This one-day course introduces the field of user experience and provides an excellent entry point to our other specialised training courses. UX processes and practices have become a central component of product design, service design and web design.
Going the digital experience research route? Learn how a human centric approach to digital transformation results in a positive experience for all involved.
Participants gain a foundational understanding of the UX design process, tools and techniques through an engaging mix of theory and practical application exercises.
The industry standard course in UX research Master the research skills that make UX professionals so valuable. Become a confident, credible and effective user researcher with a globally recognised qualification. Who is it for? UX professionals Aspiring UX researchers Duration 16 weeks Commitment 3 hours per week Format Online, self-paced with live support and mentoring Why take this user research course: Gain the most in-demand skills* and boost your career in a thriving industry. Learn a complete range of UX research methods. Expand your toolkit to conduct high-quality research at pace. Become an insights expert. Translate findings into actionable insights and communicate them with conviction. Showcase your expertise. Build a professional user research portfolio and earn a university credit-rated qualification. Get the confidence to succeed. Count on our mentors, career advisors and student community throughout your journey. *Research is one of the top 10 most in-demand skills globally (LinkedIn, 2023). A comprehensive, in-depth curriculum This user research course has been created and validated by experts in UX research. It is credit-rated by Glasgow Caledonian University. Self-paced learning gives you the flexibility to study in your own time. Monthly deadlines and submissions give you structure and accountability. The best of both worlds. Module 1 Introduction to user research Understand the role of a UX researcher. Explore the types, methods and ethics of research. Module 2 Planning the research Learn how to build a research plan, collaborate with stakeholders, recruit participants and manage data. Module 3 Fundamental user research skills Master the core skills of interviewing and usability testing. Learn how to moderate and take notes. Module 4 Expanding your toolkit Explore qualitative research methods like ethnography, contextual enquiry, service safaris and diary studies. Module 5 Analysing qualitative research Learn to analyse research data and translate it into user goals, affinity diagrams, personas and journey maps. Module 6 Quantitative research Learn to design, conduct and analyse online surveys, A/B tests and more. Module 7 Communicating the research Learn how to report and present your findings with confidence. Module 8 AI for user research Explore how AI tools can assist researchers. Project Portfolio project Build a professional portfolio to showcase your research expertise.
Gain robust techniques for obtaining feedback from end users throughout product design, and learn how to identify new opportunities for design improvement.
Arm yourself with a robust research toolkit that will help you uncover deep behavioural insights on user needs and motivations so you can design better experiences.
Arm yourself with a robust research toolkit that will help you uncover deep behavioural insights on user needs and motivations so you can design better experiences.
Design for persuasion is a powerful approach that is too often overlooked. Learn the principles that are critical in designing both engaging and usable experiences.
Learn how to establish deliberate and creative interactions that allow users to navigate a platform in the ways that makes sense to them.
Create a well-structured pathway to optimized content by understanding how information architecture applies to user experience design.