64 Global Marketing courses

Global Project Management: Virtual In-House Training In this course, you will dig deeper-and differently-into project management processes, tools, and techniques, developing the ability to see them through the lens of global and cultural project impacts. In today's increasingly global environment, managing a project with customers and support organizations spread across multiple countries and continents is a major challenge. From identifying stakeholders and gathering requirements, to planning, controlling, and executing the project, the basic logistics of a global project present their own standard challenges. However, with additional cultural, language-based, and regional elements, global projects involve more complexities than teams often realize. There are unique communication needs, cultural awareness elements, varying customs and work expectations, and critical legal differences to consider. In this course, you will dig deeper-and differently-into project management processes, tools, and techniques, developing the ability to see them through the lens of global and cultural project impacts. This will leverage you to problem solve differently on global projects, prevent problems, and ensure success. The goal is for you to effectively navigate the challenges of leading projects with multi-regional footprints and globally diverse sets of stakeholders. What you Will Learn At the end of this program, you will be able to: Determine when a project meets the criteria of being a true global one Articulate global project needs based on the project grid and framework Identify and analyze global project stakeholders Recognize cultural differences and articulate how they impact project work Determine global project estimating, scheduling, and staffing challenges Assess global project risks and develop problem-solving responses Analyze complex cultural situations and align optimal project communication and negotiation tools and techniques Apply best practices for conducting virtual team work and mitigating virtual challenges Evaluate ways to control for global project scope, cost, and procurement Align customer management best practices with global customer needs Implement key global project closing activities Foundation Concepts What is a global project? What makes a global project different? A global project management framework Initiating the Global Project Launching a global project Respecting cultural differences Identifying and analyzing stakeholders Developing the communications plan Defining the ideal global project manager Crafting a global project charter Planning the Global Project Gathering requirements for a global project Defining the scope, region by region Estimating and scheduling for global projects Staffing the global project Developing the global risk management plan Executing the Global Project Managing global stakeholder expectations Embracing cultural diversity Honing global negotiation techniques Procuring goods and services on a global basis Managing global legal and regulatory issues at the micro and macro level Monitoring and Controlling the Global Project Status reporting Virtual communication Cost control Schedule control Scope control Customer satisfaction Closing the Global Project Contract closure at the macro and micro levels Administrative closure with global reach Lessons learned

Global Project Management: On-Demand In this course, you will dig deeper-and differently-into project management processes, tools, and techniques, developing the ability to see them through the lens of global and cultural project impacts. In today's increasingly global environment, managing a project with customers and support organizations spread across multiple countries and continents is a major challenge. From identifying stakeholders and gathering requirements, to planning, controlling, and executing the project, the basic logistics of a global project present their own standard challenges. However, with additional cultural, language-based, and regional elements, global projects involve more complexities than teams often realize. There are unique communication needs, cultural awareness elements, varying customs and work expectations, and critical legal differences to consider. In this course, you will dig deeper-and differently-into project management processes, tools, and techniques, developing the ability to see them through the lens of global and cultural project impacts. This will leverage you to problem solve differently on global projects, prevent problems, and ensure success. The goal is for you to effectively navigate the challenges of leading projects with multi-regional footprints and globally diverse sets of stakeholders. What you Will Learn At the end of this program, you will be able to: Determine when a project meets the criteria of being a true global one Articulate global project needs based on the project grid and framework Identify and analyze global project stakeholders Recognize cultural differences and articulate how they impact project work Determine global project estimating, scheduling, and staffing challenges Assess global project risks and develop problem-solving responses Analyze complex cultural situations and align optimal project communication and negotiation tools and techniques Apply best practices for conducting virtual team work and mitigating virtual challenges Evaluate ways to control for global project scope, cost, and procurement Align customer management best practices with global customer needs Implement key global project closing activities Foundation Concepts