Booking options
£23
£23
On-Demand course
1 hour
All levels
Product management is at the heart of successful businesses, guiding the journey from idea to market success. This course offers a thorough exploration of the essential concepts behind managing products effectively, equipping learners with the knowledge to navigate product lifecycles, pricing strategies, and market positioning. It covers everything from understanding different product types and classifications to crafting detailed product plans that align with business objectives. Whether you’re new to the field or seeking to deepen your understanding, this course provides valuable insights into the strategic side of product management.
Through well-structured modules, participants will explore the stages of new product development, analyse brand and product portfolios, and examine channels management to optimise distribution. The course also delves into marketing basics and financial analysis, enabling a rounded perspective on how products contribute to business growth. Delivered entirely online, this CPD-accredited programme is designed to enhance your expertise without the need for physical attendance, making it an accessible choice for busy professionals looking to refine their product management capabilities.
Course Curriculum:
Module 01: Introduction to Product Management
Module 02: Product Classification
Module 03: Developing the Product Plan
Module 04: New Product Development
Module 05: Levels of a Product and Product Life Cycle
Module 06: Product Pricing Strategy
Module 07: Product and Brand Portfolio Analysis
Module 08: Channels Management
Module 09: Basics of Marketing for Products
Module 10: Financial Analysis for Product Management
Course Assessment
You will immediately be given access to a specifically crafted MCQ test upon completing an online module. For each test, the pass mark will be set to 60%.
Accredited Certificate
After successfully completing this Product Management - CPD Accredited course, you will qualify for the CPD Quality Standards (CPD QS) certified certificate from Training Express.
10 CPD hours / points Accredited by The CPD Quality Standards (CPD QS)
The Product Management - CPD Accredited training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees.
There are no formal entry requirements for the course, with enrollment open to anyone!
Learn the essential skills and knowledge you need to excel in your professional life with the help & guidance from our Product Management - CPD Accredited training.
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