[Data Bites for Comms Pros] Data and diplomacy : Comms Influence in the Age of the Algorithm

Description

The future of influence lies not in automation, but in integration — which is why comms and PR professionals must now master both data and diplomacy.

That's the view of David Jenkins, Senior Media Relations Manager at the Intellectual Property Office.

In this webinar we'll hear more from David about why public affairs professionals must away from simply instinct-led relationship management - and embrace data and the algorithm as a strategic asset.

We will;

- talk more about the concept of 'dual literacy', reading both the code and the room

- look at how to break down silos between digital strategists and relationship-builders

- hear about a successful example of the dual literacy principles in action in a major, award-winning campaign David was involved in called ‘Fake Toys, Real Harms’

- discuss the role comms leaders have in ensuring teams can survive and thrive in the Age of the Algorithm