8052 Marketing courses in Cardiff delivered Online

Duration 2 Days 12 CPD hours This course is intended for Managers, directors, and other professionals responsible for planning and leading projects and programs will benefit from this course. Overview Describe common communication barriers Understand how to use effective interpersonal skills in their spoken and written communications Analyze the pillars of organizational awareness Apply principles of effective facilitation Understand how to adapt their approach to different learning and communication styles Effective communication is how employees and management interact to reach organizational goals. Getting this right results in a happier, more engaged workforce who get more done. Unfortunately, there are often significant barriers ? language, culture, distrust, distance ? to effective communication. The activities and discussions in this workshop will help you identify the essential elements of effective communications within your organization and develop communication strategies that harness both interpersonal and organizational awareness to build trust, strengthen collaboration, and increase productivity. Private classes on this topic are available. We can address your organization?s issues, time constraints, and save you money, too. Contact us to find out how. 1. A History of Organizational Communication A Historical Perspective Classic vs. Human Relations Communications Generational and Technological Change Digital Communication Effectiveness of Communication Channels 2. The Effectiveness of Interpersonal Skills Limitations of Self-Awareness Transactional Analysis Connecting with Powerful Communication Active Listening Non-Verbal Communication Written Communication The Power of Facilitation 3. The Pillars of Organizational Awareness Culture and Behavior Creating Psychological Safety Inclusion and Belonging Sweaty-Palmed Conversations Care and Challenge Each Other 4. The Adaptation of Communication Strategies Factors in Communication Communication Barriers Adapting to Different Learning and Communication Styles Communication Strategies Across Time Position and Posture Additional course details: Nexus Humans Communicating Across Your Organization (Second Edition) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Communicating Across Your Organization (Second Edition) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 2 Days 12 CPD hours This course is intended for Professionals desiring to develop meaning engagement strategies to better connect with leadership, peers, and clients. JOB ROLES: Personal Development Leader of Teams/Projects Leader of Managers/Departments Leader of Organizational Strategy Overview Develop better strategies in preparation and execution with audiences of all kinds Engage audience members more deeply and intently Optimize ability to prepare delivery, style, and transparency in sharing information Deliver your message with more clarity, purpose, and passion Create deeper meaning in who you are as a leader for others What?s the difference between good engagement and incredible engagement? How do you know when your audience, employees, or teammates are committed to everything you say and do? The answer is Authentic Engagement. When you notice amazing leaders, you will notice they possess all seven of these traits, regardless of whether they have been in the profession twenty years or twenty weeks. This course is the map toward shaping the next wave of leaders, regardless of style, audience, or modality! The question is: Are you ready to embark on your voyage? In this course, you will learn how to authentically engage others, build a more purposeful message that resonates, and learn the strategies to gain stronger engagement and input back from the people you work with. Private classes on this topic are available. We can address your organization?s issues, time constraints, and save you money, too. Contact us to find out how. 1. The CYA Model of Preparation Preparing Your Content Learning the 4-Square to Holistic Content Delivery Getting Ready for the Seven C?s for Engagement Preparing for Yourself and Audience 2. Preparing Yourself and The Power of Your Delivery Understanding the Power of Delivery and Style Learning when to be Transparent in your Approach Understanding How You Shine Remotely vs. Face-to-Face Understanding Your Command Knowing What and When to Change Your Approach Building Better Efficacy and Confidence 3. Capturing, Building, and Connecting with the People You Engage Learning the Differences between Surface-Level Engagement and Deeper Connection Understanding the Four Levels of Audience to Build Relationships Developing Captivation Techniques with Engagement Establishing Clarity through Depth and Alignment Connecting Deeper and Establishing Trust 4. Going Beyond for Completeness Looking to the Future of Engagement, Technology, and Leadership Plotting Your Next Course for Delivery Using the Anchor Guide to Renew Your Approach Mapping the Next Steps Additional course details: Nexus Humans Mastering Meaningful Engagement training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Mastering Meaningful Engagement course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Preparing for Digital Transformation Organizations today must keep pace with changing technology to stay abreast of the market demand. Keeping pace means a transformation of the entire organization into the digital age. This workshop presents the challenges, benefits, and pitfalls of digital transformation and how it will affect you, and how you can be better prepared and positioned for the upcoming digital transformation. The goal of this course is to enable you to become knowledgeable about the technologies behind a digital transformation in your organization