Overview Objectives Define brands and understand the opportunities and challenges facing them in highly competitive business landscapes Plan and craft a powerful brand positioning statement that reflects the brand's promise and the expectations of their most valued customers Build a strategic brand and track its growth and sustainability using researched processes Explore the elements of brand equity and the constituents of brand identity to build consistent and sustainable brands Identify various brand strategies to come up with sound actions aligned with the status of existing and new markets and products Master the process for conducting a full brand audit to evaluate brand performance and take remedial actions
Overview In this course participants will learn how to design, implement as well as achieve desired results from the Public Relations as well as Strategic Marketing along with promoting the product and services of their organisations.
Overview SEO help you define your most profitable focused audience and develop a bridge of communication that reach them directly, thereby positioning your product in the right and most efficient way. Using SEO skills targets increasing the number of visitors to a website and ensuring that the site appears high in ranking on the list of top page results returned by a search engine. SEO has become an increasingly sought-after skill for companies who want to keep track of their rankings in Google's organic search. To reach the customer nationally or internationally, SEO is the only way where we can reach a global market. It is very important to understand the techniques of SEO and how to use Digital Marketing in a more efficient way to reach every corner of the world. This Specialized course will highlight the skills required to optimize website content for top SE Ranking. Through this course, you will learn the algorithms many search engines follow including Google Search. Specially designed with a lot of practical and live examples of advanced SEO techniques used by professionals you will gain a real-world skill to enhance your knowledge in Content Marketing, On-Off Page Optimization, followed by aligning SEO with overall business strategies.
Level 7 Diploma In Strategic Marketing Pathway To MSc In Strategic Marketing Level 7 Diploma in Strategic Marketing (QCF) – 6 - 8 Months Credits: 120 Credits Level 7 Diploma in Strategic Marketing qualification provides the learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy. This programme is a Pathway to MSc in Strategic Marketing. Course Details The Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.The Level 7 Diploma in Strategic Marketing qualification consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600Guided Learning Hours (GLH) for the completed qualification.Modules (120 Credits): Contemporary Issues and Principles of Marketing Consumer Behaviour and Market Communications Digital and Social Media Marketing Contemporary Challenges and Strategic Marketing Strategic Brand Management Marketing Research Project Accreditation All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. University Progression University Top-up On completion of this course, students have the opportunity to complete a Master degree programme from a range of UK universities. The top-up programme can be studied online or on campus. The top-up comprises the final 60 credits which consist of either a dissertation or a dissertation and one module. (The course tuition fee listed above does NOT include the top-up fees) University Progression Click here to see University routes and fee information for progression. Entry Requirements For entry onto the Level 7 Diploma in Strategic Marketing leading to the MSc in Strategic Marketing qualification, learners must possess: An honours degree in related subject or UK level 6 diploma or equivalent overseas qualification i.e. Bachelors Degree or Higher National Diploma OR Mature learners (over 25) with at least 5 years of management experience if they do not possess the above qualification (this is reviewed on a case by case basis) Workshops Workshops are conducted by live webinars for all students. Visa Requirements There is no Visa requirement for this programme.
Learn how to create and manage a successful YouTube channel for your business. This workshop will cover everything you need to know when setting up and using YouTube in your business. You will also learn how to use YouTube analytics to track your channel's performance to help you make improvements.
Certified Business Relationship Manager (CBRM®): In-House Training The CBRM® Practitioner Qualification is intended for the intermediate-to-advanced Business Relationship Manager, as it focuses on advancing to the role of Strategic Business Relationship Manager. As such, the primary focus is on strategic business relationship management, leveraged to optimize business value to the enterprise. The purpose of the Practitioner qualification is to confirm whether the candidate has achieved sufficient understanding and competence to perform the role of Strategic Business Relationship Manager. To pursue the CBRM® certification, a candidate must be a certified Business Relationship Management Professional (BRMP®).
By the end of the course you will have picked up numerous tips and guidance and advice to help you carry out great property valuations/market appraisal's which will help you improve you conversion rate and win more clients.
Certified Business Relationship Manager (CBRM®): Virtual In-House Training The CBRM® Practitioner Qualification is intended for the intermediate-to-advanced Business Relationship Manager, as it focuses on advancing to the role of Strategic Business Relationship Manager. As such, the primary focus is on strategic business relationship management, leveraged to optimize business value to the enterprise. The purpose of the Practitioner qualification is to confirm whether the candidate has achieved sufficient understanding and competence to perform the role of Strategic Business Relationship Manager. To pursue the CBRM® certification, a candidate must be a certified Business Relationship Management Professional (BRMP®). What You Will Learn The successful candidate will demonstrate deep understanding and ability to perform the Strategic BRM role. Specifically, the candidate will: Effectively communicate the purpose and objectives of the Strategic BRM role and how to optimally position that role for maximum effectiveness within the enterprise Understand how to use their personal power and influence to build business relationships and foster a culture that excels at business value results Apply the Strategic Relationship Management processes and techniques to build and sustain trust relationships spanning Business Partner and Provider networks Be able to assess Business Demand Maturity and Business Relationship Maturity and how these might evolve over time Be able to assess Provider Capability Maturity and BRM Competencies and identify key areas needing improvement Be able to apply cross-organization communication techniques to clearly articulate real Provider / business value delivered to the organization Be able to influence executive leaders in their use of Provider Capabilities and Assets based upon potential business value and convergence with business strategy Promote and catalyze business innovation in the Provider's sphere of influence Be able to use the Business Value Management process, techniques, and metrics to define, realize, and optimize the value of Provider capabilities and assets Apply Business Partner Experience Management so as to foster a positive Business Partner perception of Provider capabilities as an essential element of building and sustaining trust relationships Shape strategic agendas for optimum business value, with due consideration of external compliance requirements and potential risks to the business Understand the implications of Lean / Agile