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Successful communications are all about making the message as simple as possible – but this can be difficult when the subjects we're talking about are inherently complicated.  Academic institutions, tech companies, health organisations, charities and many others have complex ideas, processes and systems at the heart of what they do.  This course is for anybody who needs to distill information down into key messages for important stakeholders, funders and investors, decision makers and members of the public.  You’ll learn proven techniques for grabbing attention and changing minds through presentations and public speaking, infographics and data visualisations, and written reports and online posts.  We’ll work with you before the course to ensure that we understand your organisation and what you’re hoping to achieve. Sample learning content Session 1: Understanding your audience Matching your objectives to your audience's motivations. Identifying the right tone and language. Understanding how, where and when your audience wants to be spoken to. Session 2: Refining your objectives  Breaking down strategic aims into tactical steps Metrics and milestones: defining and measuring progress and success. Rapidly building a brief for your communications. Session 3: Telling the story  Using metaphors, visuals, comparisons to frame your narrative. From slide decks to online campaigns - choosing the right formats for delivering your message. Selecting communications channels to maximise reach and impact. Session 4: Keeping it going  Processes and systems for launching and maintaining communications campaigns. Building social proof – creating and curating content. Troubleshooting and preparing for common challenges. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people.  Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial “We’ve now worked with Alan for almost 3 years, and during that time he has continued to deliver the highest quality training for our clients and delegates. Alan’s passionate delivery style has continued to deliver innovative training solutions to over 1500 delegates across the public, private and voluntary sector. Each of our courses with him has always delivered exceptional feedback and satisfaction levels.” Joe Barlow | Head of Programme, Understanding ModernGov

ADHD: ADHD Awareness Course Do you wish to make a difference in the lives of individuals with ADHD (Attention Deficit Hyperactivity Disorder) and those around them? Look no further! Introducing ADHD Awareness Course. The ADHD Awareness Course will empower you to create a positive impact in the lives of individuals with ADHD. Our ADHD Awareness Course is designed and led by experienced psychologists and ADHD specialists. Gain insights from professionals at the forefront of ADHD research and support. The ADHD Awareness Course covers all aspects of ADHD, from its symptoms and diagnosis to effective strategies for support and management. The ADHD Awareness Course will help you develop a deep understanding of ADHD, its subtypes, and the challenges individuals face in their daily lives. Upon completion of the ADHD Awareness Course, you will receive a recognized qualification that will enhance your career prospects and open up new opportunities in the sector. Enrol in our ADHD Awareness Course now and be a catalyst for positive change in the lives of individuals with ADHD. ADHD: ADHD Awareness Course The ADHD: ADHD Awareness Course covers all aspects of ADHD, from recognizing its symptoms to understanding the diagnosis process. You’ll also explore effective strategies for support and management. Through the ADHD: ADHD Awareness program, you will develop a deep understanding of ADHD, its subtypes, and the daily challenges individuals face. Enroll in our ADHD: ADHD Awareness Course today to become more knowledgeable and make a meaningful difference! Special Offers Of this ADHD: ADHD Awareness Course This ADHD: ADHD Awareness Course includes a FREE PDF Certificate. Lifetime access to this ADHD: ADHD Awareness Course Instant access to this ADHD: ADHD Awareness Course Get FREE Tutor Support from Monday to Friday in this ADHD: ADHD Awareness Course This is a self-paced ADHD: ADHD Awareness Course Who is this course for? ADHD: ADHD Awareness Course This ADHD Awareness Course is suitable for students, recent grads, and job seekers. The ADHD Awareness Course is also appropriate for anybody interested in this area, as well as those who are already working in this industry and want to improve their knowledge and skills. Requirements ADHD: ADHD Awareness Course To enrol in this ADHD: ADHD Awareness Course, students must fulfil the following requirements. To join in our ADHD: ADHD Awareness Course, you must have a strong command of the English language. To successfully complete our ADHD: ADHD Awareness Course, you must be vivacious and self driven. To complete our ADHD: ADHD Awareness Course, you must have a basic understanding of computers. A minimum age limit of 15 is required to enrol in this ADHD: ADHD Awareness Course. Career path ADHD: ADHD Awareness Course Studying the ADHD Awareness Course is designed to help you get the job of your dreams, or even that promotion you’ve been waiting for a long time. Learn the essential skills and knowledge you need to exceed in your professional life with the help & guidance from our ADHD Awareness Course course.

