Booking options
£5
£5
On-Demand course
1 hour
All levels
Accredited by CPDQE
Understand the sports industry and its marketing principles.
Identify and analyze the needs and expectations of sports consumers.
Develop effective marketing strategies for different sports products and services.
Manage and protect sports brands, and create value through sports.
Understand the legal basis for cooperation with partners in the sports industry.
Use communication and advertising rights, and work with agencies in sports marketing.
Understand the international marketing of media rights.
Develop a strategic sports marketing process for different sports products and services.
Identify the prerequisites and specialities in the sports market.
Analyze the development of the sports market and its impact on sports marketing.
Understand the role of sports marketing as a management process in the sports industry.
The Sports Marketing course is designed to provide an in-depth understanding of the sports industry and its marketing principles. The course covers various topics such as marketing orientation, brand management, value creation through sports, marketing mix, product strategies, distribution strategies, pricing strategies, promotion strategies, sales policy aspects, and international marketing of media rights. Additionally, the course also covers the prerequisites and specialities in the sports market, sports marketing as a management process, and the development of the sports market.
This course is CPDQE accredited, which serves as an impactful mechanism for skill enhancement.
Continuing Professional Development (CPD) stands as a crucial, widely acknowledged method that aids individuals, organisations, and entire industries in staying current with their skills and knowledge.
CPD not only facilitates the elevation of global standards and benchmarks, aligning with the growing forces of globalisation and consumer expectations but also transforms learning into a deliberate and proactive process. It motivates professionals to uphold a consistently high level of performance and demonstrates their unwavering commitment to a specific job role or profession.
Course Curriculum
Module 01 Introduction to Sports Marketing
Module 02 Basics Concepts of Sports Marketing
Module 03 Different Sports Products
Module 04 Basic Marketing Principles and Strategies
Module 05 Communication Topics and Sales Channels in Sport Marketing
Module 06 Sports Marketing at The Centre of Various Markets
Yes, we offer free PDF Certificate upon course completion. Here is an example certificate that you will get after completing your course.
Yes, this course is accredited by CPDQE.
Continuing Professional Development (CPD) is a practice embraced by countless individuals across diverse industries and professions. Typically, professional organisations and institutes mandate CPD requirements, often specifying a specific number of annual CPD training hours.
In recent decades, the dedication to CPD has transcended the confines of traditional sectors and UK-based institutions, gaining global recognition and acceptance.
Continuing Professional Development (CPD) stands as a crucial, widely acknowledged method that aids individuals, organisations, and entire industries in staying current with their skills and knowledge.
CPD not only facilitates the elevation of global standards and benchmarks, aligning with the growing forces of globalisation and consumer expectations but also transforms learning into a deliberate and proactive process. It motivates professionals to uphold a consistently high level of performance and demonstrates their unwavering commitment to a specific job role or profession.
The majority of institutions and professional organisations establish Continuing Professional Development (CPD) goals, typically on an annual basis. These objectives are determined by accumulating CPD activities, which include participating in training courses, eLearning programs, events, and other structured learning experiences.
Most professional bodies employ CPD hours as their primary metric, and when CPD points or credits are utilised, they are typically in a direct 1:1 correlation with CPD hours. In simpler terms, one CPD point equates to one CPD hour.