Participants gain a foundational understanding of the UX design process, tools and techniques through an engaging mix of theory and practical application exercises.
Learn tools to set workplace boundaries
Are you ready to unwind and relax? Do you relish the thought of spending an evening just for you, when you can simply let go? If you’re tired of doing too much and need some serious chill time, please join us for an evening of spacious yoga and breathing followed by a long luxurious session of yoga nidra.
One-on-one Breathwork Coaching and Guided Breathwork journeys, online and in person
Arm yourself with a robust research toolkit that will help you uncover deep behavioural insights on user needs and motivations so you can design better experiences.
Bad news - people don't buy your product. Better news - they don't buy anyone else's product either. Best news - they do buy what a product gives them, whether it be removing 'pain' or giving 'pleasure'. So what a challenge it is that every single person buys your product for a slightly different reason! What's the secret to selling in that sort of sales environment? This programme provides a great roadmap. This course will help participants: Build rapport with authenticity Use open questions, listening and summary to properly understand the prospect Use 'impact' questions to 'stack the pain' of remaining with the status quo Convert features into personalised benefits that reflect stated needs Handle objections with calm confidence Identify buying signals Close effectively Convey credible urgency centred on the prospect's - not the salesperson's - interests 1 What makes a customer buy any product? Moving towards 'pleasure' Moving away from 'pain' Robert Cialdini's Psychology of Influence - buying motives Understanding what your product does for customers Why there is never a 'one size fits all' approach What are the real 'unique selling points' and why the salesperson is the real 'USP' At what point does the customer emotionally buy your product? 2 Getting past gatekeepers What gatekeepers' motivations are How to make them your friend rather than your enemy How to make your call harder to block than to put through How to control the gatekeeper with questions, not answers Using Cialdini's 'reciprocity' law to get put through more often Practical exercise in which the trainer poses as gatekeeper 3 Questioning and listening skills How to use open questions to get the customer talking What questions to avoid and why How to 'stack the pain' of the status quo with 'impact questions' Practical 'pain stacking' exercise in pairs What listening is and what it isn't Question funnelling - how to earn deeper disclosure through probing Practical funnelling exercise in pairs The power of summary 4 How to create tailored benefits and not 'dive into solution' What is 'diving into solution'? Examples and analogies Why it is to be avoided Practical exercise in pairs - how it feels to have solutions offered up too early How to avoid 'feature-dumping' What is 'value selling'? How to create tailored benefits How to convert product features into benefits How to deal with the prospect's competitor allegiance 5 Handling objections and testing the water How to overcome the price objection by selling value Common objections the participants encounter and answers that work The objections salespeople carry in their own heads The 'A-C-E' objection-handling model How to uncover objections When - and when not - to trial close 6 Closing skills Why salespeople often close too early How to identify buying signals How to use urgency with skill and effectiveness Four killer closing techniques that work How to avoid buying the product back by careless post-sale talk How to ask for referrals for your product How to 'farm' the account for future opportunities 7 Wrap-up Key learnings from each participant Individual action planning - steps that can and will be implemented in the workplace
Meditation for Alleviating Stress
A masterclass in devising therapeutic metaphors This inspiring online training day gives you powerful, non-intrusive ways to help distressed young people – and others – overcome difficulties in their lives – the skills you will learn can also be used with adults Accredited CPD: 6 hours Length: 1 day (9.15am - 4.00pm GMT) LIVE ONLINE – Join Pamela Woodford live online on Tuesday 18th June 2024 for this enjoyable, experiential CPD accredited training day – you will have plenty of opportunities to ask questions, take part in exercises to practice the steps involved, come up with pertinent metaphors and create your own story. Limited numbers. BONUS RECORDING – you will also get a recording of the tutor sessions for a limited time afterwards to maximise your learning. >> If you can’t make this date please register your interest below and we’ll let you know as soon as a new date is available. Fantastic online training, engaging and thought-provoking throughout. The confidence Pamela has given me will impact positively on my everyday practice, I am truly inspired...PSYCHOTHERAPIST Why take this course Children’s natural affinity with stories gives us an incredibly powerful, non-directive way to help emotionally distressed and abused young people, who can sometimes be hard to reach