547 Content Marketing courses

Description: In today's business world having the skill to create a successful business, the letter is of different centrality. Regardless of whether you are sending a message to an association or affiliation, or applying for work having a successfully planned letter can have the impact of having the letter considered necessary or not. In this course, you will learn the aspects of copywriting, so you feel confident marketing yourself to potential clients. You will likewise learn how to present your copy professionally, conduct active research and comply with all the relevant codes of practice governing advertising. Who is this course for? Businessmen and people who work with the business management team that wants to learn more about business analysis and copywriting. People who have an interest in business and wants to pursue creating new business Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career path: The Level 3 Copywriting Course is a useful qualification course to enroll since it will be beneficial to have especially for these careers: Businessmen Business Analyst and Strategist Business Development Specialist Business Development Manager Business Statistician Economist And much more! Copywriting Basics Why Writing Copy for the Web is Different 00:15:00 Visitors Are The Most Important 00:30:00 Plan in Order to Succeed 00:30:00 How to Write an Effective Copy for the Web 00:30:00 How to Find the Effective Keywords and the Keyword Phrases 00:15:00 Keep it Short and Elegant 00:30:00 Other Essential Components for Good Copywriting 01:30:00 Get a Headline that Grabs 00:15:00 How to Write a Headline 00:15:00 Test the Tones of Your Headlines 00:15:00 Make Your Text Links Look Alike 00:30:00 Be Positive from the Beginning till the End 00:30:00 Conclusion 00:15:00 Copywriting in Business Why The Top Is The Most Important Aspect? 00:30:00 Writing A Powerful Headline 00:30:00 Understanding The Psychology Of The Headlines 00:30:00 Headlines Examples 00:15:00 Headline Swipes You Can Use 00:30:00 Wrapping Up 00:15:00 Copywriting That Sells Introduction 00:30:00 Structure 01:00:00 Headlines 01:00:00 Tone of voice 01:00:00 Online style 01:00:00 Reassurance 01:00:00 Reading strategies 01:00:00 Conclusion 00:15:00 For Home Business Introduction 00:30:00 Basics Of Copywriting 00:30:00 Headline Essentials 00:30:00 USP vs ESP 00:30:00 Call To Action 00:30:00 Handling Objections 00:30:00 Copywriting Mistakes To Avoid 00:15:00 Swipe Files 00:30:00 Wrapping Up 00:15:00 Mock Exam Mock Exam- Level 3 Copywriting Course 00:30:00 Final Exam Final Exam- Level 3 Copywriting Course 00:30:00 Order Your Certificates and Transcripts Order Your Certificates and Transcripts 00:00:00

Description Writing successful copies for the web might not be easy but it is not impossible. You should always make sure that your readers understand how does your website work by creating a good and effective web copy. This Diploma in Web Copywriting course will take you steadily to the different aspects of copy-writing from writing content for the internet to writing commercial copy. It will also provide you with the skills you need to acquire to become a Professional commercial copywriter. It will also help you in writing original, convincing and appealing content. Who is the course for? Individuals looking to improve their writing skills. Marketing groups. Writers who want to enhance their writing skills. Individuals who are looking forward to becoming experienced and professional writers. People who are looking forward to starting their own copywriting business. Entry requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment:  At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: Completing a range of varied writing assignments for large and small businesses Working as part of a marketing team to deliver an organization's advertising strategy Building your own freelance writing business, choosing your own hours, clients and projects. Web Copywriting Why Writing Copy for the Web is Different 00:15:00 Visitors Are The Most Important 00:30:00 Plan in Order to Succeed 00:30:00 How to Write an Effective Copy for the Web 00:30:00 How to Find the Effective Keywords and the Keyword Phrases 00:15:00 Keep it Short and Elegant 00:30:00 Other Essential Components for Good Copywriting 01:30:00 Get a Headline that Grabs 00:15:00 How to Write a Headline 00:15:00 Test the Tones of Your Headlines 00:15:00 Make Your Text Links Look Alike 00:30:00 Be Positive from the Beginning till the End 00:30:00 Conclusion 00:15:00 Copywriting That Sells Introduction 00:30:00 Structure 01:00:00 Headlines 01:00:00 Tone of voice 01:00:00 Online style 01:00:00 Reassurance 01:00:00 Reading strategies 01:00:00 Conclusion 00:15:00 Reference Book Copywriting 101 00:00:00 Mock Exam Mock Exam- Diploma in Web Copywriting 00:20:00 Final Exam Final Exam- Diploma in Web Copywriting 00:20:00 Order Your Certificates and Transcripts Order Your Certificates and Transcripts 00:00:00

