Overview This Marketing Principles course will unlock your full potential and will show you how to excel in a career in Marketing Principles. So upskill now and reach your full potential. Everything you need to get started in Marketing Principles is available in this course. Learning and progressing are the hallmarks of personal development. This Marketing Principles will quickly teach you the must-have skills needed to start in the relevant industry. In This Marketing Principles Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Marketing Principles skills to help you advance your career. Acquire a comprehensive understanding of various Marketing Principles topics and tips from industry experts. Learn in-demand Marketing Principles skills that are in high demand among UK employers, which will help you to kickstart your career. This Marketing Principles course covers everything you must know to stand against the tough competition in the Marketing Principles field. The future is truly yours to seize with this Marketing Principles. Enrol today and complete the course to achieve a Marketing Principles certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Marketing Principles course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Marketing Principles course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate. Certificate of Achievement Upon successfully completing the Marketing Principles course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Marketing Principles is suitable for anyone aspiring to start a career in Marketing Principles; even if you are new to this and have no prior knowledge on Marketing Principles, this course is going to be very easy for you to understand. And if you are already working in the Marketing Principles field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. Taking this Marketing Principles course is a win-win for you in all aspects. This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Marketing Principles course has no prerequisite. You don't need any educational qualification or experience to enrol in the Marketing Principles course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Marketing Principles course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Section 01: Marketing and the Firm Marketing and the Firm 00:01:00 Marketing Orientation and Context 00:01:00 Creating Value and Competitive Advantage #1 00:01:00 Creating Value and Competitive Advantage #2 00:01:00 Marketing Definition 00:01:00 Marketing Exchange 00:01:00 Marketing Interactions #1 00:01:00 Marketing Interactions #2 00:02:00 BCG's Advantage Matrix Model 00:01:00 Section 02: Situational Marketing Analysis External Environment - Analysis #1 00:01:00 External Environment - Analysis #2 00:01:00 External Environment - Analysis #3 00:01:00 External Forces Facing Marketing 00:01:00 Demographic Shift 00:01:00 Demographic Changes 00:02:00 Stakeholder Mapping #1 00:01:00 Stakeholder Mapping #2 00:01:00 Section 03: Microenvironments - Industry and Market Microenvironments - Industry and Market 00:01:00 Difference between an Industry and a Sector 00:02:00 Common Mistakes #1 00:02:00 Common Mistakes #2 00:01:00 Market Analysis #1 00:01:00 Market Analysis #2 00:01:00 Internal Firm Analysis and Environment Analysis 00:02:00 Enterprise Value Chain Analysis #1 00:01:00 Enterprise Value Chain Analysis #2 00:01:00 Enterprise Value Chain Analysis #3 00:01:00 Porter's Value Chain 00:01:00 Elements in Porter's Value Chain #1 00:01:00 Elements in Porter's Value Chain #2 00:01:00 SWOT - Gap Analysis 00:02:00 TOWS and Building Conversion Strategies 00:01:00 Section 04: Formulating a Marketing Plan - Building Components Formulating a Marketing Plan - Building Components #1 00:01:00 Formulating a Marketing Plan - Building Components #2 00:02:00 Formulating a Marketing Plan - Building Components #3 00:01:00 Product Life Cycle and Building a Product Strategy 00:01:00 Segmentation and Targeting- Geography, Consumer Behaviour and Cultures 00:01:00 Positioning Your Market Offering 00:01:00 Pricing Your Product for the Market 00:01:00 Channels and Distribution 00:01:00 Promotion and Brand Advertising 00:01:00 Business Development and Customer Relationship Marketing (CRM) 00:01:00 Hard-selling 00:01:00 Sales Funnel 00:01:00 Stages in the Sales Funnel 00:02:00 Section 05: Executing the Marketing Plan Action Planning, Roles and Responsibilities 00:01:00 Metrics and Measures 00:02:00 Marketing and Information Technology 00:01:00 Marketing Information (MIS) Systems: Sorting Data and Reporting 00:02:00 Marketing and Information Technology 00:01:00 The Marketing Profession and Building the Marketing Team 00:01:00
