388 Content Writing courses delivered Online

Overview With the ever-increasing demand for Copywriting in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Copywriting may be. Learning about Copywriting or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Copywriting . That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Copywriting is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates. The self-paced online learning methodology by compete high in this Copywriting course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course! Instead of searching for hours, enrol right away on this Copywriting course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run. Who is this course for? While we refrain from discouraging anyone wanting to do this Copywriting course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Copywriting , Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Copywriting , Anyone looking for a certificate of completion on doing an online training on this topic, Students of Copywriting , or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity Career Path This Copywriting course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams.    Course Curriculum Chapter 1_ Introduction Introduction 00:00 Chapter 2_ Basic Elements of A Sales Letter Basic Elements of A Sales Letter 00:00 Chapter 3_ Tips on Writing a Sales Letter Tips on Writing a Sales Letter 00:00 Chapter 4_ Pitfalls and Mistakes Pitfalls and Mistakes 00:00 Chapter 5_ Writing A Sales Letter Writing A Sales Letter 00:00 Chapter 6_ The Rules of Writing A Sales Letter The Rules of Writing A Sales Letter 00:00

Become a distinguished copywriter with this useful course Do you have an interest in copywriting and it to be your career path? This course on how to become a competent copywriter can help you to get into the world of copywriting. To become a copywriter you need to be able to work at speed as well as having a talent for sparkling prose. Before Google, being a copywriter meant scripting TV commercials in an ad agency, writing direct mail campaigns, press releases, brochures or other business literature. Those jobs still exist, but there is far greater demand for web editors, SEO copywriters, content managers and other online content roles. There are lots of copywriters who want to write about 'fun stuff' like music, film, fashion, travel and food. There are far fewer writers with expertise and experience in industries like insurance, finance, telecoms and law. By specialising in these industries you can open up more opportunities for yourself. So what are you waiting for! Take this course and get started in your path to becoming a professional copywriter. Course Highlights Certified Copywriting Skills Training is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Certified Copywriting Skills Training into 48 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 1 day, 1 hour and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Certified Copywriting Skills Training Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Certified Copywriting Skills Training is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Certified Copywriting Skills Training is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Certified Copywriting Skills Training - Updated Version Introduction to Copywriting 00:16:00 Basics of Copywriting 00:33:00 Eye-Catching Headlines 00:28:00 Attention-Grabbing Advertisements 00:29:00 Essential Copywriting Skills 00:37:00 Online Copywriting 00:42:00 Press Related Copywriting 00:34:00 Print Media Copywriting 00:33:00 Copywriting for Mainstream Media 00:16:00 Copywriting for Other Media 00:25:00 How to Write Better Copy 00:25:00 Final Tips 00:23:00 Certified Copywriting Skills Training - Old Version Copywriting Basics Why Writing Copy for the Web is Different FREE 00:15:00 Visitors Are The Most Important FREE 00:30:00 Plan in Order to Succeed 00:30:00 How to Write an Effective Copy for the Web 00:30:00 How to Find the Effective Keywords and the Keyword Phrases 00:15:00 Keep it Short and Elegant 00:30:00 Other Essential Components for Good Copywriting 01:30:00 Get a Headline that Grabs 00:15:00 How to Write a Headline 00:15:00 Test the Tones of Your Headlines 00:15:00 Make Your Text Links Look Alike 00:30:00 Be Positive from the Beginning till the End 00:30:00 Conclusion 00:15:00 Copywriting in Business Why The Top Is The Most Important Aspect? FREE 00:30:00 Writing A Powerful Headline FREE 00:30:00 Understanding The Psychology Of The Headlines 00:30:00 Headlines Examples 00:15:00 Headline Swipes You Can Use 00:30:00 Wrapping Up 00:15:00 Copywriting That Sells Introduction 00:30:00 Structure 01:00:00 Headlines 00:30:00 Tone of voice 01:00:00 Online style 01:00:00 Reassurance 01:00:00 Reading strategies 01:00:00 Conclusion 00:15:00 For Home Business Introduction 00:30:00 Basics Of Copywriting 00:30:00 Headline Essentials 00:30:00 USP vs ESP 00:30:00 Call To Action 00:30:00 Handling Objections 00:30:00 Copywriting Mistakes To Avoid 00:15:00 Swipe Files 00:30:00 Wrapping Up 00:15:00 Mock Exam Mock Exam- Certified Copywriting Skills Training 00:30:00 Final Exam Final Exam- Certified Copywriting Skills Training 00:30:00

