14305 AI courses delivered Online

This course equips learners with a comprehensive understanding of the NumPy stack, including NumPy, Matplotlib, Pandas, and SciPy, to effectively tackle common challenges in deep learning and data science. Master the basics with this carefully structured course.

Duration 1.5 Days 9 CPD hours This course is intended for This course is intended for individuals who want to gain basic knowledge communicating, etiquette, professionalism and time management for the office environment. Overview Upon successful completion of this course, students will be able to communicate, be professional and manage their time effectively in a business environment. In this course, students will learn how to communicate, act and manage time effective in a business environment. Getting Started Icebreaker Housekeeping Items The Parking Lot Workshop Objectives The Big Picture What is Communication? How Do We Communicate? Other Factors in Communication Understanding Communication Barriers An Overview of Common Barriers Language Barriers Cultural Barriers Differences in Time and Place Paraverbal Communication Skills The Power of Pitch The Truth about Tone The Strength of Speed Non-Verbal Communication Understanding the Mehrabian Study All About Body Language Interpreting Gestures Speaking like a Star S = Situation T = Task A = Action R = Result Summary Listening Skills Seven Ways to Listen Better Today Understanding Active Listening Sending Good Signals to Others Asking Good Questions Open Questions Closed Questions Probing Questions Appreciative Inquiry The Purpose of AI The Four Stages Examples and Case Studies Mastering the Art of Conversation Level One: Discussing General Topics Level Two: Sharing Ideas and Perspectives Level Three: Sharing Personal Experiences Our Top Networking Tips Advanced Communication Skills Understanding Precipitating Factors Establishing Common Ground Using ?I? Messages Wrapping Up Words from the Wise Review of Parking Lot Lessons Learned Completion of Action Plans and Evaluations Principles of Professional Behavior Always be Your Best Meeting and Greeting Sending Social Invitations to Business Associates Interview Etiquette Interviewing Before the Interview In the Waiting Room During the Interview After the Interview Job Fair Interviews Planning & Attending Business Meetings Office Meetings Meal Meetings Electronic Etiquette Voicemail Cell Phones Email Multiculture Etiquette Defining the Challenge Five Steps to Dealing with Diversity Guidelines for Managing Diverse Relationships Time Management Concepts Benefits of better time utilization Who controls your schedule? Your Job: What You Are Responsible for Accomplishing? Your job responsibilities Setting objectives Setting priorities How to Use Your Time Gathering data-the time log Analyzing the data Delegation: Working Through Others Why some people don't delegate Levels of delegation How to delegate Benefits of delegation Getting started Planning: Keys to Achievement Planning: Keys to Achievement Coping with Common Time Wasters Coping with self-generated time wasters Coping with environmental time wasters Personal Needs that Get in the Way of Effective Time Utilization Needs profile analysis Self-assessment questionnaire Applying needs assessment results Planning for Improvement Six tips for effective time management Planning for improved time utilization Follow-Up: Staying on Track Time savings progress report Time savings progress chart Time management progress survey Additional course details: Nexus Humans Business Soft Skills training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Business Soft Skills course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

The Mechanics of Mediumship. A beginners guide to everything you need to know. How to become a professional psychic medium. Able to give short, accurate, evidential messages. This course runs over 5 weeks and during our time together we will explore five easy to follow parts. 1: What mediumship is and the different types, including your role as a professional medium and the differences between working in the psychic modality and when you are connected to spirit. 2: Activating and building your power within, and the difference between meditation, and attunement both to the spirit world and using your psychic modality. 3: The six different senses available to you, which are your strongest and whether you are perceiving them objectively or subjectively. 4: What is and what is not evidence in mediumship, understanding the different types of evidence available and defining practical and emotional evidence. 5: Surrendering to spirit, building confidence to receive specific unique information, and understanding the reasons why you receive a no response. Guidance on making positive, strong, statements filling your sitter with confidence, building a truly extraordinary professional reading.