Instagram Marketing Masterclass Course Overview: This Instagram Marketing Masterclass provides a comprehensive guide to mastering Instagram for business growth. Learners will explore strategies for building a strong brand presence, engaging with followers, and utilising Instagram's various features to drive traffic and sales. The course covers content creation, advertising, analytics, and influencer marketing. By the end, learners will be equipped with the knowledge to enhance their social media marketing skills, enabling them to optimise campaigns, increase visibility, and measure success effectively. Course Description: In this in-depth course, learners will delve into the essential elements of Instagram marketing, covering everything from setting up an effective profile to advanced advertising techniques. Key topics include developing a content strategy, understanding Instagram's algorithm, creating visually appealing posts, and leveraging Instagram Stories and Reels. Learners will also gain insights into performance analytics, helping them to assess campaign success and adjust strategies accordingly. By the end of the course, participants will have a thorough understanding of how to drive engagement and build a loyal following on Instagram, allowing them to make informed decisions that align with their business goals. Instagram Marketing Masterclass Curriculum: Module 01: Introduction to Instagram Marketing Module 02: Creating Engaging Content for Instagram Module 03: Understanding Instagram's Algorithm Module 04: Instagram Advertising and Promotions Module 05: Using Instagram Stories and Reels for Growth Module 06: Analytics and Measuring Instagram Performance Module 07: Building Your Brand and Growing Your Following Module 08: Collaborating with Influencers on Instagram Module 09: Advanced Instagram Marketing Strategies (See full curriculum) Who is this course for? Individuals seeking to enhance their social media marketing skills. Professionals aiming to elevate their brand presence online. Beginners with an interest in social media marketing. Small business owners or marketers looking to leverage Instagram. Digital marketing enthusiasts eager to understand Instagram's full potential. Career Path: Social Media Manager Digital Marketing Specialist Brand Manager Content Creator Influencer Marketing Strategist Online Marketing Consultant Community Manager
Elevate your business with strategic social media marketing! Learn effective management techniques to boost brand visibility, engage your target audience, and drive growth. Discover the latest trends, tools, and tactics for successful social media campaigns. Unlock the power of digital presence for business success through our comprehensive Social Media Marketing for Business Management guide.
With over 10 years experience running Google Ads campaigns for my eCommerce clients, I bring you a wealth of knowledge in how to run campaigns that will give you an edge over your competition. The course discusses the strategy behind building successful campaigns, as well has handholds you through the process of setting up and running eCommerce campaigns. The course was recorded in mid-2018 and is recorded on the new version of the Google Ads interface, many other similar courses have not been updated and are now outdated. I provide insights and Google Ads tools you can use for your eCommerce business. This includes: Building a strategic campaign structure to make the most of the Google Ads console Utilising Dynamic Search Campaigns to leverage long tail traffic and keep costs low Setting up Search Campaigns to best target category traffic Implementing dynamic ad customisers to create hyper-relevant ads for searchers Structuring your Google Shopping Campaigns for easy optimisation towards maximum ROI. Multi-tiered Retargeting strategies specifically tailored for eCommerce campaigns We also discuss setting up tracking for eCommerce campaigns and using the Google Analytics eCommerce and enhanced eCommerce report features. What you'll learn Run Google Ads campaigns for eCommerce sites like a pro! Requirements Some familiarity with Google Ads is assumed Ecommerce for AdWords Campaigns 1. Introduction 00:01:00 2. Ecommerce Campaign Structure 00:07:00 3. Dynamic Search Ads 00:02:00 4. Search Campaigns 00:02:00 5. Ad Customisers 00:01:00 6. Google Shopping Campaign Structure Setup 00:03:00 7. Multi-tiered Retargeting strategies tailored for eCommerce 00:07:00 8. 404 Error Checking Scrip 00:07:00 Ecommerce & Enhanced - Ecommerce tracking for Google Analytics 9. Background to ecommerce tracking reports 00:03:00 10. Setup for ecommerce tracking 00:04:00 11. Ecommerce Reports Review in Google Analytics 00:07:00 Product Feeds for AdWords 12. The Future of Google Shopping 00:03:00 13. Background to Product Feeds 00:08:00 14. Google Merchant Centre Walk-through 00:06:00 15. Feed Policy & Troubleshooting Issues 00:03:00 16. Optimising Feed Quality 00:07:00 17. Advanced Merchant Centre Opportunities, Suggestions & Price Benchmarks 00:02:00