Description: Learn the procedures of winning the heart of your reader. Short stories are one of the most popular forms of writing as people prefer to read short stories instead of long novels nowadays. The Creative Writing Course - Short Stories course helps you to learn the useful, pragmatic ways of scripting short stories that will attract the customers. Before starting the writing strategies, the course shows you some related terms for writing such as time management, defining your goals for writing, understanding the audiences, etc. Then, you will know how to create protagonists, style, the point of view, tones, short story templates, creating draft and publishing. The final section is dedicated to the procedures of edition including Kindle publishing etc. Here, you will also learn how to deal with the rejections, rights and payments. In short, the course guides you to start writing short stories. Assessment:  At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Who is this Course for? Creative Writing Course - Short Stories is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Creative Writing Course - Short Stories is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Introduction Introduction to Short Story Writing 00:06:00 Foreword Who Am I to Run This Course? 00:06:00 It's All About Mindset 00:07:00 What Tools Do You Need To Succeed? 00:05:00 Part One: Mindset Mental Preparation 00:06:00 Time Management 00:06:00 Self Belief 00:02:00 Goal Setting 00:01:00 Part Two: The Basics Subject Matter 00:04:00 Genre 00:07:00 Scope 00:02:00 Getting Ideas 00:02:00 Part Three: Construction Time The 7-Step Story Generator 00:02:00 Characters & Character Creation 00:03:00 Creating Protagonists 00:07:00 Character Motivation & Interactions 00:03:00 Story & Setting 00:03:00 The 5-Point Story Structure 00:02:00 Style & Tone 00:02:00 Point of View & Tense 00:03:00 Plotting & The Twist 00:05:00 Building a Short Story Template 00:03:00 Building a Short Story Template 00:03:00 Introduction to Scrivener All Hail Scrivener! 00:04:00 Part Four: Writing Your Story The Opening Paragraph 00:03:00 Fast Writing 00:05:00 The Second Draft 00:04:00 Polishing 00:04:00 Part Five: Submitting Your Work 6 Lectures It's All About Presentation 00:04:00 Dealing With Rejection 00:02:00 Rights and Payment 00:01:00 Kindle Publishing 00:04:00 Conclusion Short Stories 00:02:00 Resources Resources - Creative Writing Course - Short Stories 00:00:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Immerse yourself in the dynamic world of digital content creation with our 'Content Writing & Copywriting for SEO and Sales' course. This program is meticulously structured to transform novices into skilled artisans of the written word, tailored specifically for digital marketing and sales. You begin with an enlightening introduction, easing you into the fascinating realm of content creation. As you progress, a free taster session showcases the course's value, followed by an in-depth exploration into the 12 essential steps of great copywriting in Section 03. Understanding the building blocks of copywriting is simplified in Section 04, providing a solid foundation. From crafting compelling headlines in Section 05 to refining sales copy through proofreading and editing in Section 06, each section is designed to enhance your skills incrementally. Delving deeper, Section 07 unveils the psychological aspects behind effective copywriting, an essential tool for creating impactful content. Subsequent sections are dedicated to specialised formats including blogging, landing pages, sales letters, video scripts, emails, advertisements, social media posts, and promotional videos. These targeted modules offer a comprehensive learning experience, equipping you with the skills to excel across various platforms. By the time you reach the course's conclusion, you'll have acquired a profound understanding of content writing and copywriting, specifically tailored for SEO and sales, ready to make your mark in the digital world. Learning Outcomes Master the art of creating engaging and SEO-optimized content. Develop proficiency in writing compelling headlines and sales copy. Understand the psychological principles behind effective copywriting. Learn to craft specialized content for diverse digital platforms. Enhance editing and proofreading skills to deliver polished content. Why choose this Content Writing & Copywriting For SEO and Sales course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Content