201 Marketing courses in Cardiff delivered Live Online

Overview Any business life is completely dependent on Sales and Marketing. It delivers a significant business benefit. Providing effective training in Sales and Marketing helps boost sales, increase profit, create a brand image and also improve customer satisfaction.  The role of a sales director is crucial in improving an organization's revenue and sales. A good sales director can affect the overall performance of a business. The course is designed with a lot of practical exercises, and modern techniques, taking the delegates' skills to an advanced level. This will help the delegates to attain the skills they require and implement what they learn in their work efficiently and to their highest potential. This course will help review overall sales strategies and how they can contribute in order to achieve a desired positive outcome. It will set measurable objectives and standards within the team and will boost the confidence in their performance and achieve the objectives. 

Overview Objectives Define brands and understand the opportunities and challenges facing them in highly competitive business landscapes Plan and craft a powerful brand positioning statement that reflects the brand's promise and the expectations of their most valued customers Build a strategic brand and track its growth and sustainability using researched processes Explore the elements of brand equity and the constituents of brand identity to build consistent and sustainable brands Identify various brand strategies to come up with sound actions aligned with the status of existing and new markets and products Master the process for conducting a full brand audit to evaluate brand performance and take remedial actions

Overview In this course participants will learn how to design, implement as well as achieve desired results from the Public Relations as well as Strategic Marketing along with promoting the product and services of their organisations. 

Overview SEO help you define your most profitable focused audience and develop a bridge of communication that reach them directly, thereby positioning your product in the right and most efficient way. Using SEO skills targets increasing the number of visitors to a website and ensuring that the site appears high in ranking on the list of top page results returned by a search engine. SEO has become an increasingly sought-after skill for companies who want to keep track of their rankings in Google's organic search. To reach the customer nationally or internationally, SEO is the only way where we can reach a global market. It is very important to understand the techniques of SEO and how to use Digital Marketing in a more efficient way to reach every corner of the world.  This Specialized course will highlight the skills required to optimize website content for top SE Ranking. Through this course, you will learn the algorithms many search engines follow including Google Search. Specially designed with a lot of practical and live examples of advanced SEO techniques used by professionals you will gain a real-world skill to enhance your knowledge in Content Marketing, On-Off Page Optimization, followed by aligning SEO with overall business strategies. 

Level 7 Diploma In Strategic Marketing Pathway To MSc In Strategic Marketing Level 7 Diploma in Strategic Marketing (QCF) – 6 - 8 Months Credits: 120 Credits Level 7 Diploma in Strategic Marketing qualification provides the learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.  Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy. This programme is a Pathway to MSc in Strategic Marketing. Course Details The Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.The Level 7 Diploma in Strategic Marketing qualification consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600Guided Learning Hours (GLH) for the completed qualification.Modules (120 Credits): Contemporary Issues and Principles of Marketing Consumer Behaviour and Market Communications Digital and Social Media Marketing Contemporary Challenges and Strategic Marketing Strategic Brand Management Marketing Research Project Accreditation All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. University Progression University Top-up On completion of this course, students have the opportunity to complete a Master degree programme from a range of UK universities. The top-up programme can be studied online or on campus. The top-up comprises the final 60 credits which consist of either a dissertation or a dissertation and one module. (The course tuition fee listed above does NOT include the top-up fees) University Progression Click here to see University routes and fee information for progression. Entry Requirements For entry onto the Level 7 Diploma in Strategic Marketing leading to the MSc in Strategic Marketing qualification, learners must possess: An honours degree in related subject or UK level 6 diploma or equivalent overseas qualification i.e. Bachelors Degree or Higher National Diploma OR Mature learners (over 25) with at least 5 years of management experience if they do not possess the above qualification (this is reviewed on a case by case basis) Workshops Workshops are conducted by live webinars for all students. Visa Requirements There is no Visa requirement for this programme.

Learn how to create and manage a successful YouTube channel for your business. This workshop will cover everything you need to know when setting up and using YouTube in your business. You will also learn how to use YouTube analytics to track your channel's performance to help you make improvements.

Certified Business Relationship Manager (CBRM®): In-House Training The CBRM® Practitioner Qualification is intended for the intermediate-to-advanced Business Relationship Manager, as it focuses on advancing to the role of Strategic Business Relationship Manager. As such, the primary focus is on strategic business relationship management, leveraged to optimize business value to the enterprise. The purpose of the Practitioner qualification is to confirm whether the candidate has achieved sufficient understanding and competence to perform the role of Strategic Business Relationship Manager. To pursue the CBRM® certification, a candidate must be a certified Business Relationship Management Professional (BRMP®).