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Do you want to learn the skills required to become a professional copywriter? Then you have come to the right place. By enrolling on our exclusive Creative Writing course, you will learn how to become an excellent copywriter and the go-to person for various lucrative projects. This Creative Writing course takes you on a step-by-step tour of the copywriter's role and covers all of the skills and knowledge you need to succeed in this field. Through this Creative Writing course, you will quickly gain the skills you will need to make a name for yourself in the commercial writing marketplace. By the end of this Creative Writing course, you can be confident that you will have a distinct advantage in practising professional copywriting and attracting satisfying assignments. While you will learn the fundamentals of writing, you will also know how to create "eye-catching" headlines and "attention-grabbing" advertisements. Along with this, you will be taught how to constantly improve your writing style and how to adapt your material based on the expectations of your client or company. Learning Outcomes After completing this Creative Writing course, the learner will be able to: Understand the basics of Copywriting. Know how to write Headlines to get attention. Know the tips and tricks for writing clear copy. Gain a solid understanding of the writing process. Know how to write print advertisements. Know how to write direct mail. Gain in-depth knowledge about writing brochures, catalogues, and other sales materials. Know how to write commercials and multimedia presentations. Understand how to write for the Web. Have a thorough understanding of writing email marketing. [ Note: Free PDF certificate as soon as completing the Creative Writing course] Course Curriculum Creative Writing Module 1: Introduction to Copywriting Module 2: Writing to Get Attention Module 3: Writing to Communicate Module 4: Writing to Sell Module 5: Getting Ready to Write Module 6: Writing Print Advertisements Module 7: Writing Direct Mail Module 8: Writing Brochures, Catalogues, and Other Sales Materials Module 9: Writing Commercials and Multimedia Presentations Module 10: Writing for the Web Module 11: Writing Email Marketing Assessment Method After completing each module of Creative Writing you will find automated MCQ quizzes. Certification After completing the MCQ/Assignment assessment for this Creative Writing course, you will be entitled to a Certificate of Completion from Training Tale. Who is this course for? This Creative Writing course is ideal for all. This Creative Writing course is highly valuable if you want to be a successful executive in your workplace. Creative Writing is also needed for business owners, managers, supervisors, freelance writers. Requirements There is no specific requirement to enrol for this Creative Writing course. However, you must have a strong desire to learn new things and apply those in your relevant field. Career path This Creative Writing course will open the door for many positions! Such as, Freelance Writer, Copywriter, Proofreader, Business Executives