Are basic leadership and critical thinking abilities your strong point? Do you like being able to create products and sell it? Do you know how to set goals clearly? Do you like managing your own business? If so, then this diploma course is for you. Description: Beginning your own business is an accomplishment in itself that you ought to be amped up for however it is just the beginning stage. The next thing you should know is to figure out how to make it become unique that will be recognized. In this course, you will be able to use the information about your business and what you can do to make it astounding. In this course, you will learn appropriate hints and thoughts for making your business emerge in the market. This will thus give you an edge over your competitions. Moreover, this course will set you up for a profession in a business administration condition where you will have the capacity to perform business-related exercises and in addition administration obligations viable. You will cover various scopes like Business Communication, Financial Accounting, Principles of Marketing, Human Resources and Project Management. Who is the course for? For employees, businessmen and entrepreneurs who are interested in upgrading their business administration skills. Or anyone who is interested in leading and managing their own business. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: This Diploma in Business Administration and Branding Course will be useful and would be beneficial for the management occupations especially the following careers: Administrative Services Manager Advertising, Promotions and Marketing Managers Agricultural Managers Architectural and Engineering Managers Compensation and Benefits Managers Computer and Information Systems Manager Construction Managers Financial Managers Food Services Managers Human Resources Managers Industrial Production Managers Management Directors Medical and Health Managers Natural Sciences Managers And other Top Executives. Business Administration What is Business Administration? 00:30:00 Business and Organisations 00:15:00 Management of Business 00:30:00 Business Organization Perspectives 00:30:00 Decision Making 00:30:00 Approaches to Leadership 00:30:00 Business Communication Communication Basics 00:30:00 Know Thyself and The Message 00:30:00 Learn To Use Terms of Business Communication That Invoke Emotions 00:30:00 Pay Attention To Body Language 00:30:00 Learn To Use Terms That Spark Interest 00:30:00 The Benefits Of Presenting Your Message In 1 Minute 00:30:00 Branding Basics Introduction 00:15:00 The Purple Cow 00:30:00 Try to be an Exceptionist 00:30:00 Make Yourself Well Recognised Before Your Customers 00:15:00 Wow Your Customers 00:30:00 Develop a Personal Style 00:30:00 Use Creative Imageries to Catch the Attention 00:30:00 Be a Traditionalist, Not a Fad Chaser 00:15:00 Bringing Out the Purple Cow in Your Business 00:30:00 Conclusion 00:15:00 Brand Management Defining Branding 00:15:00 What Are You All About? 00:30:00 Creating a Mission 00:15:00 Creating a Vision of the Future 00:15:00 Positioning Your Brand 00:15:00 Developing Your Style 00:15:00 Developing a Brand Name and Slogan 00:15:00 Creating a Visual Identity 00:30:00 Living Your Brand 00:15:00 Connecting with Customers 00:15:00 Launching Your Brand 00:15:00 Taking Your Brand's Pulse 00:15:00 Performing a SWOT Analysis 00:15:00 Measuring Brand Health with a Balanced Scorecard 00:15:00 Middleton's Brand Matrix 00:15:00 Interpreting Evaluation Results 00:15:00 Keeping the Brand Alive 00:15:00 Going Beyond the Brand 00:15:00 Business Branding What Is Branding 00:30:00 Research Your Topic Thoroughly 00:30:00 Let People Know Who You Are: Distinguish Yourself 01:00:00 Represent Yourself 00:30:00 Networking With Social Media 01:00:00 Use Videos 00:30:00 Offer Training Courses 00:30:00 Provide Quality Material And Customer Service 00:30:00 Live And Breathe Your Brand 00:30:00 How Not Branding Can Spell Disaster 00:15:00 Personal Branding Module One - Getting Started 00:30:00 Module Two - Defining Yourself (I) 00:30:00 Module Three - Defining Yourself (II) 00:30:00 Module Four - Controlling and Developing Your Image 00:30:00 Module Five - Personal and Professional Influences 00:30:00 Module Six - Sharpening Your Brand 00:30:00 Module Seven - Appearance Matters 00:30:00 Module Eight - Social Media (I) 00:30:00 Module Nine - Social Media (II) 02:00:00 Module Ten - Brand Management During a Crisis 01:00:00 Module Eleven - Branding Personality Traits 00:30:00 Module Twelve - Wrapping Up 00:30:00 Mock Exam Mock Exam- Advanced Diploma in Business Administration and Branding 00:20:00 Final Exam Final Exam- Advanced Diploma in Business Administration and Branding 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Welcome to the 'MailChimp Masterclass,' your gateway to