundamentals, social media marketing strategies, email marketing campaigns, and creating compelling content. The course provides a structured approach to understanding how to leverage these strategies effectively, using data analytics to track and improve performance. Learners will gain the ability to create digital marketing plans, monitor campaign success, and optimise strategies to enhance online sales. The course is designed for those who want to advance their digital marketing skills and improve conversion rates, whether for personal projects or within their professional roles. Learn to Drive Traffic into Sales through Digital Marketing Curriculum Module 01: Introduction to Digital Marketing Module 02: SEO Strategies for Traffic Growth Module 03: Social Media Marketing for Engagement Module 04: Email Marketing to Convert Leads Module 05: Creating Content that Converts Module 06: Analytics and Campaign Optimisation (See full curriculum) Who is this course for? Individuals seeking to increase their online sales through digital marketing. Professionals aiming to enhance their digital marketing knowledge and career prospects. Beginners with an interest in driving business growth via online channels. Entrepreneurs wanting to optimise their digital marketing efforts. Career Path Digital Marketing Specialist SEO Manager Social Media Manager Content Marketing Strategist Email Marketing Coordinator E-commerce Manager

Google Ads Training: Turn Profit with PPC Course Overview This Google Ads Training course provides learners with comprehensive insights into running successful Pay-Per-Click (PPC) campaigns using Google Ads. From creating your first Google Ads account to mastering advanced strategies like remarketing and conversion tracking, this course equips you with the essential skills to optimise your campaigns and maximise profitability. With a clear focus on understanding Google Ads’ dynamic system, learners will gain the confidence to structure and refine their ads to attract the right audience, control costs, and drive measurable results. Upon completion, you will be ready to launch, optimise, and scale your own Google Ads campaigns. Course Description The course covers every aspect of Google Ads, starting from the basics, such as account creation and setting up billing, to advanced techniques, including optimising ad structure and bidding strategies. You'll learn how to identify effective keywords, write compelling ads, and use ad extensions to boost visibility. The course delves into account structure, the Google Ads auction dynamics, negative keywords, and remarketing strategies, all crucial for increasing conversion rates. You’ll also explore conversion tracking, ad optimisation, and automated tools like AdWords scripts to speed up performance enhancements. By the end, you'll be proficient in managing Google Ads campaigns that deliver high returns. Google Ads Training: Turn Profit with PPC Curriculum Module 01: Introduction to Google Ads Module 02: Creating and Setting Up Our First Google Ads Account Module 03: Structuring Your Ad Groups Like A Professional Module 04: How To Write Killer Ads in Google Ads! Module 05: Setting Up Your AdWords Billing Module 06: Keywords in Depth - The Heartbeat of Your Account Module 07: Account Structure - How To Structure Ad Groups Like A Pro Module 08: The Incredible Dynamics of the AdWords Auction Module 09: Expanding And Refining Your Campaigns Module 10: Negative Keywords - Your Greatest Ally Module 11: Making Your Ads Unstoppable With Multiple Ad Extensions Module 12: Remarketing – Your Secret Weapon To Converting Like A Boss Module 13: Keeping Track of Profits With Conversion Tracking Module 14: Profitable Bidding Strategies Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimisation Speed Module 16: Conclusion ... Goodbye For Now! Module 17: Bonus Material! (See full curriculum) Who is this course for? Individuals seeking to master Google Ads for business or personal use. Professionals aiming to advance their digital marketing skills. Beginners with an interest in online advertising. Entrepreneurs looking to optimise their ad campaigns. Career Path Digital Marketing Specialist PPC Campaign Manager Google Ads Strategist E-commerce Marketing Manager Paid Media Analyst Online Advertising Consultant

Marketing isn’t guesswork—it’s data, patterns, and informed decision-making. The Fundamentals of Marketing Analytics course is designed for professionals and learners who want to understand what’s really driving performance behind the scenes. From decoding consumer behaviour to tracking digital campaign performance, this course covers the essential methods marketers use to measure success and justify every penny spent. With a focus on clear strategy and intelligent data interpretation, this course walks you through the key metrics and tools used in today’s digital marketing landscape. Whether you’re analysing web traffic, social media insights, or conversion rates, you'll learn how to connect the dots and spot what’s working (and what’s not). Ideal for those who enjoy both creativity and numbers, this course brings marketing decisions to life—with logic, not luck. Ask ChatGPT Learning Outcomes: Understand the basics of marketing and the importance of marketing analytics Develop effective customer acquisition and retention strategies Analyse customer profitability to develop effective contact strategies Measure the effectiveness of marketing campaigns using campaign analytics Use marketing analytics to drive marketing strategies and improve business operations Our Fundamentals of Marketing Analytics course is designed to help you gain a deeper understanding of marketing analytics and develop effective marketing strategies. With 2 comprehensive modules, you will learn how to develop effective customer acquisition and retention strategies, analyse customer profitability, measure the effectiveness of marketing campaigns, and use marketing analytics to drive business operations. This course is perfect for anyone looking to enhance their understanding of marketing analytics and take their marketing campaigns to the next level. Whether you are a business owner, marketer, or digital strategist, this course will help you master the skills you need to make informed marketing decisions and drive results. Fundamentals of Marketing Analytics Course Curriculum Section 01: Introduction To Marketing Analytics Overview Section 02: Basic Concepts In Marketing Analytics Overview How is the course assessed? Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%. Exam & Retakes: It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable. Certification Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of __ GBP. £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery). CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Business owners who want to improve their marketing campaigns Marketers who want to optimise their marketing strategies Digital strategists who want to gain a deeper understanding of marketing analytics Students who want to explore the field of marketing analytics Professionals who want to enhance their data analysis skills Career path Marketing Analyst: £20,000 - £40,000 Digital Marketing Specialist: £25,000 - £50,000 Marketing Manager: £30,000 - £60,000 Senior Digital Strategist: £40,000 - £80,000 Head of Marketing: £60,000 - £120,000 Certificates Certificate of completion Digital certificate - £9 You can apply for a CPD Accredited PDF Certificate at the cost of £9. Certificate of completion Hard copy certificate - £15 Hard copy can be sent to you via post at the expense of £15.