Course Description Get instant knowledge from this bite-sized Copywriting Course Part - 1 course. This course is very short and you can complete it within a very short time. In this Copywriting Course Part - 1 course you will get fundamental ideas of copywriting, the key strategy of copywriting, writing eye-catching headlines and so on. Enrol in this course today and start your instant first step towards the introduction to copywriting. Learn faster for instant implementation. Learning Outcome Familiarise with copywriting Understand the basics of copywriting Know how to write eye-catching headlines Learn about attention-grabbing advertisements How Much Do Copywriters Earn? Senior - £45,000 (Apprx.) Average - £31,000 (Apprx.) Starting - £22,000 (Apprx.) Requirement Our Copywriting Course Part - 1 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Copywriting Course Part - 1 Introduction to Copywriting 00:16:00 Basics of Copywriting 00:33:00 Eye-Catching Headlines 00:28:00 Attention-Grabbing Advertisements 00:29:00 Assignment Assignment - Copywriting Course Part - 1 00:00:00

Course Description Get instant knowledge from this bite-sized Copywriting Course Part - 3 course. This course is very short and you can complete it within a very short time. In this Copywriting Course Part - 3 course you will get fundamental ideas of copywriting, the key strategy of copywriting for mainstream media and so on. Enrol in this course today and start your instant first step towards copywriting for mainstream media. Learn faster for instant implementation. Learning Outcome Understand copywriting for mainstream media Know how to write better copy Have an in-depth understanding of how Know how copywriting is done for other media How Much Do Copywriters Earn? Senior - £45,000 (Apprx.) Average - £31,000 (Apprx.) Starting - £22,000 (Apprx.) Requirement Our Copywriting Course Part - 3 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Copywriting Course Part - 3 Copywriting for Mainstream Media 00:16:00 Copywriting for Other Media 00:25:00 How to Write Better Copy 00:25:00 Final Tips 00:23:00 Assignment Assignment - Copywriting Course Part - 3 00:00:00

Copywriting is all about creativity. If you want to start your career as a professional copywriting for the web or write your web copies just by yourself, this Web Copywriting Diploma is the solution for you. You might have heard writing copies for the web is very hard. Yes, that's true in some cases, but anyone can train themselves to write engaging copies successfully. All you will require is a guideline from an expert and tips to hone your abilities. Our course is designed for a single purpose only, to make you a successful copywriter in just 6 hours! But, please note that you will need to practice by yourself as it will make you perfect. You will learn how web is different than regular copy, secret behind engaging copies, different types of writing styles, how to keep things short and straight etc. You will also learn about keywords, long tail and short tail, writing catchy headline, using images and many more. So, why wait? Enrol now and become a professional copywriter to make a handsome amount regularly. Course Highlights Web Copywriting Diploma is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Web Copywriting Diploma into 22 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 12 hours, 55 minutes and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Web Copywriting Diploma Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Web Copywriting Diploma is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Web Copywriting Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Web Copywriting Why Writing Copy for the Web is Different FREE 00:15:00 Visitors Are The Most Important FREE 00:30:00 Plan in Order to Succeed 00:30:00 How to Write an Effective Copy for the Web 00:30:00 How to Find the Effective Keywords and the Keyword Phrases 00:15:00 Keep it Short and Elegant 00:30:00 Other Essential Components for Good Copywriting 01:30:00 Get a Headline that Grabs 00:15:00 How to Write a Headline 00:15:00 Test the Tones of Your Headlines 00:15:00 Make Your Text Links Look Alike 00:30:00 Be Positive from the Beginning till the End 00:30:00 Conclusion 00:15:00 Copywriting That Sells Introduction 00:30:00 Structure 01:00:00 Headlines 00:30:00 Tone of voice 01:00:00 Online style 01:00:00 Reassurance 01:00:00 Reading strategies 01:00:00 Conclusion 00:15:00 Reference Book Copywriting 101 00:00:00 Mock Exam Mock Exam- Web Copywriting Diploma 00:20:00 Final Exam Final Exam- Web Copywriting Diploma 00:20:00

