Description

Design for persuasion is a powerful approach that is too often overlooked. Learn the principles that are critical in designing both engaging and usable experiences.

OVERVIEW

Persuasive Design

Persuasive design can have a massive impact on your business. Applying the evidence-based prinpiples of Persuasive Design in conjunction with Experience Strategy, Interaction Design and Visual Design can increase your conversion KPI by 40 to 400%.

Whether you are a designer, a CEO, strategist, product lead, or e-commerce start-up, this hands-on course will provide you with tactical how-to’s that you can start to implement immediately and see results overnight.

What you will learn in this 1 day course

How to identify and apply visual psychology principles to enhance usability

How to apply the principles of persuasive design and behavioural economics in experience design

How to apply techniques that enhance emotional engagement and contribute to effective visual storytelling

The importance of typography, copy, visual hierarchy and narrative in developing a clear user journey

Is this course right for me?

We assume little awareness of the user experience or usability field. Our courses are appropriate for anyone working in the creation of digital products who wants to learn about the process, tools and techniques to create successful user experiences. The courses are not focused on how to use specific software applications like Figma, Photoshop, or Axure.

Cancellation policy

Things don't always work out! After you register, if something changes and you have to cancel:

30 business days prior to the start date the fee is totally refundable minus a 5% administration fee.

20 business days prior to the start date is 50% refundable, plus a 5% administration fee.

10 business days before training start day, no refund. Acceptance of transfer of dates is at XT collective's discretion and may incur a nominal fee.

We require a minimum of four participants for a course to go ahead. In the unlikely event that we do not attain the minimum class size, we retain the right to cancel the course. If this happens, we will inform participants at least five business days before the course date and either issue a full refund or re-book your course to a later date, if preferred.

CURRICULUM

Persuasive Design Course Outline

This hands-on course will provide you with tactical how-to’s that you can start to implement immediately and see results overnight.

Introduction

The experience thinking process

Where to introduce design strategy, behavioural economics and persuasive design so it can be tracked for success

What is persuasive design (as well as behavioural economics, design psychology) and why does it matter?

How does it impact behaviour and engagement?

Power players: Gestalt, Miller, Fitts, Hicks

Gestalt psychology: overview and review of top principles for this area (law of proximity, law of similarity, law of continuation)

Miller’s Law

Fitt’s Law

Hick’s Law

How these principles can be applied to increase KPI conversion rates and engage users

Designing for behaviour change: top strategies and tactics in play

The ethics of persuasion in design

Top 15 tactics in action: review of strategies applied across web and product design

Design for Experiences

Visual storytelling and emotional design

Visceral, behavioural and reflection levels of design

INSTRUCTORS

Leo PollPresident Akendi UK

Technically everything is possible; making it work for people is where the real challenges are. Addressing these challenges from an end-user perspective in a way that makes business sense is what has driven Leo throughout his career. With more than 20 years of experience he is able to bring an ability of strong lateral thinking combined with very broad domain knowledge of applications/markets and technical enablers.

Live virtual training experience

Learn directly from industry experts in an online setting. Live virtual courses allow for a hands-on community experience.

All you need is a computer with internet connection, webcam, microphone and recent browser.

Course: Persuasive DesignDate: 22 September 2023 (Starts at: 14:00 in Europe/London)Type: Virtual CoursePrice: £475 GBP excl. HST (£536.75 incl. HST)What is HST? It is the added tax our Canadian office needs to add for courses delivered from Canada.

Course: Persuasive DesignDate: 24 November 2023 (Starts at: 14:00 in Europe/London)Type: Virtual CoursePrice: £475 GBP excl. HST (£536.75 incl. HST)What is HST? It is the added tax our Canadian office needs to add for courses delivered from Canada.

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Persuasive Design

By Experience Thinkers

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