and the driving forces compelling such a transformation. You will learn how to become engaged in the processes of transforming your organization digitally to meet with the growing demands of customers and clients What you will Learn Describe the impact that digital is making on the economy and on customer expectations Examine the nature and drivers of the digital transformation Evaluate new technologies such as Blockchain, Big Data, Artificial Intelligence, and other technologies and see how they work to bring about digital transformation Assess the impact of digital technologies on the current roles and positions in the organization Discuss both the demand that customers have for digital technologies and the impact the digital technologies have on the customer and its relationship with the organization Recognize the new technology trends in the digital transformation and what they mean to the future of the organization Identify how digital transformation will affect all roles and how to be prepared for the upcoming and continuing digital transformation Foundation Concepts Digital transformation versus automation Driving forces behind the digital transformation Learning from digital transformation successes Digital Transformation and Customer Orientation The Digital Customer Customer touch points and the customer journey Omnichannel concept Transform to the customer Digital Technologies and the Organization Relationship Management Big Data: The Basis for it All The Human Factor in Digital Transformations Risks of Digital Transformation Technology Trends Data and Business Analytics Other Major Trends Preview of Coming Attractions Pathway to Digital Transformation

Join us as we delve into the essential do's and don'ts of LinkedIn, uncovering the key tactics to optimize your profile, expand your network, and engage effectively with potential customers and collaborators.

Duration 1 Days 6 CPD hours This course is intended for People in different roles and at various stages in their careers can benefit from this fundamentals course. This includes IT professionals, business stakeholders and others who want to be exposed to the customer engagement capabilities of Dynamics 365, students, recent graduates, and people changing careers who want to leverage Dynamics 365 to move to the next level. Overview Describe the customer engagement apps and what they have in common Describe the standard marketing processes and how Dynamics 365 Marketing addresses them Describe Dynamics 365 Marketing features and capabilities Describe additional marketing apps Describe the standard sales processes and how Dynamics 365 Sales addresses them Describe Dynamics 365 Sales capabilities Describe additional sales apps such as Sales Insights and Sales Navigator Describe the standard customer service processes and how Dynamics 365 Customer Serviceaddresses them Describe Dynamics Customer Service capabilities Describe additional sales apps such as Sales Insights and Sales Navigator Describe the standard field service business processes and how Dynamics 365 Field Service addresses Describe how to generate Work Orders Describe the scheduling capabilities of Dynamics 365 Field Service Describe the inventory management capabilities of Dynamics 365 Field Service Describe the asset management capabilities of Dynamics 365 Field Service Describe project-based customer engagement processes addressed by Dynamics 365 Project Operations Describe the sales capabilities of Dynamics 365 Project Operations Describe the project management capabilities of Dynamics 365 Project Operations Describe the resource utilization capabilities of Dynamics 365 Project Operations This course will provide you with a broad introduction to the customer engagement capabilities of Dynamics 365. You will become familiar with the concept of customer engagement, as well as each of the customer engagement apps, including Dynamics 365 Marketing, Dynamics 365 Sales, Dynamics 365 Customer Service, Dynamics 365 Field Service, and the customer relationship management (CRM) capabilities of Dynamics 365 Project Operations. This course will include lecture as well as hands-on labs. Learn the Fundamentals of Dynamics 365 Marketing Get introduced to the Dynamics 365 customer engagement apps Examine Dynamics 365 Marketing Describe Dynamics 365 Marketing capabilities Review Additional Marketing Apps Learn the Fundamentals of Dynamics 365 Sales Explore Dynamics 365 Sales Manage the sales lifecycle with Dynamics 365 Sales Review additional sales apps Learn the Fundamentals of Dynamics 365 Customer Service Examine Dynamics 365 Customer Service Describe Dynamics Customer Service capabilities Review additional customer service apps Learn the Fundamentals of Dynamics 365 Field Service Examine Dynamics Field Service Generate Work Orders in Dynamics 365 Field Service Describe the scheduling capabilities of Dynamics 365 Field Service Examine the inventory management capabilities of Dynamics 365 Field Service Review the asset management capabilities of Dynamics 365 Field Service Learn the Fundamentals of Dynamics 365 Project Operations (CRM) Examine Dynamics 365 Project Operations Describe the sales capabilities of Dynamics 365 Project Operations Plan projects with Dynamics 365 Project Operations Review the resource utilization capabilities of Dynamics 365 Project Operations Additional course details: Nexus Humans MB-910T00 Microsoft Dynamics 365 Fundamentals (CRM) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the MB-910T00 Microsoft Dynamics 365 Fundamentals (CRM) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

The SEO & PPC Masterclass Workshop is for business owners and marketing managers who want to improve their search engine rankings, increase traffic and drive long term growth in sales.