Overview This SEO course will unlock your full potential and will show you how to excel in a career in SEO. So upskill now and reach your full potential. Everything you need to get started in SEO is available in this course. Learning and progressing are the hallmarks of personal development. This SEO will quickly teach you the must-have skills needed to start in the relevant industry. In This SEO Course, You Will: Learn strategies to boost your workplace efficiency. Hone your SEO skills to help you advance your career. Acquire a comprehensive understanding of various SEO topics and tips from industry experts. Learn in-demand SEO skills that are in high demand among UK employers, which will help you to kickstart your career. This SEO course covers everything you must know to stand against the tough competition in the SEO field.  The future is truly yours to seize with this SEO. Enrol today and complete the course to achieve a SEO certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the SEO course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the SEO course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate.  Certificate of Achievement Upon successfully completing the SEO course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This SEO is suitable for anyone aspiring to start a career in SEO; even if you are new to this and have no prior knowledge on SEO, this course is going to be very easy for you to understand.  And if you are already working in the SEO field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level.  Taking this SEO course is a win-win for you in all aspects.  This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This SEO course has no prerequisite.  You don't need any educational qualification or experience to enrol in the SEO course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online SEO course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Section 1: Introduction Unit 1: Introduction 00:04:00 Unit 2: Course Overview 00:04:00 Section 2: SEO: Core Concepts Unit 1: What is SEO (Search Engine Optimisation) 00:04:00 Unit 2: Types of SEO: Black Hat, Grey Hat & White Hat SEO 00:05:00 Unit 3: How Search Engines Give Ranks: Crawling, Indexing & Ranking 00:06:00 Unit 4: 2 Ways to Get Ranked on Search Engines 00:03:00 Section 3: On - Page Optimisation Unit 1: On Page SEO Explained 00:01:00 Unit 2: On Page SEO Activities 00:04:00 Unit 3: 4 Key Ranking Factors of On Page SEO 00:04:00 Unit 4: Tools & Tips for Increasing Site Speed 00:13:00 Unit 5: Using SEO Friendly Themes 00:06:00 Unit 6: Increasing the Dwell Time & Decreasing Bounce Rate 00:05:00 Unit 7: How to Make the URL SEO Friendly 00:03:00 Unit 8: Long Form SEO Optimised Content 00:03:00 Unit 9: Internal Linking 00:05:00 Unit 10: Meta Title & Meta Description 00:03:00 Unit 11: Optimising Images for SEO 00:04:00 Unit 12: Outbound Links 00:04:00 Section 4: Keyword Research & Optimisation Unit 1: What Are Keywords & Why They Are Important 00:06:00 Unit 2: Types of Keywords 00:08:00 Unit 3: Which Type of Keywords You Should Choose 00:01:00 Unit 4: Free Tools for Keyword Research & SEO 00:06:00 Unit 5: Paid Tools for Keyword Research & SEO 00:03:00 Unit 6: 2 Metrics to Check Before Choosing Content 00:05:00 Unit 7: Steps for Keyword Research 00:11:00 Unit 8: What is Keyword Stuffing? 00:05:00 Section 5: SEO Content Writing Unit 1: Write SEO Optimised Title 00:04:00 Unit 2: 6 Hacks to Write Attractive Headlines 00:17:00 Unit 3: Keyword Placement For SEO 00:06:00 Unit 4: Steps to Write Content & Optimise It for Search Engines 00:09:00 Section 6: Off Page SEO Unit 1: What Is Off Page Optimisation 00:01:00 Unit 2: Link Building - 1st Factor of Off Page SEO 00:07:00 Unit 3: 3 Methods to Get Backlinks 00:02:00 Unit 4: Method 1: Guest Posting for Link Building 00:07:00 Unit 5: Method 2: Building Relations with Experts 00:04:00 Unit 6: Method 3: Getting Backlinks from Round Up Post 00:04:00 Unit 7: Social Media Marketing - 2nd Factor of Off Page SEO 00:05:00 Section 7: Conclusion Unit 1: Conclusion 00:01:00

Are you ready to master the art of persuasive communication? Our Advanced Copywriting Strategies Online Course equips you with the essential skills needed to craft compelling content across various media platforms. From captivating headlines to engaging online copy, this course provides a comprehensive guide to elevate your copywriting prowess to the next level. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In this course, learners will embark on a journey to explore the intricacies of advanced copywriting techniques. Starting with the fundamentals, they will delve into the nuances of persuasive language and audience engagement. Throughout the modules, learners will discover how to craft captivating headlines, attention-grabbing advertisements, and impactful copy for both print and online media. With expert guidance, participants will refine their copywriting skills to create content that resonates with target audiences across diverse platforms. Course Curriculum: Module 01: Introduction to Copywriting Module 02: Basics of Copywriting Module 03: Essential Copywriting Skills Module 04: How to Write Better Copy Module 05: Eye-Catching Headlines Module 06: Attention-Grabbing Advertisements Module 07: Press Related Copywriting Module 08: Copywriting for Mainstream Media Module 09: Print Media Copywriting Module 10: Online Copywriting Module 11: Copywriting for Other Media Module 12: Final Tips Learning Outcomes: Develop advanced proficiency in copywriting techniques. Craft compelling headlines and advertisements that capture attention. Create persuasive copy tailored for diverse media channels. Employ strategic language to evoke desired audience responses. Enhance storytelling abilities to engage and influence readers effectively. Apply advanced copywriting principles to achieve marketing objectives and drive conversions. CPD 10 CPD hours / points Accredited by CPD Quality Standards Level 4 Copywriting Course 2:50:56 1: Module 01: Introduction to Copywriting 06:23 2: Module 02: Basics of Copywriting 16:13 3: Module 03: Essential Copywriting Skills 21:25 4: Module 04: How to Write Better Copy 11:59 5: Module 05: Eye-Catching Headlines 12:08 6: Module 06: Attention-Grabbing Advertisements 12:52 7: Module 07: Press Related Copywriting 17:50 8: Module 08: Copywriting for Mainstream Media 09:00 9: Module 09: Print Media Copywriting 15:04 10: Module 10: Online Copywriting 24:07 11: Module 11: Copywriting for Other Media 11:17 12: Module 12: Final Tips 11:38 13: CPD Certificate - Free 01:00 Who is this course for? Marketing professionals seeking to enhance their copywriting skills. Content creators aiming to produce more impactful and persuasive content. Business owners looking to improve their marketing communication strategies. Freelance writers interested in expanding their copywriting repertoire. Students pursuing marketing, advertising, or communications-related degrees. Career path Copywriter Content Strategist Marketing Consultant Brand Manager Digital Marketing Specialist Advertising Copy Director Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Duration 1 Days 6 CPD hours Overview In writing, it is important to make sure your message is easy to understand, that you have included all the necessary information, and that the points are expressed clearly. In business writing, it is also essential to convey information in a professional and courteous manner using proper formatting. Learn how to perfect your business writing in this one-day workshop. This one-day workshop will help you teach participants how to: Write and proofread your work so it is clear, concise, complete, and correct. Apply these skills in real world situations. Use language that is courteous. Understand the proper format for memos, letters, and emails. Determine whether your writing can be easily understood by your intended audience. Learn how to perfect your business writing in this one-day workshop.While there are many types of business writing, this workshop will provide tools to write effective memos, emails, and letters, as well as briefly touch on reports and proposals. The 4 C?s: Clear, Concise, Complete, and Correct Good writing must be clear, concise, complete, and correct. In this session, learn how to write with these principles in mind. Manners and Courtesy Courtesy is an important part of good business writing. During this session, participants will learn ways to make their writing respectful and polite. Writing Memos Memos are another challenge that many writers face. Participants will look at parts of a memo and complete a fun exercise. Writing Effective E-mails Mostly everyone today uses email to communicate at work and at home. This session will give participants some tips on writing effective emails and managing email. Reports and Proposals Reports and proposals are two important types of business writing. In this session, an overview of the steps involved with writing these pieces is presented. Writing Business Letters This session reviews the steps for writing a business letter, types of letters, and the parts of a business letter. Participants then examine samples of business letters to determine the type and the parts of each letter. Readability Index The readability index determines the difficulty level of a written piece. Participants will apply the index to a sample and to their own work. Proofreading Participants learn about checking the grammar, spelling and punctuation in their written pieces, and then review their pre-assignment. Reviewing Your Writing In this session, participants complete a final review of their piece of writing. Workshop Wrap-Up At the end of the workshop, students will have an opportunity to ask questions and fill out an action plan.

