Understanding the new parties: How to talk to Reform

Description

Understanding the new parties: How to talk to Reform

Who are the Reform Party? What do they want?

And what essential insights do you need when speaking to their politicians and party?

For the last few months, driven by our own curiosity as communicators, we've been working on a language mapping model to help better understand Reform's narrative.

We've used deep data mining and natural language processing to study the Reform Party's communications across a range of media.

We've developed metrics to help understand Reform's priorities, heatmap the issues where they are most/least vocal and breakdown areas of inconsistency between national and local leadership.

We believe our platform can offer unique insights to organisations seeking to navigate Britain's changing political landscape.

This webinar on Tuesday, May 12, 12-1pm will offer headline analysis on our findings and invite feedback.

This session is free and will be politically-neutral.

We hope will be of interest to public affairs, political analysts, as well as organisations and professionals seeking to understand, engage and influence politicians.

Who are we

Alex Waddington, a former in-house public affairs and advocacy leader, now an award-winning exponent of natural language processing and data analysis to support effective communications. He founded Whetstone Communications in 2021 to help comms professionals use data strategically to sharpen outcomes.

Yakub Qureshi, former editor with three decades of experience covering politics, working with the UK's top newsrooms. Established and led the Local Democracy Reporting Service in dozens of newsrooms as England, Scotland, Wales and Northern Ireland. He is the founder of Postcard Communications.