About Ama's Web
In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing.
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Primary Location
- 71-75 Shelton Street
- London
- United Kingdom
- WC2H 9JQ
All Locations
- 71-75 Shelton Street, London