[Data Bites for Comms Pros] Centaur or Cyborg? Approaches to using AI successfully in public sector comms

Description

In his excellent book Co-Intelligence : Living and Working with AI, Prof Ethan Mollick talks about ‘centaur’ and ‘cyborg’ approaches as being key to gaining the benefits of AI - without the disadvantages.

Centaur work has a clear line between person and machine. Centaurs have clear red lines on tasks they will allow AI to handle, and tasks that must be done by humans.

On the other hand, cyborgs blend machine and person, integrating the two deeply. Cyborgs don't just delegate tasks; they fluidly and rapidly intertwine their efforts with AI, as a successful partnership.

Cyborgs find themselves working in tandem with the AI depending on the strengths and limitations they have identified – and as technology develops (for example, with the release of ChatGPT 5 and Claude Opus 4.1) the balance and nature of this may change.

In this webinar, we'll explore how these two differing approaches might apply to using Generative AI in public sector communications, and look at some of the tasks you might choose to tackle.