[Data Bites for Comms Pros] 7 steps to assessing Bluesky’s role in 2025

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So… Bluesky seems to be doing rather well. Admittedly, that could just be in the bubble we’re in. But it’s growing quickly and – importantly – it’s generating engagement in a way Threads never did. Could it form part of your professional use?

Here’s a new webinar from Whetstone Communications and comms2point0 which may help you to decide.

Threads hit the news last year when it became the fastest app in history to hit 100 million downloads. Like many others, we dived in and took a look to understand how and where it might become a useful new tool in our comms armoury. Spoiler alert – it doesn’t.

So, it’s always good to get the balance right between kicking the tyres and understanding whether it’s worth innovating and trying a new tool, and being somewhat watchful about diving in both feet first.

To help us – we’re all still in the learning phase with Bluesky – we’ll cover off what we think are seven steps to understanding more about the platform, and where it may fit into your social media strategies and tactics in 2025.