• Professional Development
  • Medicine & Nursing
  • Arts & Crafts
  • Health & Wellbeing
  • Personal Development

Course Images

Marketing Principles

Marketing Principles

  • 30 Day Money Back Guarantee
  • Completion Certificate
  • 24/7 Technical Support

Highlights

  • On-Demand course

  • 1 hour 1 minutes

  • Intermediate level

Description

Overview

This Marketing Principles course will unlock your full potential and will show you how to excel in a career in Marketing Principles. So upskill now and reach your full potential. Everything you need to get started in Marketing Principles is available in this course.

Learning and progressing are the hallmarks of personal development. This Marketing Principles will quickly teach you the must-have skills needed to start in the relevant industry.

In This Marketing Principles Course, You Will:
  • Learn strategies to boost your workplace efficiency.

  • Hone your Marketing Principles skills to help you advance your career.

  • Acquire a comprehensive understanding of various Marketing Principles topics and tips from industry experts.

  • Learn in-demand Marketing Principles skills that are in high demand among UK employers, which will help you to kickstart your career.

This Marketing Principles course covers everything you must know to stand against the tough competition in the Marketing Principles field. 

The future is truly yours to seize with this Marketing Principles. Enrol today and complete the course to achieve a Marketing Principles certificate that can change your professional career forever.

Additional Perks of Buying a Course From Institute of Mental Health
  • Study online - whenever and wherever you want.

  • One-to-one support from a dedicated tutor throughout your course.

  • Certificate immediately upon course completion

  • 100% Money back guarantee

  • Exclusive discounts on your next course purchase from Institute of Mental Health

Enrolling in the Marketing Principles course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now.

Process of Evaluation

After studying the Marketing Principles course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate. 

Certificate of Achievement

Upon successfully completing the Marketing Principles course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99.

Who Is This Course for?

This Marketing Principles is suitable for anyone aspiring to start a career in Marketing Principles; even if you are new to this and have no prior knowledge on Marketing Principles, this course is going to be very easy for you to understand. 

And if you are already working in the Marketing Principles field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. 

Taking this Marketing Principles course is a win-win for you in all aspects. 

This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education.

Requirements

This Marketing Principles course has no prerequisite. 

You don't need any educational qualification or experience to enrol in the Marketing Principles course.

Do note: you must be at least 16 years old to enrol.

Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Marketing Principles course.

Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills.

Course Curriculum

Section 01: Marketing and the Firm

Marketing and the Firm

00:01:00

Marketing Orientation and Context

00:01:00

Creating Value and Competitive Advantage #1

00:01:00

Creating Value and Competitive Advantage #2

00:01:00

Marketing Definition

00:01:00

Marketing Exchange

00:01:00

Marketing Interactions #1

00:01:00

Marketing Interactions #2

00:02:00

BCG's Advantage Matrix Model

00:01:00

Section 02: Situational Marketing Analysis

External Environment - Analysis #1

00:01:00

External Environment - Analysis #2

00:01:00

External Environment - Analysis #3

00:01:00

External Forces Facing Marketing

00:01:00

Demographic Shift

00:01:00

Demographic Changes

00:02:00

Stakeholder Mapping #1

00:01:00

Stakeholder Mapping #2

00:01:00

Section 03: Microenvironments - Industry and Market

Microenvironments - Industry and Market

00:01:00

Difference between an Industry and a Sector

00:02:00

Common Mistakes #1

00:02:00

Common Mistakes #2

00:01:00

Market Analysis #1

00:01:00

Market Analysis #2

00:01:00

Internal Firm Analysis and Environment Analysis

00:02:00

Enterprise Value Chain Analysis #1

00:01:00

Enterprise Value Chain Analysis #2

00:01:00

Enterprise Value Chain Analysis #3

00:01:00

Porter's Value Chain

00:01:00

Elements in Porter's Value Chain #1

00:01:00

Elements in Porter's Value Chain #2

00:01:00

SWOT - Gap Analysis

00:02:00

TOWS and Building Conversion Strategies

00:01:00

Section 04: Formulating a Marketing Plan - Building Components

Formulating a Marketing Plan - Building Components #1

00:01:00

Formulating a Marketing Plan - Building Components #2

00:02:00

Formulating a Marketing Plan - Building Components #3

00:01:00

Product Life Cycle and Building a Product Strategy

00:01:00

Segmentation and Targeting- Geography, Consumer Behaviour and Cultures

00:01:00

Positioning Your Market Offering

00:01:00

Pricing Your Product for the Market

00:01:00

Channels and Distribution

00:01:00

Promotion and Brand Advertising

00:01:00

Business Development and Customer Relationship Marketing (CRM)

00:01:00

Hard-selling

00:01:00

Sales Funnel

00:01:00

Stages in the Sales Funnel

00:02:00

Section 05: Executing the Marketing Plan

Action Planning, Roles and Responsibilities

00:01:00

Metrics and Measures

00:02:00

Marketing and Information Technology

00:01:00

Marketing Information (MIS) Systems: Sorting Data and Reporting

00:02:00

Marketing and Information Technology

00:01:00

The Marketing Profession and Building the Marketing Team

00:01:00

About The Provider

Tags

Reviews