Marketing Principles

Description

This comprehensive course on Marketing Principles will deepen your understanding on this topic.

After successful completion of this course you can acquire the required skills in this sector. This Marketing Principles comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market.

So enrol in this course today to fast-track your career ladder.

You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate.

There is no experience or previous qualifications required for enrolment on this Marketing Principles. It is available to all students, of all academic backgrounds.

Our Marketing Principles is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G.

There is no time limit for completing this course, it can be studied in your own time at your own pace.

Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to-

And much more!

6 sections • 52 lectures • 01:01:00 total length

•Marketing and the Firm: 00:01:00

•Marketing Orientation and Context: 00:01:00

•Creating Value and Competitive Advantage #1: 00:01:00

•Creating Value and Competitive Advantage #2: 00:01:00

•Marketing Definition: 00:01:00

•Marketing Exchange: 00:01:00

•Marketing Interactions #1: 00:01:00

•Marketing Interactions #2: 00:02:00

•BCG's Advantage Matrix Model: 00:01:00

•External Environment - Analysis #1: 00:01:00

•External Environment - Analysis #2: 00:01:00

•External Environment - Analysis #3: 00:01:00

•External Forces Facing Marketing: 00:01:00

•Demographic Shift: 00:01:00

•Demographic Changes: 00:02:00

•Stakeholder Mapping #1: 00:01:00

•Stakeholder Mapping #2: 00:01:00

•Microenvironments - Industry and Market: 00:01:00

•Difference between an Industry and a Sector: 00:02:00

•Common Mistakes #1: 00:02:00

•Common Mistakes #2: 00:01:00

•Market Analysis #1: 00:01:00

•Market Analysis #2: 00:01:00

•Internal Firm Analysis and Environment Analysis: 00:02:00

•Enterprise Value Chain Analysis #1: 00:01:00

•Enterprise Value Chain Analysis #2: 00:01:00

•Enterprise Value Chain Analysis #3: 00:01:00

•Porter's Value Chain: 00:01:00

•Elements in Porter's Value Chain #1: 00:01:00

•Elements in Porter's Value Chain #2: 00:01:00

•SWOT - Gap Analysis: 00:02:00

•TOWS and Building Conversion Strategies: 00:01:00

•Formulating a Marketing Plan - Building Components #1: 00:01:00

•Formulating a Marketing Plan - Building Components #2: 00:02:00

•Formulating a Marketing Plan - Building Components #3: 00:01:00

•Product Life Cycle and Building a Product Strategy: 00:01:00

•Segmentation and Targeting- Geography, Consumer Behaviour and Cultures: 00:01:00

•Positioning Your Market Offering: 00:01:00

•Pricing Your Product for the Market: 00:01:00

•Channels and Distribution: 00:01:00

•Promotion and Brand Advertising: 00:01:00

•Business Development and Customer Relationship Marketing (CRM): 00:01:00

•Hard-selling: 00:01:00

•Sales Funnel: 00:01:00

•Stages in the Sales Funnel: 00:02:00

•Action Planning, Roles and Responsibilities: 00:01:00

•Metrics and Measures: 00:02:00

•Marketing and Information Technology: 00:01:00

•Marketing Information (MIS) Systems: Sorting Data and Reporting: 00:02:00

•Marketing and Information Technology: 00:01:00

•The Marketing Profession and Building the Marketing Team: 00:01:00

•Assignment - Marketing Principles: 00:00:00