methods for the BRM role and capability Influence the development and deployment of available Provider capabilities based upon business need and potential to enable or create business value. Apply Business Capability Management to determine and acquire enabling capabilities pursuant to strategic outcomes Apply Business Capability Management to determine and acquire enabling capabilities pursuant to strategic outcomes Contribute to Business Transition Management in order to foster organizational understanding, support, adoption, and business value results of investments in new business capabilities Course Introduction Explain the House of BRM, recalling the BRM Core Disciplines, competencies required for the BRM role, and necessary conditions for protecting the integrity of the role Recall the key BRM concepts, processes, and techniques Understand the Business Relationship Maturity Model and the Five Relationship Maturity Levels Understanding Business Relationship Maturity and Value The Strategic BRM Role and Capability BRM Impact on Business Value Introduction to the ACME Leisurewear Case Scenario that is used through the course Assessing BRM Context Clarifying Issues Conducting a Business Demand Maturity Assessment Conducting a Business Relationship Maturity Assessment Conducting a Provider Capability Maturity Assessment Shaping the Business Partner's experience with the Provider The BRM role in Service Management Developing Strategic Relationships How to assess Strategic Relationships and plan for their improvement How to achieve business impact through influence and persuasion How to plan and execute BRM formal communications Organizational considerations for BRM deployment How to determine appropriate BRM performance measurement Optimizing Business Value Formulating and Clarifying Business Strategy Catalyzing Business Innovation Business Capability Management Value Management Planning Portfolio Management Business Transition Planning Business Value Optimization Summary and CBRM Exam Preparation Course Summary CBRM Syllabus Review Format and structure of the CBRM® Practitioner Exam Exam hints and tips Sample Exam
Special Executive Masters Programme (S.E.M.P) This programme is geared at enhancing professionals' careers. The SEMP is an encapsulated Senior Management Programmes are short certificate modules designed for anyone who would benefit from more in-depth business knowledge delivered in a short and intensive programme What makes us different? We are a world class business school located in the heart of London, Dubai, Islamabad and Lagos. We are one of the fastest growing British business schools with a stylish blended learning model that is both online and on campus. Learn more about the programme Special Executive Master's Programme in International Marketing Strategy Course Overview The MSBM Special Executive Masters Programmes (SEMP) allows you to update your skills, develop new skills, and explore and develop interests in a wide range of topics. These courses can be taken as personal or professional development and may enhance your employability. The encapsulated Senior Executive Programme in International Marketing Strategy is for high-performance managers and directors who work in critical roles using available resources to effectively produce products and services in a way that satisfies the customers. The Programme is also useful for managers and directors who need an intensive course to cover the key areas that drive success and profit in everyday business marketing. This Programme is designed to give you a comprehensive understanding of the key skills and practices used by marketing executives and their organizations to make informed marketing decisions that are vital to the success of any business. Participants will learn how to critically evaluate key marketing models and apply them to a real-life business problem at a strategic level. Course Details Mode of Study Using Web-based technology, this program provides self-paced, individualized instruction that can be taken anywhere and anytime an individual has access to a computer and the Internet. This Programme is suitable for successful professionals or specialists in the private, public, or voluntary sectors who have new management responsibilities and need to quickly expand their management knowledge. This Programme serves as a refresher course for those who have had their Masters a long time ago and need quick reminders and professional/ academic updates while it serves as a primer for those very experienced Professionals who never made time out for their masters yet they require the academic and practical relevance of this master’s experience. It is a short executive training that runs online for 3 months. Candidates will run 2 months of active lectures and series of assignments and 1 month for their dissertation. Upon successful completion of the Programme, candidates will be awarded a Continuing Professional Development (CPD) certificate in the specific Programme they have completed. What is a CPD Course? Continuing Professional Development (CPD) is the means by which professionals maintain and enhance their knowledge and skills. The world is constantly moving at a very fast pace so undertaking CPD is essential to support a professional in his/her current role as well as helping them with career progression. CPD is all about upgrading knowledge, skills, and capabilities to remain effective and compliant. A CPD course is an investment that you make in yourself. It’s a way of planning your development that links learning directly to practice. CPD can help you keep your skills and knowledge up to date and prepare you for greater responsibilities. It can boost your confidence, strengthen your professional credibility, and help you become more creative in tackling new challenges. Is the SEMP International Marketing the right Programme for me? If you want to understand how to align marketing strategies with business strategy, and how high-performing business leaders make better decisions about their products, services, customers, brand, and competition, then this is just the right Programme for you. Why SEMP International Marketing? This Programme is designed to give you a comprehensive understanding of the key skills and practices used by marketing executives and their organizations to make informed marketing decisions that are vital to the success of any business. Participants will learn how to critically evaluate key marketing models and apply them to a real-life business problem at a strategic level. This 100% online certificate enhances your understanding of the role of marketing in organizational strategy and highlights the advantages of using a cross-functional perspective to lead successful companies or units. By the end of three months, you will have worked through several case studies, have access to numerous online academic materials, interact with peers from different countries and backgrounds, and also have received directions from the best business trainers in the business world today. Who Should Enrol in This online Certificate Program? The SEMP International Marketing Strategy Programme is designed for entry-level managers, up to mid-level managers, senior managers, or directors who are in a general marketing role or fast approaching such position and are seeking an opportunity to obtain a richer, deeper understanding of marketing skills. Here are some of our current online SEMP IMS students: Marketing Professionals Senior Marketing Directors Marketing Managers Business Owners Government officials Accreditation The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines. Entry Requirements There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. Workshops This is a self-study programme with unlimited tutor support. You will never be more than a message or phone call away from our tutors. Visa Requirements There are no Visa Requirements for this Course as its an Online Course.