On this course we go into far greater detail on understanding the dog’s needs, behaviour, state of mind, language, and improving your leadership skills.
This course looks at the initial alert and the decision-making process in deciding to make a referral, taking into consideration consent and capacity of the alleged vulnerable adult, keeping them at the centre of the decision-making process. How and who to refer to and the different types of response you could expect.
The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
Essential self-care for helping professionals New research gives us practical ways to prevent overwhelm or burnout in ourselves and others, manage workplace stress, avoid ‘compassion fatigue’ and much more… Accredited CPD Certificate: 6 hours Length: 1 day (9.15am - 4.00pm GMT) Really interesting and engaging online course with lots of tips to support ourselves and our clientsCOMPLEMENTARY THERAPIST Live Online Training – Join Emily Gajewski on Thursday 11th April 2024 to take some important time out for yourself, or to help those you support. Once you’ve booked your place we will email you confirmation and you will receive details of how to join the Zoom workshop the day before the event. Bonus Recording – the training is recorded, in case anyone experiences technical difficulties on the day, so you will also get a recording for a limited time afterwards to maximise your learning. Can’t make this date? Then please register your interest below – and we’ll email you when a new date is available. To help others effectively, we need to have enough ‘spare capacity’, which means looking after our own wellbeing too – new research shows us how… Why you should take this course When our day-to-day jobs involve continually listening to other people’s emotional difficulties, how do we avoid being overwhelmed by them ourselves or succumbing to compassion fatigue? We are the ‘tool’ of our trade. It could be argued that we have a duty to those we work with to prioritise our own mental health and wellbeing so that we can give them the best possible service. This live online training events shows you how. ‘Burnout’ is commonly defined as a physical and emotional state caused by excessive or overwhelming workplace stress. This is often specifically related to work but of course feelings of burnout can be impacted or compounded by other life events and caring roles too. Even if we know good stress management techniques, this often isn’t enough. Burnout is a very common phenomena in the ‘helping professions’, A 2018 research review paper published in the Journal of Clinical Psychology analysed 30 years of research on this topic, involving 9,000 psychotherapists. Over half of the therapists they sampled reported “moderate-high levels of stress and burnout”. The good news is that burnout, overwhelm and empathy fatigue are not a given of working in roles where we are consistently exposed to others’ emotional pain. New research and insights into ‘buffering’ the impact of this work mean that we can consciously choose to put in safeguards to our own mental wellbeing, whilst also remaining connected and present with our clients. Emily Gajewski’s online course draws on her extensive experience of working as a therapist and clinical supervisor, in the NHS and privately, for over 20 years. Throughout the day she examines the many ways working in the caring professions can impact us personally and gives you a wealth of practical steps you can take to mitigate them. She also covers the most up-to-date guidance on keeping ourselves well and thriving in caring roles and will help you develop a realistic plan for your own continuing wellbeing. Excellent online training…. very insightful and thought provokingHILARY KEARNS, ACUPUNCTURIST What you will learn The latest research on how to prevent burnout in your working life How to identify burnout in ourselves and others – the warning signs you need to look out for Easy, practical steps to protect yourself in stressful work situations How to avoid ‘compassion fatigue’ Evidence based ‘top tips’ for optimal working practices to maintain your own wellbeing The Cycle of Stress – how to ‘work with it’ for optimal health An understanding of vicarious trauma – and how to avoid it Techniques to calm yourself in client sessions when you are ‘triggered’ by something they bring up Understanding the difference between compassion fatigue and empathy fatigue Reducing your own risk of depression when you’re worried about your clients The joy of creating ‘flow’ in our working life Constructive ways to manage difficult feelings that arise as a result of your work Practical techniques for grounding and ‘letting go’ of clients How to safely explore our own areas of vulnerability Useful tips for ongoing stress management What you need to maintain your own mental health How to re-ground yourself if you’re feeling overwhelmed or derailed by a client An opportunity for you to reflect on your own practice and wellbeing, take some time to step back, learn what works for you and how you can create more spare capacity Time to relax, try out techniques and refresh your tools to support your wellbeing and build resilience How to utilise what you’ve learnt to create your own realistic wellbeing plan. Very useful and practical. The term ‘burnout’ is become as over-used as ‘wellbeing’ and ‘stress’. This online course provides clarity on what the term ‘burnout’ means in reality ... with strategies to counter the effectsHEADTEACHER SUPPORT SERVICE COUNSELLOR Course Programme The ‘How to avoid burnout’ live online course starts at 9.15am and runs until 4.00pm. (GMT). 9.15am Join the Zoom meeting 9.30am Understanding Burnout and how to halt the journey towards it 11.00am Comfort break and discussion 11.30am Exploring practical self-care steps that can work for YOU! 1.00pm Lunch break 1.45pm How to manage difficult feelings that arise as a result of our work 2.45pm Comfort break and discussion 3.00pm Creating a plan for your own wellbeing 4.00pm Day ends Who this workshop is suitable for Anyone who works within a role that involves caring for others – including: medical professionals – including GPs and nurses health and social care professionals therapists and mental health workers counsellors educators, teachers professional carers (foster carers and non-paid carers) social workers occupational therapists outreach workers volunteers holistic practitioners etc. This course has been independently accredited by the internationally recognised CPD Standards Office for 6 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.