Writing & Copywriting For SEO and Sales course for? Aspiring content writers and copywriters seeking to specialize in SEO and sales. Marketing professionals aiming to enhance their content creation skills. Business owners looking to improve their online content strategy. Freelancers wanting to offer specialized content writing services. Individuals interested in understanding the interplay between psychology and writing. Career path SEO Content Writer: £20,000 - £30,000 Copywriter: £23,000 - £35,000 Digital Marketing Specialist: £25,000 - £40,000 Content Strategist: £28,000 - £45,000 Freelance Writer: £18,000 - £50,000 (varies with projects) Social Media Manager: £24,000 - £38,000 Prerequisites This Content Writing & Copywriting For SEO and Sales does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 01: Introduction Introduction 00:01:00 How to Navigate This Course - Watch This Video 00:03:00 Section 02: Free Taster 13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00 Copywriting to Sell 10 Steps you must know 00:06:00 14 Step Formula to Writing Great Sales Copy 00:06:00 Section 03: BASICS: 12 Essential Steps to Great Copy Writing AIDA is not just an Opera! 00:02:00 Have you any idea who you are talking to? 00:02:00 Who cares what format you use? 00:03:00 Hurting? Want someone to heal your pain? 00:02:00 I haven't got time or money for Objections! 00:02:00 Don't worry, there's always plenty of Scarcity to go round! 00:02:00 So, why are YOU reading my Headlines? 00:02:00 Why do you always want to know whats in it for you? 00:02:00 Endorsements? Pah! Prove it to me! 00:03:00 I Guarantee to you that I love Risk! Or do I? 00:02:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks Introduction to Copywriting Formulation 00:02:00 Starting with AIDA 00:06:00 PAS - Problem, Agitation, Solution 00:04:00 The 4 Ps 00:03:00 QUEST 00:04:00 Section 05: BASICS: How to Write Headline What You Need to Know to Write Great Headlines 00:06:00 Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy Writing Editing: Can You Write Better Copy? 00:06:00 Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00 Editing Writing: Seven Guidelines for Editing Writing 00:06:00 Section 07: PSYCHOLOGY: The Psychology behind Copywriting Get Your Copywriting Psychology Right! 00:06:00 What are the Eight Universal Motivators? 00:07:00 100 Motivations 00:05:00 Overcoming Objections 00:08:00 Section 08: COPYWRITING FOR Blogging - Web Posts Copywriting for Blogs 00:09:00 A Simple Formula for Blog Posts 00:04:00 Blog Post Copywriting Formula 00:09:00 Blog Post Editing Checklist 00:08:00 Section 09: COPYWRITING FOR Landing Pages Copywriting for Landing Pages 00:04:00 Copywriting for Testimonials 00:06:00 Copywriting for Bullet Points 00:05:00 Section 10: COPYWRITING FOR Sales Letters Five Formulations for Sales Letters 00:03:00 The Five Point Sales Letter Formula 00:03:00 The Seven Step Copywriting Formula for Sales Letters 00:05:00 The Nine Point Formula 00:06:00 The 18 Step Sales Letter 00:06:00 The 21 Part Sales Letter Formula 00:08:00 Bonus: 32 Step Power Copywriting Formula 00:08:00 Section 11: COPYWRITING FOR Video Sales Letters What is a Video Sales Letter 00:03:00 How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00 Video Sales Letter Basics - Some Simple Guidance for Better VSLs 00:04:00 Video Sales Letter Outline - with Downloadable Templates 00:07:00 Section 12: COPYWRITING FOR Email Copywriting for Email 00:07:00 How to Write Effective Welcome Emails 00:10:00 ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00 Email Copywriting Analysis 1 00:05:00 Copywriting Formulas for Email Sequences 00:06:00 Section 13: COPYWRITING FOR Advertisements Copywriting for Advertisements 00:04:00 Section 14: COPYWRITING FOR Twitter Copywriting for Twitter - Engage, Entertain, Be Brief! 00:07:00 Section 15: COPYWRITING FOR Promotional Videos How to Create a High Converting Promotional Video 00:06:00 The Promotional Video for This Course Following the Script 00:02:00 The Promotional Video - Version 2 00:02:00 Promotional Video SlideDeck 00:20:00 Promotional Video Script Checklist 00:04:00 2018 Update: The Formula for an Effective Promotional Video 00:04:00 2018 New Copywriting Course Promo Video 00:03:00 Section 16: Conclusion and Course Wrap Up Conclusion and Course Wrap Up 00:03:00 Additional File Additional File 00:00:00 Assignment Assignment - Content Writing & Copy Writing For SEO and Sales 00:00:00

