the business writing school
Having worked on every product or service category imaginable as a copywiter, I
must state the most value I extracted from my 35 years’ experience was how to
write with economy.This discipline has led me to engage in a continuous study of
‘what makes people read’. Not the broader meaning of the word in terms of a
reader’s interest in fiction, non-fiction or a particular subject matter, but
rather what keeps a reader’s interest alive whilst digesting a commercial or
corporate message. That’s what The Business Writing School is all about. It
offers some easy guidelines to understanding ‘what makes people read’. When I
started it, I admit it was my life as a consumer, not just my calling as a
writer, which was guiding me. Like all of us, I too was sick and tired of the
thousands of uninvited commercial intrusions I was receiving daily. The sheer
numbers meant that most of the messages offering something of value were being
discarded. As a writer, this was unacceptable to me. But what started as a
simple training module on commercial SMS writing, has become a little bigger,
exploiting all the experience I have gained as a commercial writer. Emails, web
copy, social media and SEO writing have since joined the list, to become The
Business Writing School.
