Winning More Business

Description

The next piece of business is usually closer than a cold list. This practical workshop shows you where business really comes from - existing and lapsed customers, introductions and partners - how to research a business before you reach out, what to say in your first thirty seconds, and how to turn one conversation into more.

Part of the Commercial Performance Programme: practical sales, confidence and commercial performance training designed around the realities of winning and growing business. No motivational speeches, no theory-heavy sales models, no jargon.

Live online workshop on Zoom, 09:30 to 11:45 UK time. Certificate of attendance on completion.

WHAT YOU WILL LEARN

Where business really comes from - and why partners matter.

Researching a business before you contact it.

Calls, emails and introductions - your first thirty seconds.

Listening for what the customer actually needs.

Never leaving without a next step.

WHO SHOULD ATTEND

Salespeople and business development staff, owner-managers who sell, account managers growing existing customers, people new to a sales role, and anyone who has to win new business.

WORKSHOP FORMAT

Real business situations, practical tools, exercises on your own customers, and live Q&A. You leave with a list of real opportunities, the first conversations planned, and three actions for the next working day.

Delivered by Richard Bartlett - thirty years of real selling, from his first sales job at 23 to building his own company that won some of Europe's largest freight groups as partners. Taught in seven countries including the WTO Council in Geneva. More than 4,500 people trained.