11 B2C Sales courses

Stepping into the realm of B2B sales? Prepare to delve deep into the intricate world of 'B2B Sales & Marketing Strategies: Winning in Business-to-Business Sales'. This course unravels the mysteries behind understanding B2B buyers and lays a foundation to construct impactful marketing strategies. Delve into the art of aligning sales with marketing, building robust sales teams, and mastering lead generation. The latter modules accentuate essential sales techniques, proficient management strategies, and the importance of customer relationships. Ready to conquer global B2B sales? We've got you covered. Join us and get ahead in the competitive B2B sales sphere! Learning Outcomes * Comprehend the fundamentals of B2B sales and marketing. * Identify and understand the unique needs and behaviours of B2B buyers. * Design and implement a robust B2B marketing plan. * Acquire knowledge on aligning sales teams and marketing efforts for optimal results. * Master the tools and techniques for efficient customer relationship management. WHY BUY THIS B2B SALES & MARKETING STRATEGIES: WINNING IN BUSINESS-TO-BUSINESS SALES? 1. Unlimited access to the course for forever 2. Digital Certificate, Transcript, student ID all included in the price 3. Absolutely no hidden fees 4. Directly receive CPD accredited qualifications after course completion 5. Receive one to one assistance on every weekday from professionals 6. Immediately receive the PDF certificate after passing 7. Receive the original copies of your certificate and transcript on the next working day 8. Easily learn the skills and knowledge from the comfort of your home CERTIFICATION After studying the course materials of the B2B Sales & Marketing Strategies: Winning in Business-to-Business Sales there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. WHO IS THIS B2B SALES & MARKETING STRATEGIES: WINNING IN BUSINESS-TO-BUSINESS SALES COURSE FOR? * Aspiring B2B sales and marketing enthusiasts keen to deepen their understanding. * Business owners wanting to refine their sales strategies. * Marketing professionals aiming to specialise in the B2B sector. * Sales managers seeking insights into team building and lead generation. * B2B consultants striving to enhance their market reach and efficacy. PREREQUISITES This B2B Sales & Marketing Strategies: Winning in Business-to-Business Sales does not require you to have any prior qualifications or experience. You can just enrol and start learning.This B2B Sales & Marketing Strategies: Winning in Business-to-Business Sales was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. CAREER PATH * B2B Sales Manager: £40,000 - £60,000 * B2B Marketing Specialist: £35,000 - £50,000 * Sales Team Lead: £45,000 - £65,000 * Lead Generation Expert: £30,000 - £45,000 * Customer Relationship Manager: £35,000 - £55,000 * Global B2B Sales Executive: £50,000 - £70,000 COURSE CURRICULUM Module 01: Introduction to B2B Sales and Marketing Introduction to B2B Sales and Marketing 00:14:00 Module 02: Understanding the B2B Buyer Understanding the B2B Buyer 00:12:00 Module 03: Creating A B2b Marketing Strategy Creating A B2b Marketing Strategy 00:13:00 Module 04: Sales And Marketing Alignment Sales And Marketing Alignment 00:14:00 Module 05: Building A B2b Sales Team Building A B2b Sales Team 00:14:00 Module 06: B2b Lead Generation B2b Lead Generation 00:14:00 Module 07: B2B Sales Techniques B2B Sales Techniques 00:15:00 Module 08: B2b Sales Management B2b Sales Management 00:13:00 Module 09: Customer Relationship Management Customer Relationship Management 00:11:00 Module 10: Global B2b Sales And Marketing Global B2b Sales And Marketing 00:11:00