This intensive one-day training programme has been developed to help those involved in producing specifications create high quality documents in an organised and effective way. The programme explains the primary purpose of specifications and the importance of understanding the context in which they are used. It focuses particularly on how to develop and structure content and write requirements that are clear and concise. The methods and techniques presented will provide a practical foundation course for those new to the topic whilst offering new insights to those with more experience. The objectives of the workshop are to: Review and discuss the role and purpose of specifications Present a structured approach for organising and producing specifications Explain each of the key steps involved in creating effective specifications Review some methods for assisting in defining requirements Explain how to define the scope and develop the structure for a specification Present methods to assist the writing and editing of specifications Review how specifications should be issued and controlled 1 Introduction Course objectives Review of participants' needs and objectives 2 Specifications in perspective The role and purpose of specifications The impact of specifications on commercial performance The qualities of an effective specification The five key steps of 'POWER' writing: prepare-organise-write-edit-release 3 Step 1: Preparing to write Defining the purpose the specification; integrating the specification and contract Deciding how to specify: when to specify in functional and technical terms Getting the right people involved at the right time; engaging stakeholders Applying procedures for writing, issuing and controlling specifications 4 Step 2: Organising the specification content Scoping the document: scope maps, check lists, structured brainstorming Clarifying requirements; separating needs and desires Dealing with requirements that are difficult to quantify Useful techniques: cost benefit analysis, Pareto analysis Deciding what goes where; typical contents and layout for a specification Creating and using model forms: typical sections and sub sections 5 Step 3: Writing the specification Identifying and understanding the readers needs Choosing and using the right words; dealing with jargon Important words; will, shall, must; building a glossary Using sentence structure and punctuation to best effect Understanding the impact of style, format and appearance Avoiding common causes of ambiguity; being concise and ensuring clarity 6 Step 4: Editing the specification Why editing is difficult; how to develop a personal editing strategy Key areas to review: structure, content, accuracy, clarity, style and grammar Editing tools and techniques 7 Step 5: Releasing and controlling the specification Key requirements for document issue and control Final formatting and publication issues; document approval Requirements management: managing revisions and changes 8 Course review and action planning What actions should be implemented to improve specifications? Conclusion

The aim of this programme is to help attendees create better quality technical documents in an organised and efficient manner. It will give those new to the topic an appreciation of how to approach the task professionally whilst those with more experience will be able to refresh and refine their skills. The programme comprises three complementary one-day modules: The programme presents a structured methodology for creating technical documents and provides a range of practical techniques that help delegates put principles into practice. Although not essential, it is strongly advised that delegates for modules 2 and 3 have already attended module 1, or another equivalent course. Note: the content of each module as shown here is purely indicative and can be adapted to suit your particular requirements. This course will: Explain the qualities and benefits of well written technical documents Present a structured approach for producing technical documents Review the essential skills of effective technical writing Demonstrate practical methods to help create better documents Provide tools and techniques for specification and report writing Review how technical documents should be issued and controlled Note: the content of each module as shown here is purely indicative and can be adapted to suit your particular requirements. Module 1: Essential skills for technical writers 1 Introduction to the programme Aims and objectives of the module Introductions and interests of participants 2 Creating effective technical documents What is technical writing? how does it differ from other writing? Key qualities of an effective technical document Communication essentials and the challenges faced by technical