Alia Solutions

A transnational firm that came into India from the UK in 1997 - originally christened DMA (DesignMotive - Alia), it pioneered both branding and design thinking for large brands. It supported brand building efforts of 'mega brand' teams. In quick time it had over a 100 brands in its portfolio with 120 employees. It was involved in brand development of global brands and had an international footprint in 5 locations working cross border. It developed sub competencies under the Yellow and Maximus name. DMA was a target for aquisition and pursued by most multinational advertising and media groups for its unique positioning and deep branding relationships in the boardroom. It was finally divested to FutureGroup in 2010. DYWorks continues to be the leadership branding firm in Brand Equity rankings.