Booking options
£1,250 - £1,500
+ VAT£1,250 - £1,500
+ VATDelivered Online or In-Person
Delivered at your location
UK Wide
3 days
Beginner level
This workshop is designed to examine how we care for our customers. We do this by identifying many aspects of many customers and using data from those attending our workshops.
We also look at types of customers, how they usually behave, and how we can negatively impact them through careless interactions or positively through careful communication, consideration, and using an "ACE"—Approach with Care and Empathy.
We aim to see people leave our workshop with far better insights into customer-facing best practices and ideas to improve their training for customer-facing employees.
LENGTH - Normally, one day. But please contact us to discuss your specific needs, or we can offer advice.
NEXT WORKSHOP START - Please ask for more information as we deliver bespoke closed events for your people at your location or a mutually suitable location.
WORKSHOP DELIVERY - The best environment for this workshop is face-to-face, but we can facilitate this workshop online.
Who? - Anyone involved in a customer-facing role or training their customer-facing staff.
Why? - The ultimate goal in customer-facing skills is to win lifelong customers by continuously managing customer relationships, to gain those lifelong customers.
Any business that can see a consistent issue with retaining customers is in for a tough time. But we ask you to go a step further by not just keeping customers happy but attracting new customers and focussing on retaining our high-impact customers.
Our thinking extends to 'Occupying our customer's consciousness.' A persistent fishing expedition to continually engage our customers, even when it is not to buy something. This engagement gives us an almost permanent inroad to their internal marketing, follow-on sales, recommendations, and loyalty.
Define a customer and what we are to them.
Share specific experiences you or someone you know may have had, good and bad.
Share some good and bad ways you and others have dealt with customers.
Discuss our Ten Types of Customers and ask you to decide which you get more than others.
Break into groups to analyse our data and ask you to discuss it.
Discuss our Customer-facing model and why lifelong relationships are critical to managing customers.
Look at our thoughts on managing our top ten customer types.
Through small group discussions, create a top 5 action list to take away and review in 3 months.
When you consider the content we deliver, we are sure you will understand why we always prefer to deliver our workshops, courses and programmes face-to-face.
Face-to-face workshops and courses can be held at a location of your choice or, if you wish, a central UK location, such as the Macdonald Burlington Hotel in Birmingham, located directly across from the Birmingham New Street train station.
We can deliver our workshops, courses and programmes online, although this will mean splitting elements into manageable learning events to suit the online environment.
No, our prices include ALL of our expenses. So the price you are quoted is the price you pay.
We strongly recommend groups of three up to a maximum of 12 and no more. We can "occasionally" make exceptions.
On the Train the Trainer, it is a maximum of 6 people due to each person delivering their training sessin, the video recording and individual feedback on the last day.
1. We offer lifetime short post-event support for all our events for up to two years.
2. Our reputation is built and maintained by ensuring you attain the ROI you need. Our post-event support helps you achieve this.
3. We offer bolt-on sessions at a reduced rate as required for up to one year.
4. Our pricing is all-inclusive, ensuring you won't be surprised by additional expenses.
5. Mac Macdonald (our lead facilitator) has extensive hands-on experience in all types of organisations and industries, including his military service, where he taught leadership, management, train the trainer and communication skills.
6. Fully downloadable online PDF handouts for your workshops, courses and programmes which are regularly updated.
7. Our delivery style is not a lecture but a series of in-depth discussions on the topics, ensuring what we deliver to your people isn't just informative but also relevant to their working environment.
8. For organisations with neurodiverse (ND) colleagues, Mac Macdonald will always deliver your events, as he is diagnosed as autistic (high functioning) and can personally relate to ND people and their needs.
9. Mac attained his master's in how emotional intelligence impacts leadership and management.
10. We directly fund our own charity, FLOW for ALL (Forces Literary Organisation Worldwide for ALL).
Whilst initially focussed on serving military and veterans, the charity now supports anyone impacted by PTSD from any trauma and other mental issues by writing, sharing, and commenting on each other's work.