Do you want to learn the skills required to become a professional copywriter? Then you have come to the right place. By enrolling on our exclusive Writing : Copywriting course, you will learn how to become an excellent copywriter and the go-to person for various lucrative projects. This Writing : Copywriting course takes you on a step-by-step tour of the copywriter's role and covers all of the skills and knowledge you need to succeed in this field. Through this Writing : Copywriting course, you will quickly gain the skills you will need to make a name for yourself in the commercial writing marketplace. By the end of this Writing : Copywriting course, you can be confident that you will have a distinct advantage in practising professional copywriting and attracting satisfying assignments. While you will learn the fundamentals of writing, you will also know how to create "eye-catching" headlines and "attention-grabbing" advertisements. Along with this, you will be taught how to constantly improve your writing style and how to adapt your material based on the expectations of your client or company. ***Courses are included in this Writing : Copywriting Bundle Course Course 01: Writing : Copywriting Course 02: Level 5 Proofreading & Copy Editing Course 03: Level 5 Report Writing Course Certification After completing the MCQ/Assignment assessment for this course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Learning Outcomes After completing this Writing : Copywriting course, the learner will be able to: Understand the basics of Copywriting. Know how to write Headlines to get attention. Know the tips and tricks for writing clear copy. Gain a solid understanding of the writing process. Know how to write print advertisements. Know how to write direct mail. Detailed course curriculum of the Writing : Copywriting Course: Industry Experts Designed this Copywriting course into 11 detailed modules. Module 1: Introduction to Copywriting Module 2: Writing to Get Attention Module 3: Writing to Communicate Module 4: Writing to Sell Module 5: Getting Ready to Write Module 6: Writing Print Advertisements Module 7: Writing Direct Mail Module 8: Writing Brochures, Catalogues, and Other Sales Materials Module 9: Writing Commercials and Multimedia Presentations Module 10: Writing for the Web Module 11: Writing Email Marketing Who is this course for? This Writing : Copywriting course is designed for those who want to be professional copywriters and want to engage in media writing. Requirements There are no specific requirements for this course because it does not require any advanced knowledge or skills. Career path This Writing : Copywriting course is ideal for professional writers who want to pursue a career in copywriting or a related field. Certificates Certificate of completion Digital certificate - Included

Effective Presentation Skills (Virtual) In today's results-oriented, global working environment, the ability to create and deliver presentations effectively is a necessary skill set for people at all levels of an organization. Regardless of your role, it's important to know how to synthesize your ideas into a coherent and focused narrative, add visuals that support and reinforce your message, and deliver it in a way that resonates with your audience. In this highly interactive course, we will unpack and practice some of the tools and techniques used by top speakers and influencers all over the world. In this engaging two-day course, you will plan, write, refine, practice, and deliver a presentation to the class. Your presentation will be filmed on both days, and you will leave the course with a flash-drive copy of your videos; participants of the virtual classroom workshop should be prepared to present via webcam. In addition to discovering and enhancing your own personal delivery style, you will learn how to create an overarching goal for your presentation and then organize and structure it for maximum impact. You'll gain insight into how to anticipate your audience's needs and tailor the content and delivery in a way that connects with them and sustains their attention and engagement. You will also learn skills that will help you control nervous energy, remain focused on and attuned to your audience, improvise under pressure, deal effectively with questions, and build a compelling call to action. What you will Learn At the end of this program, you will be able to: Construct an effective presentation goal statement, opening, body, and closing that connect with an audience Analyze an audience's needs and style preferences, including relevant DiSC®-related elements Deliver a complete criteria-based presentation that will persuade others Align usage of visuals as well as verbal and non-verbal techniques to maximize the impact of your presentation Getting Started Introductions and social agreements Course structure Course goals and objectives Opening activities Planning and Organizing Video: 'The Art of Misdirection' Setting your presentation goal Writing a goal statement Analyzing your audience Applying the 'reality' test Creating and strengthening supports Structuring your presentation 5 components of an effective opening Presentation body Presentation closing Write your presentation opening Audience Analysis Video: 'How to Tie Your Shoes' Everything DiSC® introduction Audience DiSC® Styles Analyzing your audience Further audience analysis Effective Delivery Delivery challenges and in-person Keeping your audience engaged Your body as your instrument Verbal / paraverbal elements Body stance and nonverbal communication What are your 'tells?' Controlling nervousness Staying attuned to your audience Responding to questions Review and edit your opening Deliver your opening Visuals and Enriching Elements Using images in your presentation Guidelines for visual composition Using questions to engage your audience The power of the pause Practicing and Applying What You've Learned Preparation Delivery Feedback Opportunity to put into practice the program content and receive a video copy Summary and Next Steps What did we learn and how can we implement this in our work environment? Your personal action plan

Master persuasive writing techniques. Craft compelling headlines. Use power words. Enhance storytelling. Boost conversions. Perfect your copywriting skills.

