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Overview This Marketing Principles course will unlock your full potential and will show you how to excel in a career in Marketing Principles. So upskill now and reach your full potential. Everything you need to get started in Marketing Principles is available in this course. Learning and progressing are the hallmarks of personal development. This Marketing Principles will quickly teach you the must-have skills needed to start in the relevant industry. In This Marketing Principles Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Marketing Principles skills to help you advance your career. Acquire a comprehensive understanding of various Marketing Principles topics and tips from industry experts. Learn in-demand Marketing Principles skills that are in high demand among UK employers, which will help you to kickstart your career. This Marketing Principles course covers everything you must know to stand against the tough competition in the Marketing Principles field. The future is truly yours to seize with this Marketing Principles. Enrol today and complete the course to achieve a Marketing Principles certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Marketing Principles course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Marketing Principles course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate. Certificate of Achievement Upon successfully completing the Marketing Principles course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Marketing Principles is suitable for anyone aspiring to start a career in Marketing Principles; even if you are new to this and have no prior knowledge on Marketing Principles, this course is going to be very easy for you to understand. And if you are already working in the Marketing Principles field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. Taking this Marketing Principles course is a win-win for you in all aspects. This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Marketing Principles course has no prerequisite. You don't need any educational qualification or experience to enrol in the Marketing Principles course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Marketing Principles course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Section 01: Marketing and the Firm Marketing and the Firm 00:01:00 Marketing Orientation and Context 00:01:00 Creating Value and Competitive Advantage #1 00:01:00 Creating Value and Competitive Advantage #2 00:01:00 Marketing Definition 00:01:00 Marketing Exchange 00:01:00 Marketing Interactions #1 00:01:00 Marketing Interactions #2 00:02:00 BCG's Advantage Matrix Model 00:01:00 Section 02: Situational Marketing Analysis External Environment - Analysis #1 00:01:00 External Environment - Analysis #2 00:01:00 External Environment - Analysis #3 00:01:00 External Forces Facing Marketing 00:01:00 Demographic Shift 00:01:00 Demographic Changes 00:02:00 Stakeholder Mapping #1 00:01:00 Stakeholder Mapping #2 00:01:00 Section 03: Microenvironments - Industry and Market Microenvironments - Industry and Market 00:01:00 Difference between an Industry and a Sector 00:02:00 Common Mistakes #1 00:02:00 Common Mistakes #2 00:01:00 Market Analysis #1 00:01:00 Market Analysis #2 00:01:00 Internal Firm Analysis and Environment Analysis 00:02:00 Enterprise Value Chain Analysis #1 00:01:00 Enterprise Value Chain Analysis #2 00:01:00 Enterprise Value Chain Analysis #3 00:01:00 Porter's Value Chain 00:01:00 Elements in Porter's Value Chain #1 00:01:00 Elements in Porter's Value Chain #2 00:01:00 SWOT - Gap Analysis 00:02:00 TOWS and Building Conversion Strategies 00:01:00 Section 04: Formulating a Marketing Plan - Building Components Formulating a Marketing Plan - Building Components #1 00:01:00 Formulating a Marketing Plan - Building Components #2 00:02:00 Formulating a Marketing Plan - Building Components #3 00:01:00 Product Life Cycle and Building a Product Strategy 00:01:00 Segmentation and Targeting- Geography, Consumer Behaviour and Cultures 00:01:00 Positioning Your Market Offering 00:01:00 Pricing Your Product for the Market 00:01:00 Channels and Distribution 00:01:00 Promotion and Brand Advertising 00:01:00 Business Development and Customer Relationship Marketing (CRM) 00:01:00 Hard-selling 00:01:00 Sales Funnel 00:01:00 Stages in the Sales Funnel 00:02:00 Section 05: Executing the Marketing Plan Action Planning, Roles and Responsibilities 00:01:00 Metrics and Measures 00:02:00 Marketing and Information Technology 00:01:00 Marketing Information (MIS) Systems: Sorting Data and Reporting 00:02:00 Marketing and Information Technology 00:01:00 The Marketing Profession and Building the Marketing Team 00:01:00
