Sales That Convert

Description

Most sales are lost by talking instead of listening, knocking the competitor, cutting the price or never asking for the business. This practical workshop covers the questions that find the gap, selling value rather than price, the four objections you hear most and exactly what to say back, follow-up that wins business without pressure, and how to ask for the business - built on thirty years of real selling, including an account won over ten months and kept for twenty-two years.

Part of the Commercial Performance Programme: practical sales, confidence and commercial performance training designed around the realities of winning and growing business. No motivational speeches, no theory-heavy sales models, no jargon.

Live online workshop on Zoom, 09:30 to 11:45 UK time. Certificate of attendance on completion.

WHAT YOU WILL LEARN

Better questions - listening for the gap.

Selling value, not price - never undercutting your own company.

The four objections you hear most - and what to say back.

Following up properly, to the customer's timetable.

Asking for the business - and handling the yes and the no.

WHO SHOULD ATTEND

Salespeople and account managers, business owners who sell, customer service teams moving into sales, sales managers coaching a team, and anyone who has good meetings but not enough orders.

WORKSHOP FORMAT

Real business situations, practical tools, exercises in pairs and live Q&A. You practise asking for the business out loud and leave with three actions for the next working day.

Delivered by Richard Bartlett - thirty years of real selling, from his first sales job at 23 to building his own company that won some of Europe's largest freight groups as partners. Taught in seven countries including the WTO Council in Geneva. More than 4,500 people trained.