An 8 week coaching programme like no other. Discover how to build your business, free your time all the while making more money and doing more of the stuff you love. Stop not-earning when you're off on holiday, off for the weekend or off sick... Create a business that works for you, even when you're not there.

Imagine a career where creativity meets strategy, and your digital presence makes a real impact. A career where you are not just a marketer but a storyteller, engaging audiences and driving results. If this sounds like the kind of career you're passionate about, then the Digital Marketing & Social Media Manager - Job Ready Program is the perfect opportunity for you. At studyhub, we understand that breaking into the competitive world of digital marketing and social media management can be challenging, especially without prior experience. That's why we go above and beyond to equip you with the knowledge and guidance you need to excel. Our expert mentors are seasoned professionals in the field, ready to provide personalised one-on-one counselling sessions that cater to your unique needs. But that's not all - we offer much more than just mentorship. Our program is designed to empower you with the essential tools to create a standout CV and portfolio that captures the attention of potential employers. We understand what employers are looking for, and we'll work with you to showcase your skills, creativity, and potential effectively. What sets us apart is our unwavering commitment to your success. We don't stop supporting you until you secure a job in the dynamic field of digital marketing and social media management. We provide ongoing assistance, helping you navigate the job market, refine your interview skills, and connect with potential employers. We are your dedicated job and career support system, guiding you every step of the way. Our mission is simple: To be your trusted partner and assist you every step of the way until you land the marketing job of your dreams. Here are the 30 courses we will provide once you enrol in the program: Course 01: Professional Digital Marketing Diploma Course 02: Learn to Drive Traffic into Sales through Digital Marketing Course 03: SEO - Search Engine Optimisation Course 04: Advanced Training on SEO & SMM Strategies Course 05: Content Marketing Certification Course 06: Content Writing Course 07: Certificate in SEO Content Writing Course 08: Social Media Marketing Course -The Step by Step Guide Course 09: Email Marketing Course Course 10: Sales and Marketing: Email Marketing Course 11: Unlocking the Power of Google Adwords for Digital Marketing Course 12: Google Ads Training Course 13: Facebook Marketing Course 14: Instagram Marketing Course 15: Affiliate Marketing Course 16: Linkedin Marketing Course 17: Youtube Marketing Course 18: Social Media Influencer Course 19: Youtube and Instagram Video Production Course 20: Make a Wordpress WooCommerce Amazon Affiliate Store Course 21: Build an Amazon Affiliate E-Commerce Store from Scratch Course 22: Affiliate Marketing Business Essentials Course 23: E-Commerce: Complete Guide to Income Mastery Course 24: Blogging Course 25: Determining Market Size for Your Product Course 26: Simple Copywriting Secrets: How to Write Killer Sales Copy Course 27: ChatGPT for Marketing Content and Productivity with AI Tools Course 28: Lead Generation and Attraction Marketing Training Course 29: Marketing Strategies for Business Course 30: Brand Branding Why Choose Us Money Back Guarantee: We believe in the effectiveness of our program. If you follow our guidance and do not secure a job within a specified period, we offer a money-back guarantee. Personalised Job Search Assistance: We're in this together! Our dedicated team will tirelessly support your entire job searching process, ensuring you have a compelling application that gets noticed. Expertly Crafted Portfolio: Your portfolio is your digital showcase. Our professional writers will create a customised portfolio highlighting your unique skills and experiences, maximising your chances of standing out among the competition. Strategic Placement: We understand the power of strategic exposure. We'll submit your portfolio to various platforms and networks, expanding your reach and connecting you with valuable opportunities aligned with your marketing career goals. One-On-One Consultation Sessions with Industry Experts: Gain invaluable insights and guidance from seasoned professionals who have excelled in the digital marketing and social media management field. Comprehensive Skill Development: Our program is designed to equip you with the most sought-after skills in the digital marketing and social media management sector, ensuring you have the knowledge and expertise to excel in any marketing-driven environment. Ongoing Support: The journey to your dream job doesn't end with placement. Our commitment to your success extends well beyond your initial training, with our support team available to answer your questions, provide guidance, and assist you as you progress in your marketing career. The Program is completed in 5 easy steps: Step 1 - Enrol in the program and start learning from the courses we provide Upon enrolment in the Digital Marketing & Social Media Manager - Job Ready Program, you gain lifetime access