Description

Certified Business Relationship Manager (CBRM®): Virtual In-House Training

The CBRM® Practitioner Qualification is intended for the intermediate-to-advanced Business Relationship Manager, as it focuses on advancing to the role of Strategic Business Relationship Manager. As such, the primary focus is on strategic business relationship management, leveraged to optimize business value to the enterprise.

The purpose of the Practitioner qualification is to confirm whether the candidate has achieved sufficient understanding and competence to perform the role of Strategic Business Relationship Manager. To pursue the CBRM® certification, a candidate must be a certified Business Relationship Management Professional (BRMP®).

What You Will Learn

The successful candidate will demonstrate deep understanding and ability to perform the Strategic BRM role. Specifically, the candidate will:

Effectively communicate the purpose and objectives of the Strategic BRM role and how to optimally position that role for maximum effectiveness within the enterprise

Understand how to use their personal power and influence to build business relationships and foster a culture that excels at business value results

Apply the Strategic Relationship Management processes and techniques to build and sustain trust relationships spanning Business Partner and Provider networks

Be able to assess Business Demand Maturity and Business Relationship Maturity and how these might evolve over time

Be able to assess Provider Capability Maturity and BRM Competencies and identify key areas needing improvement

Be able to apply cross-organization communication techniques to clearly articulate real Provider / business value delivered to the organization

Be able to influence executive leaders in their use of Provider Capabilities and Assets based upon potential business value and convergence with business strategy

Promote and catalyze business innovation in the Provider's sphere of influence

Be able to use the Business Value Management process, techniques, and metrics to define, realize, and optimize the value of Provider capabilities and assets

Apply Business Partner Experience Management so as to foster a positive Business Partner perception of Provider capabilities as an essential element of building and sustaining trust relationships

Shape strategic agendas for optimum business value, with due consideration of external compliance requirements and potential risks to the business

Understand the implications of Lean / Agile methods for the BRM role and capability

Influence the development and deployment of available Provider capabilities based upon business need and potential to enable or create business value. Apply Business Capability Management to determine and acquire enabling capabilities pursuant to strategic outcomes

Apply Business Capability Management to determine and acquire enabling capabilities pursuant to strategic outcomes

Contribute to Business Transition Management in order to foster organizational understanding, support, adoption, and business value results of investments in new business capabilities

Course Introduction

Explain the House of BRM, recalling the BRM Core Disciplines, competencies required for the BRM role, and necessary conditions for protecting the integrity of the role

Recall the key BRM concepts, processes, and techniques

Understand the Business Relationship Maturity Model and the Five Relationship Maturity Levels

Understanding Business Relationship Maturity and Value

The Strategic BRM Role and Capability

BRM Impact on Business Value

Introduction to the ACME Leisurewear Case Scenario that is used through the course

Assessing BRM Context

Clarifying Issues

Conducting a Business Demand Maturity Assessment

Conducting a Business Relationship Maturity Assessment

Conducting a Provider Capability Maturity Assessment

Shaping the Business Partner's experience with the Provider

The BRM role in Service Management

Developing Strategic Relationships

How to assess Strategic Relationships and plan for their improvement

How to achieve business impact through influence and persuasion

How to plan and execute BRM formal communications

Organizational considerations for BRM deployment

How to determine appropriate BRM performance measurement

Optimizing Business Value

Formulating and Clarifying Business Strategy

Catalyzing Business Innovation

Business Capability Management

Value Management Planning

Portfolio Management

Business Transition Planning

Business Value Optimization

Summary and CBRM Exam Preparation

Course Summary

CBRM Syllabus Review

Format and structure of the CBRM® Practitioner Exam

Exam hints and tips

Sample Exam

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Certified Business Relationship Manager (CBRM): Virtual In-House Training

By IIL Europe Ltd

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