unlocking the full potential of MailChimp's powerful email marketing platform. In this engaging course, we take you on a journey through the world of email marketing, starting with the basics and gradually diving into advanced techniques. Prepare to harness the true capabilities of MailChimp and elevate your email marketing game to new heights. Our creative and practical approach ensures you not only understand the intricacies of MailChimp but also gain hands-on experience in creating and managing successful email campaigns. From building a mailing list to crafting compelling emails, you'll become a MailChimp maestro. Join us on this educational adventure, and you'll soon be equipped with the skills needed to drive engagement, boost conversions, and supercharge your email marketing efforts. Learning Outcomes Create and optimize a MailChimp account. Build a high-quality mailing list for targeted campaigns. Design and execute effective email marketing campaigns. Efficiently manage mailing lists and campaigns. Harness the power of MailChimp automation for streamlined communication. Why choose this MailChimp Masterclass course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this MailChimp Masterclass course for? Marketing enthusiasts eager to master email marketing. Small business owners seeking cost-effective marketing solutions. Entrepreneurs looking to expand their online presence. Bloggers and content creators aiming to engage their audience. Anyone interested in maximizing the potential of MailChimp. Career path Email Marketing Specialist: £25,000 - £50,000 Digital Marketing Manager: £30,000 - £60,000 Marketing Coordinator: £20,000 - £40,000 Content Marketing Manager: £30,000 - £60,000 E-commerce Manager: £35,000 - £70,000 Freelance Email Marketing Consultant: £25 - £100 per hour Prerequisites This MailChimp Masterclass does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Introduction to the Course An Overview of the Course 00:05:00 How Mail Chimp Works 00:03:00 How to Watch This Course - Speed and Bookmarks 00:04:00 Creating a MailChimp Account Introduction to the Updated 5/2017-6/2017 Edition of the Course 00:04:00 Introduction to the 2018 Course Material 00:01:00 Introduction to Creating a MailChimp Account 00:02:00 New MailChimp Look-and-Feel (11/7/2018) 00:04:00 Creating a MailChimp Account Section Workshop 00:01:00 Conclusion to Creating a MailChimp Account 00:01:00 Building a Mailing List Introduction to Building a Mailing List 00:02:00 Creating a List 00:08:00 Importing a List 00:03:00 Subscription Web Interface 00:08:00 Double Opt In vs Single Opt In 00:06:00 Enabling Required Field Display 00:02:00 Promoting Your Mailing List 00:03:00 Building a Mailing List Section Workshop 00:09:00 Summary of Building a Mailing List 00:01:00 Mounting an Email Campaign Introduction to Mounting an Email Campaign 00:01:00 Creating a Template Pt. 1 00:04:00 Creating a Template Pt. 2 00:06:00 Creating an Email Campaign Pt. 1 00:09:00 Creating an Email Campaign Pt. 2 00:04:00 Sending Your First Email 00:04:00 Why Templates Are Optional 00:03:00 Free Images at Pixabay 00:03:00 Mounting an Email Campaign Section Workshop 00:05:00 Summary of Mounting an Email Campaign 00:01:00 Managing Your Mailing Lists & Campaigns Introduction to Managing Your Mailing Lists and Campaigns 00:01:00 Open, Click, and User Reports 00:04:00 Creating List Segments 00:06:00 Fine Tuning Your Campaigns 00:03:00 Mail Chimp Subscriptions 00:03:00 Summary of Managing Your Mailing Lists and Campaigns 00:01:00 Additional Thoughts Introduction to Additional Thoughts 00:03:00 Adding a MailChimp Sign Up Form to a WordPress Website 00:05:00 Advertising Your Mailing List in Your Book (5/2017) 00:05:00 A/B Split Testing for Free on MailChimp (6/2017) 00:08:00 How to Craft a Better Email Message (6/2017) 00:06:00 Facebook and Twitter Integration (6/2017) 00:04:00 Summary of Additional Thoughts 00:01:00 Intermission Odds and Ends 00:03:00 My Course Catalog at a Glance (5/2017) 00:06:00 What now.. 00:04:00 Bonus: Creating Mailing List Signup Squeeze Pages Introduction to Creating Mailing List Signup Squeeze Pages 00:03:00 Sample Mailing List Sign Up Squeeze Pages 00:06:00 Using FunnelKit Go to Create a Squeeze Page 00:18:00 Add an Opt-in Form to Your Squeeze Page 00:14:00 Configuring MailChimp to Use Your Squeeze Pages 00:09:00 How to Sell on Your Mailing List: Free Stuff and the 80/20 Rule 00:05:00 Summary of Creating Mailing List Sign Up Squeeze Pages 00:01:00 Bonus: Free MailChimp Automation (AutoResponder) Introduction to Free MailChimp Automation (AutoResponder) 00:01:00 Overview of the Free MailChimp AutoResponder (5/2017) 00:09:00 Sample AutoResponder Email Contents (5/2017) 00:06:00 AutoResponder Example (5/2017) 00:07:00 Summary of Free MailChimp Automation (AutoResponder) 00:01:00 Conclusion THE END 00:01:00 Assignment Assignment - MailChimp Masterclass 00:00:00