Certified Business Relationship Manager (CBRM®): Virtual In-House Training The CBRM® Practitioner Qualification is intended for the intermediate-to-advanced Business Relationship Manager, as it focuses on advancing to the role of Strategic Business Relationship Manager. As such, the primary focus is on strategic business relationship management, leveraged to optimize business value to the enterprise. The purpose of the Practitioner qualification is to confirm whether the candidate has achieved sufficient understanding and competence to perform the role of Strategic Business Relationship Manager. To pursue the CBRM® certification, a candidate must be a certified Business Relationship Management Professional (BRMP®). What You Will Learn The successful candidate will demonstrate deep understanding and ability to perform the Strategic BRM role. Specifically, the candidate will: Effectively communicate the purpose and objectives of the Strategic BRM role and how to optimally position that role for maximum effectiveness within the enterprise Understand how to use their personal power and influence to build business relationships and foster a culture that excels at business value results Apply the Strategic Relationship Management processes and techniques to build and sustain trust relationships spanning Business Partner and Provider networks Be able to assess Business Demand Maturity and Business Relationship Maturity and how these might evolve over time Be able to assess Provider Capability Maturity and BRM Competencies and identify key areas needing improvement Be able to apply cross-organization communication techniques to clearly articulate real Provider / business value delivered to the organization Be able to influence executive leaders in their use of Provider Capabilities and Assets based upon potential business value and convergence with business strategy Promote and catalyze business innovation in the Provider's sphere of influence Be able to use the Business Value Management process, techniques, and metrics to define, realize, and optimize the value of Provider capabilities and assets Apply Business Partner Experience Management so as to foster a positive Business Partner perception of Provider capabilities as an essential element of building and sustaining trust relationships Shape strategic agendas for optimum business value, with due consideration of external compliance requirements and potential risks to the business Understand the implications of Lean / Agile methods for the BRM role and capability Influence the development and deployment of available Provider capabilities based upon business need and potential to enable or create business value. Apply Business Capability Management to determine and acquire enabling capabilities pursuant to strategic outcomes Apply Business Capability Management to determine and acquire enabling capabilities pursuant to strategic outcomes Contribute to Business Transition Management in order to foster organizational understanding, support, adoption, and business value results of investments in new business capabilities Course Introduction Explain the House of BRM, recalling the BRM Core Disciplines, competencies required for the BRM role, and necessary conditions for protecting the integrity of the role Recall the key BRM concepts, processes, and techniques Understand the Business Relationship Maturity Model and the Five Relationship Maturity Levels Understanding Business Relationship Maturity and Value The Strategic BRM Role and Capability BRM Impact on Business Value Introduction to the ACME Leisurewear Case Scenario that is used through the course Assessing BRM Context Clarifying Issues Conducting a Business Demand Maturity Assessment Conducting a Business Relationship Maturity Assessment Conducting a Provider Capability Maturity Assessment Shaping the Business Partner's experience with the Provider The BRM role in Service Management Developing Strategic Relationships How to assess Strategic Relationships and plan for their improvement How to achieve business impact through influence and persuasion How to plan and execute BRM formal communications Organizational considerations for BRM deployment How to determine appropriate BRM performance measurement Optimizing Business Value Formulating and Clarifying Business Strategy Catalyzing Business Innovation Business Capability Management Value Management Planning Portfolio Management Business Transition Planning Business Value Optimization Summary and CBRM Exam Preparation Course Summary CBRM Syllabus Review Format and structure of the CBRM® Practitioner Exam Exam hints and tips Sample Exam

By the end of the course you will have picked up numerous tips and guidance and advice to help you carry out great property valuations/market appraisal's which will help you improve you conversion rate and win more clients.

Today, every individual and organisation is a publisher. You want everyone in your organisation to be a potential ambassador. And every employee has something to gain from raising their profile and showcasing their expertise. An effective content strategy allows you to deliver compelling stories to your audience in the most seamless way possible to make an emotional connection. This requires a mix of passion for the subject matter, a deep relationship with your audience, robust production processes, and the right tools.  With a background in journalism and technology, we’ve worked on many projects that combine the two – including overseeing the iPad edition launches for Condé Nast in the UK, product ownership of a Digital Asset Manager for Condé Nast International, and developing and delivering content training for telco VEON.  Publishers and brands we’ve worked with include WIRED, Time Out, GQ, Vanity Fair and Vogue – as well as solo entrepreneurs and startups who are trying to cut through the noise and get their message heard.  In this course we'll cover the key elements of an effective content strategy: how to plan across multiple platforms, and how to implement your blueprint without exhausting yourself or your team. Sample learning content  Session 1: Planning a content strategy Mapping and understanding your audiences. Defining your content objectives, for you or your organisation. Common pitfalls with poorly targeted content. Session 2: A content creation framework Finding ideas to generate a consistent stream of content. Idenitfying angles that will help you stand out from the crowd. Using different formats across multiple channels. Session 3: Keeping it going Simple processes to help hit deadlines and publish regularly. Balancing content creation and content creation. Creating a mix of evergreen and timely content. Session 4: Measurement and iteration Useful (and useless) metrics for content producers. Handling comments and joining the conversation. Iterating your content strategy based on feedback. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. 
To ensure this is possible, the number of attendees is capped at 16 people.  Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial “The EMpower Network commissioned the content creation workshop to understand how to communicate effectively with a wide range of stakeholders. In light of covid-19, it’s more important than ever to communicate clearly especially as we’ve moved to remote meetings. The workshop was very insightful and Alan was a very engaging speaker making sure all attendees contributed and worked through real-life examples. Attendees praised the usefulness of the workshop and especially liked the content generation framework with one saying 'It has changed the way I think about communicating and given me a toolkit that I will use in both my work and personal projects'.” Shade Nathaniel-Ayodele | EMpower Network, Southwark Council