Booking options
Free

Free
Delivered In-Person
1 hour 30 minutes
All levels
Join us at our FREE business networking with guest speaker, Graeme Murray from Sales Geek
Why you? The power of differentiation
If it’s not immediately clear ‘why you?’, your customers default to the easiest comparison point: price.
And when price is the only thing on the table, margins get squeezed, deals drag out, and you end up winning the wrong kind of business.
Differentiation isn’t about being “better” in a vague way - it’s about being distinct in a way your ideal customers actually care about.
In this 20-minute mini sales session, Graeme will break down what differentiation really means in the real world and why it’s the fastest route to stronger conversations and more profitable deals.
You’ll leave with a simple, practical blueprint you can take back to your business to clarify your “why you”, sharpen your message, and make your business the obvious choice.
Attendees MUST register in advance
Arrival from 9am for networking
Meeting will start 9.30am
Aiming to close for 10.30am
Hot / cold drinks and pastries will be provided at the start
The session is FREE but please be aware that ANPR car parking restrictions are now in place across the hospital site - there are TWO visitor car parks within 5mins walk from the hospice. This will incur a charge of about £3.20 which you will need to pay before exiting the site