Think like an editor

Description

A masterclass on how comms professionals can build and maintain relationships with journalists and editors.

Don't just guess what happens inside newsrooms.

Find out first-hand.

This course will equip you with insider knowledge on how editors make decisions, their key priorities, daily challenges and what they love and fear the most. Get the inside track on why some pitches receive extensive coverage, while others are ignored.

Whether you are an experienced media relations practitioner or starting off your press office career, this course will equip you with an up-to-date understanding of the the UK news industry works, the factors that shape their coverage decisions and how to maximise your organisation's chances of securing positive earned-media.

Content:

Operation of modern newsrooms - the contemporary landscape of national/regional/ B2B/ independent titles. The challenges and opportunities posed by news avoidance, AI and changing audience behaviour

Audience - how news titles build, scale and maintain their relationship with readers, the key performance indicators that newsrooms use, the challenging landscape for search and social visibility

Funding - how newsrooms are experimenting with different subscription models, adtech and funding formats. How this influences content choices + creates new opportunities

Relationships: tips for building + managing relationships with journalists and editors

Influence - the legal and regulatory considerations that editors have to weigh up, how to complain effectively including real-life case studies

Format:

A relaxed and interactive session over 90 mins; participants to receive slides and one-page cheat sheet.

Facilitator:

Yakub Qureshi was a senior editorial leader at Reach and helped set up the Local Democracy Reporting Service. He has extensive experience across the UK news sector. He is the founder/director of Postcard Communications.