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The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

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Bluetooth training course description Bluetooth is used by many kids these days but is probably under-utilised in business environments. This hands on training course provides an overview of what Bluetooth is, how it works, what it can be used for and how to configure it on different devices. What will you learn Explain what Bluetooth is. Describe the Bluetooth protocol stack. Recognise the applications of Bluetooth. Configure Bluetooth. Bluetooth training course details Who will benefit: Anyone who needs to know more about Bluetooth. Prerequisites: None. Duration 2 days Bluetooth training course contents Classic Bluetooth Bluetooth overview Basics, standards, competing technologies. Bluetooth radio RF bands, power losses, frequency hopping. Bluetooth modulation PSK, DPSK, DPQSK. Bluetooth data transfer FH, TDD, FDMA, ACL, SCO, Bluetooth packets. Making connections Piconets, Scatternets, Pairing The protocol stack Baseband, Link Manager, L2CAP, SDP, GAP, RFCOMM. Profiles FTP, DUN, LAN, Synch, HDP, GOEP/OBEX etc. Security Authentication, authorisation, encryption, risks. Bluetooth Low Energy Introduction Bluetooth Smart and Bluetooth Smart Ready. BLE device types Design goals, terminology and core concepts. BLE usage models Presence detection, data broadcasting connectionless models, gateways. BLE architecture Controller, host, applications and stack splits. BLE protocol stack Link layer, HCI, L2CAP. BLE profiles GAP roles, models, procedures, security modes, data advertising. BLE security Pairing, bonding, data signing BLE applications Devices, services, profiles, peripherals

BGP training course description A detailed study of BGP, from the basics of how it works through to advanced issues such as route reflectors, policy, filtering, route selection and routing registries. The course culminates with a study of an industrial strength BGP template illustrating important issues such as bogon filtering. Practical hands on with routers follow the major sessions to reinforce the theory. A multiple choice exam, leading to the LAIT III certification, is available after the course. The exam consists of 60 questions and lasts 2 hours. What will you learn Connect enterprises to the Internet, and ISPs to each other. Describe how BGP works. List, describe and configure the main BGP attributes. Implement and troubleshoot BGP. Work with route aggregation and calculate CIDR prefixes in seconds. Influence traffic paths with BGP. BGP training course details Who will benefit: Anyone who will be working with BGP. Prerequisites: TCP/IP Foundation for engineers Definitive IP routing for engineers. Duration 5 days BGP training course contents Basic BGP IGPs, EGPs, What's BGP? BGP RIB, in/out process, tables peers, adding routes. Hands on Simple configuration and troubleshooting. The Internet and peering ASs, AS numbers, Internet structure, ISP types, ISP network design, IXs, peering vs. transit, public/ private peering, bi/multi-lateral peering. Hands on AS information gathering. How BGP works Incremental updates, Path vector protocols, BGP protocol stack, the BGP header, message types, NLRI, withdrawn routes, route refresh, route dampening. Hands on More troubleshooting, packet analysis. MBGP and IPv6 Multiprotocol routing, AFI, SAFI, MBGP and multicasts, IPv6, MPLS VPNs. Hands on IPv6 BGPv4 aggregation CIDR, benefits, techniques, shortcuts, configuring BGP aggregation, leaking routes. Hands on Reducing routing table size. BGP path selection BGP attributes, attribute types, route selection order, Local preference, AS prepend, MEDs. Hands on Influencing traffic with BGP. BGP routing policies What is policy? Examples, route filtering, AS filtering, REs, applying preference selectively, peer groups. Hands on Sophisticated policies. RIPE and routing registries RIRs, Allocations, assignments, PI vs. PA. Objects, RPSL, routing registry, Hands on The RIPE database. Automating BGP configuration Automation tools, whois, IRRToolSet, Bogon lists, tracking bogon lists, HTTP, Peering, routing registries, DNS. Communities What is a community? Community names, communities for: peer types and geography. RFC 1998, default communities. Hands on Setting local preference on other routers. Route servers What are route servers? LINX route servers, route server policy control, What are route collectors, Looking glasses. Hands on Setting up and working with a route server. Peer relationships IBGP, EBGP, next hop self, advertising routes into/out of BGP, synchronisation. Hands on IBGP, troubleshooting a large BGP network. Route reflectors and confederations Full mesh IBGP, Route reflectors, RR configuration and design, confederations, migration issues. Hands on RR configuration. BGP architectures Stub vs. transit AS, when to use BGP, multihoming strategies and issues, default routes. Multihop EBGP, load balancing. Hands on Multihoming. BGP security RFC 7454, security steps, BGP TTL security, filters, RPKI, ROAs, rsync, rrdp, validators. A secure BGP template. Hands on RPKI prefix validation.