[Data Bites for Comms Pros] What will changes in council control mean for communicators?

Description

What will changes in council control mean for local government communications?

Finding clues in the news and open source electoral data ahead of May 7

With current polling suggesting changes afoot in the May 7 local elections - and parties like Reform set to take control of some councils for the first time - communications professionals across local government face a period of new relationships and adjustment.

For those accustomed to working under mainstream political leadership, this raises some important questions:

In this webinar, Alex Waddington will share insights from his latest advanced data analysis, using recent examples where council control changed to Reform and Green Party.

Drawing on exclusive “before and after” textual comparisons of news outputs, he’ll explain emerging communications patterns and trends.

He’ll also offer a preview of a larger research project, developed in collaboration with a senior local news journalist, using open electoral data to explore themes in candidate statements and electoral history.

Joining him is Georgia Turner, a former local authority Director of Communications and specialist in local government reorganisation. She will provide informed, practical insight into how comms teams can prepare for and adjust to political and administrative change.