What is a global project? What makes a global project different? A global project management framework Initiating the Global Project Launching a global project Respecting cultural differences Identifying and analyzing stakeholders Developing the communications plan Defining the ideal global project manager Crafting a global project charter Planning the Global Project Gathering requirements for a global project Defining the scope, region by region Estimating and scheduling for global projects Staffing the global project Developing the global risk management plan Executing the Global Project Managing global stakeholder expectations Embracing cultural diversity Honing global negotiation techniques Procuring goods and services on a global basis Managing global legal and regulatory issues at the micro and macro level Monitoring and Controlling the Global Project Status reporting Virtual communication Cost control Schedule control Scope control Customer satisfaction Closing the Global Project Contract closure at the macro and micro levels Administrative closure with global reach Lessons learned

Do you want to prepare for your dream job but strive hard to find the right courses? Then, stop worrying, for our strategically modified Marketing Principles and Marketing Planning bundle will keep you up to date with the relevant knowledge and most recent matters of this emerging field. So, invest your money and effort in our 33 course mega bundle that will exceed your expectations within your budget. The Marketing Principles and Marketing Planning related fields are thriving across the UK, and recruiters are hiring the most knowledgeable and proficient candidates. It's a demanding field with magnitudes of lucrative choices. If you need more guidance to specialise in this area and need help knowing where to start, then StudyHub proposes a preparatory bundle. This comprehensive Marketing Principles and Marketing Planning bundle will help you build a solid foundation to become a proficient worker in the sector. This Marketing Principles and Marketing Planning Bundle consists of the following 30 CPD Accredited Premium courses - Course 01:Marketing Course 02:Marketing Secrets for High Sales Course 03:Marketing Principles Course 04:Marketing Strategies for Business Course 05:Sales and Marketing Coordinator Course 06:Commercial Law Course 07:Event Marketing Associate Course 08:PR : Public Relation Course 09:Content Writing & Copy Writing For SEO and Sales Course 10:Creating Highly Profitable Sales Funnels Course 11:Sales Training: Master Your Sales Pitch Course 12:Cold Call to Boost Sales Course 13:Advanced Instagram Marketing Course 14:Marketing Communication Course 15:Youtube Marketing Strategy Course 16:Linkedin Marketing for Business Course 17:Video Marketing Strategy Course 18:Creating Highly Profitable Sales Funnels Course 19:Introduction To CPA Marketing Course 20:How to Produce a Creative Marketing Strategy Course 21:Marketing Executive Training Course 22:Advanced Diploma in Digital Marketing Course 23:Advanced Diploma in Social Media Marketing Course 24:Facebook Marketing Strategy for Business Course 25:Email Marketing Masterclass Course 26:Lead Generation with Attraction Marketing for Business Course 27:Strategic Planning and Analysis for Marketing Course 28:Lead Generation and Attraction Marketing Training Course 29:Content Creation and Content Marketing Course 30:Complete Online Marketing & Advertising Course 3 Extraordinary Career Oriented courses that will assist you in reimagining your thriving techniques- Course 01: Career Development Plan Fundamentals Course 02: CV Writing and Job Searching Course 03: Interview Skills: Ace the Interview Learning Outcome This tailor-made Marketing Principles and Marketing Planning bundle will allow you to- Uncover your skills and aptitudes to break new ground in the related fields Deep dive into the fundamental knowledge Acquire some hard and soft skills in this area Gain some transferable skills to elevate your performance Maintain good report with your clients and staff Gain necessary office skills and be tech savvy utilising relevant software Keep records of your work and make a report Know the regulations around this area Reinforce your career with specific knowledge of this field Know your legal and ethical responsibility as a professional in the related field This Marketing Principles and Marketing Planning Bundle resources were created with the help of industry experts, and all subject-related information is kept updated on a regular basis to avoid learners from falling behind on the latest developments. Certification After studying the complete training you will be able to take the assessment. After successfully passing the assessment you will be able to claim all courses pdf certificates and 1 hardcopy certificate for the Title Course completely free. Other Hard Copy certificates need to be ordered at an additional cost of •8. CPD 330 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Ambitious learners who want to strengthen their CV for their desired job should take advantage of the Marketing Principles and Marketing Planning bundle! This bundle is also ideal for professionals looking for career advancement. Requirements To participate in this course, all you need is - A smart device A secure internet connection And a keen interest in Marketing Principles and Marketing Planning Career path Upon completing this essential Bundle, you will discover a new world of endless possibilities. These courses will help you to get a cut above the rest and allow you to be more efficient in the relevant fields.