Overview   With the ever-increasing demand for Sales Writing in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Sales Writing may be.   Learning about Sales Writing or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Sales Writing. That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Sales Writing is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates.   The self-paced online learning methodology by Compete High in this Sales Writing Masterclass course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course!   Instead of searching for hours, enrol right away on this Sales Writing Masterclass course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run.   Who is this course for?   While we refrain from discouraging anyone wanting to do this Sales Writing Masterclass course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Sales Writing, Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Sales Writing, Anyone looking for a certificate of completion on doing an online training on this topic, Students of Sales Writing, or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity   Career Path   This Sales Writing Masterclass course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams.      Course Curriculum Module 1 Writing Words That Sell Writing Words That Sell 00:00 Module 2 Advertisements Advertisements 00:00 Module 3 Conclusion Conclusion 00:00

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This B2B Copywriter Course will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The B2B Copywriter Course will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to B2B Copywriter Course and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited B2B Copywriter Course is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this B2B Copywriter Course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The B2B Copywriter Course will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Module 01: Introduction to Copywriting Introduction to Copywriting 00:14:00 Module 02: Basics of Copywriting Basics of Copywriting 00:33:00 Module 03: Introduction to Business Analysis Introduction to Business Analysis 00:14:00 Module 04: Business Environment Business Environment 00:16:00 Module 05: Eye-Catching Headlines Eye-Catching Headlines 00:28:00 Module 06: Attention-Grabbing Advertisements Attention-Grabbing Advertisements 00:29:00 Module 07: Essential Copywriting Skills Essential Copywriting Skills 00:37:00 Module 08: Online Copywriting Online Copywriting 00:42:00 Module 09: Press Related Copywriting Press Related Copywriting 00:34:00 Module 10: Print Media Copywriting Print Media Copywriting 00:33:00 Module 11: Time Management Time Management 00:40:00 Module 12: Copywriting for Mainstream Media Copywriting for Mainstream Media 00:16:00 Module 13: Copywriting for Other Media Copywriting for Other Media 00:25:00 Module 14: How to Write Better Copy How to Write Better Copy 00:23:00 Module 15: Final Tips Final Tips 00:23:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

High quality specifications are of paramount importance in achieving the right technical performance and value for money. This long-established training programme has been developed to help those involved in producing specifications to create high quality documents in an organised and effective way. It provides a sound foundation for those new to the topic whilst at the same time offering new insights to those with more experience. The programme emphasises the need for a clear definition of requirements combined with the ability to communicate those requirements effectively to third parties. A structured method of preparing specifications is provided, and a range of practical techniques is presented, to enable participants to put the principles into practice. The commercial and contractual role of specifications is also addressed. The objectives of the workshop are to: Provide a clear understanding of the role and purpose of specifications Present a framework for organising and producing specifications Define the key steps involved in creating effective specifications Demonstrate methods for assisting in defining requirements Provide tools and techniques for scoping and structuring specifications Show the role of specifications in managing variations and changes to scope Present methods to assist the writing and editing of specifications Review how specifications should be issued and controlled DAY ONE 1 Introduction Review of course objectives Review of participants' needs and objectives 2 Creating effective specifications The role of specifications in communicating requirements The costs, benefits and qualities of effective specifications Understanding the differences between verbal and written communication The five key steps of 'POWER' writing: prepare-organise-write-edit-release Exercise: qualities of an effective specification 3 Step 1: Preparing to write - defining readership and purpose; the specification and the contract Designing the specifications required; applying BS 7373 Defining the purpose, readership and title of each document Effective procedures for writing, issuing and controlling specifications The roles and responsibilities of the key players Understanding contracts; the contractual role of the specification Integrating and balancing the technical and commercial requirements Writing specifications to achieve the appropriate contract risk strategy Deciding how to specify: when to use functional and technical specifications The role of specifications in managing variations and changes to scope 4 Case study 1 Teams review a typical project scenario and identify the implications for the specification Feedback and discussion 5 Step 2: Organising the specification content Defining the need and establishing user requirements Deciding what issues the specification should cover Scoping techniques: scope maps, check lists, structured brainstorming Clarifying priorities: separating needs and desires Dealing with requirements that are difficult to quantify Useful techniques: cost benefit analysis, QFD, Pareto analysis 6 Case study 2 Teams apply the scoping techniques to develop the outline contents for a specification Feedback and discussion DAY TWO 7 Step 2: Organising the specification content (cont) Deciding what goes where; typical contents and layout for a specification The three main segments: introductory, key and supporting Creating and using model forms: the sections and sub-sections Detailed contents of each sub-section Tools and techniques for outlining and structuring specifications 8 Case study 3 Teams develop the detailed specification contents using a model form Feedback and discussion 9 Step 3: Writing the specification The challenges of written communication Identifying and understanding the readers needs Choosing and using the right words; dealing with jargon Problem words; will, shall, must, etc; building a glossary Using sentence structure and punctuation to best effect Understanding the impact of style, format and appearance Avoiding common causes of ambiguity Being concise and ensuring clarity Choosing and using graphics to best effect Exercises and examples 10 Step 4: Editing the specification Why editing is difficult; how to develop a personal editing strategy Key areas to review: structure, content, accuracy, clarity, style and grammar Editing tools and techniques 11 Step 5: Releasing and controlling the specification Key requirements for document issue and control Final formatting and publication issues; document approval Requirements management: managing revisions and changes 12 Course review and action planning What actions should be implemented to improve specifications? Conclusion