About this Training Course There are various kinds of geophysical data available. They are separated into seismic and non-seismic (multi-physics) data. Non-seismic or multi-physics data (which includes gravity, magnetics, electrical, electromagnetics, spectral etc - apart from providing complimentary information to seismic) is the main source of information for very shallow subsurface applications such as engineering, mapping pollution, archaeology, geothermal energy, and related areas. This 5 full-day blended course will focus specifically on seismic data which is the main method used in the Oil & Gas industry. In this blended course, participants will be equipped to understand that seismic data represents the movement of the surface, resulting from waves generated by a source, dynamite or vibrator which are reflected by changes in the subsurface rocks. The basic principles of acquisition and processing will be explained and insights into advanced methods, allowing a much more accurate interpretation of seismic data than previously considered possible, will also be provided. This blended course contains an introduction to Machine Learning and its important role in all aspects of seismic acquisition, processing, and interpretation. There is no need to know in detail how the algorithms work internally but it is necessary to know how to use them correctly to achieve optimum results. Training Objectives By attending this course, participants will be able to acquire the following: Obtain an understanding of the strengths and limitations of geophysical methods, specifically seismic, and the costs and risks involved, and how to reduce these. Be able to communicate more effectively with staff in other disciplines. Understand the potential applications of seismic data and know how to formulate the requirements needed for prospect and field evaluation. Gain an awareness of modern seismic technology. Apply the learning in a series of practical, illustrative exercises. Know what types of questions to ask to assess the necessary quality of a seismic project in its role in a sequence of E&P activities Target Audience The blended course is intended for non-geophysicists who have intensive interaction with geophysicists. But it may be of interest to those who want to know about the recent progress made in geophysics, leading to amazing imaging results, which could not be imagined a decade ago. The blended course will bring to the attention of the geologists, petrophysicists and reservoir/petroleum engineers an awareness of how the data they will work with is acquired and processed by the geophysicist. It will introduce the concepts that are of importance in geophysics and thus relevant for non-geophysicists to know and be able to communicate with geophysicists as well as formulate their requests. Course Level Intermediate Trainer Your expert course leader has degree in Geology (University of Leiden), a Master's degree in Theoretical Geophysics (University of Utrecht) and a PhD in Utrecht on 'Full wave theory and the structure of the lower mantle'. This involved forward modelling of P- and S-waves diffracted around the core-mantle boundary and comparison of the frequency-dependent attenuation of the signal with those obtained from major earthquakes observed at long offsets in the 'shadow zone' of the core. These observations were then translated into rock properties of the D' transition zone. After his PhD, he joined Shell Research in The Netherlands to develop methods to predict lithology and pore-fluid based on seismic, petrophysical and geological data. He subsequently worked for Shell in London to interpret seismic data from the Central North Sea Graben. As part of the Quantitative Interpretation assignment, he was also actively involved in managing, processing and interpreting Offshore Seismic Profiling experiments. After his return to The Netherlands, he headed a team for the development of 3D interpretation methods using multi-attribute statistical and pattern recognition analysis on workstations. After a period of Quality Assurance of 'Contractor' software for seismic processing, he became responsible for Geophysics in the Shell Learning Centre. During that period, he was also a part-time professor in Applied Geophysics at the University of Utrecht. From 2001 to 2005, he worked on the development of Potential Field Methods (Gravity, Magnetics) for detecting oil and gas. Finally, he became a champion on the use of EM methods and became involved in designing acquisition, processing and interpretation methods for Marine Controlled Source EM (CSEM) methods. After his retirement from Shell, he founded his own company, specialising in courses on acquisition, processing and interpretation of geophysical data (seismic, gravity, magnetic and electromagnetic data), providing courses to International and National energy companies. In the last couple of years, he became keenly interested in the use of Machine Learning in Geophysics. Apart from incorporating 'Artificial Intelligence' in his courses, he also developed a dedicated Machine Learning course for geophysics. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

Audiences decide if a presentation is worth paying attention to in the first 1-2 minutes. To be an effective presenter, there are multiple factors to consider and skills to develop. In this course, through the use of application exercises and a rich multi-media process, you will learn the key skills to creating powerful presentations that get results.