ð Unlock the Secrets to Rapid Growth with 'List Building' Course! ð Are you ready to skyrocket your business to new heights? Imagine having a powerful tool at your disposal that can consistently attract, engage, and convert your ideal audience into loyal customers. Look no further than our groundbreaking course, 'List Building'! ð In today's digital age, building and nurturing a robust email list is the cornerstone of successful marketing strategies. Whether you're an entrepreneur, small business owner, marketer, or aspiring influencer, mastering the art of list building is non-negotiable for sustainable growth and profitability. ð ð¥ Why List Building Matters: Your email list is your most valuable asset in the digital realm. It's not just about collecting email addresses; it's about cultivating relationships, delivering value, and driving conversions. With a targeted and engaged list, you have the power to: Increase Revenue: Convert leads into paying customers with targeted email campaigns that speak directly to their needs and interests. Build Authority: Establish yourself as an industry leader by consistently delivering valuable content and nurturing meaningful connections with your audience. Boost Engagement: Keep your audience engaged and excited about your brand with personalized emails, exclusive offers, and compelling storytelling. Drive Traffic: Direct qualified leads to your website, blog, or landing pages, amplifying your online presence and driving organic traffic. Maximize ROI: Achieve a higher return on investment from your marketing efforts by leveraging the cost-effectiveness and high-conversion rates of email marketing. ð¯ Who is this for? Our 'List Building' course is tailored for anyone looking to unlock the full potential of email marketing and take their business or brand to the next level. Whether you're a: Entrepreneur: Launching a startup or scaling your business? Mastering list building is essential for attracting and retaining customers. Small Business Owner: Strengthen your customer relationships, drive repeat purchases, and increase brand loyalty with targeted email campaigns. Marketer: Enhance your marketing skills and stay ahead of the curve in a rapidly evolving digital landscape. Aspiring Influencer: Build a loyal fan base, monetize your content, and turn followers into loyal subscribers with compelling email strategies. No matter your industry or niche, if you have a product, service, or message to share, this course is your ticket to success! ð¼ ð Career Path: Elevate your career prospects and open doors to new opportunities with a solid foundation in list building and email marketing. Upon completing our course, you'll be equipped with the knowledge and skills to: Advance Your Career: Stand out in the job market and secure high-paying roles in digital marketing, content creation, or social media management. Launch Your Business: Turn your entrepreneurial dreams into reality by leveraging the power of email marketing to grow your customer base and increase sales. Expand Your Network: Connect with industry experts, thought leaders, and like-minded professionals to collaborate on projects, exchange ideas, and explore new business ventures. Achieve Financial Freedom: Take control of your financial future by mastering list building techniques that generate consistent revenue streams and passive income opportunities. Don't let another day go by without harnessing the full potential of email marketing to fuel your success! Enroll in our 'List Building' course today and unlock the keys to sustainable growth, profitability, and long-term success. ð ð Ready to take the plunge? Join us on this transformative journey and start building your empire one email at a time! ð FAQ (Frequently Asked Questions) for List Building Course Q1: What is list building, and why is it important for my business? List building refers to the process of creating a database of contacts or subscribers who have expressed interest in receiving information, updates, or offers from your business. It typically involves collecting email addresses, but can also include other contact information such as phone numbers or social media handles. List building is crucial for businesses because it allows you to directly communicate with your audience, nurture relationships, and promote your products or services. Having a quality email list enables you to reach out to potential customers, increase brand awareness, and drive sales. Q2: How can I start building my email list from scratch? To start building your email list from scratch, you can implement various strategies such as creating lead magnets like ebooks or free guides to incentivize people to sign up, adding opt-in forms to your website or blog, running contests or giveaways, and promoting your