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As well as being the owner and manager of The Scottish Soapworks, Jenny is an award-winning graphic designer with many years of experience creating brands for a range of clients including Arran Aromatics, Fairtrade and Matthew Algie Coffee. These one-to-one brand design surgeries are perfect for creatives who want to start making money from selling what they make, or for existing entrepreneurs and small creative businesses who want to review their current branding. In this 1.5 hour, one-to-one brand design surgery you will discuss: your business idea; a brief to create your brand identity; and how you will apply your brand to ensure you have a recognisable 'look' across all your digital and printed products and marketing materials - everything from packaging to social media, and business cards to aprons. Jenny will follow up your session with notes from the conversation, and practical suggestions on how to design your brand, and apply it to various marketing materials. Appointments are available throughout the day and evening starting from 9.30am. More information The Arienas Collective workshops, courses and events are run from a supportive and welcoming home-based environment within a Georgian mews home in Edinburgh’s City Centre New Town. We invite you to join us, leave any day-to-day worries behind, and immerse yourself in being creative. Spaces on our workshops and courses are limited so that our creative team of artists and makers can offer you the hands-on help and support you need to make the most of your time with us. All the equipment and materials you will need are included in the price, unless stated otherwise, plus light refreshments (a selection of Shibui teas, coffee, hot chocolate, and sweet or savoury snacks). On full day workshops you are welcome to bring your own lunch to eat inside or out; or there are a wide range of independent sit-in or takeaway delis, cafés, and restaurants, plus supermarkets, within a 5-10 minute walk. PLEASE NOTE: Our workshop space is on the first-floor of a Georgian mews building and unfortunately we do not have lift access. The workshop space is in our home which is not nut free. Please let us know of any skin or food allergies before booking. Private workshop bookings Most of our workshops are also available to book for small private get-togethers; themed wedding and birthday celebrations; corporate team building and well-being purposes; and as in-store retail events. For larger groups, many of our workshops can be brought to a location of your choice. Please email Lynn or phone 07732 901150 for more information. Age restrictions Our workshops are planned with adults in mind. Many are suitable for teenagers, but some may require under 16s to be accompanied for insurance purposes. Please check with us before booking.
Speaking and Presentation Skills
By SAVO CIC
Can be run as a one day or two day course. Whereas the one day course concentrates on Speaking Skills in delivering a talk and allows time for participants to prepare and deliver a very short talk, the two day course offers the opportunity for participants to deliver a longer (15 minute) talk and includes consideration of other situations where speaking skills are important such as talking in meetings, talking at interviews etc.
Managing Volunteers
By SAVO CIC
This one day course provides an excellent introduction to managing and supervising volunteers covering the skills, paperwork and processes needed to recruit, induct and support them. The course can be expanded to run as a series of half day sessions and can also be adapted to the specific needs of organisations who would like the session to be run in-house.
New business and lead generation (In-House)
By The In House Training Company
Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback
Introduction to Data Science
By futureCoders SE
Learn the basics of Data Science, combining a supported #CISCO Skills for All online course with practical learning and a project to help consolidate the learning.