to 6 premium courses dedicated to honing your digital marketing and social media management skills. Our customer service team remains in constant contact with you, providing assistance at every step of your learning journey. Step 2 - Complete your courses and get certifications Upon completion of each course, you'll earn certifications through exams designed to test your knowledge. Achieving a 90% pass mark for the initial course and 80% for subsequent relevant courses is required. Once successful, you'll receive hardcopy certificates, solidifying your expertise in the field. Step 3 - Get a consultation session from a professional Marketing expert Elevate your Digital Marketing & Social Media Manager skills with a personalised one-on-one consultation session led by an industry-seasoned professional. Gain insights, expert tips, and tailored advice to propel your marketing career forward. Step 4 - Complete the CV and attend the interview Armed with your certifications, our team of professionals will craft a compelling CV and LinkedIn profile tailored to your unique strengths. Armed with these powerful tools, you'll confidently tackle job interviews, launching your career with a starting salary ranging from •30,000 to •50,000 annually. Step 5 - We will not leave you until you get a job Our commitment to your success goes beyond completion. We stand by your side, offering personalised support, expert guidance, and unwavering dedication until you secure your dream job. Your job search becomes our mission, ensuring you have the best chance for a thriving career in Digital Marketing & Social Media Management. Don't let your dream career as a Digital Marketing & Social Media Manager remain out of reach. Focus on developing your skills - finding a job is our task! Join our Job Ready Program today, and let us be your trusted partner on your journey to success. Why Choose Us: Money Back Guarantee We believe in the effectiveness of our program. If you follow our guidance and do not secure a job within a specified period, we offer a money-back guarantee. Trust us to be your dedicated partner in achieving your dream job in the dynamic world of Digital Marketing & Social Media Management. Detailed Curriculum Course 01: Professional Digital Marketing Diploma Comprehensive digital marketing fundamentals covering SEO, social media, email, and content strategies. Learn to craft effective campaigns, analyze data, and create impactful online presence. Course 02: Learn to Drive Traffic into Sales through Digital Marketing Explore advanced tactics to boost website traffic and convert leads to sales. Master the art of targeting, engagement, and conversion optimization in the digital landscape. Course 03: SEO - Search Engine Optimisation In-depth SEO training covering keyword research, on-page optimization, and backlink strategies. Acquire the skills to enhance website visibility and ranking on search engines. Course 04: Advanced Training on SEO & SMM Strategies Build expertise in advanced SEO and Social Media Marketing (SMM) techniques. Dive into algorithm updates, analytics, and harness the power of social platforms for optimal digital presence. Course 05: Content Marketing Certification Master content creation and distribution strategies. Develop engaging, keyword-rich content for diverse platforms, and understand the role of storytelling in effective digital marketing. Course 06: Content Writing Hone your writing skills for digital platforms. Learn to create compelling, SEO-friendly content that resonates with your target audience and drives online engagement. Course 07: Certificate in SEO Content Writing Specialized content writing with a focus on SEO. Craft content that not only captivates readers but also enhances search engine rankings and visibility. Course 08: Social Media Marketing Course - The Step by Step Guide A step-by-step guide to effective social media marketing. Understand platform dynamics, create engaging content, and implement strategies for organic and paid social media success. Course 09: Email Marketing Course Master the art of email marketing. Learn to build and segment lists, design impactful campaigns, and optimize for conversions while adhering to best practices. Course 10: Sales and Marketing: Email Marketing Integrate email marketing into your sales strategy. Explore techniques to nurture leads, build customer relationships, and drive revenue through targeted email campaigns. Course 11: Unlocking the Power of Google Adwords for Digital Marketing Harness the potential of Google AdWords. Understand keyword targeting, ad creation, and bid management to maximize visibility and achieve marketing goals. Course 12: Google Ads Training Comprehensive Google Ads training covering ad formats, targeting options, and campaign optimization. Gain expertise in creating effective advertising campaigns on the Google platform. Course 13: Facebook Marketing Dive into Facebook marketing strategies. Learn to create compelling content, utilize paid advertising, and leverage analytics to optimize campaigns on the world's largest social platform. Course 14: Instagram Marketing Master Instagram marketing essentials. Explore content creation, engagement strategies, and advertising techniques to build a strong brand presence on this visual-centric