Do you have ideas or are you thinking about your web description page but still struggling on how to write it? Do you ever wonder how to write the perfect web description page to be able to earn more? This online writing course will put you in a position to make money with your website for the long haul by ensuring you get off to the right start with topic choice and direction - which is where most people fail big time This course is designed to show you, how you or ANYONE can start with virtually NO EXPERIENCE and make money almost immediately in this highly lucrative Internet marketing industry. And not only that, you don't even need to be a good writer yourself! You will likewise explore ways that you can outsource all your writing tasks to others and turn it back into profits that will not only recover your investment but potentially convert it into an asset building cash cow for years to come! Course Highlights Online Creative Writing Course is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Online Creative Writing Course into 7 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 4 hours, 30 minutes and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Online Creative Writing Course Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Online Creative Writing Course is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Online Creative Writing Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume.   Online Creative Writing Course The Writer's Quadrant FREE 01:00:00 Blog Monetizing FREE 01:00:00 Writing Services 00:30:00 Article Marketing 00:30:00 Resell Rights And Viral Marketing 00:30:00 Joint Ventures 00:30:00 Conclusion 00:30:00

What Will I Learn? Create an account and start writing for Seeking Alpha Successfully write about and analyse stocks Get your articles published by the website's editors Make the maximum amount of money on the site in the shortest possible time Requirements It is helpful for students to have some sort of business OR writing background to succeed in this course Description IN THIS COURSE I WILL SHOW YOU EXACTLY HOW TO: Create an account and start writing about stocks for Seeking Alpha Successfully write about and analyse stocks Guarantee your articles get accepted by the moderators, get published, and sent out as an alert to thousands of readers Make the maximum amount of money for your articles about stocks on the website Over the past several months I have developed a system to easily make over $1,000 a month on the Seeking Alpha website buy testing various strategies and seeing what does and doesn't work when writing about the stock market on the site. As you can see in the promo video I give you proof of my earnings and throughout the course, I will literally write an article in front of you and submit it to the website. Not only do I show you how I write the article, but I also show you how to choose a company, analyse the stock, guarantee that your articles get accepted by the site's editors, and many more tips and tricks to guarantee you success. This is not a course that promises something that cannot be done by everyone nor has not been done by the teacher. I record the screen and show you step by step EXACTLY how I write articles about stocks, get them submitted and accepted by the website, and make money. If you follow what I say in the course, you can be earning up to$100 per hour within days and have your first online income stream paying you while you sleep. I hope you make the decision to join the course and learn how to make over $1,000 a month writing about stocks online. Who is the target audience? Students that are good at writing Students that enjoy writing People with a business background People who already know something about stocks Introduction Introduction to writing for Seeking Alpha 00:07:00 How to Analyze Common Stocks Learn How to Quickly Research a Stock That Can Be Used in Our Article 00:11:00 Choosing a Title and Starting the Article 00:10:00 The Key Elements of Good Stock Analysis 00:17:00 How to Write a Profitable Article for Seeking Alpha How to Use Evidence and Hyperlinks in the Article 00:13:00 How to Make At Least $1000 Every Month With Your Articles How to Choose a Price Target and Conclude the Article 00:10:00 Final Steps to Get the Article Published 00:16:00 Using Fundamental Stock Analysis in Writing 00:13:00 More Fundamentals of Stock Analysis 00:14:00 The Awesome Power of Fundamental Analysis 00:10:00 More Tips, Tricks, and Tactics to Maximize Profits 00:10:00 Conclusion and Bonus Material Course Recap, Final Tips, and Bonus Material 00:02:00

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