I Stress, Eustress, We all stress Stress is a natural response, and not all stress is bad—eustress can motivate and enhance performance, while distress can overwhelm.  We believe everyone can control stress through recognition, self-care and conversation. Let’s turn stress into a catalyst for growth, not burnout. Ready to rethink how you handle stress? Let’s talk.  Workshop outline:   Stress and mental health  Eustress and distress  Discuss approaches to coping with stress  Explore what might be helpful to promote self-care  Practice conversation starters  Self-care and wellbeing resources  Our 2-hour workshop packages At Mindmaps Wellbeing, we know that every business is unique, and no team is the same. That’s why we’ve developed our range of short, specialist wellbeing and mental health themed workshops—a fully flexible approach to workplace training.   With our selection of engaging and impactful 2-hour workshops, you can build a programme that truly meets your organisation’s needs. Whether you’re looking to manage stress, challenge stigma, or avoid burnout, you choose the sessions that suit your team best. Our training courses and workshop collection   Why Mindmaps Wellbeing? Mindmaps Wellbeing is the trusted training provider for businesses looking to enhance workplace mental health and employee wellbeing. Our training is designed and delivered by registered Mental Health Nurses, ensuring credibility, expertise, and real-world application. Focus on culture change – Our training goes beyond theory transfer, aiming to embed lasting behavioural shifts that foster a positive, mentally healthy workplace   Flexible delivery options – We offer in-person, online, and hybrid training solutions to fit your organisation’s needs   Proven impact and measurable results – Our training leads to improved employee engagement, productivity, and retention   Engaging and actionable – All our courses include interactive activities, case studies, and real-world applications for immediate impact  Contact us for more information.

Want to learn how to create eye-catching and engaging graphics for your business? Join our Using Canva workshop to find out how to utilise the online graphic design platform Canva to make everything from your company branding to social media posts and more! Event details: Time: 10am – 11:30am Location: Online (ZOOM) Cost: £25pp (£30pp from after April) In this course, we’ll cover everything from: How to sign up and get set up on the platform How to navigate Canva as a beginner Creating a brand kit for your business Creating a new graphic together for a campaign for a business Walkthrough of all the basic features of Canva Resizing designs to make posters and leaflets  As part of the live event of this workshop, we will also have a Questions and Answers session to finish this online workshop, where participants can ask specific questions about how to use Canva for their business. Meet the Host: Kerry Madge | Marketing Executive, Let's Do Marketing Kerry Madge is a dynamic Marketing Executive at Let's Do Marketing, bringing nearly six years of diverse experience collaborating with businesses of all sizes. Holding a BA in Marketing Management, Kerry excels in social media advertising, graphic design, and copywriting. Her passion lies in crafting creative solutions and developing comprehensive marketing strategies that empower small businesses to visualise and achieve their overarching goals. Privacy Notice By registering for this event, you agree to Let’s Do Business Group processing and managing your personal data in accordance with our Privacy Policy. Your data will only be used for the purposes of managing your event registration and any relevant communications.

FAA Level 2 Award In First Aid For Mental Health (RQF) Classroom (1 day course) or Virtual (3 x 2½ hour sessions) Gives learners knowledge of Mental Health First Aid Gives learners the skills to help those with mental health problems and improve mental health in the workplace Course Contents: What is Mental Health? Why people develop mental health conditions What the role of a mental health first aider is Knowing how to provide advice and practical support Knowing how to recognise and manage stress Understand the impact of substance abuse on mental health Understand the first aid action plan for mental health and be able to put it in place Know how to implement a positive mental health culture in the workplace Recognising a range of mental health conditions: Depression Anxiety Psychosis Eating disorders Suicide Self-harm Benefits of this course: 37% of all work-related ill-health is due to mental health