Duration 2 Days 12 CPD hours This course is intended for This class is designed for individuals responsible for implementing a new B2B Commerce Cloud on Classic storefront or providing functional storefront maintenance in a support or administrative role. Overview Understand the different types of products and how to configure them. Set up different pricing strategies. Understand how to implement Marketing and Pricing Strategies. Organize your storefront by configuring Categories and Menus. Understand how the B2B Commerce Cloud handles Internationalization by setting up additional currencies and languages. Grasp Attribute Driven Commerce. Configure Facetted Searches. Take the next step toward a B2B Commerce Administrator Accreditation. Design, build, and launch a business-to-business (B2B) commerce solution that enables retailers, wholesalers, or distributors to purchase goods or services from your brand. In this 2-day class, our Commerce Cloud experts will walk you through how to set up and configure the essential elements required to manage a storefront, so you can deliver a buyer experience that satisfies your organization?s unique requirements. PLATFORM OVERVIEW * Understand the Features and Functionality of B2B Commerce SETUP * Administer Commerce Cloud * Adjust Sharing Settings * Configure the Storefront Secure Domain * Style Your Storefronts with Themes * Add Widgets to Storefront Pages * Leverage Indexing * Enable Caching for Storefront Pages B2B BUYERS * Manage Contacts * Create Buyer Users * Understand Community Licenses * Enable a User * Create Account Groups * Create Price Lists * Manage Storefront Access PRODUCTS * Add Standard Products to a Price Book * Create a Product Bundle * Create a Product Kit * Create an Aggregated Product * Create a Dynamic Kit * Create an Assembly Product MARKETING AND PRICING STRATEGIES * Show Related Products * Create Subscription Products * Set Up Promotions * Offer Coupons for Discounts on Storefront Purchases * Offer Tiered Pricing to Give Customers a Price Break * Configure Attribute Pricing * Configure Contract Pricing STOREFRONT ORGANIZATION * Show Your Featured and Spotlight Products * Plan Your Category Structure * Add a Menu Component * Create Page Sections * Customize Storefront Headings with Page Labels LOCALIZATION * Add or Change the List of Available Languages * Add or Change the List of Available Currencies * Localize Objects ADVANCED CONFIGURATIONS * Enable Effective Accounts * Split an Order with Line Level Independence ADDITIONAL COURSE DETAILS: Nexus Humans Salesforce Administer and Merchandise a B2B Commerce on Classic Store (B2B101) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Salesforce Administer and Merchandise a B2B Commerce on Classic Store (B2B101) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 5 Days 30 CPD hours This course is intended for This class is ideal for merchants, marketers, and content managers who want to learn more about using B2C Commerce Cloud Business Manager to manage end-to-end business operations for a Commerce Cloud storefront. This course is also useful for developers preparing for the B2C Commerce Developer certification, providing information on working with a B2C site and data management using Business Manager. Overview Organize a storefront using catalogs, categories, products, pricing, and search refinements. Improve results in search engines using SEO best practices. Improve on-site search using the search index, Einstein Search dictionaries, and sorting rules. Entice and target online shoppers using customer groups, qualifiers, campaigns, and promotions. Create shopper experiences using content slots, Page Designer, and Einstein Recommendations. Leverage analytics and reports to determine success. Create A/B tests to make decisions on storefront experiences. Discover how to present products in a compelling way on a B2C Commerce Cloud storefront so you can turn customers into repeat customers. In this 5-day extended* class, you?ll learn how to improve conversion rates and increase the average order size of shoppers. Our B2C Commerce Cloud experts will walk you through how to organize an existing site, use best practices in search and online marketing, enhance the shopper experience, and leverage analytics to understand what products are selling best and why. NOTE: This course does not include site creation, programming, or site design. This class is taught using the SFRA reference architecture site and not the client?s specific site. Client specific site is used during the Launch Readiness Bootcamp conducted by Services. GETTING STARTED * Introductions * Housekeeping * B2C Commerce Overview SHOP ORGANIZATION * Explain How Catalogs Work * Create Categories * Manage Products * Manage Pricing & Inventory * Configure Search Refinements SEARCH & SORT * Manage Search Engine Optimization * Implement Searchandizing Strategies ONLINE MARKETING * Use Qualifiers (coupon codes, source codes, customer groups) * Create Promotions * Create and Manage Campaigns * Refine Campaigns SHOPPER EXPERIENCE * Identify Content Management Basics * Create and Manage Content Slots * Create a Page Using Page Designer * Identify Einstein Recommender Types and Related Strategies ANALYSIS AND OPTIMIZATION * View Production Reports * Create an A/B Test