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Overview This comprehensive course on Marketing Principles will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Marketing Principles comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Principles. It is available to all students, of all academic backgrounds. Requirements Our Marketing Principles is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 6 sections • 52 lectures • 01:01:00 total length •Marketing and the Firm: 00:01:00 •Marketing Orientation and Context: 00:01:00 •Creating Value and Competitive Advantage #1: 00:01:00 •Creating Value and Competitive Advantage #2: 00:01:00 •Marketing Definition: 00:01:00 •Marketing Exchange: 00:01:00 •Marketing Interactions #1: 00:01:00 •Marketing Interactions #2: 00:02:00 •BCG's Advantage Matrix Model: 00:01:00 •External Environment - Analysis #1: 00:01:00 •External Environment - Analysis #2: 00:01:00 •External Environment - Analysis #3: 00:01:00 •External Forces Facing Marketing: 00:01:00 •Demographic Shift: 00:01:00 •Demographic Changes: 00:02:00 •Stakeholder Mapping #1: 00:01:00 •Stakeholder Mapping #2: 00:01:00 •Microenvironments - Industry and Market: 00:01:00 •Difference between an Industry and a Sector: 00:02:00 •Common Mistakes #1: 00:02:00 •Common Mistakes #2: 00:01:00 •Market Analysis #1: 00:01:00 •Market Analysis #2: 00:01:00 •Internal Firm Analysis and Environment Analysis: 00:02:00 •Enterprise Value Chain Analysis #1: 00:01:00 •Enterprise Value Chain Analysis #2: 00:01:00 •Enterprise Value Chain Analysis #3: 00:01:00 •Porter's Value Chain: 00:01:00 •Elements in Porter's Value Chain #1: 00:01:00 •Elements in Porter's Value Chain #2: 00:01:00 •SWOT - Gap Analysis: 00:02:00 •TOWS and Building Conversion Strategies: 00:01:00 •Formulating a Marketing Plan - Building Components #1: 00:01:00 •Formulating a Marketing Plan - Building Components #2: 00:02:00 •Formulating a Marketing Plan - Building Components #3: 00:01:00 •Product Life Cycle and Building a Product Strategy: 00:01:00 •Segmentation and Targeting- Geography, Consumer Behaviour and Cultures: 00:01:00 •Positioning Your Market Offering: 00:01:00 •Pricing Your Product for the Market: 00:01:00 •Channels and Distribution: 00:01:00 •Promotion and Brand Advertising: 00:01:00 •Business Development and Customer Relationship Marketing (CRM): 00:01:00 •Hard-selling: 00:01:00 •Sales Funnel: 00:01:00 •Stages in the Sales Funnel: 00:02:00 •Action Planning, Roles and Responsibilities: 00:01:00 •Metrics and Measures: 00:02:00 •Marketing and Information Technology: 00:01:00 •Marketing Information (MIS) Systems: Sorting Data and Reporting: 00:02:00 •Marketing and Information Technology: 00:01:00 •The Marketing Profession and Building the Marketing Team: 00:01:00 •Assignment - Marketing Principles: 00:00:00
Overview Learn about Sales and Marketing Principles from industry experts and boost your professional skill. This Sales and Marketing Principles course will enhance your skill and make you ready for the job market. You'll get expert opinions about the best practices and problems of Sales and Marketing Principles. You'll also gain the skills of Sales and Marketing Principles to excel in your job and tips to master professional skills in no time. You'll be connected with the community of Sales and Marketing Principles professionals and gain first-hand experience of Sales and Marketing Principles problem-solving. The Sales and Marketing Principles is self-paced. You can complete your course and attend the examination in your suitable schedule. After completing the Sales and Marketing Principles, you'll be provided with a CPD accredited certificate which will boost your CV and help you get your dream job. This Sales and Marketing Principles will provide you with the latest information and updates of Sales and Marketing Principles. It will keep you one step ahead of others and increase your chances of growth. Why buy this Sales and Marketing Principles? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Sales and Marketing Principles you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Sales and Marketing Principles does not require you to have any prior qualifications or experience. You can just enrol and start learning. Prerequisites This Sales and Marketing Principles was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Sales and Marketing Principles is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Sales Skills for Beginners Mindset Attitude 00:01:00 Values 00:03:00 Beliefs 00:02:00 How to Change Beliefs 00:04:00 Goals 00:06:00 Focus 00:02:00 The Extra Mile 00:03:00 Team Player 00:02:00 Accentuate the Positive 00:03:00 Be a Winner! 00:02:00 Organizational Skills Pre-call Research 00:02:00 Gaining Appointments 00:04:00 Pre-call Planning 00:04:00 Route Planning 00:04:00 Prioritizing your Time 00:02:00 Controlling the Controlable 00:03:00 Product Knowledge Know your Products 00:03:00 Features and Benefits 00:03:00 Customer Perception 00:02:00 Sales Calls Beginning Sales Calls 00:03:00 Listening & Question Listening Skills Part 1 00:07:00 Listening Skills Part 2 00:05:00 Uncovering Needs 00:05:00 Closing Sales Calls Closing a Sales Call 00:04:00 Following Up Post Call Analysis 00:05:00 Follow Up Actions 00:02:00 Onwards 00:01:00 Final Thoughts 00:01:00 Mastering Sales Techniques The Guaranteed Way to Improve Your Sales Technique The Number One Universal Killer Question in Selling 00:03:00 The Importance of Establishing the Clients Expectations 00:02:00 How to Close the Sale Without Sounding like a Salesman 00:04:00 Why People Buy and How to Get Them to Buy from Us People Buy Emotionally and Justify Logically. What to Do About It 00:04:00 Don't Assume You Know the Buyer's Priorities 