problems Problems with mental health cover 45% of all working days lost A whopping 12.8 million working days, or 49, 042 years, were lost due to mental health problems in 2018/19 602,000 workers suffered from work-related stress, depression or anxiety in 2018/19 One in four people will have a mental health problem at some point during their lives Whether work is causing or aggravating mental health problems, employers have a legal responsibility towards their employees Work-related mental health issues must to be assessed to measure the levels of risk to staff Where a risk is identified, steps must be taken to remove it or reduce it as far as reasonably practicable This full day Mental Health First Aid course gives a good grounding to help others in the workplace Accredited, Ofqual regulated qualification Our Mental Health First Aid Courses are nationally recognised, Ofqual regulated qualifications accredited by First Aid Awards Ltd in association with NUCO Training. This means that you can be rest assured that your Mental Health First Aid Certificates fulfill the upcoming legal requirements and are a very good way to make sure you and your employees have a supporting workplace to deal with staff's mental health conditions. The Ofqual Register number for this course is 603/3769/2

Overview This Deep Learning & Neural Networks Python - Keras: For Dummies course will unlock your full potential and will show you how to excel in a career in Deep Learning & Neural Networks Python - Keras: For Dummies. So upskill now and reach your full potential. Everything you need to get started in Deep Learning & Neural Networks Python - Keras: For Dummies is available in this course. Learning and progressing are the hallmarks of personal development. This Deep Learning & Neural Networks Python - Keras: For Dummies will quickly teach you the must-have skills needed to start in the relevant industry. In This Deep Learning & Neural Networks Python - Keras: For Dummies Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Deep Learning & Neural Networks Python - Keras: For Dummies skills to help you advance your career. Acquire a comprehensive understanding of various Deep Learning & Neural Networks Python - Keras: For Dummies topics and tips from industry experts. Learn in-demand Deep Learning & Neural Networks Python - Keras: For Dummies skills that are in high demand among UK employers, which will help you to kickstart your career. This Deep Learning & Neural Networks Python - Keras: For Dummies course covers everything you must know to stand against the tough competition in the Deep Learning & Neural Networks Python - Keras: For Dummies field.  The future is truly yours to seize with this Deep Learning & Neural Networks Python - Keras: For Dummies. Enrol today and complete the course to achieve a Deep Learning & Neural Networks Python - Keras: For Dummies certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Deep Learning & Neural Networks Python - Keras: For Dummies course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Deep Learning & Neural Networks Python - Keras: For Dummies course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate.  Certificate of Achievement Upon successfully completing the Deep Learning & Neural Networks Python - Keras: For Dummies course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Deep Learning & Neural Networks Python - Keras: For Dummies is suitable for anyone aspiring to start a career in Deep Learning & Neural Networks Python - Keras: For Dummies; even if you are new to this and have no prior knowledge on Deep Learning & Neural Networks Python - Keras: For Dummies, this course is going to be very easy for you to understand.  And if you are already working in the Deep Learning & Neural Networks Python - Keras: For Dummies field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level.  Taking this Deep Learning & Neural Networks Python - Keras: For Dummies course is a win-win for you in all aspects.  This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Deep Learning & Neural Networks Python - Keras: For Dummies course has no prerequisite.  