writers The lessons of experience: how the best writers write The five key steps : prepare - organise - write - edit - release (POWER) 3 Preparing to write Defining the document aims and objectives; choosing the title Understanding technical readers and their needs Getting organised; planning and managing the process Integrating technical and commercial elements The role of intellectual property rights (IPR), eg, copyright 4 Organising the content The vital role of structure in technical documents Deciding what to include and how to organise the information Categorising information: introductory, key and supporting Tools and techniques for scoping and structuring the document Creating and using document templates - pro's and con's 5 Writing the document Avoiding 'blinding them with science': the qualities of clear writing Problem words and words that confuse; building and using a glossary Using sentence structure and punctuation to best effect Understanding the impact of style, format and appearance Avoiding common causes of ambiguity; being concise and ensuring clarity Using diagrams and other graphics; avoiding potential pitfalls 6 Editing and releasing the document Why editing is difficult; developing a personal editing strategy Some useful editing tools and techniques Key requirements for document issue and control Module 2: Creating better specifications 1 Introduction Aims and objectives of the day Introductions and interests of participants The 'POWER' writing process for specifications 2 Creating better specifications The role and characteristics of an effective specification Specifications and contracts; the legal role of specifications Deciding how to specify; understanding functional and design requirements Developing the specification design; applying the principles of BS 7373 Getting organised: the key stages in compiling an effective specification 3 Preparing to write a specification Defining the scope of the specification; deciding what to include and what not Scoping techniques: scope maps, check lists, structured brainstorming The why/what/how pyramid; establishing and understanding requirements Clarifying priorities; separating needs and desires: the MoSCoW method Useful quantitative techniques: cost benefit analysis, QFD, Pareto analysis Dealing with requirements that are difficult to quantify 4 Organising the content The role of structure in specifications Typical contents and layout for a specification What goes where: introductory, key and supporting sections Creating and using model forms: the sections and sub sections Detailed contents of each sub-section Exercise: applying the tools and techniques 5 Writing the specification Identifying and understanding the specification reader Key words: will, shall, must; building and using a glossary Writing performance targets that are clear and unambiguous Choosing and using graphics Exercise: writing a specification 6 Editing and releasing the document Key editing issues for specifications Issue and control of specifications Module 3: Writing better reports 1 Introduction Aims and objectives of the day Introductions and interests of participants The 'POWER' technical writing process for technical reports 2 Creating better reports What is a technical report? types and formats of report The role and characteristics of an effective technical report Understanding technical report readers and their needs The commercial role and impact of technical reports Getting organised: the key stages in compiling a technical report 3 Preparing to write reports Agreeing the terms of reference; defining aims and objectives Being clear about constraints; defining what is not to be included Legal aspects and intellectual property rights (IPR) for reports Preparing the ground; gathering information and reference documents Keeping track of information: note making, cataloguing and cross referencing Tools and techniques for developing a valid and convincing argument 4 Organising the content The role of structure reviewed; some typical report structures Who needs what: identifying the varied needs of the readership What goes where: introductory, key and supporting sections Creating and using model forms: the sections and sub sections Detailed contents of each sub-section Exercise: applying the tools and techniques 5 Writing the report Planning the storyline: the report as a journey in understanding Recognising assumptions about the reader; what they do and don't know Converting complex concepts into understandable statements Presenting technical data and its analysis; the role of graphics Presenting the case simply whilst maintaining technical integrity Exercise: writing a technical report 6 Editing and releasing the report Key editing issues for technical reports Issue and control of technical reports