SALES AND MARKETING TRAINING

Selling Skills for Professionals: Part 2 Making the Sale   Course Description   Copyright Ross Maynard 2021   Course Description Welcome to Selling Skills for Professionals: Part 2 Making the Sale.   In Part 1 of Selling Skills for Professionals I covered prospecting, that is identifying potential future clients and making the initial approach. In this course, Part 2 of Selling Skills for Professionals, I cover the sales process – converting a prospect into a client. In Selling Skills for Professionals: Part 2 Making the Sale, I look at the skills you need for selling professional services and how to create a series of webinars to build prospects’ interest. I then cover a five-step sales process in detail: 1. Understand the current situation 2. Surface the pain points  3. Exploring the impacts of the pain points 4. Shape the future state  5. Close the sale   The course also covers why people buy professional services, and why they might not buy; and it shows how to deal with objections.   Selling professional services is not like selling a car, or solar panels. It’s about building a relationship with a prospect as a professional advisor; coaching them through the challenges facing them; and offering services tailored to their needs which will help the prospect make tangible improvements.   If you want to know how to sell professional services successfully, this is the course for you.   I hope you enjoy the course.     Key Learning Points  On completion of the course, delegates will be able to: * Describe a five-stage sales process for professional services * Identify the core skillset needed for selling professional services * Deploy best practice when creating webinars to engage prospects * Explore a prospect’s current situation on an online video call * Identify a prospect’s pain points and explore their root causes and impacts * Coach a prospect to visualise the future state they would like to get to be resolving the problems identified * Handle objections surfaced as the prospect moves towards closing the sale * Understand why people buy professional services, and why they don’t buy * Reduce buyer’s remorse and plan to develop the client relationship after the sale     Curriculum Module 1: The Foundations for Selling Professional Services Lesson 1: The Purpose of Prospecting Lesson 2: The Selling Professional Services Skillset Lesson 3: Moving Beyond Prospecting Lesson 4: Script for the Webinar Follow-Up Call   Module 2: Building a Case for the Sale Lesson 5: No Pain No Gain Lesson 6: Building a Case: Initial Diagnosis Lesson 7: Building a Case: Root Causes Lesson 8: Building a Case: Impacts Lesson 9: Building a Case: Shaping the Future State Lesson 10: Building a Case: The Gap   Module 3: Closing the Sale Lesson 11: Selling is about Change Lesson 12: A Time to Close  Lesson 13: Closing (At Last)   Module 4: Evasion and Objections Lesson 14: Evasion Lesson 15: Handling Objections Lesson 16: Specific Example of Objections Part 1 Lesson 17: Specific Example of Objections Part 2   Module 5: After the Sale Lesson 18: Aftercare Lesson 19: Key Learning Points     Pre-Course Requirements There are no pre-course requirements     Additional Resources None     Course Tutor Your tutor is Ross Maynard. Ross is a Fellow of the Chartered Institute of Management Accountants in the UK and has 30 years’ experience as a process improvement consultant specialising in business processes and organisation development. Ross is also a professional author of online training courses. Ross lives in Scotland with his wife, daughter and Cocker Spaniel

Selling Skills for Professionals: Part 1 Prospecting   Course Description   Copyright Ross Maynard 2021   Course Description Welcome to Selling Skills for Professionals: Part 1 Prospecting. If you are an accountant, a lawyer, a consulting engineer, a surveyor, an actuary, a management consultant, an events organiser, an HR professional or any other form of professional businessperson, and you need to identify and develop new clients, then this course is for you This is part 1 of a two-part course on selling skills for professionals. In Part 1 I cover prospecting, that is identifying potential future clients and making the initial approach. In Part 2 of Selling Skills for Professionals I cover the sales process once you have a make contact with a potential client. Selling Skills for Professionals covers high involvement purchases where the commitment is a significant one for the purchaser. This covers relatively expensive business investments, but also purchase agreements which the purchaser feels will have a significant impact on their business – for example engaging an accountant or a lawyer, or a management consultant, and so on. With a high involvement purchase, the client typically will consider a range of alternatives; will review a variety of information sources; and will evaluate product and service attributes in detail. This means that there is a relatively high barrier to surmount to get the potential client’s attention. A solid approach to prospecting and a well-structured sales process can increase that conversion rate and enhance your success in securing clients who will remain with you for the long term. That is the purpose of this course.   I hope you enjoy the course.     Key Learning Points  On completion of the course, delegates will be able to: * Describe the scope and purpose of sales prospecting for professional services * Understand the five rules of selling professional services * Develop a branding statement for themselves and their organisation * Define the criteria for the clients they wish to target * Appreciate the importance of client pain points and how to identify them * Prepare materials for prospecting * Create a cold calling script for prospecting * Write a cold email or LinkedIn message to prospects including a strong subject line * Understand the sorts of questions they can use to stimulate client engagement in a discussion * Move prospects onto the next stage of the selling process     Curriculum Module 1: First Principles in Selling Professional Services Lesson 1: The Five Rules of Selling Professional Services Lesson 2: The Five Rules of Selling Professional Services Lesson 3: Branding   Module 2: Getting Ready to Prospect Lesson 4: Identifying Prospects Lesson 5: Client Pain Points and the Purpose of Prospecting Lesson 6: Preparing to Prospect   Module 3: Making the Approach Lesson 7: Seven Seconds to make an Impact Lesson 8: Crafting the Message: Cold Calling Lesson 9: Crafting the Message: Cold Email Lesson 10: Sample Scripts for Cold Email  Lesson 11: Trigger Questions Lesson 12: Getting Ready to Sell: The Next Stage  Lesson 13: Key Learning Points in Prospecting     Pre-Course Requirements There are no pre-course requirements     Additional Resources None     Course Tutor Your tutor is Ross Maynard. Ross is a Fellow of the Chartered Institute of Management Accountants in the UK and has 30 years’ experience as a process improvement consultant specialising in business processes and organisation development. Ross is also a professional author of online training courses. Ross lives in Scotland with his wife, daughter and Cocker Spaniel