email list on social media platforms. Additionally, you can leverage networking events, webinars, and other opportunities to collect email addresses from interested individuals. It's essential to offer valuable content and make it easy for people to subscribe to your list to maximize your sign-up rate. Q3: What are some best practices for list building and email marketing? Some best practices for list building and email marketing include obtaining explicit consent from subscribers before adding them to your list (ensuring compliance with privacy regulations such as GDPR or CAN-SPAM), personalizing your email content to cater to the interests and preferences of your audience, segmenting your email list based on demographics, behaviors, or purchase history to send targeted messages, and regularly cleaning your list to remove inactive or unengaged subscribers. Additionally, it's crucial to monitor your email deliverability, open rates, and click-through rates to optimize your campaigns for better results. Q4: How do I grow and maintain my email list over time? To grow and maintain your email list over time, you can continue implementing list-building strategies such as creating fresh and relevant content, offering exclusive deals or promotions to subscribers, engaging with your audience through email newsletters or automated sequences, and encouraging subscribers to refer their friends or colleagues. It's also essential to regularly evaluate and adjust your tactics based on your analytics data and feedback from subscribers to ensure sustained growth and engagement. Q5: What tools and platforms can I use for effective list building and email marketing? There are various tools and platforms available to help you with list building and email marketing, including email marketing software like Mailchimp, Constant Contact, or ConvertKit, which offer features such as customizable opt-in forms, automated email sequences, and analytics tracking. Additionally, you can use lead generation plugins for your website or landing page builders like Leadpages or Unbounce to create high-converting opt-in pages. Social media advertising platforms such as Facebook Ads or LinkedIn Ads can also be effective for reaching new audiences and driving traffic to your opt-in forms. It's essential to choose tools that align with your business goals, budget, and technical requirements to maximize your list-building efforts. Course Curriculum Module 1 Simple Ways To Build Your List Simple Ways To Build Your List 00:00 Module 2 Mailing and Subscriber Lists Mailing and Subscriber Lists 00:00 Module 3 Learning The Ropes Learning The Ropes 00:00 Module 4 Double Opt-In Lists Double Opt-In Lists 00:00 Module 5 Maintaining Your Opt-In List Maintaining Your Opt-In List 00:00
Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by CPD UK & Quality License Scheme Tutor Support Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course will ignite your coaching and training business, by teaching cutting-edge strategies to build a powerful online presence, attract your target audience and convert leads into loyal clients. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Know how to design a structured and distinguished coaching offer Identify your niche and client's pain points Understand how to set smart marketing goals and craft a strong marketing message Know how to do email, Facebook and youtube marketing for fitness brands Understand how to create effective digital marketing game plans Learn how to create effective content for your audience and gain more followers Understand how to start your own YouTube channel as a fitness Know how to do keyword research in the right way Learn how to set up your lead ads on Facebook Gain knowledge about digital marketing strategies to develop your own brand Why Digital Marketing Training Course right for you? This Digital Marketing Training Course For Coaches and Trainers is ideal for fitness trainers and coaches who want to launch their online fitness businesses as well as fitness enthusiasts who enjoy experimenting with integrated advertising and marketing tools to develop their own brands. This course will provide you with the skills and knowledge necessary to boost your fitness business to a higher level by taking advantage of automation tools, and digital, email and Facebook marketing strategies. This course will help you understand how to design your own coaching offer by identifying your niche and client's needs and pain points. You learn simple techniques and methods to develop effective digital marketing game plans and set smart goals. This course covers general social marketing strategies that will help you create effective content for your audience and gain more followers. Additionally, you will learn how to launch your own YouTube channel as a fitness trainer and learn