You don't need any educational qualification or experience to enrol in the Deep Learning & Neural Networks Python - Keras: For Dummies course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Deep Learning & Neural Networks Python - Keras: For Dummies course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Course Introduction and Table of Contents Course Introduction and Table of Contents 00:11:00 Deep Learning Overview Deep Learning Overview - Theory Session - Part 1 00:06:00 Deep Learning Overview - Theory Session - Part 2 00:07:00 Choosing Between ML or DL for the next AI project - Quick Theory Session Choosing Between ML or DL for the next AI project - Quick Theory Session 00:09:00 Preparing Your Computer Preparing Your Computer - Part 1 00:07:00 Preparing Your Computer - Part 2 00:06:00 Python Basics Python Basics - Assignment 00:09:00 Python Basics - Flow Control 00:09:00 Python Basics - Functions 00:04:00 Python Basics - Data Structures 00:12:00 Theano Library Installation and Sample Program to Test Theano Library Installation and Sample Program to Test 00:11:00 TensorFlow library Installation and Sample Program to Test TensorFlow library Installation and Sample Program to Test 00:09:00 Keras Installation and Switching Theano and TensorFlow Backends Keras Installation and Switching Theano and TensorFlow Backends 00:10:00 Explaining Multi-Layer Perceptron Concepts Explaining Multi-Layer Perceptron Concepts 00:03:00 Explaining Neural Networks Steps and Terminology Explaining Neural Networks Steps and Terminology 00:10:00 First Neural Network with Keras - Understanding Pima Indian Diabetes Dataset First Neural Network with Keras - Understanding Pima Indian Diabetes Dataset 00:07:00 Explaining Training and Evaluation Concepts Explaining Training and Evaluation Concepts 00:11:00 Pima Indian Model - Steps Explained Pima Indian Model - Steps Explained - Part 1 00:09:00 Pima Indian Model - Steps Explained - Part 2 00:07:00 Coding the Pima Indian Model Coding the Pima Indian Model - Part 1 00:11:00 Coding the Pima Indian Model - Part 2 00:09:00 Pima Indian Model - Performance Evaluation Pima Indian Model - Performance Evaluation - Automatic Verification 00:06:00 Pima Indian Model - Performance Evaluation - Manual Verification 00:08:00 Pima Indian Model - Performance Evaluation - k-fold Validation - Keras Pima Indian Model - Performance Evaluation - k-fold Validation - Keras 00:10:00 Pima Indian Model - Performance Evaluation - Hyper Parameters Pima Indian Model - Performance Evaluation - Hyper Parameters 00:12:00 Understanding Iris Flower Multi-Class Dataset Understanding Iris Flower Multi-Class Dataset 00:08:00 Developing the Iris Flower Multi-Class Model Developing the Iris Flower Multi-Class Model - Part 1 00:09:00 Developing the Iris Flower Multi-Class Model - Part 2 00:06:00 Developing the Iris Flower Multi-Class Model - Part 3 00:09:00 Understanding the Sonar Returns Dataset Understanding the Sonar Returns Dataset 00:07:00 Developing the Sonar Returns Model Developing the Sonar Returns Model 00:10:00 Sonar Performance Improvement - Data Preparation - Standardization Sonar Performance Improvement - Data Preparation - Standardization 00:15:00 Sonar Performance Improvement - Layer Tuning for Smaller Network Sonar Performance Improvement - Layer Tuning for Smaller Network 00:07:00 Sonar Performance Improvement - Layer Tuning for Larger Network Sonar Performance Improvement - Layer Tuning for Larger Network 00:06:00 Understanding the Boston Housing Regression Dataset Understanding the Boston Housing Regression Dataset 00:07:00 Developing the Boston Housing Baseline Model Developing the Boston Housing Baseline Model 00:08:00 Boston Performance Improvement by Standardization Boston Performance Improvement by Standardization 00:07:00 Boston Performance Improvement by Deeper Network Tuning Boston Performance Improvement by Deeper Network Tuning 00:05:00 Boston Performance Improvement by Wider Network Tuning Boston Performance Improvement by Wider Network Tuning 00:04:00 Save & Load the Trained Model as JSON File (Pima Indian Dataset) Save & Load the Trained Model as JSON File (Pima Indian Dataset) - Part 1 00:09:00 Save & Load the Trained Model as JSON File (Pima Indian Dataset) - Part 2 00:08:00 Save and Load Model as YAML File - Pima Indian Dataset Save and Load Model as YAML File - Pima Indian Dataset 00:05:00 Load and Predict using the Pima Indian Diabetes Model Load and Predict using the Pima Indian Diabetes Model 00:09:00 Load and Predict using the Iris Flower Multi-Class Model Load and Predict using the Iris Flower Multi-Class Model 00:08:00 Load and Predict using the Sonar Returns Model Load and Predict using the Sonar Returns Model 00:10:00 Load and Predict using the Boston Housing Regression Model Load and Predict using the Boston Housing Regression Model 00:08:00 An Introduction to Checkpointing An Introduction to Checkpointing 00:06:00 Checkpoint Neural Network Model Improvements Checkpoint Neural Network Model Improvements 00:10:00 Checkpoint Neural Network Best Model Checkpoint Neural Network Best Model 00:04:00 Loading the Saved Checkpoint