Marketing is like a magical potion - stir creativity, sprinkle strategy, and watch the brand enchant its audience, turning customers into fans and campaigns into legendary adventures. In the dynamic field of marketing, essential skills are vital for revenue growth. A well-rounded marketer excels in consumer behaviour analysis, strategic branding, and innovative communication. With expertise in market segmentation, product life cycles, and pricing dynamics, they navigate the evolving landscape. In a world of integrated campaigns and digital marketing, staying ahead requires mastering research techniques to transform insights into impactful strategies. Our Marketing course equips you for success, turning challenges into opportunities and ensuring brands not only survive but thrive in the competitive marketplace. Level 7 Advanced Diploma in Marketing Learning Outcomes: Analyse consumer behaviour to formulate effective marketing strategies and campaigns. Develop and implement comprehensive product and branding strategies for marketing success. Evaluate market segments and adapt marketing approaches for diverse audiences. Demonstrate proficiency in pricing strategies and product life cycle management. Utilise integrated marketing communications to enhance brand visibility and engagement. Apply advanced marketing research techniques to make informed strategic decisions. Execute direct and digital marketing initiatives for optimal business impact. Level 7 Advanced Diploma in Marketing Basics of Marketing The Marketing Process Strategic Marketing Marketing Environment Market Segmentations Consumer Buying Behaviour Business Markets and Buying Behaviour Marketing Research Product Strategy Branding Strategy Product Life Cycle Pricing Strategy Marketing Channels Integrated Marketing Communications Advertising and Sales Promotion Personal Selling and Public Relations Direct and Digital Marketing Certificate of Achievement Endorsed Certificate of Achievement from the Quality Licence Scheme Learners will be able to achieve an endorsed certificate after completing the course as proof of their achievement. You can order the endorsed certificate for Free to be delivered to your home by post. For international students, there is an additional postage charge of £10. Endorsement The Quality Licence Scheme (QLS) has endorsed this course for its high-quality, non-regulated provision and training programmes. The QLS is a UK-based organisation that sets standards for non-regulated training and learning. This endorsement means that the course has been reviewed and approved by the QLS and meets the highest quality standards. Who is this course for? Aspiring marketers Professionals seeking skill enhancement Business owners aiming for strategic brand positioning Understanding consumer behaviour Mastering strategic branding Navigating market dynamics Marketing enthusiasts Seasoned professionals Entrepreneurs Equipping with tools for competitive success Transforming challenges into opportunities for business growth Requirements To enrol in this Level 7 Advanced Diploma in Marketing course, all you need is a basic understanding of the English Language and an internet connection. Career path Marketing Coordinator Avg Salary: £25,000 - £30,000 Digital Marketing Specialist Avg Salary: £30,000 - £40,000 Brand Manager Avg Salary: £40,000 - £50,000 Market Research Analyst Avg Salary: £30,000 - £40,000 Advertising Manager Avg Salary: £40,000 - £50,000 Marketing Director Avg Salary: £60,000 - £80,000 Chief Marketing Officer (CMO) Avg Salary: £80,000 - £120,000 Certificates CPD Accredited PDF Certificate Digital certificate - Included QLS Endorsed Hard Copy Certificate Hard copy certificate - Included CPD Accredited Hard Copy Certificate Hard copy certificate - £9.99 CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each

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This course provides a holistic perspective on market planning by examining both external and internal environments. From dissecting industry competitiveness using Porter's Five Forces to strategic analysis with McKinsey's Seven S Model, participants will gain insights into the intricacies of effective marketing strategies. After the successful completion of the course, you will be able to learn about the following, Develop the ability to define and understand the components of the marketing environment. Acquire knowledge and skills related to implementing innovation in marketing strategies. Gain proficiency in conducting PESTLE analysis to assess external factors influencing business environments. Understand and apply the BCG matrix for strategic analysis of a product or business portfolio. Develop a comprehensive understanding of Porter's Five Forces model for analyzing industry competitiveness. Explore the role of marketing in Corporate Social Responsibility (CSR) initiatives. Familiarize yourself with McKinsey's Seven S Model for organizational analysis and strategic planning. Discover the nuances of the marketing environment with a focus on PESTLE analysis and strategic innovation. Dive into tools like the BCG matrix for product portfolio evaluation and explore the role of marketing in Corporate Social Responsibility (CSR). This course ensures a well-rounded understanding of essential frameworks for designing impactful marketing plans. This course empowers participants to navigate the complexities of marketing by examining external and internal dynamics. From mastering PESTLE analysis for environmental assessment to leveraging McKinsey's Seven S Model for strategic planning, participants will acquire the expertise needed for diverse roles, including Marketing Strategist, CSR Manager, and Market Analyst. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding External and Internal Environment for designing a market plan Self-paced pre-recorded learning content on this topic. External and Internal Environment for Designing a Market Plan Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Strategist Market Analyst Corporate Social Responsibility Manager Strategic Planner Innovation Specialist Product Portfolio Manager Industry Analyst Marketing Environment Analyst Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This course offers a deep dive into the marketing mix, dissecting each of the Four P's and their interconnectedness with product life cycles. Participants will analyze how marketing decisions influence product features, pricing strategies, supply chain management, and integrated marketing communication, gaining a holistic understanding of modern marketing dynamics. After the successful completion of the course, you will be able to learn about the following, Define and explain the concept of the marketing mix. Define and elaborate on each of the Four P's: Product, Price, Place, and Promotion. Explore how the Four P's relate to different stages of the product life cycle. Examine how marketing decisions impact the product itself, including features, design, and branding. Evaluate how marketing strategies affect pricing decisions, such as setting initial prices, discounts, and pricing adjustments. Define the concept of the supply chain and its significance in marketing. Analyze how efficient supply chain management can impact product availability, distribution, and customer satisfaction. Define integrated marketing communication (IMC) and its role in modern marketing. Examine the components of IMC, including advertising, public relations, sales promotion, personal selling, and digital marketing. From defining the marketing mix to exploring supply chain significance and integrated marketing communication, this course covers the essentials. Participants will examine pricing decisions, product life cycle stages, and the components of integrated marketing communication, preparing them to navigate complex marketing landscapes strategically.   Dive into the intricacies of the marketing mix with this course, dissecting each Four P - Product, Price, Place, and Promotion - and understanding their impact on product life cycles. Participants will gain insights into supply chain management and integrated marketing communication, emerging equipped to make strategic marketing decisions across diverse aspects of the field. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding The Marketing Mix Self-paced pre-recorded learning content on this topic. Understanding the Marketing Mix Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Product Manager Pricing Strategist Distribution Coordinator Promotion Specialist Supply Chain Analyst Marketing Communication Manager Branding Consultant Digital Marketing Coordinator Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this course is to provide learners with a thorough understanding of the interrelationships between marketing and other business functions, the essential role, structure, and operations of the marketing department, the scope of marketing operations, and the roles and responsibilities of marketing managers. The course will also cover the role and traits of marketing leaders, transformational and transactional theory of leadership, the elements of transformational leadership, the effectiveness of transformational marketing leaders and managers, features and elements of entrepreneurial marketing, drafting an entrepreneurial marketing plan, and the role of an entrepreneurial marketing manager. After the successful completion of the course, you will be able to learn about the following, Interrelationships Between Marketing And Other Business Functions. Essential Role, Structure And Operations Of The Marketing Department. Scope Of Marketing Operations. Roles And Responsibilities Of Marketing Managers. Role And Traits Of Marketing Leader. Transformational And Transactional Theory Of Leadership Elements Of Transformational Leadership Effectiveness Of Transformational Marketing Leaders And Managers. Features And Elements Of Entrepreneurial Marketing Drafting An Entrepreneurial Marketing Plan. Role Of Entrepreneurial Marketing Manager Marketing is an essential business function that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This course will provide learners with a comprehensive understanding of the interrelationships between marketing and other business functions and the essential role, structure, and operations of the marketing department. Marketing is an essential business function that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This course will provide learners with a comprehensive understanding of the interrelationships between marketing and other business functions and the essential role, structure, and operations of the marketing department. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing Function Interrelationships and Entrepreneurial Marketing Self-paced pre-recorded learning content on this topic. Marketing Function Interrelationships and Entrepreneurial Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers and Executives Business Development Managers Product Managers and Brand Managers Sales Managers and Representatives Market Researchers and Analysts Business Owners and Entrepreneurs Advertising and PR Professionals Supply Chain Managers Operations Managers Start-up Founders and Entrepreneurs Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this course is to provide learners with a foundational understanding of the key concepts and principles that form the basis of modern marketing. Learners will gain a comprehensive understanding of the role of marketing in creating customer value, identifying and analyzing customer needs and desires, and developing effective marketing strategies that meet the needs and desires of customers. The course will also cover the latest developments in marketing concepts and practices, including customer satisfaction and value creation, market planning and marketing mix, and current and future trends in marketing.  After the successful completion of the course, you will be able to learn about the following, Define marketing principles and concepts. Differentiate between customer needs, wants, and desires. Understand how customer satisfaction contributes to value creation. Explore current and future marketing trends. Apply market planning and the marketing mix to strategic initiatives. Delve into the essentials of marketing, from defining principles and understanding customer distinctions to applying market planning and the marketing mix strategically. This course equips participants with a deep understanding of how customer satisfaction contributes to value creation, ensuring a solid foundation in marketing concepts and practices.   Master the fundamental concepts of marketing with this course, covering principles, customer distinctions, and the critical link between customer satisfaction and value creation. Participants will gain insights into applying strategic market planning and the marketing mix, preparing them for diverse roles in marketing, planning, and strategy development. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Fundamental Concepts in Marketing Self-paced pre-recorded learning content on this topic. Fundamental Concepts in Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Analyst Market Strategist Customer Experience Specialist Marketing Planner Value Creation Consultant Trend Analyst Strategic Marketing Coordinator Marketing Mix Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this short course is to provide a comprehensive understanding of the influence of culture on consumer behavior with marketing communication as a moderator. It also aims to explore various marketing philosophies, research methods, and planning frameworks to enhance participants' marketing skills.After the successful completion of the course, you will be able to learn about the following, Understand the influence of culture on consumer behavior with marketing communication as a moderator. Understand the direct influence of marketing communication on consumer behavior. Understand the influence of psychological factors on purchasing decisions. Marketing as a set of tools and business philosophy. The nature of scientific paradigms. Philosophical thoughts such as what do we know? And how do we know? Marketing development as a science and historical context of early science. Theory verification versus theory discovery. Methods bias in marketing research. Suitable paradigm for marketing and the process of scientific marketing research. Understand theory first or data first? Understand marketing thoughts and philosophies such as scientific relativism and scientific realism. Understand the view of reality and marketing research reliance on realism and relativism. Marketing planning conceptual framework. This course provides an in-depth understanding of the influence of culture on consumer behavior with marketing communication as a moderator. You will explore the direct impact of marketing communication on consumer behavior and learn about the psychological factors that influence purchasing decisions. Additionally, you will discover marketing as a set of tools and a business philosophy, and gain an understanding of the nature of scientific paradigms and philosophical thoughts such as "what do we know?" and "how do we know?" VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing as a Science Advance Marketing Theory and Philosophical Thoughts Self-paced pre-recorded learning content on this topic. Marketing as a Science Advance Marketing Theory and Philosophical Thoughts Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Marketing professionals seeking to expand their knowledge and skills. Students studying marketing or related fields. Business owners and entrepreneurs. Researchers and academics who are interested in the philosophy and methodology of marketing research. Professionals in related fields such as advertising, public relations, and market research. Anyone who wants to understand the basics of marketing. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.