00:05:00 How to Unearth the Buyer's Strategic Needs 00:03:00 The Importance of Implications 00:04:00 Why People Don't Buy and How to Counteract Any Objection Being Prepared for Objections 00:04:00 The Most Common Objections and How to Handle Them 00:04:00 How to Get People to Choose What You Want Them To 00:04:00 What Buyers Say and What They Really Mean 00:03:00 Holding a High Price What Does Value For Money Really Mean? 00:03:00 Five Proven Techniques to Save Money and Make Money 00:04:00 The Words: 'Typically', 'Realistically', 'Currently', 'Given' and 'Yet' 00:02:00 Justifying Your Price - the Power of One 00:04:00 The Final 'Killer Questions' That Allow You to Negotiate More Successfully 00:04:00 Win-Win and Increasing Average Order Value The Real Meaning of 'Win-Win' 00:04:00 The Rules for Discounting 00:03:00 How to Hold a High Price 00:04:00 How to Increase Average Order 00:03:00 The Compromise Effect 00:03:00 Sales Techniques You Need to Know All You Need to Know About Time Management 00:03:00 Recognising the Moment That Matters and the Role of 'Enough' 00:06:00 What to Do When It Starts Going Wrong 00:05:00 How to Understand Other People - Can You Clarify? 00:04:00 How to Build Your Reputation and Getting Your Client to Feel Indebted to You 00:04:00 Selling in the Long Term and Being Recommended 00:04:00
Sports Marketing course will teach you how to use marketing principles to gain a better understanding of the sports industry and how to capitalize on it.
Are you ready to dive into the dynamic world of marketing? Equip yourself with the essential skills and knowledge to thrive in today's competitive market with our comprehensive Diploma in Marketing (Level 3) program. Designed to provide you with a solid foundation in marketing principles, this course will empower you to excel in various marketing roles and unleash your creativity in driving business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Diploma in Marketing (Level 3), learners gain a comprehensive understanding of marketing principles and strategies. They start by exploring the fundamental concept of marketing and its importance in business. Next, they delve into setting effective marketing goals and identifying various types of marketing approaches. Through studying the marketing mix and funnel, learners discover how to develop and implement successful marketing campaigns. They also learn from common marketing mistakes, equipping them with the knowledge to avoid pitfalls. Effective communication skills are emphasized, focusing on conveying messages to the right audience in the right way. Additionally, learners explore techniques for engaging with customers and building strong relationships through effective customer communications. This curriculum provides a solid foundation for individuals looking to pursue careers in marketing or enhance their existing skills in the field. Course Curriculum Module 01: What is Marketing Module 02: Marketing Goals Module 03: Common Marketing Types (I) Module 04: Common Marketing Types (II) Module 05: The Marketing Mix Module 06: The Marketing Funnel Module 07: Marketing Mistakes (I) Module 08: Marketing Mistakes (II) Module 09: Communicating the Right Way Module 10: Customer Communications Learning Outcomes: Define marketing principles and strategies for effective business promotion. Set measurable goals aligning with organisational objectives for marketing campaigns. Identify various types of marketing strategies and their applications. Analyse components of the marketing mix for optimal business outcomes. Implement marketing funnel techniques to drive customer acquisition and retention. Evaluate common marketing mistakes and develop strategies for mitigation. CPD 10 CPD hours / points Accredited by CPD Quality Standards Diploma in Marketing (Level 3) 42:07 1: Module 01: What is Marketing 05:43 2: Module 02: Marketing Goals 03:50 3: Module 03: Common Marketing Types (I) 04:57 4: Module 04: Common Marketing Types (II) 05:14 5: Module 05: The Marketing Mix 03:44 6: Module 06: The Marketing Funnel 03:06 7: Module 07: Marketing Mistakes (I) 04:02 8: Module 08: Marketing Mistakes (II) 03:27 9: Module 09: Communicating the Right Way 03:32 10: Module 10: Customer Communications 03:32 11: CPD Certificate - Free 01:00 Who is this course for? Aspiring marketers seeking foundational knowledge in marketing strategies. Small business owners aiming to enhance their marketing capabilities. Marketing assistants looking to advance their understanding of marketing principles. Professionals transitioning into marketing roles for career growth opportunities. Students interested in pursuing further studies in marketing or related fields. Career path Marketing Coordinator Social Media Manager Digital Marketing Assistant Sales Representative Market Research Analyst Brand Manager Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
Unlock the secrets of strategic marketing and embark on a transformative learning journey with our MBA in a Box - Marketing course. This comprehensive program offers a condensed, yet thorough, exploration of marketing principles, strategies, and best practices, designed to empower aspiring marketers, business owners, and professionals.