platform. Course 15: Affiliate Marketing Unlock the potential of affiliate marketing. Understand partnership structures, optimize promotional strategies, and leverage affiliate networks to generate passive income. Course 16: Linkedin Marketing Strategic marketing on LinkedIn. Explore content creation, networking, and advertising techniques to enhance brand visibility and generate business leads on the professional platform. Course 17: Youtube Marketing Comprehensive YouTube marketing training. Learn content creation, optimization, and advertising strategies to maximize visibility and engagement on the world's largest video platform. Course 18: Social Media Influencer Transform into a social media influencer. Discover content creation, audience engagement, and collaboration strategies to build a personal brand and monetize influence. Course 19: Youtube and Instagram Video Production Master video production for YouTube and Instagram. Learn scripting, filming, editing, and optimization techniques to create engaging and shareable video content. Course 20: Make a Wordpress WooCommerce Amazon Affiliate Store Build a profitable Amazon affiliate store using WordPress and WooCommerce. Learn to set up, customize, and optimize your online store for maximum affiliate revenue. Course 21: Build an Amazon Affiliate E-Commerce Store from Scratch Step-by-step guide to creating an Amazon affiliate e-commerce store. Covering product selection, site setup, and marketing strategies to generate income through affiliate sales. Course 22: Affiliate Marketing Business Essentials Essential knowledge for successful affiliate marketing. Covering niche selection, audience targeting, and optimization strategies to build a lucrative affiliate marketing business. CPD 1000 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Course 23: E-Commerce: Complete Guide to Income Mastery Comprehensive e-commerce guide covering product sourcing, store setup, and marketing strategies. Learn to maximize income through effective e-commerce practices. Course 24: Blogging Master the art of blogging for business. Explore content creation, SEO optimization, and monetization strategies to build a successful and profitable blog. Course 25: Determining Market Size for Your Product Learn market analysis techniques to assess the size and potential of your target market. Understand the importance of data-driven decision-making in product development and marketing. Course 26: Simple Copywriting Secrets: How to Write Killer Sales Copy Unlock the secrets of persuasive copywriting. Learn to craft compelling sales copy that resonates with your audience and drives conversions across various marketing channels. Course 27: ChatGPT for Marketing Content and Productivity with AI Tools Harness the power of ChatGPT for marketing content creation and productivity. Learn to use AI tools to streamline tasks, enhance creativity, and improve overall marketing efficiency. Course 28: Lead Generation and Attraction Marketing Training Master lead generation and attraction marketing techniques. Explore strategies to attract and convert prospects into customers through effective marketing campaigns. Course 29: Marketing Strategies for Business Develop comprehensive marketing strategies for business success. Covering market segmentation, targeting, positioning, and effective promotional tactics to achieve business goals. Course 30: Brand Branding Dive into the intricacies of brand branding. Learn to develop a strong brand identity, create brand messaging, and implement strategies to build brand loyalty and recognition. The Digital Marketing & Social Media Manager - Job Ready Program is crafted for individuals with diverse backgrounds who aspire to excel in the dynamic field of marketing. This program is especially ideal for: Entry-Level Marketing Enthusiasts:Individuals who are passionate about marketing and eager to kickstart their career in the digital marketing and social media management domain. Limited or No Prior Experience in Marketing:This program caters to individuals with minimal or no prior experience in the marketing industry, providing a comprehensive foundation for success. Recent Graduates in Marketing or Related Fields:Graduates looking to translate their educational background into practical skills and secure a position in the competitive landscape of digital marketing and social media management. Career Changers into the Marketing Field:Individuals seeking a career transition into marketing, leveraging this program to gain the necessary expertise and skills for success. Motivated Individuals Eager for Comprehensive Support:This program is perfect for those with a strong drive to succeed, offering extensive mentoring and support to navigate the complexities of digital marketing and social media management.CIM Diploma in Professional Digital Marketing (Online)Level 4 Diploma in Digital Marketing (HL)COB Certified Digital Marketing ManagerProfessional Diploma in Social Media Please Note: Studyhub is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses. Requirements No experience required. Just enrol & start learning. Career path Digital Marketing Specialist Social Media Manager Content Marketing Coordinator SEO Analyst PPC Campaign Manager Email Marketing Specialist Digital Marketing Manager Brand Strategist Influencer Marketing Coordinator Online Community Manager E-commerce Marketing Specialist Data Analyst (Marketing) Marketing Automation Specialist Social Media Strategist Content Creator (Digital Marketing) Certificates CPD Accredited e-Certificate Digital certificate - Included CPD Accredited Framed (Hardcopy) Certificate Hard copy certificate - Included Enrolment Letter Digital certificate - Included Student ID Card Digital certificate - Included The Quality Licence Scheme Endorsed Certificate of Achievement Hard copy certificate - Included