techniques for developing your own brand. Upon successful completion of this Digital Marketing Training Course For Coaches and Trainers, you will master the digital marketing strategies and techniques to build your fitness brand that will attract your desired audience. Digital Marketing Training Course Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction Introduction Designing Your Coaching Offer & Finding Your Niche The Secret: You Are The Product Creating Your Ideal Coaching Persona How to Understand Your Client's Pain Points How to Find Your Coaching Niche Defining Your Coaching Offer Defining Your Coaching Offer Describing Your Coaching Offer Structuring & Differentiating Your Coaching Offer Your Marketing Game Plan Digital Marketing Game Plan How to Set Smart Marketing Goals How to Craft A Strong Marketing Message How to Choose The Right Marketing Channel Email Marketing for Coaches Email Marketing Introduction How to Build An Email List As A Coach Automated vs Manual Email Campaigns Your First Autoresponder Series The Best Subject Lines for Higher Open Rates How to Create An Effective Lead Magnet General Social Media Strategies Your Social Media Plan Create Content Your Audience Will Thank You For How to Create Content That Gets Shares 10 Tactics to Get More Followers More Ways to Get Shares & Likes YouTube Marketing As A Coach Starting A YouTube channel As A Coach How to Do Keyword Research The Right Way My YouTube Content Strategy More YouTube Marketing Tips Facebook The Pros And Cons of Facebook Ads How to Set Up Your Lead Ads In Facebook Setting Up Your Facebook Pixel Using Pixel Conversions for Cheaper Lead Ads Bonus: Personal Branding Personal Branding Intro Building A Personal Brand Why Authenticity is Key Coming Up With A Website Name Your Value Proposition Designing A Logo Who should take this course? This Digital Marketing Training Course For Coaches and Trainers is primarily aimed at: Fitness trainer Gym trainers Fitness model Fitness enthusiast Anyone who wants to build their fitness brand Anyone who is interested in starting a fitness business However, this course is not restricted to any single profession or field of work. This course can also benefit anyone who wants to learn more about digital marketing in order to enhance their own fitness goals. Entry Requirements There are no academic entry requirements for this Digital Marketing Training Course For Coaches and Trainers, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This Digital Marketing Training Course For Coaches and Trainers assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org
Use Pinterest To Promote Your eCommerce Store Course Overview This course is designed to provide learners with a comprehensive understanding of how to leverage Pinterest to drive traffic and sales for an eCommerce store. Participants will explore the essential elements of Pinterest marketing, from creating effective pins to utilising analytics and paid advertising strategies. The course covers best practices for designing eye-catching content, using Pinterest's tools and automation features, and incorporating rich pins to boost engagement. By the end of the course, learners will be equipped with the knowledge and skills to use Pinterest as a powerful platform to promote their online business and improve visibility in a competitive market. Course Description In this course, learners will delve into various aspects of Pinterest marketing, including the basics of pinning and creating content that resonates with target audiences. The course will explore how to use Pinterest’s features such as analytics, rich pins, and paid advertising to optimise eCommerce strategies. Learners will also understand how to create Pinterest badges and widgets, track performance metrics, and hire virtual assistants to streamline the process. By examining graphic design best practices and automation tools, participants will be able to enhance their Pinterest marketing efforts and maximise the platform’s potential for driving eCommerce growth. Use Pinterest To Promote Your eCommerce Store Curriculum Module 01: Introduction To The Course Module 02: Getting Started with Pinterest Module 03: Basics of Pinning - What You Should Know Module 04: Pinning With Your Cell Phone Module 05: Creating Pinterest Badges & Widgets Module 06: Viewing Analytics on Pinterest & Rich Pins Module 07: Tools & Automation Module 08: Hiring a Virtual Assistant to Help You With Pinterest Marketing Module 09: Paid Advertising with Your Pins Module 10: Getting Graphics Designed for Pinterest (See full curriculum) Who is this course for? Individuals seeking to promote their eCommerce store using social media. Professionals aiming to enhance their digital marketing skills. Beginners with an interest in Pinterest and eCommerce marketing. Business owners looking to increase online visibility and sales. Career Path Social Media Manager Digital Marketing Specialist Content Strategist eCommerce Manager Pinterest Marketing Expert