Loading the Saved Checkpoint 00:05:00 Plotting Model Behavior History Plotting Model Behavior History - Introduction 00:06:00 Plotting Model Behavior History - Coding 00:08:00 Dropout Regularization - Visible Layer Dropout Regularization - Visible Layer - Part 1 00:11:00 Dropout Regularization - Visible Layer - Part 2 00:06:00 Dropout Regularization - Hidden Layer Dropout Regularization - Hidden Layer 00:06:00 Learning Rate Schedule using Ionosphere Dataset - Intro Learning Rate Schedule using Ionosphere Dataset 00:06:00 Time Based Learning Rate Schedule Time Based Learning Rate Schedule - Part 1 00:07:00 Time Based Learning Rate Schedule - Part 2 00:12:00 Drop Based Learning Rate Schedule Drop Based Learning Rate Schedule - Part 1 00:07:00 Drop Based Learning Rate Schedule - Part 2 00:08:00 Convolutional Neural Networks - Introduction Convolutional Neural Networks - Part 1 00:11:00 Convolutional Neural Networks - Part 2 00:06:00 MNIST Handwritten Digit Recognition Dataset Introduction to MNIST Handwritten Digit Recognition Dataset 00:06:00 Downloading and Testing MNIST Handwritten Digit Recognition Dataset 00:10:00 MNIST Multi-Layer Perceptron Model Development MNIST Multi-Layer Perceptron Model Development - Part 1 00:11:00 MNIST Multi-Layer Perceptron Model Development - Part 2 00:06:00 Convolutional Neural Network Model using MNIST Convolutional Neural Network Model using MNIST - Part 1 00:13:00 Convolutional Neural Network Model using MNIST - Part 2 00:12:00 Large CNN using MNIST Large CNN using MNIST 00:09:00 Load and Predict using the MNIST CNN Model Load and Predict using the MNIST CNN Model 00:14:00 Introduction to Image Augmentation using Keras Introduction to Image Augmentation using Keras 00:11:00 Augmentation using Sample Wise Standardization Augmentation using Sample Wise Standardization 00:10:00 Augmentation using Feature Wise Standardization & ZCA Whitening Augmentation using Feature Wise Standardization & ZCA Whitening 00:04:00 Augmentation using Rotation and Flipping Augmentation using Rotation and Flipping 00:04:00 Saving Augmentation Saving Augmentation 00:05:00 CIFAR-10 Object Recognition Dataset - Understanding and Loading CIFAR-10 Object Recognition Dataset - Understanding and Loading 00:12:00 Simple CNN using CIFAR-10 Dataset Simple CNN using CIFAR-10 Dataset - Part 1 00:09:00 Simple CNN using CIFAR-10 Dataset - Part 2 00:06:00 Simple CNN using CIFAR-10 Dataset - Part 3 00:08:00 Train and Save CIFAR-10 Model Train and Save CIFAR-10 Model 00:08:00 Load and Predict using CIFAR-10 CNN Model Load and Predict using CIFAR-10 CNN Model 00:16:00 RECOMENDED READINGS Recomended Readings 00:00:00

Overview of Healthcare Assistant Training Experience on a journey towards a fulfilling career in healthcare, an industry brimming with opportunities and growth. In the UK, the healthcare sector is a vital component of society, offering employment and a chance to make a meaningful difference in people's lives. With a focus on industrial knowledge and understanding, the Healthcare Assistant Training course equips you with the essential skills and insights needed in this dynamic field.  Dive into various aspects of healthcare, from legal and ethical practices to advanced technological solutions. This Healthcare Assistant Training course is a gateway to a world where compassion meets expertise, preparing you for a range of roles in this ever-evolving industry. Join us to become part of a community dedicated to care and excellence. Get a quick look at the course content: This Healthcare Assistant Training Course will help you to learn: Gain proficiency in various healthcare settings and practices. Understand legal ethical standards in healthcare comprehensively. Develop skills in maintaining and handling medical records. Learn the importance of confidentiality in medical environments. Acquire knowledge of health, safety, and hygiene in nursing. Understand patient mobility issues and caregiver roles effectively. This course covers the topics you must know to stand against the tough competition. The future is truly yours to seize. Enrol today and complete the course to achieve a certificate that can change your career forever. Details Perks of Learning with IOMH One-To-One Support from a Dedicated Tutor Throughout Your Course. Study Online - Whenever and Wherever You Want. Instant Digital/ PDF Certificate. 100% Money Back Guarantee. 12 Months Access. Process of Evaluation After studying the course, your skills and knowledge will be tested with an MCQ exam or assignment. You have to get a score of 60% to pass the test and get your certificate. Certificate of Achievement Certificate of Completion - Digital / PDF Certificate After completing the Healthcare Assistant Training course, you can order your CPD Accredited Digital / PDF Certificate for £5.99.  