Preparing for Digital Transformation: Virtual In-House Training Organizations today must keep pace with changing technology to stay abreast of the market demand. Keeping pace means a transformation of the entire organization into the digital age. This workshop presents the challenges, benefits, and pitfalls of digital transformation and how it will affect you, and how you can be better prepared and positioned for the upcoming digital transformation. The goal of this course is to enable you to become knowledgeable about the technologies behind a digital transformation in your organization and the driving forces compelling such a transformation. You will learn how to become engaged in the processes of transforming your organization digitally to meet with the growing demands of customers and clients What you will Learn Describe the impact that digital is making on the economy and on customer expectations Examine the nature and drivers of the digital transformation Evaluate new technologies such as Blockchain, Big Data, Artificial Intelligence, and other technologies and see how they work to bring about digital transformation Assess the impact of digital technologies on the current roles and positions in the organization Discuss both the demand that customers have for digital technologies and the impact the digital technologies have on the customer and its relationship with the organization Recognize the new technology trends in the digital transformation and what they mean to the future of the organization Identify how digital transformation will affect all roles and how to be prepared for the upcoming and continuing digital transformation Foundation Concepts Digital transformation versus automation Driving forces behind the digital transformation Learning from digital transformation successes Digital Transformation and Customer Orientation The Digital Customer Customer touch points and the customer journey Omnichannel concept Transform to the customer Digital Technologies and the Organization Relationship Management Big Data: The Basis for it All The Human Factor in Digital Transformations Risks of Digital Transformation Technology Trends Data and Business Analytics Other Major Trends Preview of Coming Attractions Pathway to Digital Transformation

Preparing for Digital Transformation (On-Demand) The goal of this course is to enable you to become knowledgeable about the technologies behind a digital transformation in your organization and the driving forces compelling such a transformation. You will learn how to become engaged in the processes of transforming your organization digitally to meet with the growing demands of customers and clients. Organizations today must keep pace with changing technology to stay abreast of the market demand. Keeping pace means a transformation of the entire organization into the digital age. This workshop presents the challenges, benefits, and pitfalls of digital transformation and how it will affect you, and how you can be better prepared and positioned for the upcoming digital transformation. You will learn how to become engaged in the processes of transforming your organization digitally to meet with the growing demands of customers and clients. What you will Learn Describe the impact that digital is making on the economy and on customer expectations Examine the nature and drivers of the digital transformation Evaluate new technologies such as Blockchain, Big Data, Artificial Intelligence, and other technologies and see how they work to bring about digital transformation Assess the impact of digital technologies on the current roles and positions in the organization Discuss both the demand that customers have for digital technologies and the impact the digital technologies have on the customer and its relationship with the organization Recognize the new technology trends in the digital transformation and what they mean to the future of the organization Identify how digital transformation will affect all roles and how to be prepared for the upcoming and continuing digital transformation Getting Started Foundation Concepts Digital transformation versus automation Driving forces behind the digital transformation Learning from digital transformation successes Digital Transformation and Customer Orientation The Digital Customer Customer touch points and the customer journey Omnichannel concept Transform to the customer Digital Technologies and the Organization Relationship Management Big Data: The Basis for it All The Human Factor in Digital Transformations Risks of Digital Transformation Technology Trends Data and Business Analytics Other Major Trends Preview of Coming Attractions Pathway to Digital Transformation Summary and Next Steps