This one day course provides an excellent introduction to managing and supervising volunteers covering the skills, paperwork and processes needed to recruit, induct and support them. The course can be expanded to run as a series of half day sessions and can also be adapted to the specific needs of organisations who would like the session to be run in-house.
Soundscape Facilitator Training
– the practical steps you need to know This live online suicide intervention training covers a wealth of essential information and strategies to help you help anyone you suspect may be thinking about or planning suicide, or who has survived a previous attempt… Accredited CPD Certificate: 6 hours Length: 1 day (9.15am - 4.00pm GMT) You never know when you may need these skills… Brilliant! I’ve been on previous suicide intervention courses over the years, but this is by far the best – great pace, very knowledgeable trainer...who brings real experience into the learning...SUE HASWELL Join Malcolm Hanson LIVE ONLINE on Tuesday 12th March for his essential suicide intervention training, delivered via Zoom. Book your place and we’ll send you the Zoom link the day before the event. BONUS Recording – the training is recorded, in case anyone experiences technical difficulties, so you also get a recording for a limited time afterwards to maximise your learning. Why take this suicide prevention course Suicide can be a difficult subject to broach and a daunting one to deal with – anyone working with distressed or depressed people wants to keep them safe, to give them the hope they need that circumstances can change for the better, and to provide the skills for coping until that comes about. When people can’t envisage an end to their difficulties, particularly in highly challenging times, a slump into depression can all too quickly spiral down into suicidal thoughts, plans and suicide attempts. The negative trance state of depression itself can beguile people into thinking that there is no other way out of their hopelessness. Thankfully, there is much we can do to help – as this indepth suicide intervention course shows. Tutor Malcolm Hanson has a wealth of experience at helping seriously distressed people get through difficulties which he draws upon as he takes you clearly through the steps to take when faced with anyone who feels suicidal. (He worked for 9 years as a psychotherapist in NHS primary care in an area of extreme deprivation, and for many more years since has seen patients referred by GPs, social workers, psychiatrists, police and probation officers for complex issues.) He has successfully helped clients experiencing multiple trauma (including veterans), chronic pain and terminal illness, clients struggling with uncertain asylum status or facing deportation, and also victims of human trafficking – a tragic range of circumstances in which even the most resilient may sometimes sink into despair. His compassion and understanding shine through this course as he shares with you what he has learnt, along with the latest psychiatric research and risk assessment strategies, to give you the knowledge and assurance you need to work confidently and respectfully with clients struggling to find reasons to stay alive. You will learn how to build in expectation of positive change from the start, have plenty of time to benefit from group discussions and will work through case scenarios with other attendees to help embed your learning. Suicide affects countless people, not only those directly involved, and is now the most common cause of death in men aged 17 to 34. The highest suicide rate is in men aged 45–49; in women, it is highest in those aged between 50–54.1 Join us for this practical online suicide prevention training to learn how you can help reverse this state of affairs… Book your place So much helpful and insightful information delivered in a way that was easy to listen to and take on board...STEVEN TESSEYMAN What will you learn Deeper insight into when and why different people consider suicide Crucial elements needed to build rapport with suicidal people Why most suicidal crises are surprisingly temporary How to normalise circumstances safely A model for running therapeutic sessions that best manages suicide risk Ways to use your own demeanour to instil confidence in the person who is feeling suicidal Effective information gathering to challenge unhelpful beliefs What to look for in their answers to your questions How to broach the subject of suicidal thoughts A structure for difficult conversations The ability to reframe unhelpful beliefs Methods of risk assessment that do not risk losing rapport Advances in psychiatric research on suicide risk management and the implications of this for psychotherapy and counselling How to use language of influence Effective means to address beliefs about being a burden How to set realistic and empowering goals How to make best use of the client’s own resources The importance of addressing emotional needs How to create a safety plan Strategies for client safe self-management between sessions The power of guided imagery for working with suicidal clients Powerful insights and hope from real case histories How to take care of yourself – and more… Malcolm is a wonderful communicator: so clear, measured and thoughtful ... it was a pleasure and privilege to learn from himMATTHEW HOPKINS Course Programme The ‘How To Reduce Suicide Risk’ live online course starts at 9.15am and runs until 4.00pm. 9.15am Join the Zoom meeting 9.30am The important first steps for suicide risk management 11.00am Comfort break and discussion 11.30am Working with what the client brings 1.00pm Lunch break 1.45pm Rehearsing the safety plan 2.45pm Comfort break and discussion 3.00pm Putting what you have learned into practice 4.00pm Day ends Who is this suicide awareness and prevention course for? Psychotherapists and counsellors All mental health and welfare professionals – including GPs, social workers, the emergency services, pastoral care and outreach workers – and anyone else working with people with suicidal ideation Anyone concerned for personal or HR reasons – the training contains a lot of key, helpful information which is presented in a clear, easy to understand way, even though it is primarily geared towards carrying out therapy effectively with suicidal clients Anyone working with young people, such as teachers and youth workers, will benefit from this live online suicide intervention course Anyone who may come into contact with people who are very distressed, whether through their paid or volunteer work, will also learn essential live-saving information. Please Note This course is not a substitute for therapy. Reference 1. www.ons.gov.uk/peoplepopulationandcommunity/birthsdeathsandmarriages/deaths/bulletins/suicidesintheunitedkingdom/2019registrations The one certainty in life is that circumstances ALWAYS change... This online suicide awareness and prevention course has been independently accredited by the internationally recognised CPD Standards Office for 6 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.