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Our Business Administration bundle starts with the basics of Business Administration and gradually progresses towards advanced topics. Therefore, each lesson of this Business Administration course is intuitive and easy to understand. Why would you choose the Business Administration course from Compliance Central: Lifetime access to Business Administration courses materials Full tutor support is available from Monday to Friday with the Business Administration course Learn Business Administration skills at your own pace from the comfort of your home Gain a complete understanding of Business Administration course Accessible, informative Business Administration learning modules designed by expert instructors Get 24/7 help or advice from our email and live chat teams with the Business Administration bundle Business Administration Curriculum Breakdown of the Business Administration Bundle Curriculum Breakdown of International Business Principles Section 01: International Economics and Trade Theory Section 02: Global Capital Markets and Regional Trade Zones Section 03: International Business Strategies Section 04: Demographic Factors / International Accounting / Cross Border HR MGMT Section 05: International Business Instruments and Agreements Curriculum Breakdown of Operations Management: Enterprise Resource Planning Section 01: Operations of an Economic Entity: Enterprise Resource Planning Section 02: Entrepreneurship Creativity & Innovation Section 03: Enterprise Resource Planning: Internal Priorities Section 04: Operational Indicator, KPI's & Metrics Section 05: Measurement and Presentation Tools Curriculum Breakdown of Business Plan for Entrepreneurs Module 01: Things to Consider Before Starting a Business Plan Module 02: The Elements of a Business Plan Module 03: Who Are You Writing the Business Plan For Module 04: The Purpose of a Business Plan Module 05: How a Business Plan Can Help with Long Term Success Module 06: Reasons You Need a Business Plan Module 07: Conclusion Curriculum Breakdown of Entrepreneurship & Innovation Management Section 01: Operations of an Economic Entity: Enterprise Resource Planning Section 02: Entrepreneurship Creativity & Innovation Section 03: Enterprise Resource Planning: Internal Priorities Section 04: Operational Indicator, KPI's & Metrics Section 05: Measurement and Presentation Tools Curriculum Breakdown of Marketing Principles Section 01: Marketing and the Firm Section 02: Situational Marketing Analysis Section 03: Microenvironments - Industry and Market Section 04: Formulating a Marketing Plan - Building Components Section 05: Executing the Marketing Plan Curriculum Breakdown of Marketing Principles Section 01 Enterprise Risk General Concepts Section 02 Theoretical Foundation of Enterprise Risk Section 03 Quantitative Measurements of Risk8 Section 04 Application of Risk to Business Enterprise Section 05 Risk Analysis CPD 60 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Business Administration bundle helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in Business Administration. It is also great for professionals who are already working in Business Administration and want to get promoted at work. Requirements To enrol in this Business Administration course, all you need is a basic understanding of the English Language and an internet connection. Career path The Business Administration bundle will enhance your knowledge and improve your confidence in exploring opportunities in various sectors related to Business Administration. Administrative Assistant: £18,000 to £25,000 per year Office Manager: £25,000 to £40,000 per year Human Resources Coordinator: £20,000 to £35,000 per year Project Coordinator: £22,000 to £40,000 per year Certificates CPD Accredited PDF Certificate Digital certificate - Included 6 CPD Accredited PDF Certificate for Free Hard copy certificate Hard copy certificate - £9.99 CPD Accredited Hard Copy Certificate for £9.99 each. Delivery Charge: Inside the UK: Free Outside of the UK: £9.99