Certificate of Completion - Hard copy Certificate You can get the CPD Accredited Hard Copy Certificate for £12.99. Shipping Charges: Inside the UK: £3.99 International: £10.99 Who Is This Course for? Aspiring healthcare assistants seeking foundational skills. Nurses and support workers aim for skill enhancement. Current healthcare workers are updating post-Covid-19 skills. Individuals interested in health and social care roles. Tech enthusiasts are exploring AI in healthcare applications. Requirements You don't need any educational qualification or experience to enrol in the Healthcare Assistant Training course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online course. Career path Healthcare Assistant - £18K to £25K/year. Infection Control Nurse - £25K to £35K/year Nursing Assistant - £17K to £25K/year. Social Care Worker - £16K to £22K/year. Medical Records Clerk - £17K to £24K/year. Course Curriculum Healthcare Assistant Training Module 1: Working in Different Healthcare Settings 00:15:00 Module 2: Understanding Legal, Professional Standards of Practice and Ethical Aspects of Health Care Part - 1 00:50:00 Module 3: Understanding Legal, Professional Standards of Practice and Ethical Aspects of Health Care Part - 2 00:48:00 Module 4: Maintaining Medical Records 00:22:00 Module 5: Confidentiality in a Medical Environment 00:17:00 Module 6: Health and Safety Responsibilities 00:51:00 Module 7: Hygiene in Nursing 00:30:00 Module 8: Infection Control 00:57:00 Module 9: Mobility and Immobility Issues of Patients in Nursing 00:15:00 Module 10: Rights and Responsibilities as a Health and Social Care Worker 00:39:00 Module 11: Role as A Caregiver and Healthcare Professional 00:23:00 Module 12: Providing Care or Treatment to People Who Lack Capacity 00:11:00 Module 13: Managing Service Delivery in Health and Social Care 00:11:00 Module 14: Medical Jargon and Terminology 00:28:00 Module 15: Effects of Covid-19 on Human Life 00:19:00 Module 16: Preventions and Social Measures to Be Taken 00:28:00 Module 17: Information Technology in Health Care 00:16:00 Module 18: Artificial Intelligence, Data Science and Technological Solutions against Covid-19 00:19:00 Assignment Assignment - Healthcare Assistant Training 00:00:00

LEARN ABOUT BEHAVIORAL VS. TRADITIONAL INTERVIEWING, AND HOW TO INCORPORATE AND DEVELOP INTERVIEWING SKILLS TO ENSURE THAT YOU FIND THE RIGHT CANDIDATE FOR THE JOB. Behavioral Interviewing means asking candidates questions that will help you to discover how the interviewee acted in specific employment-related situations. Because past performance is a good indicator of how someone will act in the future, this style of interviewing is extremely useful, and the method of choice for recruiting teams. In this session, you will learn about behavioral vs. traditional interviewing, and how you can incorporate and develop your interviewing skills to ensure that you have the right candidate for the job. OBJECTIVES Participants will be able to: Build a consistent framework and process to ensure an unbiased candidate experience; Choose job specifications and determine how success will be measured (skills); Identify characteristics and qualities that will support the required skills; Prepare questions to elicit descriptions of behaviors, attitudes, and skills necessary for the job; Review legal and appropriate interviewing etiquette/guidelines, including social media research; Screen candidates, using resumes and phone interviews; and Conduct successful role-play Behavioral Interviews in class. CLASSES WILL INCLUDE: Workbooks for future reference and study. Workshop / role play with actual interview scenarios to assist in internalizing data. Time for individual questions and concerns to aid in personalizing tactics. Online Format—Behavioral Interviewing is a 4-hour interactive online class for up to six people. Register for this class and you will be sent ONLINE login instructions prior to the class date. Rich has an engaging presentation style. The New Mexico chapter of the International Society for Performance Improvement (NMISPI) gave high marks to his interactive and lively Improving Customer Service workshop. There were opportunities to share ideas and analyze different techniques, and 87% of attendees said that they would recommend this workshop to others. Ildiko OraveczNew Mexico International Society for Performance Improvement

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00