in any other way. On this practical live training event you will learn how to tap into your own metaphorical brain to create therapeutic stories and metaphors ‘in the moment’ that are appropriate to each individual’s circumstances and experiences. Throughout the day Pamela – a master storyteller and highly experienced psychotherapist – draws on her own case histories, metaphor and story examples as she guides you through the steps involved in ‘thinking on your feet’ and creating a story yourself in the moment. By the end of the day you will have lots of new, innovative ways to engage with and help distressed children deal with the experiences they have had – whilst also offering them hope, understanding, and new ways of thinking and feeling about life and themselves. Indeed, you may well be surprised at how quickly positive psychological changes occur as a result of the stories you will create and tell ‘in the moment’. Stories also play a crucial role in child development – through the ways the different characters think, act and overcome difficulties, children gain important templates for understanding the world and dealing with the challenges and situations they will meet in life – both now and in the future. They are a wonderful way to help build resilience. Storytelling and the careful use of therapeutic metaphor are crucial elements of successful counselling and psychotherapy – they help bypass assumptions and rigid thinking to offer a new, broader way of looking at things, awaken innate resources and offer crucial hope – just what struggling children need… Wonderful, interactive online course. Pamela is a joy to listen to – I learnt so muchCOUNSELLOR What will you learn A clear understanding of how to address emotional issues in children Simple ways to calm and relax children – “it’s the way you tell ‘em” Tips for igniting your own imagination and creativity How to ‘think metaphor’ to find the right one for each situation A step-by-step guide to creating your own stories – the 6 steps for creating short stories with metaphors specifically tailored to quickly bring about positive psychological changes in children and young people Breathing life into inanimate objects and taking inspiration from nature – how to tune into your metaphorical mind Valuable experience in creating your own therapeutic story from scratch How to use your stories and metaphors The importance of paying attention to the words children use when telling you something Case histories which illustrate the effectiveness and flexibility of stories – and show why they are such powerful therapeutic tools, even with difficult cases How to find your own metaphors and connect them emotionally to distressing situations Using embedded suggestions in stories – exercise Different ways to use therapeutic stories, such as those in Pamela’s acclaimed Brighter Little Minds series, to develop emotional literacy The importance of incorporating all of our senses How to adapt stories to use with adolescents and adults Tips for thinking creatively ‘on your feet’ to come up with suitable metaphors and ideas there and then in the moment Flexible skills that can easily be adapted to working with adults Why subtly entwining a child’s interests into a story makes its impact stronger How to introduce a story or therapeutic metaphor naturally into your conversation Feedback on the story you create and time to ask questions of the tutor – a highly experienced and creative psychotherapist who has spent decades working therapeutically with distressed children and young people A greater appreciation of the subtle power of metaphor, imagination and embedded suggestions and how to use them to help the young people you care for Increased confidence in creating and telling therapeutic stories yourself A variety of story examples and ‘scripts’ Lots of new ideas from Pamela Woodford’s ‘treasure chest of healing spells’ to spark your own creativity Tips for improving your own storytelling abilities Such a helpful live online training day – the use of metaphor via story form is a powerful toolHEAD OF BEHAVIOUR SUPPORT SERVICE – EDUCATION Course Programme The ‘How to create healing stories for distressed children’ live online workshop starts at 9.15am and runs until 4.00pm. (GMT). 9.15am Join the Zoom meeting 9.30am What can go wrong for children? How stories can help 11.00am Comfort break and discussion 11.10am Using metaphor, relaxation, imagination and embedded suggestions 1.00pm Lunch break 1.40pm Setting the scene and creating the story 3.10pm Comfort break and discussion 3.20pm Sharing the stories you have created 4.00pm Day ends Who is this course suitable for? Anyone working with emotionally distressed children or young people, including: Psychotherapists, therapists and counsellors Teachers and educational professionals Childcare and healthcare professionals (and students) Foster carers Adoptive parents – and perspective adoptive parents Social workers Parents and carers Interested friends or family who wish to help a young person they know And anyone who would like to attend for personal reasons This course has been independently accredited by the internationally recognised CPD Standards Office for 6 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.