Understanding cultural differences in the global sales environment is critical to your salespeople’s success. Developing their intercultural communication skills and knowledge of the sales and negotiation techniques of different cultures and nationalities, will help them to ensure relationships are as effective and rewarding as possible. Bespoke courses include: The impact of language and cultural differences on the sales environment Communication techniques in international sales Effective sales questions A global mindset Culture and its impact on sales Delivering on different cultural expectations Perceptions of time across cultures and the impact on sales cycles and timelines

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Refresh and revitalise your sales teams with a bespoke sales training programme that’s designed to lift their skills and motivation. Our sales experts use learner-centred and coaching methodologies to provide top tips to make a difference to success rates and relationships straight away. Stripped-back sales skills with sensational results, a bespoke course may include: Applying the steps of any sales cycle to your market Communication and relationship building Qualifying and questioning skills Prospecting and pre-call planning Making a pitch Emotional intelligence in sales Objection handling Closing the deal

Duration 2 Days 12 CPD hours This course is intended for The audience for B2B Commerce Developer is any individual who will participate in a new implementation who needs working knowledge and experience with B2B Commerce technical components. Attendees should have intermediate skills in: Object Oriented Programming (Apex or Java) Full-Stack Development (VisualForce, JavaScript, CSS and REST APIs, JSON, Handlebars, and jQuery) Salesforce Administration (Sharing Rules, Process Builder, and Object Relationships)This class is designed for individuals responsible for implementing the technical components of a new B2B Commerce Cloud storefront. You should have some experience with the following: Object-oriented programming (Apex or Java) Full-stack development (Visualforce, JavaScript, CSS and REST APIs, JSON, Handlebars, and jQuery) Salesforce Administration (Sharing Rules, Process Builder, and Object Relationships) Overview Identify where and what events require code extension. Effectively navigate and configure in B2B Commerce on Classic Admin. Implement UI, Logic Class, and Service Class Overrides along with Subscriber Code Integration. Create your own B2B Commerce on Classic solution and troubleshoot problem areas during the development cycle. Take the next step toward a B2B Commerce Developer Accreditation. Explore the Salesforce B2B Commerce platform on Classic and discover how and when to extend your events with code. In this 2-day class, our B2B Commerce Cloud experts will walk you through how to use code to customize the UI and extend functionality in your B2B Commerce Cloud on Classic storefront so you can deliver a buyer experience that satisfies your organization?s unique requirements. TECHNICAL OVERVIEW * Review Key Terms * Understand B2B Commerce on Classic Architecture and Technology Stack * Take a Tour of the UI * Understand B2C Commerce Cloud on Classic Admin Configuration vs. Code Extension STOREFRONT OVERVIEW * Implement B2B Commerce on Classic * Create a Storefront * Load Data * Enable Buyers USER INTERFACE * Review UI Best Practices * Familiarize Yourself with Key Terms * Explore UI Themes * Customize UI Layouts * Use Subscriber Templates * Use Page Includes * Manage Subscriber Pages EXTENSIONS * Override Handlebars * Extend My Account * Extend B2B Commerce Checkout Flow * Explore Global JavaScript Functions * Understand B2B Commerce Event Handling * Explore Handlebars Functions * Explore Localization Functions * Extend Utility Functions and Objects * Extend Global Extension Points CORE CAPABILITIES * Handle Cases Using Process Builder * Configure Payment Types