Overview This Wedding and Event Management course will unlock your full potential and will show you how to excel in a career in Wedding and Event Management. So upskill now and reach your full potential. Everything you need to get started in Wedding and Event Management is available in this course. Learning and progressing are the hallmarks of personal development. This Wedding and Event Management will quickly teach you the must-have skills needed to start in the relevant industry. In This Mental Health Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Mental Health skills to help you advance your career. Acquire a comprehensive understanding of various Mental Health topics and tips from industry experts. Learn in-demand Mental Health skills that are in high demand among UK employers, which will help you to kickstart your career. This Wedding and Event Management course covers everything you must know to stand against the tough competition in the Wedding and Event Management field. The future is truly yours to seize with this Wedding and Event Management. Enrol today and complete the course to achieve a Wedding and Event Management certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Wedding and Event Management course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Wedding and Event Management course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate. Certificate of Achievement Upon successfully completing the Wedding and Event Management course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Wedding and Event Management is suitable for anyone aspiring to start a career in Wedding and Event Management; even if you are new to this and have no prior knowledge on Wedding and Event Management, this course is going to be very easy for you to understand. And if you are already working in the Wedding and Event Management field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. Taking this Wedding and Event Management course is a win-win for you in all aspects. This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Wedding and Event Management course has no prerequisite. You don't need any educational qualification or experience to enrol in the Wedding and Event Management course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Wedding and Event Management course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Wedding and Event Management - Updated Version An Overview of Wedding Industry 00:13:00 Profession of a Wedding Planner 00:13:00 Wedding Timelines 00:17:00 Wedding Budgets 00:16:00 The Vision, Venue, and Theme Determining 00:21:00 Food, Beverage and the Wedding Cake 00:19:00 Music, Photography and Floral Décor 00:20:00 Wedding Attire 00:21:00 Setting the Stage: Choosing, Equipping and Decorating Venue 00:23:00 Wedding Day Details 00:18:00 Post Wedding Activity and Evaluation 00:18:00 Starting your Own Wedding Planning Business 00:21:00 Assignment Assignment - Wedding and Event Management 00:00:00 Wedding and Event Management - Old Version Wedding Planning Different Types of Wedding Ceremonies in the UK 00:15:00 Wedding Style & Vision 00:15:00 Wedding themes 00:15:00 How to Use Pinterest for Wedding Planning 00:30:00 Creating Your Wedding Budget 00:30:00 Wedding Budget Breakdown: How to Make and Stick to a Budget 00:15:00 Where to Splurge and Where to Save Money on Your Wedding 00:15:00 Wedding Attire 00:05:00 Wedding Reception Seating Etiquette 00:15:00 How to Seat Your Guests at the Wedding Reception 00:15:00 Address Wedding Invitations 00:15:00 Food and Beverage Planning 00:30:00 Wedding Photography Planning 00:30:00 Decorate Your Wedding Venue With Flowers 00:15:00 Wedding Catering: Planning Your Wedding Menu 00:30:00 The Wedding Cake 00:30:00 Entertaining Your Wedding Guests 00:30:00 Wedding Planning On A Budget 01:00:00 Wedding Attire Money Saving Tips 01:00:00 Reception Cash Saving Tips 01:00:00 Reception Dinner Budget Saving Tips 01:00:00 Planning Catering for Your Wedding 00:30:00 Saving Money On Buying Flowers 00:30:00 Photography And Videography Cash Savers 01:00:00 Your Honeymoon Adventure 00:30:00 Conclusion: Final Thoughts 00:15:00 Wedding Planning Checklist 00:30:00 Wedding Management Event Planning Essentials 00:30:00 Budgeting Basics 00:15:00 Using the Committee Approach 00:15:00 Connecting with Partners and Sponsors 00:15:00 Advertising and Marketing 00:30:00 Selecting the Venue 00:15:00 Feeding the Masses 00:15:00 Business Etiquette Basics 00:15:00 Celebrating Diversity 00:15:00 Creating an Atmosphere of Service 00:05:00 Selecting Speakers and a Master of Ceremonies 00:15:00 Managing Contracts 00:30:00 Gathering Feedback 00:15:00 Event Day Roles 00:15:00 Closing the Event 00:15:00