Booking options
£1,250
+ VAT£1,250
+ VATOn-Demand course
1 hour
All levels
The goal of this course is to enable you to become knowledgeable about the technologies behind a digital transformation in your organization and the driving forces compelling such a transformation. You will learn how to become engaged in the processes of transforming your organization digitally to meet with the growing demands of customers and clients.
Organizations today must keep pace with changing technology to stay abreast of the market demand. Keeping pace means a transformation of the entire organization into the digital age. This workshop presents the challenges, benefits, and pitfalls of digital transformation and how it will affect you, and how you can be better prepared and positioned for the upcoming digital transformation.
You will learn how to become engaged in the processes of transforming your organization digitally to meet with the growing demands of customers and clients.
Describe the impact that digital is making on the economy and on customer expectations
Examine the nature and drivers of the digital transformation
Evaluate new technologies such as Blockchain, Big Data, Artificial Intelligence, and other technologies and see how they work to bring about digital transformation
Assess the impact of digital technologies on the current roles and positions in the organization
Discuss both the demand that customers have for digital technologies and the impact the digital technologies have on the customer and its relationship with the organization
Recognize the new technology trends in the digital transformation and what they mean to the future of the organization
Identify how digital transformation will affect all roles and how to be prepared for the upcoming and continuing digital transformation
Digital transformation versus automation
Driving forces behind the digital transformation
Learning from digital transformation successes
The Digital Customer
Customer touch points and the customer journey
Omnichannel concept
Transform to the customer
Relationship Management
Big Data: The Basis for it All
The Human Factor in Digital Transformations
Risks of Digital Transformation
Data and Business Analytics
Other Major Trends
Preview of Coming Attractions
Pathway to Digital Transformation
Summary and Next Steps